CBS PROGRAM BOOKAUGUST 1940 the Broadway- Hollywood Department Store Is One of Many Which Have -Tied-In- a Fashion

CBS PROGRAM BOOKAUGUST 1940 The Broadway- Hollywood Department Store is one of many which have -tied-in- a Fashion

Forecast with the current CBS Program series. forecast." For four exciting hours of radio- listening in August (and more in September). tune in Columbia's -Forecast- series. See Page 20. II (lIST. 1910

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111E IiOLFIllU

P1tO1tAiI 1100k

(:RS SI'ONSOREI) PROGRAMS: pp. 3 to I-1

WARC SPONSORED PROGRAMS: pp. 15 to 16

CRS SUSTAINING PROGRAMS: pp. 17 to 28

Published monthly for advertising executives by

THE COLUMBIA BROADCAS'T'ING SYSTEM

-185 Madison Avenue, New York City, N. Y. l HT1O1tK t1LIETS

AUTOMOTIVE ANACIN COMPANY: CIIRYSLER CORPORATION: Anacin . . . ge PIynwuth. Dodge, DeSoto. Chrysler motor cars Page 5 BATHASWEET CORPORATION: Bathasweet Products . . . Pa 3 FORD %IOTOR COMPANY: Ford, Lincoln. Lincoln Zephyr. BAYER COMPANY: Mercury Page 7 Bayer Aspirin ...... Pa ge

CHESEBROCGII MANUFACTURING COMP AN: CIGARETTES & TOBACCO Vaseline Preparations . . . . Page AMERICAN TOBACCO COMPANY: Lucky Strike Cigarettes. . . l'age 3 COLGATE -PALMOLIVE -I'EET COMPANY: (See also Laundry Soaps) AXTON- FISHER TOBACCO COMPANY: Colgate Dental Cream, Twenty Grand Cigarettes . . . Page 12 Palmolive Shave Cream, Palmolive Brushless Shave, BROWN & WILLIAMSON TOBACCO CORP.: Raleigh Cigarettes Page 4 Palmolive Soap, Colgate Tooth Powder . . . Pages 5, LIGGETT & MYERS TOBACCO COMPANY: Chesterfield Cigarettes . . . . Page 9 COLONIAL DAMES. INC.:

Cosmetics Pa ge , 3 PENN TOBACCO COMPANY: Kentucky Club Pipe Tobacco . . Page 10 GILLETTE SAFETY RAZOR COMPANY: l'IIILII' MORRIS & COMPANY, LTD.: Gillette Shaving Cream, Philip Morris Cigarettes . . . . Page 10 Safety Razors and Blades . . . Page

R. J. REYNOLDS TOBACCO COMPANY: LADY ESTIIER LTD.: Camel Cigarettes. Face Powder. Face Cream. Prince Albert Tobacco . Page 11 Rouge, Lipstick and Nail Polish . Page STEPHAN() BROTTIERS: THE LAMBERT COMPANY: Marvels Cigarettes . . Page 14 Listerine Products, U. S. TOBACCO COMPANY: Prophylactic Brushes . . . Page Dill's Best, Model Tobacco . . Page 12 LEVER BROTHERS COMPANY: (See also Foods; Laundry Soaps) +® CONFECTIONERY Lux Toilet Soap, Lifebuov . . Page DOUBLF.MI \T GUM: Douhlenlint Gun) Page ( LOS ANGELES SOAP COMPANY : White King Soap. SPEAR MINT GUM: Sierra fine Toilet Soap l'ge 1 Spearmint (;uni Page 12 %IENNEN COMPANY:

flennen . 1 o DRUGS & TOILET GOODS Shave Products Page

AFFILIATED PI«)I)I'CTS. INC.: i'IIE PROCTER & GAMBLE COMPANY : Edna \\' llacc !topper Cosmetic.. (See also Laundry Soaps: Foods) Louis Philippe Page 3 Teel. Drene, Ivor% . . . . l'ages 1 ll. 1 1 FOODS & BEVERAGES LAUNDRY SOAPS & ACCESSORIES

BO W EY'S, COLGATE -PALMOLIVE -PEET COMPANY: (See also Toilet Goods) Dari -Rich Products . . . Page 3 Concentrated Super Suds, CALIFORNIA FRUIT GROWERS EXCHANGE: Octagon Products Page 5 Sunkist Oranges, Lemons . . . Page 4 CORN PRODUCTS SALES CO.: (See also Foods) CAMPBELL SOUP COMPANY: Liait Page 6 Campbell's Soups, Beans, and Tomato Juice, TIIE CUI)AIIY PACKING COMPANY: Old Dutch Cleanser Page 6 Franco -Ameriean Spaghetti . . . Page 4 GENERAL FOODS CORPORATION: CONTINENTAL BAKING COMPANY, INC.: (Sec also Foods) Wonder Bread, Hostess Cake . . Page 6 La France, Satina I've 7 LEVER BROTHERS COMPANY: CORN PRODUCTS SALES Co.: (See also Laundry Soaps) (See also Drugs; Foods) Kre -Mel Dessert, Mazola Salad Rinso Page 9 Cooking Oil, Karo Table Syrup, TIIE PROCTER & GAMBLE COMPANY: Argo Corn Starch for Puddings . Page 6 (See also Toilet Goods; Foods) Ivory, Oxydol, Chipso . . . . l'agc 11 GENERAL FOOTS CORPORATION: (See also Laundry Soaps) Grape Nuts, Grape Nut Flakes, LUBRICANTS Post Toasties. Sanka, Minute Tapioca, Postum, AMERICAN OIL COMPANY: Post's 40% Bran Flakes, Amoco-Gas, Orange American Gas l'age 3 Calumet, Swansdown . . . Pages 7, GULF OIL CORPORATION: Motor Oil and Gas Page 8 GENERAI. MILLS, INC.: TEXAS COMPANY: Wheaties Pages 8, 13 Texaco Product Page 12 Gold Medal Flour Page 12

GREAT ATLANTIC & PACIFIC TEA CO.: MISCELLANEOUS A 8 l' Stores I've 12 COMMERCIAL CREDIT COMPANY: IRONIZED YEAST. INC. Automobile Finance Service . Page 6 Ironized Yeast Page 8 EVEILSII Altl'. INC.: LANGENDORF UNITED BAKERIES: Ecersharp fens and Pencils . . Page 7 Bread Page 13 INTERNATIONAL SILVER CO\II'ANY: International Sterling and LEVER mom! ERS CO \I PA NY : (Sec also /)rugs; Laundry Soaps) 1847 Rogers Bros. Sib erplate . . Page 8 Spry Page 9 NATIONAI. LEAD COMPANY: Dutch Boy Paints Page 1.1 PETER PAPI.. INC. PRUDENTIAL INSURANCE COMPANY Mounds Page 14 OF AMERICA:

PET MILK SALES CORPORATION: Insurance Services I've I I l'ct Evaporated Milk Page 10 WILMINGTON TRANSPORTATION CO.:

Santa Catalina Island . . . . . Page 1 I TIIE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Laundry Soaps) YORTY loll SENATOR COSIAIITTI F: Crisco l'age 11 Sellat111 ial Campaign I''ìg I I

All tim listed on the following pages is current New York time unless otherwise indicated. AFFILIATED PRODUCTS, INC Mon. thru Fri. Edna Wallace Hopp (391st !reek on CBS) 12:30- 12:45 p.rr, Cosmetics :38 CBS stations Louis Philippe The Romance of Helen Trent URIC!NATES: wßß>' Blackett-Santple- Serial drama Ilumntert, Inc.

