Volume 9 Article 8 Number 3 The Iowa Homemaker vol.9, no.3

1929 Beauty as It Comes Margaret Marnette Iowa State College

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Recommended Citation Marnette, Margaret (1929) "Beauty as It Comes," The Iowa Homemaker: Vol. 9 : No. 3 , Article 8. Available at: http://lib.dr.iastate.edu/homemaker/vol9/iss3/8

This Article is brought to you for free and open access by the Student Publications at Iowa State University Digital Repository. It has been accepted for inclusion in The oI wa Homemaker by an authorized editor of Iowa State University Digital Repository. For more information, please contact [email protected]. THE IOWA HOMEMAKER 7 The College Girl By Ruth Dean

( (SING a song of college days,''­ Beauty as It Comes and tell me what to wear. With the passing of the fashion parade, By M. M. we are compelled to say goodbye to the ((BEAUTY may be only skin deep, '' bare legs, bare arms and bare backs of said a columnist last year, "but vacation and to think more seriously of Dad usually has to dig down clothing for the classroom and for recre· pretty deep to pay the cosmetologist's ation at school. bills.'' Fashion forecasting is never certain at Just the same, beauty may be applied, any time and one can only proceed cau­ sanely and often times wisely. In fact, tiously, making general observations the matron of the state reformatory for from what the newspapers, dress shops women said that she was of the opinion and fashion magazines offer. Certain lo­ that when woman prisoners were given calities may accept an innovation whole­ beauty aids (powder, cold cream, rouge heiutedly, while others may reject it and hair treatment) they often took more just as willingly. pride in themselves and consequently In general, soft, feminine, draped lines their behavior improved. will be used. Skirts will be definitely You know, of course, how much better longer, emphasizing a longer and more you feel after a shampoo or manicure. graceful line from the higher waistline Perhaps you have not yet acquired the to the bottom of the skirt. Silhouettes right knack of applying your cosmetics. will have a tendency toward long flow· Perhaps you still use a too-white pow­ ing lines for informal afternoon frocks. der, or a too-dark powder. The vogue This is acllieved by the used of the creasingly difficult to select the most for suntan sent many of us off to the flared· skirt, natural waistline and mould· beautiful and suitable ones. sunshine on the beach, but probably ed hipline, or as one authority has ex· There are tweeds of all descri ,Jtions, many more of us attempted the use of pressed it, closely fitting the upper part from colorful wools to tweed ?rinted liquid powder, which sometimes had a of the body and loosely fitting the lower silks. Every magazine will tell ~he pros­ discouraging effect. But now, of course, part and the legs. Skirts become wider pective college student that l1 •r ward­ we want to find a powder which will suit as they grow longer either thru the use robe must include an ensemble ,,f tweed our complexion while it is in the between stage of tan and normal color. of circular cuts, godets or plaits. and possibly a dress or two or « ~colors because the bodice, suggests a fairly normal ones' wardrobe. this skin more nearly r esembles that of waistline, holds snugly to the hips and The fall colors are rich aud clear. the face. continues in a straight if sometimes lib­ Ther e is much talk of brown, eopecially Paste rouge the authorities advocate, erally cut line, to the hem. the reddish and rust shades. .BJ.u e~;!, but they advise t he girl with an oily The ever-popular ensemble will be back greens and deep wine reds are being skin to go lightly with it, and use a with us this fall in both the short and shown. shade which will not stand out like a long coat styles, but this season the short As for hats, the newest achievements radio light. Rouge should be one shade jackets are longer. While not approach, are designed in felts, velours, satins and lighter than the natural coloring of the ing the length of the skirt, they will be velvets. The beret type of hat so popu­ lips for daytime and two shades lighter two-thirds length rather than hip-top lar last summer will continue to be -;;.o::.a for night wear. Apply your rouge, said affairs. If the ensemble is of the skirt this fall. Draped lines with soft swoops this dermatologist, in a triangle of color and jacket type, you will find a tuck-in and turns distinguish the newest !Jats. radiating from the base of the nose to blouse a very smart note. _This also em­ The texture of the new velour is supple the cheek bones and down to the base of phasizes the higher waistline, which and silky, yet firm and ·light. Many ~«r­ the jawline. If you use lip rouge, put promises to be one of the high points bans of satin or velvet are being dis­ a trifle more on the upper lip than the of style this fall. played, some having large drapy bows lower one. Have you ever decided to make your tied behind the ear and falling to the An indispensable article for every girl own dress, having in mind just what ma­ shoulder. Hats may have wide front who uses powder on her face is a tiny terial you wanted, but when you came brims or may be entirely off the facr eyebrow brush. Dip it in hot water and to buy it you were captivated by the exposing the forehead. draw it lightly across the eyebrows after wonderful array of colors and falirl.cs your final application of powder. If you and changed your mind several times God put us all upon this earth must use mascara, use a good grade before buying~ Such is the predicament That we might serve His ends, which will not run (and this grade is im­ of many this fall. So many beautiful And then, to give the world some worth, ported and costs quite a bit, but you need fabrics are on display it becomes in- He maae some of us friends. (Continued on page 15) THE IOWA HOMEMAKER 15

