May, 2017 flash In this Issue Intergraf news

Intergraf events calendar P.6

EU news

European, cross-industry social Intergraf General Assembly partners successfully negotiate framework agreement on active ageing & P.4 ‘Print Matters for the Future!’ Industry news Print media concerned for media pluralism in P.2

Conference, 8/9th June, Copenhagen EMSPI project: energy management in printing companies P.2

The implications of Brexit on the Register now to secure your place! printing industry P.3 f you’ve not registered there will be a CEO Panel, will present the latest I for our upcoming ‘Print where leading CEOs will consumer preferences. As a ECB introduces new €50 banknote Matters for the Future!’ discuss how they prepare leading researcher at The P.4 conference on 9th June, for industry changes. Retail Institute on consumer there’s still time! Download Speakers will cover topics insights and future Managed forests can help us cope your registration form from including the current consumer trends, Andy has with climate change our website, and join us in economic situation, print’s a wealth of knowledge in P.5 Copenhagen, Denmark to role in the communications this field. TRI is the UK’s hear international experts mix, preparing for the only academic research The future of digital is print discuss the exciting future future, and company case centre that leads the P.5 of print. studies. consumer experiences of High level speakers To give you a idea of what the future in retailing, food Artificial intelligence: analysing new include specialists from you can expect at the and packaging. trends in creative sectors Intergraf’s own national conference, Anderson Lima This joint Intergraf/WPCF P.6 membership, as well as event will be moderated by external speakers, such as Intergraf’s President, Cees Dominic Lyle (Director Verweij, and the World Print General of the EACA, EU), & Communication Forum’s Las Olsen (Chief Economist President, Michael Makin. at Danske Bank, DE), and Delegates will be joining the Anderson Lima (Digital conference from all over the Strategist, Lecturer and world—register now to be Researcher at Leeds Beckett one of them! For more info, Avenue Louise 130A, University, UK). In addition, [email protected]. Anderson Lima 1050 Brussels www.intergraf.eu

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Page 2 Newsflash

Print media concerned for media pluralism in Europe

The AVMS Directive revision “does not put press publishers in appropriate conditions to maintain their investments into journalistic content in the long run”

EMMA/ENPA Press Release ednesday 3rd May is World Press Audiovisual Media Services (AVMS) Directive, W Freedom Day 2017. In this new era of compromising on issues which in effect support ‘fake news’ and digital advances, the importance the deregulation of the audiovisual advertising of safeguarding a free press and media pluralism market. This trend towards deregulation is is ever-more apparent. Despite this, there are supported by both the Commission and the currently issues at a European level which Parliament, threatening media pluralism and threaten to undermine media pluralism and press creating fears in print media organisations that freedom in Europe via regulatory pressures on advertising budgets will be further diverted to TV advertising in the industry. instead of to other media—especially print. The European Parliament’s Culture Committee, For information about the AVMS Directive for instance, recently voted to review the contact Laetitia Reynaud, [email protected].

EMSPI project: energy management in printing companies

“Companies participating in the EMSPI project do perform well in relation to the parameters where he EMSPI project (Energy Management  Energy consumption reduction of 127,000 they have simple T Standardisation in the Printing Industry) has GJ (14% reduction during timeframe) procedures or tools led to the successful implementation of energy  Reduction of 13,300 ton of CO² (14% to support them in management systems in 100 printing companies reduction of emissions) the work” in five countries (Denmark, Germany, the  Energy cost savings of €2,140,000 (12% Netherlands, the Czech Republic, and Spain). Co- reduction of costs) EMSPI funded by the Intelligent Energy Europe Typical energy-saving measures proposed Newsletter 4 Programme of the EU, the project maps potential include lighting, compressed air, ventilation, and energy savings at printing companies. space heating. Not all companies were convinced Assuming that part of the energy saving they had energy-saving potential at first; measures identified in each of the companies however, after gathering the necessary data could be implemented, the following results will some measures could always be identified. be reached for the period 2013-17: Find out more on our website.