AMERICAN OIL COMPANY Mon. thru Fri. Amoco -Gas (106th Week on CBS) 6:05 -6:15 p.m. Orange American Cas Rebroadcast The Human Side of the News The Joseph Katz 11:05 11:15 p.m. Company by Edwin C. Hill 46 CBS stations ORIGINATES: ,ell's WABC

AMERICAN TOBACCO COMPANY Saturday Luck) Strike Cigare (222nd If'eek on CBS) 9:00-9:45 p.m. Lord & Thomas Rebroadcast Your llit Parade 12 mid. 12 :45 a.m. Mark «rarnow's Orchestra. 101 CBS stations Barry Wood, Bea Wain, Orrin ORIGINATES: ACAßC Tucker's Orchestra. Bonnie Baker. Hit Paraders Chorus Popular music and vocalists

ANACIN COMPANY Mon. thru Fri. Anacin (1773rd Week on CBS) 12:45 -1:00 p.m. Blackett -Sam ple- 39 CBS stations Ilttntntert.Inc. Our Gal, Sunday ORIGINATES: WARC Serial drama

BAYER COMPANY Tuesday Baver Aspirin (253rd treck on CBS) 7:30 -8:00 p.m. Blackett-Sample- 73 CBS stations Hummer!. Inc. Second llushand ORIGINATES: WARC ith Helen \Ienkcn, presented hN the Famous Actors' Guild Serial drama

BOW I:Y'S, INC. Sunda Dari-Rich Products (62nd !reek on CBS) 11:05 11:15a.m. Sorensen & Com pans Rrhroa(lrrrs ( News and Rhythm 2:3.1 2:15 p.m. with Dale Evans, localise, and 32 CB` stations ()RIGtN TES: WRRdI Dale 13acal, instrumentalist 'lalk and "music I3ROR 1 & N I1.LIAHSOI TOBACCO \lon. thru Fri. Raleigh Cigarettes CORPORATION 6:30 6:45 p.m. Batten. Barton. Uur .Ntine (97th [[ eck on CBS) Rebroadcasts & Osborn, Inc. 7:1.5 7 :30 p.m. Paul Sullivan Reviews 1:00 -1:15 a.m. the News 57 CBS stations ORIGIN%TES: %}!.%s

CALIFORNIA FRUIT GROWERS \lon., \\ed., Fri. Sunkist Oranges EXCHANGE 6:15-6:30 p.m. Sunkist Lemons (65th [T"eek on CBS) 29 CBS station, Lord & Thomas oRICI\qTES: K's\ Sunkist Presents Hedda I topper's Ilollywood

CAMPBELL SOUP COMPANY Mon., \\ ed., Fri. Campbell's Tomato Juice (295t/í Week on CBS) 11:00 11:15 a.n1. /teelock Rebroadcast Cont /tan l Campbell's Short Short Story 1:35 2 :00 p.m. .',port story dramatisations 53 CBS .tation, u1t11.I\ \7F.ß: W Ii(

Linos 'n' Andy Mott. tllrtt Fri. Campbell's Soups erial contrrll rlrama 7:1)(1 7:15 p.m. Hard [l lteeloek Rebroadcast Company 11:00 /1:15 p.m. 59 CBS stations ORIGIN 1.:%; K\

Martha Webster Mon. thru Fri.

n ith Bess Fls nu 11:15 1 1 :3U a.m. l)runtatu- serial Rebroadcast .1:15 3:10p.m. 57 CBs station.: elltlCl\ ATE,: W kit(

letther Wiley Von. thru Fri. 1 a/ks 2:302:45 p.m. 35 CBS station oRICIN4TF.: K\\

Lanny Ross \\ ed.. Thurs.. Fri. Franco-American ongs 7:15 i .31) p.m. Spaghetti Rebroadcast RuthrauJJ ce Ryan, Inc. 11:15 11:30 p.m. :h CBS station.: ttHH.I\ \TE4..: W Vtc 11111M1.-

CHESEHROL Gll IIANI'NACTI RING Wednesda% Vaseline Preparation: COMPANY, CONSOLIDATED 8:30 -8:55 I,.nl. lleCann- Erickson. (91st Week on CBS) Rebroadcast 11:30 11:5.5 p.m. Dr. Christian 61 CBS stations with Jean Hersholt ()ItIGI\ATE!: ti \X Drama

CHRYSLER CORPORATION Thursday Plymouth (1.30íh Il.eek on CBS) 9:00 -10:00 p.m. Dodge 83 CBS stations DeSoto Major Bowes' ORIGINATES: WABC Chrysler Original Amateur Hour Rullirau/] & Rya, Amateurs. with Major Boues

as 1 /aster of Ceremonies

COLLATE -PALMOLI 'E -PEET Thursday Colgate Dental Creai COMPANY 8:00 -8:30 p.m. Benton & Bottles. (238th Week on CBS) Rebroadcast 11:30 -12 mid. Colgate Ask -It- Basket 62 CBS stations with Jim McWilliams 1/1tIGIXATES: WABC

1 áriety -quiz program

Strange As It Seems Thursday Palmolive Shave Cr( Dramatizations of ,,nnsual facts 8:30 -8:55 p.m. PalntoliAe Brushless Rebroadcast Benton & Bowles, 12:00 -12 :25 a.m. 54 CBS stations OIRIGINATES: SS-ABC

Woman of Courage Mon. thru Fri. Octagon Products Serial drama 9:00 -9:15 a.m. Benton ce Bowles, Rebroadcast 10 :45 -11 :00 a.m. IO CBS stations ORIG!', ATEs: WABC

Myrt and Marge Mon. thru Fri. Concentrated Super Serial drama 10:15 -10:30 a.nr. Super Suds Rebroadcast Benton & Boules .1 :15 -1 :30 p.ut. 78 CBS stations °roc'NATr.s: W UN

Hilltop House Hott. thru Fri. l'alutoli5 e Soap starring Bess Johnson 10:30 10:15 a.m. Benton & Bon les, Rebroadcast tic girrt drama 1 :30 1 :45 p.m. 78 CBS stations oRILI \ATIs: R UR 111131.1111:11i11111

L(;ATE-I'ALIIOLI N E-l'EET Mon. thru Fri. Colgate both Pois der -OIIPANY 10:45-11:00 a.m. Sherman & Marquette. ontinued Rebroadcast Inc. 1:15 5:00 p.m. Stepmother 38 CBS stations Serial drama OItIGI\ {TES: N'BU\I

:O113IERCIAL CREDIT COMPANY Mon., Wed.. Fri. Automobile Finance 19th Ifeek on CBS) 6:00 -6:05 p.m. Sery ice 1 Rebroadcast O'Dea, Sheldon & B( 1I) Trout lion. and 11 ed. Canada', Inc. 1e cs 11 :55 12 miri. Sut,,rdal 10 :30 10 :35 p.10. 61 CBS stations onl(.l\ ATE.: W %n('

(:ON'fINENTAI. BAKING CO,- INC. \lon. thru Fri. \\ under Bread 291s Beek on CBS) I(1:0(1 10:15 a.m. ll(rtess Cake Rebroadcast Benton & Bowles. Inc. Pretty Kitty Kelly 1:00 1:1.5 p.m. Serial drama lb (.11S stations 111(It.l\ \l t.: w on. Sky Blazers Saturda% \\ wider Bread Col. Roscoe Turner, Nt( 8:01) 8:30 pan. Benton & Bowles. Inc. Drumutizations Rebroadcast 11:00 11:.30 p.m. 17 (:f3:, stations oltn.l\ \Tt... N' \11(

:ORN PROM CTS SALES CONl'ANl Von. tiro Fri. ire -\lel Dessert 290th Berk on ('/IS) 3:00 3 :15 pan. Link 18 ( :115 atirl- Mazola Salad S Cooking SI lei(ty (;irl Illtl(.I\ Oil starring Charlotte Manson haro Talle S\ ruIl Dramatic seriad tEgo Corn Starch for Puddings C. L. Miller Company

(:l 1)Al1Y l'A(.:K 11(; (:()11l'A11 Mon. thru Fri. Old Dutch Cleanser II :0(1 td rrk on CBS) O: IS I0 a.m. Roche. 11 illiams d' 18 (:f3, stations Cunningham. Inc. aehelor'1+ Children I11(11.1\ \Trs: \ %Itltm rial drama

It1.E11IN'l' Cl Al ,ttlldal I)oul,Irnlint (;uni

h 11 rrk on CBS) 6:31) 7:00 p.m. J. 11 alter Thompson 67 1:11s station, (. om /)(1 l (lofty Itan(h oI(I1.t\ 17t.: A\V. ith Gene Awn e.stern dramatic series

6 EN ERSII,RI'. Sunda% Ev ersharp Pens and PE (1 Ith It celi on CBS) 10:00 -10:30 p.m. The Biou' Company 3 CBS stations Take It or Lease It Ult1GI\ATE.: WABC. {a% Av-ith Bob Hawk, N1(., 1 Bloch's Orchestra. Da% id Ross Quiz

