Nets Shuffle Program Decks
Total Page:16
File Type:pdf, Size:1020Kb
a in #BXNQDWJ ********************3 -DIGIT 078 P4W0098348# JUN04 ED9 490 LAURA JONES WALDENBOOKS 42 MOUNT PLEASANT AVE WHARTON, NJ 07885-2120 VOL. 13 NO. 1 THE NEWS MAGAZINE OF THE MEDIA JANUARY 6, 2003 $3.95 MARKET INDICATORS Nets Shuffle Program Decks NATIONAL TV: CALM With more than a dozen new prime -time shows Agency researchers project household share estimates for revamped lineupsPAGE 4 premiering this month, many buyers ar3 wait- RESEARCH ing to gauge and ence response before milting Response Rates money down. NET CABLE: STRONG Continue Slide Most nets are off to a Arbitron sees survey good start. Firs: -quarter scatter was already well numbers hit 20 -year low under way at the end of PAGE 5 '02 and looks to be steady through January and February. Movies CABLE TV are still strong. Sub Counts Dip SPOT TV: MIXED January is moving at a steady pace, Waugh For First Time inventory is still avail- FCC, analysts agree UBS able in most major mar- is making major inroae kets. Auto, retail and financial sectors mixed; PAGE 6 Chicago's daily newspapers are locked in a entertainment is strong. nasty battle to attract readers 18 to 35. RADIO: SOFT WASHINGTON Except for post -holiday Does either stand a chance? retail, major categories Plug -n -Play Hits BY ERIC SCiMUCIILER1;AGE 20 are spending slowly in many markets Most of the demand is for net- Pause Button work radio, whi2h is Content makers fretting pacing up by double - over digital -signal piracy digits over last January. PAGE 6 RED MAGAZINES: WARM First quarter is steady, STREAK thanks to solic toiletries Mediaweek Magazine SEE RED and cosmetics business Monitor PAGE 27 in many genres, includ- ing women's fashion/ beauty, health/fitness and lifestyle/service. Auto, electronics dol- lars are also moving. 2 0 APPREMIATION rthaa1(YouliZadio Charnel FromarClear &Partners year. of. great ToAll maneAdvertisers2002a 't hat in2003! success Continued loclan John I CEO Presidolt Radio ClearCbartnel rj.ei CLEARCHANTAtt, At Deadline 1 FORD, COCA-COLA RETURN TO AMERICAN IDOL 1 CNN CUTS LOOSE MORE ON -AIR TALENT Ford and Coca-Cola will return as sponsors of the second edi- Several more CNN senior correspondents learned last week tion of American Idol on Fox (premiering on Tuesday, Jan. 21 at that their contracts are not being renewed. CNN veteran Garrick 8 p.m.) with deals that include product placements, interstitials Utley, Washington correspondent Brooks Johnson, San Fran- and what the network calls other "innovative advertising con- cisco-based anchor James Hattori and CNNfn anchor Bruce cepts." Additional Idol category -exclusive sponsors announced Francis have joined the growing list of on -air talent that have left last Friday include AT&T Wireless, Old Navy and Clairol's Herbal the cable news network. Last month, financial news senior cor- Essences. The show will offer a Ford Focus Room, where con- respondent Allan Dodds Frank and Miami-based reporter Mark testants will share their feelings before and after auditions, and Potter were told that their contracts would not be -enewed. a Coca-Cola Red Room, which returns from last season. There Under Jamie Kellner, chairman of CNN parent TBS, and CNN will also be Coke -Behind -the -Scenes segments that air on radio. chairman Walter Isaacson, the network is said to be eyeing Clairol will provide contestants with haircare and beauty prod- younger correspondents and celebrity reporters to lift sagging ucts, and the show will run contestant makeovers. ratings and compete with powerhouse Fox News Channel. A CNN representative denied that such a strategy 1 NFL VIEWERS UP 5 PERCENT IN '02 was in place. "The quality of our reporting has not Three of the four networks televising NFL games changed and will not change," the CNN rep said. showed household ratings increases for the Last year, CNN's delivery of viewers fell 11 per- recently completed regular season. Fox averaged ME cent, to 898,000, compared with 2001, a year a 10.5, up 3 percent; CBS averaged a 9.6, up 1 when the network's viewership was fueled in part percent; ESPN earned a 7.4, up 17 percent; and by Sept. 11 coverage. ABC finished with an 11.4, down 1 percent. Dragging ABC below last year's average was the 1 TW CABLE BALKS AT CARRIAGE FEES Dec. 30 game between the San Francisco 49ers Time Warner Cable's 1.7 million subscribers in and the St. Louis Rams, which had no bearing on Florida and its 200, 000 subscribes in Minne- the standings and produced an 8.7 rating, the sota will no longer enjoy some of their favorite lowest in the 33 -year history of Monday Night regional sports coverage following :he operator's Football. Overall, total viewers of all the NFL tele- decision to yank News Corp.