Go West in the other, as well as the ever present features, the vogu<' for crimson lips and slicker, can be seen hiking along the no cheek color should be taboo. The By Marion Chace The west appeals to thousands every mountain roads to one of the big attrac­ woman who looks best with this unusual year and this summer Iowa State girls tions. Busses and burros are the favor­ type of makeup is the one with a creamy went west to help feed those hurrying, its means of travel. skin, dark or titian hair and a classic hungry tourists. Yellowstone Park, Silly snaps and scenic snapshots will profile. Of course, for daytime or school Estes Park, Colorado Springs all had often refresh the memory of the coeds, hours the use of this style is not correct. their share. Minnesota and Iowa had for they faithfully follow the popular There is no sin in using cosmetics; claims to several. From mountain lodge slogan, ''Kodak as you go.'' the sin is rather in the ignorant or care· to city tea room, from waitress to dish· Summers may come and summers may less way so many girls use them. washer---€very kind of place and work go, but every girl who has spent a sum­ was the lot of the Iowa State coeds. mer being a " Hard working gir1" in Greetings the west will never forget those happy, Every place is interesting and worth­ (Continued from page 1) busy months. while, but Colorado Springs attracted the memories of the Boston meeting of the largest number of girls. Miss Stone's Association. tea-room is a very select place to eat Beauty as It Comes The meetings closed with the re-elec· (yes, even the ads say so), and the girls (Continued from page 7) tion of Dean Justin as president, and getting jobs there considered themselves have no fear of t <'ars nor laughter when with plans for the 1930 convention to be lucky. Elizabeth Inn is a two-story tea· you use it). held in Denver." room finished in black and orange. Fresh So many times college girls, with flowers, narrow linen runners and black those few precious minutes in the morn­ He who has a thousand friends and yellow dresses for the waitresses ing, go to school with bits of powder Has not a friend to spare, add distinction, but it is the food that clinging to their dress fronts. A small, While he who has one enemy people praise the most. And here the soft brush should be one of every girls' Shall meet him everywhere. Ames girls showed their worth. Pastry beauty aids just as a powder puff is. -Emerson. gir~, sandwich girl, pantry girl, two Learn to use the brush after applying salad girls and a waitress were all from powder. Trifles make perfection, but perfection Iowa State College. Unless you have unusually regular is no trifle.-Michael Angelo. Perhaps you wonder how the day is spent behind the scenes in t he Inn kitchen. At seven, the dining-room opens '------·------and two of the girls help prepare break· fast. Upstairs, in the meantime, food is AMES HEMSTITCH & PLEATING SHOP being prepared for the rest of the day­ six cakes, thirty-five pies, sandwich fill­ 408 Douglas Phone 1741J ing ,salad materials, vegetables and meat are cooked. In the afternoon food for the dinner as well as for the next day Hemstitching, pleating, buttons, tucking, shir ~ is fixed. Electric heaters, icebox and coolers hasten and simplify the process. nng, dressmaking, alterations, remodeling and The waitresses clean silver, arrange flow· ers, oil floors and do other odd jobs dur­ fancy stitching. ing their afternoon hours. At eight the Inn closes and everything is put away I II for the night. 1------·------~ Elizabeth Inn is closed on Sundays and holidays and everyone goes on a vacation. As the scenic wonders like the Garden of the Gods and Pike's Peak are something new to most Iowa girls, Sun­ days are spent sightseeing. Every Sun­ day three or four Iowa State College WE girls, lunch box in one hand and kodak WELCOME YOU to our city Meet Your Friends At Lincoln Candy CAMPUS DRUG CO. Kitchen A REAL DRUG STORE LIGHT LUNCHES Lincoln Way and Welch Ave. ICE CREAM SUNDAES WEST AMES CANDIES FRUITS P hone 1128 for deliveries 1------:----:---~