FORI) MOTOR COMPANY Sunday Ford (329th !leek on CBS) 9:00 -10:00 p.m. Lincoln 83 CBS stations Lincoln Zephyr Ford Summer Hour ORIGINATES: WJR Mercur% with Jessica Dragonette, James .V. R . Ayer & Son. \ewill.baritone, Linton Wells as "Rouge Reporter," Budd Hulick. etc, Leith Stevens and His Orchestra {lush- and rariety

GENERAL FOODS CORPORATION Tuesday Grape \uts Flakes (271st teck on CBS) 9:00 -9:30 p.m. )outtg & Rubican,. Re broadcast We, the People 12 :00 12 :30 a.m. 80 CBS stations with Gabriel Heatter, l larry von ORIGIN RTES: WARC Zell and guests Real-life experien( es

Elmer Davis Moll.. Wed.. Thurs. Post Toasties

.N eles 8:55 -9:00 p.m. Benton & Bowles, I 87 CBS stations ()BRAN RTES: R' ARC

Kate Smith Speaks; News Mou. thru Fri. Grape \uts Talks and netts 12:00-12:15 p.m. Ioung & Rubicatn. 67 CBS stations c,It1GINATES: LAKE PLACID

11v Son and I Mon. thru Fri. Calumet Baking l'owde AAith Beth Garde and 2:45 3:00 p.m. SI%ansdosn Cake Flou 68 CBS stations Kingsle% Colton )(mug & Rubicon,. 1 URI(.1\ WAIIC .Serial drama

Joyce Jordan. Girl Interne Mon. thru Fri. La France .serial drama 2:15 2:30 p.m. Satina Rebroadcast Illlllte Tapioca (,:30 I,:d.5 p.m. )(,u ng & R04(11111, 51 CBS slations o)It1o.INATF.s: W ARC .ENERAL FOODS CORPORATION Mon. thru Fri. Post's 40iß Bran Flakes Continued 2:00-2:15 p.m. Benton & Boucles, inc. Young Dr. Malone Rebroadcast 6 :00 -6:15 p.m. Serial drama 69 CBS stations oRl(:1N4TES: WARC.

.ENERAL MILLS, INC. Mon. thru Fri. \`'heaties S0.3rd [leek on CBS) 5:00 -5:15 p.m. Knox Reeves 24 CBS stations Advertising, Inc. By Kathleen Norris ORIGINATES: wAll(', Dramatization of her note's

ALLETTE SAFETY RAZOR COMPANY Fri. Gillette Shaving Cream. 6.3rd 1fr'ek on CBS) 8:55-9:00 p.ln. Safety Razors and Blades 49 CBS .talions Maxon, Ine. 1 Elmer Davis on161\ ATE.: WAR(' Vexes

;I IX OIL CORPORATION Sunday Motor Oil and Ga: ;3R/ h Ifcek on CBS) 7:30 8:00 p.m. young & Rubican', Inc. 70 CBS .talions AdventnreQ of Ellery Queen (rlrl(.I%ATLs: WARC De le( lü e dramatizations

1TE1{tiA'l'IOtiAI, till.N ER COMPANY Sunda International Sterling and 125111 II rek on CBS) 6:00 6:30 p.m. 1817 Huger:: Bros.. 26 (:BS Matrons erplat(' Fuun in Print o1u(.I\ATF..: \VA11' )'rng& Rubicon,. In(. Super% ised I,v the I,iterar

%% Rh Sigmund Spaeth. Nt(. l.ilrrart quiz

RON 1l.F:I) 1 EAST CO., INC. Tu(sda Ironized )east I î1h Week on C115) 8:0(1 8:30 p.m. Rttth ralr fJ & Ryan. I nc. i:i (.ItS .talions (:ouirt of AIissing heirs URI(,INATF.s: R'ABC Drama

o LARI ESTITER, LTD. Monday Face E'w. der. Face Cr (.317th ;leek on CBS) 10:00 -10:30 p.m. Rouge, Lipstick and 64 CBS stations \ail Polish Guy Lombardo and His ORIGINATE:%: WABC Orchestra Pedlar & Ryan, In Popular music

TILE LAMBERT COMPANY Friday- Listerine Products (161st 'leek on CBS) 9:30-10:00 p.m. Prophylactic Brushes 56 CBS stations Lambert & Feaslet Grand Central Station 01tIGIXATES: WARC Dramatic programs

LEVER BROTTIERS COMPANY Wednesday Rinso (261st Week on CBS) 8:00 -8:30 p.m. Ruthrau fJ & Ryan, Rebroadcast Uncle Jim's Question Bee 12 :30-1 :00 a.m. Quiz 67 CBS stations 31 CBC stations 01IIG!NATES: ICXX

Meet Mr. Meek Wednesday Lifehuoy Drama 7:30 -8:00 p.m. frïllianl Esty & Rebroadcast Company, Inc. 12 :00 12:30 a.m. 63 CBS stations ORIGINATES: WABC

Big Sister Mon. thru Fri. Rinso ivith Alice Frost. Martin Gabel 11:30-11:45 a.m. Ruthrau fj & Ryan. Serial drama Rebroadcast 2 :00 -2 :15 p.m. 72 CBS stations 26 CBC stations ORIGIN RTES: WABC

runt Jenny's Real Life Stories Mon. thru Fri. Spry Dramatic sketches 11:45 12 noon Ruthrau fJ & Ryan. Rebroadcast 2:15 -2 :30 p.m. 65 CBS stations 01tI(;I AT) :s: W .IiC

LIGGETT & NIYERS TOBACCO Tues., Wed.. Thurs. Chesterfield Cigarette COMPANY 10:00 10:15 p.m. l'etrell- Entntett Co (39-1th 11 êek on ON 95 CBS stations OItIGIN \Ths: ON TOUR Glenn Miller aiul Ilis Orchestra Ivith Marion Ilutton. Ray Eberle Popular music

I 'E \\ TOBACCO COMPANY Thu rsda, Kent u( k Club Pipe I Ith Reek on CBS) 7:3()-8:00 p.m. Tobacco 30 CBS stations Ruthrau fj & Ryan. Inc. Vox Pop eqelGrV 4Tt:.: R' \BC Parks and Wally Interviews

'ET 1IILK SALES CORPORATION SaturdaN Pet EN aporated Milk 1.511th !leek on CBS) 9:45--10:13 p.m. Gardner Advertising 5.1 CBS stations Company Saturday Night Serenade ORIGIN \TEs: WNW' Mary Eastman. soprano; Bill Per), tenor; Bob Trout, Musical Host. and Gusta'e Haenschen's Orchestra and Chorus

1I u.si caI

Mary Lee Taylor Tues. arid Thurs.

home economist 1 1 :ll(1 11:15 a.m. ll ousehold adrice Rebroadcast l:43 2:00 p.m. G.; CBS stations ultleaNVTt:: A\tOC

'1111 Al' MORRIS & COMPANY. 1,T1). Frida% Philip Morris Cigarettes 208th Reek on CBS) 9:00 9:30 p.nl. The Ilion. Conlpany, Inc Rebroadcast Johnny Presents 11:30 12:00 p.nr. J011un Green's Orchestra 78 ('IN stations eeltle.l lt.: N Ulf Dramatized "Perfect Crime," Flo) d Sherman. Boger Kinney, Audrex Marsh. "Beverh." Glenn Cross. Ray

Bloch'. SI) ing 1

11usu al varlet v and dramatic interlude

The Crime Doctor Sun(laN DI UMW! prnFrnroc 8:30 8:55 p.m. Rebroadcast 11:00 11 :2.T p.m. (e2 (:BS station.. el1e161. \Tt:N: N\ \&

nr. PROCTER & GAMBLE CO. Teel 10l.st Week on CBS) 9:31) 10:00 p.m. 1)rene Rebroadcast II. ll. Kastor & Sons Professor Quiz I2:.10 I :00 a.m. %%ith Bob Trout 18 (BS stations e)RIGIVATL.: A %BC Questions and answers

10 110/ tfr

TI1E PROCTER & GAMBLE CO. Mon. thru Fri. Oxydol Co n ti n u ed 1:00 -1:15 p.m. Blackett -Sam ple- The Goldbergs 24 CBS stations Ilutntttert, Inc. ORIGINATES: WABC Serial drama

Life Can Be Beautiful Mon. thru Fri. Ivory Soap Serial drama 1 :15-1 :30 p.m. Compton Advertis t 33 CBS stations Inc. ORIGINATES: WABC

Right to Happiness Mon. thru Fri. Crisco Serial drama 1:30 -1 :45 p.m. Compton Advertís rt 36 CBS stations Inc. 31 CBC stations ORIGINATES: WBBM

