CBS PROGRAM BOOKAUGUST 1940 The Broadway- Hollywood Department Store is one of many which have -tied-in- a Fashion Forecast with the current CBS Program series. forecast." For four exciting hours of radio- listening in August (and more in September). tune in Columbia's -Forecast- series. See Page 20. II (lIST. 1910 GAS-G OMepN1.N 00 a`\gRp,Ry0 c . ON EW NA` `p,ZAI EF EE P 111E IiOLFIllU P1tO1tAiI 1100k (:RS SI'ONSOREI) PROGRAMS: pp. 3 to I-1 WARC SPONSORED PROGRAMS: pp. 15 to 16 CRS SUSTAINING PROGRAMS: pp. 17 to 28 Published monthly for advertising executives by THE COLUMBIA BROADCAS'T'ING SYSTEM -185 Madison Avenue, New York City, N. Y. l HT1O1tK t1LIETS AUTOMOTIVE ANACIN COMPANY: CIIRYSLER CORPORATION: Anacin . ge PIynwuth. Dodge, DeSoto. Chrysler motor cars Page 5 BATHASWEET CORPORATION: Bathasweet Products . Pa 3 FORD %IOTOR COMPANY: Ford, Lincoln. Lincoln Zephyr. BAYER COMPANY: Mercury Page 7 Bayer Aspirin . Pa ge CHESEBROCGII MANUFACTURING COMP AN: CIGARETTES & TOBACCO Vaseline Preparations . Page AMERICAN TOBACCO COMPANY: Lucky Strike Cigarettes. l'age 3 COLGATE -PALMOLIVE -I'EET COMPANY: (See also Laundry Soaps) AXTON- FISHER TOBACCO COMPANY: Colgate Dental Cream, Twenty Grand Cigarettes . Page 12 Palmolive Shave Cream, Palmolive Brushless Shave, BROWN & WILLIAMSON TOBACCO CORP.: Raleigh Cigarettes Page 4 Palmolive Soap, Colgate Tooth Powder . Pages 5, LIGGETT & MYERS TOBACCO COMPANY: Chesterfield Cigarettes . Page 9 COLONIAL DAMES. INC.: Cosmetics Pa ge , 3 PENN TOBACCO COMPANY: Kentucky Club Pipe Tobacco . Page 10 GILLETTE SAFETY RAZOR COMPANY: l'IIILII' MORRIS & COMPANY, LTD.: Gillette Shaving Cream, Philip Morris Cigarettes . Page 10 Safety Razors and Blades . Page R. J. REYNOLDS TOBACCO COMPANY: LADY ESTIIER LTD.: Camel Cigarettes. Face Powder. Face Cream. Prince Albert Tobacco . Page 11 Rouge, Lipstick and Nail Polish . Page STEPHAN() BROTTIERS: THE LAMBERT COMPANY: Marvels Cigarettes . Page 14 Listerine Products, U. S. TOBACCO COMPANY: Prophylactic Brushes . Page Dill's Best, Model Tobacco . Page 12 LEVER BROTHERS COMPANY: (See also Foods; Laundry Soaps) +® CONFECTIONERY Lux Toilet Soap, Lifebuov . Page DOUBLF.MI \T GUM: Douhlenlint Gun) Page ( LOS ANGELES SOAP COMPANY : White King Soap. SPEAR MINT GUM: Sierra fine Toilet Soap l'ge 1 Spearmint (;uni Page 12 %IENNEN COMPANY: flennen . 1 o DRUGS & TOILET GOODS Shave Products Page AFFILIATED PI«)I)I'CTS. INC.: i'IIE PROCTER & GAMBLE COMPANY : Edna \\' llacc !topper Cosmetic.. (See also Laundry Soaps: Foods) Louis Philippe Page 3 Teel. Drene, Ivor% . l'ages 1 ll. 1 1 FOODS & BEVERAGES LAUNDRY SOAPS & ACCESSORIES BO W EY'S, COLGATE -PALMOLIVE -PEET COMPANY: (See also Toilet Goods) Dari -Rich Products . Page 3 Concentrated Super Suds, CALIFORNIA FRUIT GROWERS EXCHANGE: Octagon Products Page 5 Sunkist Oranges, Lemons . Page 4 CORN PRODUCTS SALES CO.: (See also Foods) CAMPBELL SOUP COMPANY: Liait Page 6 Campbell's Soups, Beans, and Tomato Juice, TIIE CUI)AIIY PACKING COMPANY: Old Dutch Cleanser Page 6 Franco -Ameriean Spaghetti . Page 4 GENERAL FOODS CORPORATION: CONTINENTAL BAKING COMPANY, INC.: (Sec also