Picasso & the Creation of the Market for 20Th-Century Art</Em>
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University of Kentucky UKnowledge Art & Visual Studies Faculty Publications Art & Visual Studies 9-1995 Making Modernism: Picasso & the Creation of the Market for 20th-Century Art by Michael C. FitzGerald (Review) Robert Jensen University of Kentucky, [email protected] Right click to open a feedback form in a new tab to let us know how this document benefits oy u. Follow this and additional works at: https://uknowledge.uky.edu/art_facpub Part of the Art and Design Commons Repository Citation Jensen, Robert, "Making Modernism: Picasso & the Creation of the Market for 20th-Century Art by Michael C. FitzGerald (Review)" (1995). Art & Visual Studies Faculty Publications. 5. https://uknowledge.uky.edu/art_facpub/5 This Book Review is brought to you for free and open access by the Art & Visual Studies at UKnowledge. It has been accepted for inclusion in Art & Visual Studies Faculty Publications by an authorized administrator of UKnowledge. For more information, please contact [email protected]. Making Modernism: Picasso & the Creation of the Market for 20th-Century Art by Michael C. FitzGerald (Review) Notes/Citation Information Published in The Print Collector's Newsletter, v. 26, no. 4, p. 149-151. The rP int Collector's Newsletter © 1995 Art in Print Review The opc yright holders have granted the permission for posting the article here. This book review is available at UKnowledge: https://uknowledge.uky.edu/art_facpub/5 indirect allusion to the cruel outside world Making Modernism: Picasso & the Creation aid through of the end of the 1930s and culmi constituted by the market and its system the Market of for 20th-century Art. By Michaelnating with C. Alfred Barr's retrospective for the inequities, swindlings,.. .cutthroat competition, FitzGerald artist at MOMA in 1939-40, similarly articu and cannibalistic practices"—the latter aPublished ref by Farrar, Straus & Giroux, New York,lated the ways in which such talent might be can erence to the "blood of an Englishman" in 1995. the 314 pp. 81 illustrations. $27.50 onized. In Picasso's case his reputation as a tale's repeated refrain. Jack is characterized as protean genius was deliberately, systematically a wise investor whose "speculation on Michael a hand FitzGerald's ambition in Making consolidated Mod within the art market. ful of beans" has succeeded "because of his ernism is to show the reader how deeply avant For Picasso scholars no doubt the bits and willingness to take risks." Folkloristic analysisgarde artists have been immersed in the pieces busi of the artist's exhibition history and his aside, is this what was remotely intended ness ofby selling themselves and their art. varied His allegiances with such figures as Daniel the artist, or understood by her audience? choice of Pablo Picasso is particularly apt, Henrysince Kahnweiler and Paul Rosenberg are well Two more chapters remain, one skating no other artist in this century so precisely known. For the less initiated, FitzGerald has around the voyeuristic prurience of a paintingdefined a dealer-mediated career. FitzGerald is many fascinating stories to tell. But for both by Seymour Guy, the other a tongue in eminendy cheek qualified to write about the inner audiences what is most valuable about Making send-up of conventional art history focused workings on of the art market, holding an M.B.A. Modernism is that FitzGerald lays out for the trompe l'oeil artist William Harnett. I remandand a Ph.D. in art history, and having firstbeen time in a cogent narrative many of the pri these to readers for their own judgment. employed for some years in the Department mal ofscenes in Picasso's commercial life. Since The point of my exercise is this: is it Impressionist truly a and Modernist Art at Christie's. Making Modernism is rigorously grounded in service to artists not to look more critically He has made at numerous finds from a wealth of the archive, the reader directly experiences their work? Of critics and historians most artists archival material that offer considerable insight FitzGerald's discoveries in the shape and ori would demand little more. When current styles into Picasso's connections to the art trade. Yet entation of the book. Therein lie Making Mod change, will social historians like Lubin continue one ought not to look in Making Modernism for ernism's many strengths and, it must be said, its to write so much about art? It seems unlikely. a critical history of modernist art as a com weaknesses. I suspect, for example, that the There is, however, an important lesson to modity form. Nor will one find a social history originality of FitzGerald's research, combined Lubin's work. There was a time when culture of the commercial gallery. This is very much with a the already rather