Road of Life Mon. thru Fri. Chipso Serial drama 1:45 -2:00 p.m. Pedlar & Ryan, In C. 25 CBS stations ORIGINATES: WBBM

PRUDENTIAL INSURANCE C0MI'AtiY Mon. thru Fri. Insurance Services AMERICA OF 12:15 -12:30 p.m. Benton & Botch's, (62nd leek on CBS) 51 CBS stations ORIGINATES: «ABC When a Girl Marries Serial drama

R. J. REYNOLDS TOBACCO Monday Camel Cigarettes COMPANY 7:30 -8:0() p.m. Prince Albert Smoki (378th lf'ek on CBS) Rebroadcast Tobacco 10:30 11:00 p.m. William Esty & Blondie 59 (:BS stations Company, Inc. with PInn Singleton and ORIGINATES: K \ X Arthur Lake Domestic comedy

The Al Pearce Show Friday ith Blanche Stewart. Artie 7:30 8:00 p.m. luerbach. Arthur Q. Bryan. Rebroadcast 10:30 11:00 p.m. Marie Greene and Her Merr lien. 81 CBS stations and Carl I10ff and His Orchestra ORIGINATES: WABC Varietyy

11 PRODUCT AND AGENCY

BJIIt1T CUM Mon. thru Fri. Spearmint Cum Ifeek on CBS) 5:45 -6:00 p.m. t\'eisser .lJeyerho fj, I rlc. 71 CBS stations attergood Baines ORIGINATES: WR851 ial drama

TEXAS COMPANY Wednesday Texaco products 1166/ /t Week on CBS) 9:00-9:30 p.m. Buchanan & Co. 87 CBS stations Texaco Star Theatre ORIGIN 4TE5: KNX with James Wallington. etc, Frances Langford, Kenny Baker, and David Broekman's Orchestra defy

TOBACCO COMPANY Monday Dill's Best

5 lI eek on CBS) 8:30 -8:55 p.m. Model Smoking Tobacco Rebroadcast 1 r1 /nur A udner, Inc. pe Smoking Tinte 11.30 11:5.5 p.m. th Tom Howard and George 55 CBS stations elton, Hay Bloch's Orchestra ORIGINATES: WARC rnedy and music

COLUMBIA .BEAT ATLANTIC & PACIFIC TEA CO. \\ednesday .1.\ I' `tores NEW ENGLAND 107th neck on CBS) 9:30 10:00 p.m. ¡'this & Pearl NETWORK ORIGINATE: {{F.F.1 usico tsical series

COLUMBIA F.\EBAL MILLS, INC. \Ion. Thrll. Fri. Gold Medal Flour MIDWESTERN iO3rtl Ifeek nn CBS) 3:15 3:30 p.m. ( T Blacken-Sannple- NETWORK ORIGINATES: WAR(' eyon(l 'l'Itese Valleys Ilunnnnerl, Inc. amatie serial

COLUMBIA )N- FISIIEI{ TOBACCO CO. \Ion.,\\ed., Fri. 'l\ ('nty Grand Cigarettes PACIFIC Week on CBS) 9:15 9:55 p.m. PST üciss & Geller, Inc. NETWORK uRIGINA71:: KNX Ill, Garret! Reporting

14,5

19 - COLUMBIA PACIFIC RATIIASI`'EET CORPORATION 'Iùes.. Thur.. Batha>%eet uducts NETWORK ( l3rd 11 cek on CBS) î :30-7 :45 a.m. PsT II. M. hiesetcetter r('ntinum rl ORIGINATES: KNX Advertising Agenc) Bob Garred Reporting

A e'n'.S

COLONIAL DAMES. INC. Friday Cosmetics (3 -1tlt (fi'ek on CBS) 8:55 -9:00 p.m. PST Classer Advertising ORIGINATES: KNX Beauty Explorer Agency Beauty commentary

GENERAL MILLS. INC. Mou. thru Fri. Wheatheart. (Sperry Flour Co.) 1:15 1:30 p.m. PST 1f éstco Advertising (503rd Week on CBS) l)ItIGIN ATES: 1Y ABC Agency. Inc. Beyond These Valleys Dramatic serial

LANGENDORF LNITED BAKERIES \Ion. thru Fri. Bread 1:30 1:1.5 p.m. PST Leon Livingston News by Hughes tIIIGINA TEN : K.1,0 Advertising Agency .N cus

LOS ANGELES SOAP COMPANY Mon. thru Fri. White King Soap (11th Il eek on CBS) 11:15 12:00 noon Sierra Pine Soap l'ST Raymond R. Ilorfiett Knox Manning ORIGIN \TF:..: KNX

Neu s

11ENNEN C(IMI'AN1 Nleuuen Shae Cream 7:30 7:15 a.11l. PsT II. 1/. R te'sl'll'rtte'r Bob Garreó Reloru 11g ORIGIN \TF.: KNX idre'rti.cing !gene) r/rs

13 COLUMBIA

NA t'IONAI. LEAD COMPANY Thursday Dutch Boy Paints PACIFIC (25r h Ifeek on CBS) 8:30-9:00 p.m. PST Erwin, Wasey R NETWORK i)R1CIN,ITES: KNX Company Answer Auction Quiz

5TF :1'11ÁN0 13ROTIIERS Tues., Thurs., Sat. Marvels Cigarettes (71r h Ifeek on CBS) 6:45 -6:55 p.m. PST The Arkin- Kyneit Co. ORIGINATES: KNX Sports Huddle with Torn Breneman and Braven Dyer Sports news

COLUMBIA I'F:'l'F,It l'AI!1., INC. Mon., \ \cd., Fri. Mounds Candy CALIFORNIA ird Week on CBS) 1:15 1:55 p.m. PsT Ten Crown Gunn NETWORK f)IRIGI \XT1': K \X Brisacher, Davis Boll (;arri d Reporting & She fj Deus

ILYI IN(:TON TRANSPORTATION CO. \lon. thru Fri. Santa Catalina Island

3llh Week on CBS) 1 1 :15 1 1:3U a.m. \'eisser -1I eyerho ff, Inc. PST Santa Catalina Fun Quiz ORI(.IN1TE:\: K\X with Gary Ureekuer Ad -lib quiz

10 It'l'1 FOR SENATOR (:011 M IT1'F.E 'l'uesda % Senatorial Campaign 7:1.5 8:00 p.111. PST Ray Danielson l il l krt (11tIGIV\TEs: KNX Nulilir al talks

14 NW-

WABC SPONSORED BOND STORES, INC. Mon. thru Sat. Men's Clothing PROGRAMS (31th feek on II-ABC) 7:30 -7:45 a.m. Xel- Rogow, Inc. The Morning Almanac with Phil Cook

BULOVA WATCH COMPANY Sun. thru Sat. Bulova Watches (570th (leek on 1fABC) 10 Times I)ailN- The Blow Compan, Time Signals

FEDERAL LIFE & CASUALTY CO. Mon., Wed.. Fri. Accident Policy (5th Week on IfABC) 6:35 -7:00 a.m. Green -Brodie, Inc. The Rising Son with Larry Elliott Announcements

GENERAL BAKING COMPANY Mon. thru Sat. Bond Bread (3rd Week on ITABC) 8:15 -8:20 a.m. Batten, Barton, Dur & Osborn, Inc. Ted Steele Songs

GORDON BAKING COMPANY Tues., Thurs. Roman Meal Bread (40t1: Week on If; I BC) 11:00-11 :15 a.m. Barton A. Stebbins Hollywood Dreams

KRUG BAKING CO111'AN1' Friday Bakers' Products (31st Week on If,-íBC) 8:45 9:00 a.m. and Coffee Elmer L. Woman's Page of the Air Cline with Adelaide Hawley

11ELVILLE SHOE COMPANY Mon. thru Sat. Them McAn Shoes (Rath Week on 11 1I1C) 7:15-8:00S -8:00 a.m. A\eft- Rogow. Inc. Early Morning News

-1 5 PR000C AN A N WABC EW YORK INSTITUTE OF Tues. and Thurs. Course of Instruction SPONSORED IETETICS 8:20 -8:25 a.m. Stern field-Godley, Inc. PROGRAMS .,tarting kugu-t 6) Continued Old-Fashioned Fas orite