May, 2017 Page 3

“Intergraf members are all welcome to participate in our internal Working Groups. Our joint expertise ensures we can remain up-to- date with all of the latest industry trends and developments, keeping you informed of and involved in our work The impact of Brexit on the printing industry across Europe”

ntergraf recently chaired a meeting of the membership base in surveys, finding out before Beatrice Klose, I Economics & Statistics Working Party, where the vote what companies felt would be in their Secretary General of Intergraf staff and representatives of Intergraf’s best interests, and afterwards finding out more Intergraf national member associations meet to discuss and more detailed information about the the latest economic developments in the printing potential impacts of Brexit. industry. On the agenda at the latest meeting Respondents to BPIF’s surveys are relatively was the potential effects of Brexit on the printing representative of the UK printing industry asa industry—in Europe as well as in the UK. whole, with the views of exporters as well as With the aim of drawing some preliminary importers (to the EU and the rest of the world) all conclusions, presentations were given by taken into account. While some positive answers Alejandro Mata, Senior Economist at RISI, and were given, overall, companies expect there to Kyle Jardine, Research & Information Manager at be a more negative than positive impact of the BPIF (British Printing Industries Federation). Brexit, across a wide range of areas. The main These two presentations and the debates which negative impacts were perceived to be followed provided participants with wide-ranging consumable input costs, industry volatility, information about the forecasted effects of Brexit general impact, profitability, and sales/revenues. on the industry, from a range of perspectives. The risk of restrictions on the ability to hire EU Mata focused primarily on broad industry nationals was also listed as a threat. statistics, highlighting the extent to which the UK Some of the opportunities identified by UK- “68% of [UK printing relies on imports, particularly for raw materials based printing companies, include potentially company] like paper. After Brexit, currency effects and lower interest rates, as well as increased respondents prefer possible trade tariffs could result in rising exporting competitiveness (although this would tariff-free trade with production costs for printers, higher prices unsurprisingly only affect those companies who the EU than having generally, and tighter markets. Crucially, 87% of actually export their products). As previously tariffs to help limit paper imports to the UK come from the EU, so mentioned, however, these views are in the competition from the highest risk continues to be held by the UK. In minority. the EU” the case of Europe, it all depends rather on As companies have become more used to the

European cost competitiveness than on the idea of Brexit, their perceptions of the situation BPIF results of Brexit. Weak demand globally will keep are nevertheless improving. BPIF have found that opportunities small, and vice-versa. printing companies in the UK now feel more As the representative of Intergraf’s UK confident about the impacts of Brexit than when member, BPIF, Jardine was in a position to give a the referendum was first announced. Following more ‘personal’ account of how printing the recent triggering of Article 50 and as Brexit companies in the UK expect Brexit to affect them. negotiations progress, BPIF and Intergraf will Since the announcement of the referendum, BPIF continue to monitor developments and potential have periodically monitored the views of their impacts.

Page 4 Newsflash

ECB introduces new 50 banknote

“Even in this digital age, cash remains essential in our economy” ollowing the recent introduction of new 5, denomination. There are more than 9 billion of , F 10 and 20 in the , them in circulation, accounting for 46% of all euro President of the ECB the (ECB) on 4th April also banknotes”. Even with increased digitisation in released a new 50 euro note into circulation. The Europe, cash continues to play an important role new note features a portrait of Europe, and the in Europe’s economy. emerald number ‘50’ includes many anti- Intergraf is happy to announce that a counterfeiting protections. The note is in actual representative of the ECB will present at our next fact even more resistant to counterfeiting than its Security Printers, International Conference & predecessor, due to new and improved security Exhibition in Dublin in March 2018. They will features making use of the latest, most speak about the ECB’s communications strategy innovative, and most efficient banknote for the new banknote series. technologies. You can read Draghi’s full address marking the President of the ECB, Mario Draghi, explained launch of the new banknote here, and watch a that the €50 note is “our most important video presentation of the new note here.

European, cross-industry social partners successfully negotiate framework agreement on active ageing

“Measures need to be implemented, where necessary at national, sectoral and/or company levels, to make it easier for usinessEurope, along with social partners implement the agreement and report any older workers to B UEAPME, CEEP and the ETUC, have progress via Social Dialogue. Download the full actively participate successfully negotiated an autonomous agreement here. and stay in the labour framework agreement on active ageing and an In related news: after a long consultation market until the legal intergenerational approach as a part of their period, the European Commission has launched retirement age” 2015-2017 Work Programme. the EU Pillar of Social Rights. The purpose of the Tools, measures and actions covered in the Pillar is to highlight and benchmark citizens’ agreement include strategic assessments of existing rights and to propose new legislation workforce demography, health and safety at the (such as a package on work-life balance). workplace, skills and competence management, BusinessEurope have argued against the Pillar on work organisation for healthy and productive the basis that the methods proposed could working lives, and an intergenerational approach. undermine previous agreements made alongside The document also deals with implementation trade unions in Social Dialogue negotiations, and follow-up, by inviting members and affiliates although this is disputed by the ETUC. of the signatory parties (like Intergraf) to For more information, [email protected].

