A Multimodal Study in Presence
THE EURO: A MULTIMODAL STUDY IN PRESENCE A dissertation submitted to Kent State University in partial fulfillment of the requirements for the degree of Doctor of Philosophy by Kenneth R. Marunowski August 2006 Dissertation written by Kenneth R. Marunowski B.A., Kent State University, 1995 B.F.A., Kent State University, 1995 M.A., Kent State University, 2000 Ph.D., Kent State University, 2006 Approved by Christina Haas, Chair, Doctoral Dissertation Committee Raymond A. Craig, Member, Doctoral Dissertation Committee Patricia L. Dunmire, Member, Doctoral Dissertation Committee Sara Newman, Member, Doctoral Dissertation Committee Mark Rubin, Member, Doctoral Dissertation Committee Accepted by Ronald Corthell, Chair, Department of English John R. Stalvey, Dean, College of Arts and Sciences ii TABLE OF CONTENTS LIST OF FIGURES………………………………………………………………... iv, v ACKNOWLEDGEMENTS………………………………………………………... vi INTRODUCTION…………………………………………………………………. 1 THEORETICAL AND METHODOLOGICAL BACKGROUND………………...8 THE EMERGING CONTEXT OF EUROPEAN INTEGRATION………………. 30 THE EURO 2002 INFORMATION CAMPAIGN………………………………... 44 EURO BANKNOTES AND COINS………………………………………………. 105 CONCLUSION…………………………………………………………………….. 138 APPENDIX A: TIMELINE OF EUROPEAN INTEGRATION………………….. 143 APPENDIX B: PRINT CAMPAIGN IMAGES…………………………………… 146 APPENDIX C: DETAILED DESCRIPTIONS OF EURO BANKNOTES……….. 155 APPENDIX D: DETAILED DESCRIPTIONS OF THE NATIONAL SIDE OF EURO COINS…………………………………………………167 REFERENCES…………………………………………………………………….. 179 iii LIST OF FIGURES Fig. 1. Hill’s “comprehensive continuum of vividness”…………………………… 27 Fig. 2. Soccer Stadium……………………………………………………………... 82 Fig. 3. Front of a sample ten euro banknote……………………………………….. 110 Fig. 4. Back of sample ten euro banknote………………………………………….. 115 Fig. 5. Common side: 1, 2, and 5 euro cent coins………………………………….. 121 Fig. 6. Common side: 10, 20, and 50 euro cent coins……………………………… 123 Fig. 7. Common side: 1 and 2 euro coins………………………………………….. 123 Fig.
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