It 1 PINW AX PAPER COMPANY Thursday Rapinwax Paper (17th Week on AA13C) 8:45 -9:0-0 a.m. ii: 1. Tracy, Inc. Woman's Page of the Air with Adelaide Hawley

li. J. REYNOLDS TOBACCO COMPANY Mon. thru Sat. Camel Cigarettes approxin)ately, 16th neck on 1fA RC)* Iîlliam Esty & 3:15-5:30 p.m. Company, Inc. Ilona Games of New York Giants and Yankees /'lay -by -play descriptions by Mel Allen

I':STIN(.11(1t;SE ELECTRIC & 11rd)tesday 'Irnderay Process i11Nt hA(:'l't'ItING CO. 8:45 9:00 a.m. and Products (8th Week on r, I RC) Fuller & Smith & Ross, Inc. Woman's Page of the Air with Adelaide Hawley

*In addition to number of weeks in which the client has used CBS N'etworl. j r hn, 16 CBS SUSTtIUIi PRO tillAltS

are chosen because they are timely, exciting, and balanced. These three standards of selection produce a diverse, flexible program schedule, carefully designed to win and retain the interest of mil- lions of listeners. To maintain its flexibility -to continue to present

the most highly contemporary and most stimulating sustaining pro- grains on the air -Columbia finds it necessary in the course of the

month to alter some details in the following schedule. These day - to -day and even hour -to -hour changes are reported, when possible, in local newspaper radio listings. For your convenience, the Columbia sustaining programs listed on the following pages are grouped in these eleven classifications:

1. NEWS BROADCASTS Page 18

2. PUBLIC AFFAIRS Page 19

3. SPECIAL EVENTS Page 19

4. VARIETY Page 20

5. DRA1IATIC SERIES Page 22

G. PERSONALITIES Page 22

7. SERIOUS MUSIC Page 23 8. RELIGIOUS BROADCASTS Page 21

9. EDUCATIONAL PROGRANIS Page 25

10. CHILDREN'S PROGRAMS ...... Page 27

I I. LIGHT MUSIC l'age 27 CBS SHORT NAVE I1ROAI)CAtiTS l'age 28

ADDEND A: .iiii P8oce:%Mi. Page 29

17 NEWS News Summaries, Analyses Columbia's staff of air reporters in European BROADCASTS and Broadcasts from Europe capitals. in New \ork. and in \\ ash ington cover

;CIIEDt:LED PERIODS the second \rorld war according to a regular IO \DAY TIIRI' SUNDAY pattern of summaries. anal) ses. and news broadcasts from Europe. In addition to this daih schedule. CBS is prepared at any time to bring its audience immediate reports of signifi- eant unexpected e%ents. The schedule is sup- plemented and sharpened k frequent addresses k public figures. historians. and political or military experts. The schedule:

\errs Broadcasts: Edward Il. \furrow. Eric : e%areid. Erland Echlin from London: F.dw in Hartrich from Pari.: \1 illian) L. Shirer, Joseph C. Harsch. Winston Burdette from Berlin; Cecil Brow n from Rome; harre Lesear from B. \.F: headquarters in Great Britain; Frank Steens from Budapest: Spencer Wil- liams frone Bucharest: Farnsworth Fo\vle from \nkara: Herbert (:lark from Bnc'nos \ire.: \\. R. 1\ ill. fron) 1ì)k 1o: Elmer Dais. Hob 'trout. Linton \\ ell,. Major G. E Eliot

from New lurk; 1IIJcrt \\ artier from \\ash -

ingtcIl): ii :(H) 8:15 a.1)1.. \IO \D11 TIIRI s1Tl R-

11\1 ; (): 7:10 p.m.. \lu \I) %Y TIIRI '%T1 It- D11:9:111) 9:1Sa.m., î:OO î:3Op.m.. st. \D11.

111 :3(1 10:15 p.m.. \I6\1111 TIIRI s\TL RI)11.

\ Nu alma ries : 6 :30.9 :I3 a.u.,3 :3(1, 1.)::;11 p.m., I:SS a.m.. \Ic)\DM TIIRI FRID11: 6:(11) p.m.. 'fl E:I)11 \\D Till IND11: 6:3(1. 9:IS,

I 1:00 a.m.. 3:311, 6:(11) p.m., I 2:30. I:SS a.n..

s1T1 R611 : 8:00, I I :00 a.m.. 2:3(1 p.m.. 12:3(I. 1:55 a.n).. sl \D11.

\ err s both ses: F:In1er l)a\ i. 11:35 9:(1(1 p.m..

-..1T1 RI)11, sl \D1t ; Merl \\ artier. (i:(IS 6:1S

P-111-- `'1T1 R111. ll adlines and Byline, In this ne\ Sundae e\ ening period of news

Il :O(1 11:15 p.m. ana sis. Major George Fielding Eliot stresses

F1 r II sl \D11 the militar\ aspects of war in Europe, Albert \\ artier describes the Washington scene. and Bob Trout anal\ zes the week's news generally.

18 PUBLIC AFFAIRS Wendell L. Willkie CBS' coast -to -coast Netts ork carries the Rept b SATURDAY, AUGUST 17 lican nominee's formal acceptance speech fri n his birth -place, Elwood, Indiana. The addri s is the firing -gun in Mr. Willkie's campaign to defeat President Roosevelt.

U. S. Army Recruiting CBS has turned this half -hour over to the U S. Program Army authorities to assist them in their remuit- 1:30 -2:00 p.m. ing drive. Major Ray Perkins, veteran ra dio EACH SATURDAY artist. is Mc, and the program features humhue interest stories of recruits, mess sergeants, to ch- nicians, infantrymen, artillerymen, and fli ers. The Military Academy band plays from West Point.

Army Maneuvers CBS broadcasts a series of programs from 1 he

VARIOUS HOURS largest maneuvers in U. S. Army history at AUGUST 6 THRU AUGUST 27 Ogdensburg, N. Y. Bill Slocum handles prod uc- tion of the broadcasts.

"This Is Radio" Representatives of government, religion, edu- 8:00 -9:00 p.m. cation, and labor join in a gigantic tribute to SATURDAY, AUGUST 3 radio broadcasting ou August 3. as "Broadcast. ing I)ay" is celebrated at both the New York World's Fair and the Golden Gate International Exposition. NBC, Mutual, and CBS combine networks for the broadcast, which originates at the New York Fair, the San Francisco Expo- sition, and studios in Hollywood, Chicago, and other cities. The program features some of the biggest figures in the entertainment world. as well as leaders in every phase of public life.

Oswald Garrison Villard Former editor of "The Nation." now Secretary 10:15 -10:30 p.m. of the Committee on Militarism and Education.

THURSDAY, AUGUST 1 speaks under the auspices of the Fellowship of Reconciliation.

SPECIAL EVENTS Annual Soap Box I)crhy Ted Husing, assisted by Jimmy Dolan. descril es 5:30 6:00 p.m. the annual soap box derby in Akron, Olt io.

tiI \DAY, Al.'Gt ST 11 I lis on -tire -spot account is broadcast to the C. 3S coast -to -coast \ettcork through the fa( flit e of \\-ADC, Akron.

Ì'1 SPECIAL Sa ratoga Races Ted Husing, assisted by Jimmy Dolan, pre- EVENTS 5:30-5:45 p. m. sents a track -side description of leading races I :nntintred

SATURDAY, AUGUST 3, 10, & 17 at the Saratoga meeting.

Na tional Doubles Ted Husing presents fifteen -minute summaries 5:30-5:45 p.m. of the National Lawn T'nnis Doubles Tourna- WE DNESDAY TIIRU SATURDAY ment from Brookline. Hass. On Sunday, he

AU ;UST 21 TIIRU AUGUST 24 gives a play -by -play description of the finals.

VARIETY "Forecast" "Forecast" is a series of new programs based 9:00 10:00 p.m. on unusual. exciting radio ideas and featuring EACH MONDAY famous screen and stage personalities. Each BEGitiN1"G JULY 15 production is potentially a radio series and represents the combination of at least one star personality and an idea designed to display that star in a peak performance.

At'GI sT 5: "Of Stars and States." a full -hour broadcast from Holly good. sample program of a series that would salute a state with each broadcast. featuring John Boles. Nan Grey, Virginia Vale. Don Barri. Arthur Q. Bryan. the Texas Rangers. Goy error W. Lee O'Daniel of Texas. and Lud GIuskin's Orchestra. Directed bN Charles \ aanda. t ct sT 12: From New York: "Life of the

i'arh." From \% 00d: "Leas e It to

Jeel es." %% ith Edward El Brett Morton and Alan \lowbraN.