well-documented rela was perceived as one large family. Artists and book structured around personalities rather tionships between Picasso and his early dealers, writers of the present conversed with those than of practices and argued around individual led the author to emphasize the prewar col the past on familiar terms. Today, a common agency rather than from the vantage of eco lector's society organized by the entrepre view of culture, in a broad sense, takes it to nomic be theory, Marxist or otherwise. It is anneur/collector André Level, about which he has novel, foreign, and unknown. Americans lookinsider's view very much in sympathy with the many new things to say, at the expense of an to Africa and Asia; the Japanese and Europeans insiders. So while it is an extremely valuable extensive discussion of Picasso's relationship look to America; men look to women, and book for students of Picasso, Making Mod with other dealers, especially Vollard and Kahn whites to blacks. Certainly the world has ernism—despite its title—settles for making weiler. FitzGerald's analysis of Level's group, changed. The family is larger. Thoughtful peo modest contributions to the literature on Picas called La peau de Fours, or the Skin of the ple acknowledge that as with Humpty Dump so and on the modern art market. Bear, demonstrates how even early in the first ty, to cite another rhyme, the pieces will never The 19-year-old Picasso first came to Paris decade fol of this century there already existed be put back together again. lowing the successful submission of his The an Last intensely speculative climate around mod The fault of Lubin is not in addressing these Moments to the jury for the Salon that accom ernist painting in Paris. But he has compara changes, which are important, but in lumping panied the great Exposition universelle of 1900.tively litde to say about how the patronage of them all together. The world, newly perceived, It was also the last such submission of Picasso's Vollard and Kahnweiler freed Picasso (in the is multicultural and multilingual; it has a mul career. As FitzGerald makes abundantly clear, company of Braque) to pursue a radical rethink tiplicity of customs, arts, and beliefs. But litde a key aspect of Picasso's artistic intelligence ing of painting, which became known as is gained by throwing these all in a collective was that he recognized that the Salon, its juries, Cubism. In fashioning Making Modernism in bin. It is individual artists and objects that lend the art academies, and other such institution this way, FitzGerald tries to avoid the more well value to a culture as a whole. Careful analysis al apparatus belonged to a dying century. trodden In ground of Picasso scholarship. Unfor of a single significant artifact is likely to carry those first Parisian days, Picasso quickly tunately, dis it forces him into offering a rather dis far more weight than the longest disquisition covered the artwork of the future, embodied junctive collection of stories about Picasso and on the vague subjects favored by Lubin. This is in the figures of Cézanne, Degas, Lautrec, his the dealers. important. If the guardians of a culture—writ Nabis, among others. These artists were all but FitzGerald begins with Picasso's patronage by ers, critics, historians—can't bring themselves invisible at the Exposition, nor were they toLevel be before the war, then turns to that of to defend its highest values, all will subside into found in Paris' great public galleries. Instead, Léonce Rosenberg during the war, followed by a smily, primordial, Reaganistic mass, with lit Picasso met modern French art at the com his remarkably close partnership with Léonce's tle differentiation, little inducement to merit, mercial galleries of Bernheim Jeune, Ambroise brother Paul. This last relationship critically and little on which to build the fantasies of Vollard, and Berthe Weill. He drew what now defined Picasso's career from about the time ideas in which thinkers, Lubin among them, appears an obvious lesson from this circum of the Treaty of Versailles to the occupation of revel. stance, yet one still largely concealed from so France. But much else was going on in Picas What Lubin attempts is not by nature wrong. many of his contemporaries, that the future of so's career during these years. To embrace But, if one chooses talk over action, rhetoric modernistover art would be directly tied to its mar these events, FitzGerald repeatedly interrupts content, implication and the personal ketover fortunes. From that defining moment, Picas this commercial narrative to account for, among document and sustained evidence, one must so—extraordinarily—embarked be upon a career other things, Picasso's involvement with André very good, indeed, to pull it off. In reading in the which henceforth his only juries would be Breton and Surrealism.