Foods) Wonder Bread, Hostess Cake . Page 6 La France, Satina I've 7 LEVER BROTHERS COMPANY: CORN PRODUCTS SALES Co.: (See also Laundry Soaps) (See also Drugs; Foods) Kre -Mel Dessert, Mazola Salad Rinso Page 9 Cooking Oil, Karo Table Syrup, TIIE PROCTER & GAMBLE COMPANY: Argo Corn Starch for Puddings . Page 6 (See also Toilet Goods; Foods) Ivory, Oxydol, Chipso . l'agc 11 GENERAL FOOTS CORPORATION: (See also Laundry Soaps) Grape Nuts, Grape Nut Flakes, LUBRICANTS Post Toasties. Sanka, Minute Tapioca, Postum, AMERICAN OIL COMPANY: Post's 40% Bran Flakes, Amoco-Gas, Orange American Gas l'age 3 Calumet, Swansdown . Pages 7, GULF OIL CORPORATION: Motor Oil and Gas Page 8 GENERAI. MILLS, INC.: TEXAS COMPANY: Wheaties Pages 8, 13 Texaco Product Page 12 Gold Medal Flour Page 12 GREAT ATLANTIC & PACIFIC TEA CO.: MISCELLANEOUS A 8 l' Stores I've 12 COMMERCIAL CREDIT COMPANY: IRONIZED YEAST. INC. Automobile Finance Service . Page 6 Ironized Yeast Page 8 EVEILSII Altl'. INC.: LANGENDORF UNITED BAKERIES: Ecersharp fens and Pencils . Page 7 Bread Page 13 INTERNATIONAL SILVER CO\II'ANY: International Sterling and LEVER mom! ERS CO \I PA NY : (Sec also /)rugs; Laundry Soaps) 1847 Rogers Bros. Sib erplate . Page 8 Spry Page 9 NATIONAI. LEAD COMPANY: Dutch Boy Paints Page 1.1 PETER PAPI.. INC. PRUDENTIAL INSURANCE COMPANY Mounds Page 14 OF AMERICA: PET MILK SALES CORPORATION: Insurance Services I've I I l'ct Evaporated Milk Page 10 WILMINGTON TRANSPORTATION CO.: Santa Catalina Island . Page 1 I TIIE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Laundry Soaps) YORTY loll SENATOR COSIAIITTI F: Crisco l'age 11 Sellat111 ial Campaign I''ìg I I All tim listed on the following pages is current New York time unless otherwise indicated. AFFILIATED PRODUCTS, INC Mon. thru Fri. Edna Wallace Hopp (391st !reek on CBS) 12:30- 12:45 p.rr, Cosmetics :38 CBS stations Louis Philippe The Romance of Helen Trent URIC!NATES: wßß>' Blackett-Santple- Serial drama Ilumntert, Inc. AMERICAN OIL COMPANY Mon. thru Fri. Amoco -Gas (106th Week on CBS) 6:05 -6:15 p.m. Orange American Cas Rebroadcast The Human Side of the News The Joseph Katz 11:05 11:15 p.m. Company by Edwin C. Hill 46 CBS stations ORIGINATES: ,ell's WABC AMERICAN TOBACCO COMPANY Saturday Luck) Strike Cigare (222nd If'eek on CBS) 9:00-9:45 p.m. Lord & Thomas Rebroadcast Your llit Parade 12 mid. 12 :45 a.m. Mark «rarnow's Orchestra. 101 CBS stations Barry Wood, Bea Wain, Orrin ORIGINATES: ACAßC Tucker's Orchestra. Bonnie Baker. Hit Paraders Chorus Popular music and vocalists ANACIN COMPANY Mon. thru Fri. Anacin (1773rd Week on CBS) 12:45 -1:00 p.m. Blackett -Sam ple- 39 CBS stations Ilttntntert.Inc. Our Gal, Sunday ORIGINATES: WARC Serial drama BAYER COMPANY Tuesday Baver Aspirin (253rd treck on CBS) 7:30 -8:00 p.m. Blackett-Sample- 73 CBS stations Hummer!. Inc. Second llushand ORIGINATES: WARC ith Helen \Ienkcn, presented hN the Famous Actors' Guild Serial drama BOW I:Y'S, INC. Sunda Dari-Rich Products (62nd !reek on CBS) 11:05 11:15a.m. Sorensen & Com pans Rrhroa(lrrrs ( News and Rhythm 2:3.1 2:15 p.m. with Dale Evans, localise, and 32 CB` stations ()RIGtN TES: WRRdI Dale 13acal, instrumentalist 'lalk and "music I3ROR 1 & N I1.LIAHSOI TOBACCO \lon. thru Fri. Raleigh Cigarettes CORPORATION 6:30 6:45 p.m. Batten. Barton. Uur .Ntine (97th [[ eck on CBS) Rebroadcasts & Osborn, Inc. 7:1.5 7 :30 p.m. Paul Sullivan Reviews 1:00 -1:15 a.m. the News 57 CBS stations ORIGIN%TES: %}!.