1t Cl sr 19: From New lock: "Back Where 1 Conte From." Ivith Clifton r adiman, Len Dos le, and many others. Directed by 1 icholas Ray. "Double Feature ": From New York: "E.er After." b\ Keith Fowler. directed lm

Earle 1ic('ill : and from IIo1h wood: Charles Laughton and Elsa Laschester in To Tim at 20," written and directed by Norman Corwin. 1tGUST 26: From New York: Paul Robeson in "All God's Cltillun." ith Eddie Green. Eva Jessye Choir. and Mark Rarnow's Orchestra. directed by Philip Cohan. From Hollywood: Margaret Sullayan in "Bethel Merriday," by Sinclair Lewis, adapted by Helen Deutsch. directed by Norman Corwin.

20 I VARIETY

(: OWin 11 ere -Se loti Think Tri] Cott continues to conduct this auul sing Know 3Iusie" musical inquisition on Sunda) afterno uns. 8:(1(1 8:30 p.m. Leonard Liebling judges the four contesti Ints. EACII MONDAY two of whom are professional musicians and two drawn from the studio audience. het compete for concert tickets. hooks. and nograph records.

Choose Up Sides Two teams of guest sports experts compel e in 8:30-8:55 p.m. a quiz about all kinds of games, players. and EACH FRIDAY records. Caswell Adams. the New York He raid Tribune's boxing expert, and Arthur \! lann captain the opposing teams, while Ted Hu sin poses the questions.

Columbia Gay Nineties Columbia entertainers get into bowlers and Revue hustles and revert to the songs and comedh. i :30 -8:00 p.m. and melodrama of the nineties. Songwriter EACH SATURDAY Joe Howard, 73 year old master of ceremonies. introduces Gene% ieve Rowe. Beatrice Kai.

Billy Greene. the Four Clubmen. Frank L n e- joy, and the Floradora girls. Ral Bloch the conductor. Al pinker the producer.

Flow Gently Sweet Rhythm \laxine Sullivan. fanious for her swing ver ;ion 5:30 (:0() p.ni. of "Loch Lomond'' and other ballads, j, sill* EACH tit \DAs" .John Kirhm's six - piece hand in this new sc riese EXCEPT \t (;l sT of jazz chamber music. The Golden Gate Q lar tet sings \egro spirituals. and Canada Lee

serves as 'SIC:.

"Singing Bee" Another nci% (:BS Saturda morning feutul e i-

10:30 11 :00 a.m. the "Singing Bec,'' conducted hN \\ rie( ene

EACH SATI'RDIY Lein is, (liminuti' C contralto and one of rad i( - most unusual soloists. Contestants are sele( ted from the studio audience and get cash au rd, for being able to identif a song and ti len singing. humming. or whistling it.

Let's Be Lazy 'Inn \ loure. 225- pounder and radio's lai est 9:30 10:00 a.m. aunolulcer. persuades his listeners to take ife l':1s1 e I \( 1T1 RIMA' ill this unusual 'atllyda\ nlorlliug ser -.

I ):dc l',\ ans sings u lien \ loure gets tired. DRAMATIC Co Iumhia 1orksh(1 The Columbia 11ork.hop presents its fourth SERIES 8:0 0-8:30 p.m. sear of unusual radio dramas, which employ

EAC H SUNDAY the most recent broadcasting techniques in experiments to widen the scope of radio art. Columbia's leading staff directors are assigned to the plan s. which are submitted by new

oung writers as \yell as in established script - writers. Douglas Coulter supervises production of the plans and selection of the scripts.

PERSONALITIES 11a jor Bowes' Family Major Bowe' Famil\ -the Dalton Brothers, 11: 30 12:3() p.n1. \icholas Cosentino, Charles Magante. Sans

EaC H SL\DA1. Herman, and Waldo 11a% o's orchestra-present a spirited musical program each Sunday.

Ou [doors with Bob Edge Bob l'Alge, (,lIS hunting and fishing expert. G:l; i -6:3() p.nl. recounts anecdotes and furnishes useful infor-

E1C II Tl i l RSDA1 ination to sporting enthusiasts.

.11 Bernard's Minstrels Al Bernal (1 joins the Four Clubmen and Lou 3:15 3 :30 p.m. Lubin iu 1rescnting an olcl-time minstrel show

F U: II wED\FaD\1 AND FRIDAY on 1ledncsda\ and Fr ida\ afternoons. The show includes comic dialogue and old -time ninsicaI fa\orites.

nt Alum( IIuIl\'y.00d" George McCall returns to CBS \\ ith his pop-

1 8:30 p.m. ular program of Holl\ wood news and inter-

I FRIDAY \ iew s. and dramatization. of important e\cnts in the film capital. Llr(1 (:luskin and his orchestra pro\ ide musical interludes.

A F riend in Deed Richard Maxwell presents a new program.

3:1: i 1:00 p.m. based on the \ ital idea of friendship. each \I(1 \111 TARI FRID11 \%(('k -din afternuon. Each broadcast feature a (Ira111atitat (1.

S(1 us of Cheer and Comfort Richard Jlax\\ell is heard each Sunda\ morn -

9:3( 1 -10:00 a.nl. ing in a half -hour of In inns and inspirational i. \( I St \ D11" music.

22 Mr'

SERIOUS MUSIC Columbia Broadcasting Howard Barlow conducts the Columbia Broa Symphony Orchestra casting Symphony in this series of conter 3 :00-4 :30 p.m. including many outstanding modern Ivorl EACH SUNDAY William Fineshriber is permanent intern! lion commentator.

AUGUST 4: Zoltan Kurthy's Overture. Sh mann's "Spring" Symphony Number 1, Gr fes' "The White Peacock ", Tschaikowsk "Romeo and Juliet" Overture. and wor premiere of Milhaud's "Cortege Funebre DARIUS MILHAUD. guest conductor.

Columbia Concert The Columbia Concert Orchestra is regular Orchestra heard over the coast -to -coast CBS Network 5:15 5:45 p.m., 7:00-7:15 p.m. three periods a week of classical selectior Conductors for the broadcast are Howard Ba MONDAY, WEDNESDAY AND FRIDAY 9:30 -10:00 p.m. low and Bernard Herrmann. With the close the Lewisohn concert season. NI EACH WEDNESDAY Stadium Herrmann conducts the CBS in BEGINNING AUGUST 21 Orchestra regular Wednesdayay evening program.

Vera Brodsky Vera Brodsky, internationally famous conte 2:00 -2:30 p.m. and radio pianist, devotes her new cycle EACH SAT[ RDAY broadcasts to piano compositions of Brahni

Dorian String Quartet The Dorian String Quartet -Alexander Cores

1 1 :30 a.m.-12:00 noon and Harry Friedman. violins, David Ianko- EACH SATURDAY itz, Iola, and Bernard Greenhouse, cello are heard in a summer series of concerts of contemporarl music.

Yella Peral Villa Pessl. one of the musicians who salt

VARIOUS HOURS the harpsichord from retirement as a IIIuseu piece. plans that instrument in fi'e broadcas a week l er CBS.

I,cwiKohn Stadium Concert CBS. Is'hich for ten seasons has exclush ei 9:30 10:0I1 pan. broadcast the New lork I9miIharulonic Si u

\1Eo\I:KI111. At cl ST 7 R 11 Idiom Orchestra'. Carnegie Hall program broadcasts the Orchestra's concerts (non Ne fork's famous Lets i.ohn Stadiuul. RELIGIOUS Church uf the Air The Church of the Air is presenting its eighth BROADCASTS I0:0( )-10:30 a.m. consecutive year of Sunday morning and afternoon religious broadcasts. In August: I :00 -1:30 p.m.

'aCtt SUNDAY AuGL'ST 4: Morning: Rev. James K. Quay, sec - retary, International Committee Y. M.C.A., on

furlough from Cairo ( Congregational).

Afternoon: Rev. Thomas McMahon, professor of history. St. Josephs Seminary, Dunwoodie,

\o nkers, N. Y. I Catholic).

XI. GI ST I 1 : l /orning: Rt. Re%. William Theo - dotus Capers. U.D.. Bishop of West Texas

I Episcopal).

f fiernoon: Re%. Emory Ross. general secretary. American Mission to Lepers, New York

Cih I Disciples of Christ I .