-owned Sunshine casts averaged 14.4 million per game this sea- Network and Fox Sports Net North from their sys- son, up 5 percent from the 13.7 million average tems. Both regional networks were seeking last season. (All ratings except CBS are official 40 percent subscriber -based fee increases. The Nielsen Media Research numbers. The CBS fig- decision came after separate negotiations over ures are estimates; final numbers are due out carriage fell apart. Fox Sports Net North carries LeBron James may soon this week.) Minnesota Twins baseball games and Minnesota light up the NBA, but he's Timberwolves NBA games. Sunshine Network no star on local PPV Page 9 1 DISNEY MERGES ANIMATION UNITS carries Tampa Bay Lightning NHL games and the In an effort to spur production of cartoons for the NBA's Orlando Magic. The decision may be advan- company's many cable outlets, the Walt Disney Market Profile 10 tageous to satellite TV companies looking to Co. last week said it will merge its television ani- capitalize on programming changes and cable mation unit with the Disney Channel Worldwide Media Elite 25 subscription hikes. division. David Stainton, president of Walt Disney Magazines 26 Television animation, was appointed to helm the 1 ADDENDA: John Walsh, host of TV's division as president of Walt Disney feature ani- Media Person 30 America's Most Wanted, has signed with ABC mation. The cable networks under the Disney Radio Networks. While details are still being banner, including ABC Family and Toon Disney, worked out, Walsh's radio show will compliment which are overseen by ABC Cable Networks President Anne AMW, providing daily updates and progress reports...Meredith Sweeney, will now have greater control over the animated prod- Corp. has shifted Country Gardens editor LuAnn Brandsen to uct that appears on their networks. Additionally, Thomas Schu- Renovation Style, where she replaces Ann Maine, who recently macher, who oversaw all of Disney animation, including feature became editor of Meredith's Traditional Home...Lisa Melching movies and videos as well as the live -theater division, will now has joined NBC Entertainment as vp of scheduliig and strate- focus solely on stage productions as president of Buena Vista gic analysis. Melching comes from G4, where she was director Theatrical Worldwide. of programming for the Comcast-owned video game cable net. MEDIAWEEK (ISSN 0155-176X, USPS 885-580) is pubished 46 times a year. Regular issues are published weekly except 7/7, 7/21, 8/4, 8/25, 12/22 and 12/29 byVNU Business Publications USA., 770 Broadway, New York, NY 10003. Subscriptions are $149 one year, $249 two years. Canadian subscriptions are $342 per year. Al other foreign subscriptions are $319 (using airmail). Registered as a newspaper at the British Post Office. Canadian Post Publication Agreement Number 1430238. Periodicals postage paid at New York, NY, and additional mailing offices. Customer Service Email: [email protected]. Subscriber Service (800) 562-2706. MEDIAWEEK, 770 Broadway, New York, NY, 10003. Editorial: New York, (646) 654-5250; Los Anyeles, (323) 525-2270; Chicago, (312) 583-5500. Sales: (646) 654-5125. Classified: (800) 7-ADWEEK.POSTMASTER: Send address changes to Mediaweek, PO Box 16809, North Hollywood, CA 91615-9467. If you do not wish to receive promotional material from mailers other than ADWEEKMagazines, please cat (818) 487-4582. Copyright 2003, VNU Business Media, Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or byany means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For reprints, please call (651) 582-3800. www.mediaweek.com January 6, 2003 MEDIAWEEK 3 Networks Restack Martha Stewart Touts Her Test of Everyday Food The first of a four -issue test of Everyday Food magazine will hit stands this week. Program Blocks The $2.95, digest -sized recipe title from Martha Stewart Living Omnimedia will Agencies predict shares Mr January's new, and shuffled, prime -time shows have initial distribution of 750,000. EF will feature quick and easy meals. TV PROGRAMMING By John Consoli "People really want to be able to eat at home without a tremendous amount of Looking to ignite a spark in a mundane Monday: ABC is making the most aggres- fuss," company CEO Martha Stewart prime -time television season, the sive moves in an attempt to stem last season's said last week. "People are becoming broadcast networks this month will 35 percent ratings drop when Monday Night more health -conscious and are realizing introduce more than a dozen new Football went off the air. The net this month that doing things at home...is going to shows and shift programming in sev- will move its top Sunday drama, The Practice, to make your life a little bit nicer." eral time slots, altering about 16 per- 9 to serve as the centerpiece for two new dra- This is the first of Stewart's maga- cent of the current schedule.