%s CALIFORNIA FRUIT GROWERS \lon., \\ed., Fri. Sunkist Oranges EXCHANGE 6:15-6:30 p.m. Sunkist Lemons (65th [T"eek on CBS) 29 CBS station, Lord & Thomas oRICI\qTES: K's\ Sunkist Presents Hedda I topper's Ilollywood CAMPBELL SOUP COMPANY Mon., \\ ed., Fri. Campbell's Tomato Juice (295t/í Week on CBS) 11:00 11:15 a.n1. /teelock Rebroadcast Cont /tan l Campbell's Short Short Story 1:35 2 :00 p.m. .',port story dramatisations 53 CBS .tation, u1t11.I\ \7F.ß: W Ii( Linos 'n' Andy Mott. tllrtt Fri. Campbell's Soups erial contrrll rlrama 7:1)(1 7:15 p.m. Hard [l lteeloek Rebroadcast Company 11:00 /1:15 p.m. 59 CBS stations ORIGIN 1.:%; K\ Martha Webster Mon. thru Fri. n ith Bess Fls nu 11:15 1 1 :3U a.m. l)runtatu- serial Rebroadcast .1:15 3:10p.m. 57 CBs station.: elltlCl\ ATE,: W kit( letther Wiley Von. thru Fri. 1 a/ks 2:302:45 p.m. 35 CBS station oRICIN4TF.: K\\ Lanny Ross \\ ed.. Thurs.. Fri. Franco-American ongs 7:15 i .31) p.m. Spaghetti Rebroadcast RuthrauJJ ce Ryan, Inc. 11:15 11:30 p.m. :h CBS station.: ttHH.I\ \TE4..: W Vtc 11111M1.- CHESEHROL Gll IIANI'NACTI RING Wednesda% Vaseline Preparation: COMPANY, CONSOLIDATED 8:30 -8:55 I,.nl. lleCann- Erickson. (91st Week on CBS) Rebroadcast 11:30 11:5.5 p.m. Dr. Christian 61 CBS stations with Jean Hersholt ()ItIGI\ATE!: ti \X Drama CHRYSLER CORPORATION Thursday Plymouth (1.30íh Il.eek on CBS) 9:00 -10:00 p.m. Dodge 83 CBS stations DeSoto Major Bowes' ORIGINATES: WABC Chrysler Original Amateur Hour Rullirau/] & Rya, Amateurs. with Major Boues as 1 /aster of Ceremonies COLLATE -PALMOLI 'E -PEET Thursday Colgate Dental Creai COMPANY 8:00 -8:30 p.m. Benton & Bottles. (238th Week on CBS) Rebroadcast 11:30 -12 mid. Colgate Ask -It- Basket 62 CBS stations with Jim McWilliams 1/1tIGIXATES: WABC 1 áriety -quiz program Strange As It Seems Thursday Palmolive Shave Cr( Dramatizations of ,,nnsual facts 8:30 -8:55 p.m. PalntoliAe Brushless Rebroadcast Benton & Bowles, 12:00 -12 :25 a.m. 54 CBS stations OIRIGINATES: SS-ABC Woman of Courage Mon. thru Fri. Octagon Products Serial drama 9:00 -9:15 a.m. Benton ce Bowles, Rebroadcast 10 :45 -11 :00 a.m. IO CBS stations ORIG!', ATEs: WABC Myrt and Marge Mon. thru Fri. Concentrated Super Serial drama 10:15 -10:30 a.nr. Super Suds Rebroadcast Benton & Boules .1 :15 -1 :30 p.ut. 78 CBS stations °roc'NATr.s: W UN Hilltop House Hott. thru Fri. l'alutoli5 e Soap starring Bess Johnson 10:30 10:15 a.m. Benton & Bon les, Rebroadcast tic girrt drama 1 :30 1 :45 p.m. 78 CBS stations oRILI \ATIs: R UR 111131.1111:11i11111 L(;ATE-I'ALIIOLI N E-l'EET Mon. thru Fri. Colgate both Pois der -OIIPANY 10:45-11:00 a.m. Sherman & Marquette. ontinued Rebroadcast Inc. 1:15 5:00 p.m. Stepmother 38 CBS stations Serial drama OItIGI\ {TES: N'BU\I :O113IERCIAL CREDIT COMPANY Mon., Wed.