11 GE ST 18: Wonting: Dr. Elmer Ellsworth llelms, First llethudist Church. Los Angeles. Afternoon: Rey. Benedict Joseph Dudley, O.F. \1.. Church of St. Francis of Assisi, New York CAN ICatholic).

Ut GE ST 25: Vorning: 1 {('%. RAN S. 1)a\, I).!).. St. Paul's Methodist Church. Far Rockaway,

i fternoon: The \lust Re%erend John Joseph Gleunon. ß.T.1).. Archbishop of St. Louis Catholic).

inrz; Over Jordan This program of religious talks and spirituals is presented 1)1 outstanding Negro leaders and (1:3O I I :00 a.m. CII tit :DAY educators and a choir of IhirR -five voices.

%t GE ST I: 'Ii Be Announced.

Acct ST I I : it Be Announced. t (,t ST 18: 1)r. J. E. Walker, president. National \egro Business League, ,Memphis, Tennessee.

it+perr at the Each Sunday a choral program of religious remple of Religion music is broadcast u' er the coast -to -coast i:(N) 5:30 p.rtn. Columbia Network frota the 'Temple of Reli- gion at the \\nrlds Fair. 1( 1 1 St,'\DA5 EDUCATIONAL PROGRAMS CBS ADULT "In) itatiou to Leal Mug- and "The People EDUCATION BOARD Platform' are presentations of the Department of Education, arranged with the counsel of Columbia's Adult Education Board. Members of the Board. representative of the nation's leading educators and publicists, are:

LYM.'\ BRYsON. chairman .PENCER MILLER, JR.

STRiNGFELLOW R \RR RUTH BRY AN ROHDE

WILLIAM BE \TOY THOMAS V. SMITiI HARRY WOODBUII\ CHASE GEORGE EDGAR TINGE` 'T

ROBERT 1. GAN O \, S.J. WILLiAM ALLEN WIII1 E

ALVi' S. JOiI\.O\ RAY LYMAN 1YILB1 R

HENRY R. LUCE JO.LYH 11. WILLITS

Invitation to Learning This new series invites listeners to read or re- 4:30 -5:00 p.m. read the worlds great hooks. On each program, EACH SUNDAY four outstanding Americans discuss famous hooks- emphasizing their living quality. Stringfellow Barr, president of St. John's Col- lege of Annapolis, is permanent chairman of the program.

The People's Platform Lyman Bryson entertains four Americans at 7:00 7:30 p.m. dinner and draws them into an extempora- EACH SATURDAY neous discussion of current problems and informal exchange of ideas.

The Human Adventure This series dramatizes outstau(ling cult). ral 8:30-9:00 p.m. and scientific achie%enlentsof the world's le ad- EA(:lt SATURDAY ing universities. presents the fnlits of sel u)1-

arI1 research in a clear. % k id st le.

Columbia's Lecture Hall Outstanding personalities on America's leet urc stage are heard in this new program. \lone la) 9 :00 -1:15 p.m.

EACH \IOND:AY AND 11 ED\ESDtY broadcasts feat ore lechnrl. in current e%e.

economics and science. On \ \e(Ine.d I s. the guests are from the entertainment world.

Coluu>tlia's Country Journal Charles Stookey. Columbia's director of ap 12:00 12:30 p.ni. cultural programs. presents a %%celd roe EACH S1TCR1):11 up of farm news and interxiews (Iistinguisl agrienitural authorities and leaders. I)ur lugest his broadcasts originate oll tour fr farming centers all oNer the outrun. EDUCATIONAL ighways to Health Dr. lago Galdstou of the New York Academy PROGRAMS 15-1:30 p.m. of Medicine arranges these instructive talks Continued 1CH SaTURDAY for laymen. July's schedule includes addresses b) 1)r. Das id Bloom, attending dermatologist, Su) denham Hospital. and Dr. Cars Eggleston, associate professor of clinical medicine, Cor- nell I niversity Medical School.

.(I ventures in Science Watson Davis intern iews prominent scientists :00-1:15 p.m. on these CBS programs, planned in conjunc-

( II Till RSDAY tion nv ith Science Seri ice. Inc.

Al Cl ST I : I)r. Edward E. Wildman. consultant in charge of tree ring study, American Philo- sophical Societl's Committee on Education and Participation in Science.

t c ;t T Frederic G. Melchior, Editor of Publisher's \\eekl) : liars es D. Gibson, Chair- man of Board of Ness fork World's Fair: J. F. (:line°, President of Cuneo Press.

t (,t ST 15: \lr. Charles M. L pham, engineer- director uf \merican Road Builders' \sso- ciatiou.

1l (,t ST 22: \Ir. Jack Price. photographic editor of "Editor and Publisher.'

1I GI ST 29: Dr. Cassius Was, president of the American \eterivarl \ledical Association.

)t- Men and Books Professor John 'L Frederick of the Medill 1:1 5 1:30 p.ni. '(lic(l of Jourualisu), Northwestern l niner- 1f.It Tl ESI).11 sitl. and I)r. Bergen EN ans, Northwestern Department of English. discuss modern books and the would's greatest classics.

:xpleriug Space Maude Bonnot. director of the Adler Plane- :00-1:15 p.m. tarium in Chicago. conducts this new series

11 FI(IDA1 which tel the stern of the constellations.

'he Old Dirt- 1)01)1)er Ton) \\ illiams, horticultural export of \ \'L:\C

n :05 1 1 :30 a.m. in Nash ille. "the old dirt -dotter,' answers

1C II ti 1Tl RDAI queries afoul trees. plants, birds, and insects on this unusual new Saturday morning feature.

26 CHILDREN'S PROGRAMS Let's Pretend This series, which dramatizes the worl 12:30 -1:00 p.m. greatest faire tales, has won more awards th EACH SATURDAY an% other children's program. Directed \ila Mack and presented by a cast of chi actors, "Let's Pretend" has already in 191 won the Radio Daily Award as the bes t chi dren's program on the air, the Scripps -H ovar nationwide poll of radio editors, an d th

Women's National Radio Committee :1 war(

"March of Games" Children % ho like asking questions and tho 1:30 -2:00 p.m, who like answering get a chance on thi s qu EACH SLNDAY program originated by Natalie Purvis l' ra \ila Mack directing. Arthur Ross is SIC: SNh Trent, 12, is "Miss I)runt Major."

LIGHT MUSIC CBS Vocalists The Columbia Network schedule of vocal pr

VARIOUS HOURS grams includes many young singers of pop MONDAY TIIRL' SATURDAY lar songs in many styles and interpretation Among the current vocalists are: Budd) Clark Michael Loring Jack Leonard Gene% ieye Rove

Golden Gate Quartet These harmony groups are featured on tl Four Clubmen Columbia Network through the week. Ea

VARIOUS HOURS group has a distinctive %ocal st le and is CBS favorite.

Dance Orchestra America's leading dance bands pro% ide a ful

VARIOUS HOURS schedule of current hits and old favori tes t(

MONDAY TIIRL SL \DAY Columbia listeners each e%eniug. The e tut ranking bands are scheduled for August Nat Braudwv nne Bouin Jantes Larry Clinton Dick Jurgens \a%ier Cugat AI Kayelin Bobby Da\ IlaI Kemp Baron Elliott Ileur% King Jan Garber Ozzie \el ou Ilorace Ilendersou Leighton Nob! Rai Ilerbeck Dust% Bonde. Dick Stabile

1 .BS SHORT WAVE Columbia's schedule of programs to Europe );ROADCAST SCHEDULE and South America, over short wave stations I'O EUROPE AND R'CBX (New York) and WCAB (Philadelphia), 40 NTH AMERICA consists of programs designed exclusively for European and South American listeners and programs heard regularly over the network. SPECIAL CBS Views Broadcasts Columbia transmits daily news programs to BROADCASTS In English) Europe in English. as well as in French. Ger- TO EUROPE 10:15 10:25. 11:30 11 :10 a.m. man. Italian and Polish. Sources for the news 1:31 1:45, 5:50 6:00 p.m. broadcasts are similar to those available to the %IO \DAY TIIRU FRIDAY network's regular reporters and analysts. A In French, German, Italian. 'olish) feature of the summaries is a review of New 2:00 noon -1 p.m., 5 5:50 p.m. York Stock Exchange noon and closing prices.