May, 2017 Page 5

Managed forests can help us cope with climate change

“Our hope is that

this management framework will become an important element of maintaining healthy and productive forests Kate Brady, Forest, flickr Brady, Kate against the mproved forest management “can be an forests in Canada and North America have led to backdrop of a I effective way of ensuring forest health and them becoming carbon sources rather than sinks. rapidly changing sequestering more carbon in a changing climate”, As a result, Manomet is launching The Forest climate” according to US green news media outlet Climate Resiliency Project in North America to treehugger. Managed forests “may [even] do help assess the health of forests by augmenting Eric Walberg more to mitigate the effects of greenhouse forest monitoring to better track how climate is gasses” than some natural forests. changing and how forests are responding to this. The US Forest Service estimates that forests According to Walberg, “this approach will provide absorb one-third of the world’s annual carbon insight on how individual sites, with differing soils dioxide emissions from the burning of fossil fuels, and conditions are responding to climate change. in what scientists call a “carbon sink”. Eric In turn, this will provide forest managers with Walberg, Senior Program Leader for the Climate insight on how to best account for a dynamic Services Program at Manomet, however, climate in their planning efforts.”

explained that climate-related overstocked For more information see treehugger.

THE FUTURE OF DIGITAL IS

PRINT “Print serves as an extension of the

message in time and Harry Lawford_Mediterranean Sunrise_flickr Lawford_Mediterranean Harry through another onsumers are overloaded with information overflowing market. Citing a presentation made channel” in world full of advertising and marketing at the Belgian Advertisers Association’s ’Trends C channels. Nevertheless, print continues to play Day’ by marketing expert and bestselling author Ulbe Jelluma, an important role in the communications mix, Andrew Davis, Jelluma highlights that Advertisers PrintPower offering innovative marketing solutions which and brands should be “not only publishing have been shown many times over to have high content but moreover do a better marketing job retention and response rates. Even online with the content”. companies such as Instagram, for example, now Print exists alongside digital, and will continue supplement their online advertising with print to occupy an important space in advertising. campaigns. Jelluma and Davis show that print has become an Ulbe Jelluma, Marketing Manager at extension of online media, offering ’new’ PrintPower, suggests that advertisers and brands avenues to traditionally digital companies. should “develop a content brand instead of See Jelluma’s article on PrintPower’s website, producing branded content” to help consumers or watch Davis’s presentation “The Future of select the right information in such an Digital is Print!”.

Page 6 Newsflash

“Every click, every search and every hashtag fuels the machines that may one day replace many of today’s designers and creatives”

Patrick Burgoyne,

Creative Review A Health Blog_Exercise Plays Vital Role Vital Blog_Exercise Plays Health A Maintaining Health_flickr Brain Artificial intelligence: analysing new trends in creative sectors n last month’s Newsflash, Director improve…), the more machines could fulfil I General of the European Association of aspects of creative work. Communications Agencies Dominic Lyle These developments can also be seen as identified artificial intelligence (AI) as one an opportunity for the industry, however. of the biggest future threats to the Creative Review notes that “AI looks likely industry. But what exactly is the threat? to take over much of the more mundane The magazine Creative Review has work of designers and art directors. But dedicated a whole section of its website to rather than an existential threat, the exploring new developments in AI and optimistic view is that by freeing creative what effects this could have on creative people from drudgery, AI could open the sectors. The central threat is the door to exciting new opportunities”. replacement of creative jobs with In reality, developments in AI will very automated programmes. Digital systems likely bring with it both threats and are getting better and better at machine opportunities for creative sectors. Watch learning and observing how people use this space. certain graphic design tools. The more this For more information about this trend improves (and it will continue to see Creative Review’s AI section. If you have a story for Newsflash let us know! Email: [email protected] Events calendar

May 12 Social Dialogue Plenary, Brussels Intergraf General Assembly | Print Matters for the Future INTERGRAF June 8-10 Conference, Copenhagen Avenue Louise 130A, 1050 Brussels September 4-5 Directors’ Conference, Luxembourg www.intergraf.eu [email protected] To access Factsheets, Intergraf members can log into the Members’ Area of our website, Phone: +32 2 230 86 46 using the login details provided to you. Factsheets are stored in “Folder → Factsheets”. Fax: +32 2 231 14 64 Non-members can contact Alison Grace for more information, [email protected]. www.intergraf.eu

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