Advances in Economics, Business and Management Research, volume 75 1st International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018) Mice Tourism Development Strategy: Makassar City 1st Nasrullah 2nd Usman Rendra 3rd Moh. Hatta Tourism Diploma Study Program, Tourism Diploma Study Program, Tourism Diploma Study Program, Sains and Economic Faculty Sains and Economic Faculty Sains and Economic Faculty Fajar University Fajar University Fajar University Makassar - Indonesia Makassar - Indonesia Makassar - Indonesia
[email protected] [email protected] [email protected] th th 4 Erna Cahyani 5 Irfan Palippui Tourism Diploma Study Program, Tourism Diploma Study Program, Sains and Economic Faculty Sains and Economic Faculty Fajar University Fajar University Makassar - Indonesia Makassar - Indonesia
[email protected] [email protected] Abstract - This paper explores the applicability of MICE Indonesia on # 11 with the number of activities tourism development strategy. To plan and implement meeting by as much as 896. this, different management and decision making tools Now large cities in Indonesia become a were used including literature study, surveys and destination city MICE such us Bali, Jakarta, interviews as well as SWOT analysis. A series of interviews was conducted in order to identify actions Yogyakarta and Bandung. taken by governmental bodies responsible (e.g., Makassar Department of Tourism). In addition, the stakeholders of the MICE were surveyed and interviewed to assess the rate of fulfillment of MICE tourism development in the Makassar City. Results showed that the existing MICE tourism activities in the Makassar city did not conform to main MICE tourism destination requirements. Thus, a SWOT analysis was used to identify the required management strategies to improve the MICE tourism activities in the Makassar city.