%IO\1) Y TARE' St ND:1Y 5:00 -6:00 p.m., SIT. & SUN.)

ollyw(/o(1 News In collaboration with Will Hays' office, Colum- 1IO\DAY, 2:30 2:15 p.m. bia presents news of Hollywood once each ltt RSnAY, 7:45 8:00 p.m. week in English. Portuguese, and Spanish re- RI IcSDAY. 8:15 8:30 p.m. spect ely. SPECIAL CBS \ews in Spanish World -wide news events are broadcast Mon- BROADCASTS 0:00 10:05 p.m. din through Friday b1 Alberto Zalamea, well- TO SOUTH IO\D11 TIIRt SI \nAY know n journalist and native of Colombia, AMERICA ):15 7:00 p.rn. Saturday and Sunday h1 Americo Lugo - L ND1Y TIIRt FRIDAY Romero (both of «'CBX), Monday through :UO 7:15 p.rn.. S.AT. («'CB\) Friday by Adriano A. Rubio («'CAB). 2:30 12:15 p.m..2 :30 2 :45 p.m. :15 6:00 p.m. IO\D1Y TIME FItlD1Y (WCAB)

is in l'orturues(. Luis Correa. native Brazilian journalist, re-

:1 5 7:3O p.m. ports the news each week -day in Portuguese I) \D1Y TARI FRIDAY for Columbia's audience in Brazil.

: armen Castelo's American Carmen Castelo takes her audience touring on 'ravelogues in Spanish a series of "dial trips" to interesting spots in Io)AY. 8:3(1-8:45 p.n). the United States.

'uI tural News in Spanish lmerico Lugo -Romero is heard each Wednes- :l ï 8:30 p.m. day in a quarter -hour digest of cultural news

t (. If I:D\F.5n11 of special interest to South American listeners.

armen Castelo's Broadway The latest news of the theater. motion pictures, :olumn in Spanish fashions and personalities of Broadway is re- 1(11)11, 7:30 7:45 p.rn. ported in Spanish by Carmen Castelo.

2 B t liii i: ii ¡ JULY PROGRAMS

Columbia's Special Feature broadcasts are arranged on a week t( week, sometimes day to day, and even, on occasion, hour to hou basis. One result of this flexibility and timeliness is the follow' partial list of July programs which were arranged too late

inclusion in the last month's issue of THE COLUMBIA PROGRAM B

DEMOCRATIC CONVENTION JULY 5: Another in CBS' series of talk on national defense brought Louis Johnson. The Democratic Party Convention which then acting secretary of war, to the micro- nominated Franklin D. Roosevelt for a third phone for a nationwide address, 10-10: term as President of the United States was p.m. thoroughly covered by CBS. Climax of a long series of Columbia broadcasts from JULY 7: U. S. Solicitor General Francis' Philadelphia came on Wednesday and Biddle discussed plans for finger -printing Thursday evenings. July 17 and 18, when and obtaining full information on America's CBS brought its audience the direct. on -the- three and a half million aliens in an address convention -floor proceedings of the ballot- from Philadelphia, 10:30 -10:45 p.m. ing for presidential and vice- presidential candidates. Following the nomination of JULY 8: King Haakon. ruler of \orwa Henry A. Wallace, Secretary of Agriculture, until Adolf Hitler conquered the country,

for the vice - presidency, CBS broadcast an was heard in an address frone his present , address by President Roosevelt from the home, London, 4-4:10 p.m. White House to the Convention. Mrs. Roose- velt, Postmaster General James A. Farley, JULY 9: Herbert Morrison. minister of Speaker William D. Bankhead, Senator supplies in Winston Churchill's British cabi- James E By rues, Senator Alben Barkley, net, broadcast from London. 5:30-5:37 pan. Senator Carter Glass. and many other outstanding Democrats were among the public JULY 9: General George C. Marshall. figures heard in CBS broadcasts from the Chief of Staff of the U. S. Arms.. and convention city. Admiral Harold R. Stark. Chief of Naval Operations, joined in a special broadc J frone «áshington. 11:45 -12 midnight. OTHER PUBLIC AFFAIRS

.ILLY 2: CBS broadcast an address by .ttn.l 11: Commissioner Arthur S. Fl Lewis Compton. Assistant Secretary of the wing was heard in a special broadcast fr Navy, from Washington, 10:15 -10:30 p.m. the nation's capital. 5:30 -5:15 p.m.

29 J t. LY 11: Louis Johnson, then acting sec- sphere. Starting on Monday with Secretary retary of war, described the process of Hull's keynote speech (5 -5:40 p.m.), CBS 'Rounding Out the Army Program, 10:15- covered with news broadcasts on Monday 10:45 p.m. and Tuesday (10:30 -10:45 p.m.), Wednes- day and Thursday (10:15-10:45 p.m.), Fri- 11 : a special news JULY CBS broadcast day 110 :30 -10:45 p.m.) and Saturday report on the Mexican elections from Mexico (10:15 -10:45 p.m.). The broadcasts included City, 10:48 -10:53 p.m. summaries by Albert Warner, Alberto Zala- mea, and Howard fierce Dais of the CBS JULY 12: Representative Sam Rayburn staff. as well as addresses from the floor. Dr. of Texas, in Chicago for the Democratic Con - Leo S. Roue s% as heard in a broadcast from yention, discussed the caucus, 10 -10:30 p.m. Havana on July 29,8-3:15 p.m. JULY 13: Senator D. Worth Clark, Demo- LY 22: Mrs. Franklin D. Roosevelt crat, of Idaho, presented his views on Amer- Jt spoke oser CBS from the New York World's ica's foreign policy in an address from Chi- Fair in connection with the \WPA day cere- cago, 10:15 -10:30 p.m. monies. 3:15 -3:30 p.m. JULY 13: Philip E LaFollette, Progres- JULY 22: Viscount Halifax discussed the ye Party leader of Wisconsin. discussed situation facing England in a from he Defense of America." 6:30 -6 :1.5 pan. broadcast London, 4:15 -1:30 p.m. JULY 14: Senator Burton K. Wheeler of JULY 26: Norman H. Davis, chairman of Montana, head of the so- called Democratic the American Red Cross. spoke from Wash - isolationist bloc, explained "Why the Demo- ington, 10 -10:15 pan. cratic Party Should Have a Peace ('lank," 7:15-7:30 p.m. .1Ut.Y 28: Representative Vito Nlarean- tonio. American Labor ('arts Congressman JULY 19: CBS broadcast Chancellor Adolf from New York. attacked "The Registration Hitler's address to the German people prior of Aliens," 10:30 -10:45 p.m. to a renewed attack on the British Isles, 1 -2:41 p.m. JULY 30: CBS carried a special broadcast from the National Foreign Trade Con - JULY 21: Edward R. Marrow, Vincent %ention in San Francisco, 10:15 -10:30 p.m. Sheean, Arthur Menken, Erland Echlin, Eric Sevareid, and Larry Leseur, broadcasting SPECIAL EVENTS from different parts of the British Isles, described Britain's preparations for immedi- JULY 4: An American Legion broadcast ate German attack, 11 -11:30 p.m. from New York Cite and Chicago was a CBS Independence l)ay feature, 3 :35 -1 p.m. JULY 22 -31: CBS carried an extensive series of broadcasts from the Inter- American JULY 7: Two half -hour productions by the Conference in Havana, called by Secretary Columbia Dramatic. Guild. a charming fan- of State Cordell Hull of the United States tasy and a horror drama. were broadcast to consider problems arising from the Euro- oser CBS Network late Sunday melting pean war which affect the western hemi- (actually Monday), 12:45 1:45 a.m.

U JULY 9: Mel Allen and France Laux. two ized over Columbia's coast -to -coast Networ CBS star baseball reporters. described the 11:15 -11:30 p.m. All -Star game in St. Louis, 3:15 -5:30 p.m. JULY 28: Jack Knell, Columbia's marine JULY 20 and 27: On successive Saturdays reporter, presented the complete story of the CBS broadcast trackside accounts of two "press run" of the S.S. America. largest anc Arlington Park races in Chicago, the Arling- fastest luxury liner ever built in the United ton Classic and the Arlington Futurity, States, 2:35 -2:45 p.m. 6:05-6:20 p.m. JULY 29: Ted Husing, at tracksid JULY 26: The nation's leading barber described the American Legion Handica shop quartets, competing at the Band Shell, from the Saratoga Race Track in Saratog City Plaza, New York World's Fair, vocal- N. Y., 4:45 -5 p.m.

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