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Ravensburger and the World 8 Annual Report 2012 of the Ravensburger AG Group RavensbuRgeR and the Wo Rld 1 RavensbuRgeR and the Wo Rld annual Report Contents The Ravensburger Year 2012 6 Ravensburger and the World 8 Financial Statements 45 Management Report 46 balance sheet 58 Income statement 60 Multi-Year Overview 63 RePoRt oF the M anagIng boaRd (germany, France, great britain, Italy and rial content is implemented: it brings to- members of the Works Council and our spain– precise panel data is available), gether the concepts of playing, learning commercial partners for their contribu- the RavensbuRgeR YeaR 2012 which account for 76 % of Ravensburger and experiencing in an exciting way with tion to a successful Ravensburger year. sales, reveals the following picture: book, game and puzzles. In contrast, the Whereas the overall market for toys fell by „3d Puzzle buildings” mark a new level in the growth in sales at the games, Puzzles 1.9 %, the retail sector saw sales of Ravens- our technical expertise. as part of the in- and arts/Crafts division outside germany burger products increase by 8.5 %. as a re- sourcing from the Far east, an innovative (particularly in Italy with +13.3 %, the sult, Ravensburger was more than 10 per- production technology was developed. In netherlands with +21.7 %, the us with centage points ahead of the market. addition, our in-house production for the +14.8 % and spain with +10.2 % – in € re- unfortunately, this outstanding trend did 3d Puzzle segment in europe has further spectively) inspired us to take a tour not carry through to Ravensburger sales enhanced our ability to supply at short through some of our international mar- to the retailers, where the practice of re- notice. kets for the 2012 annual Report. From our ducing inventories that first emerged dur- nine subsidiaries and numerous export ing the 2008/09 financial crisis continued sales in the Children’s and Youth book divi- markets across the globe, we travelled to in the face of the macroeconomic situa- sion fell by 2.7 %. this slightly below-mar- five representative countries. In europe tion in europe. ket trend can be attributed to the follow- and overseas. our journey aims to provide ing causes: on the one hand, store closures insights into the international reach of the positive result achieved by the largest forced book retailers to reduce their in- Ravensburger – into the world of consum- Ravensburger division of games, Puzzles ventories and plan extremely cautiously ers, retailers and inventors. We visit typical For the first time since 2004, the market € 329.9 million. net income (after taxes) more, which allows for short-term plan- and arts/Crafts can be attributed primar- against the backdrop of an uncertain retailers, meet with children and adults for toys across the five most importante u- rose by € 8.8 million or 35.6 % to € 33.5 ning and purchases just before Christmas. ily to two product innovations – the audio- Christmas market. on the other, problems reading and at play. We also introduce ropean countries (germany, France, great million. this increasingly international trend digital learning system „tiptoi®” and the with our suppliers led to difficulties deliv- people who help in all sorts of ways to britain, Italy and spain) fell overall in 2012, whereby business is concentrated within „3d Puzzle buildings” series. this under- ering certain popular titles. shape our products and, with them, the by 1.9 %. only the german market showed the german toy market grew 3.2 % in an ever-shorter period presents a particu- lines both the importance of innovation world of Ravensburger. We hope you enjoy some growth. likewise following sustained 2012. Following a surplus of 3.6 % for the lar challenge for manufacturers and re- management at Ravensburger on the one the leisure and Promotion service divi- the trip! growth during previous years, the ger- period January to october, sales in no- tailers alike. the fact that Ravensburger hand, and the willingness of consumers to sion grew by 11.4 %, with the Ravens- man-language children‘s and youth book vember fell by 9.5 % only to jump 8.6 % in manufactures approximately 90 % of its purchase even in challenging economic burger spieleland theme part being the the Managing board market fell by 1.8 %. this trend reflects the december. this sales pattern reveals the products in-house within europe gives times if they are presented with genuine main contributor. Ideal weather condi- uncertainty among consumers given the trend that has become more pronounced the company an advantage over suppliers innovations on the other. both of these inno- tions also helped park attendance figures overall economic situation in europe. over the past few years: once again, that source their products primarily from vations, „tiptoi®” and the „3d Puzzle build- climb 9.7 % to 349,486. this was bolstered Christmas sales moved closer to Christ- the Far east. ings”, reflect our strengths and capacity by sales of season tickets and revenues against the backdrop of the shrinking mar- mas eve and were concentrated on the for innovation in different areas. What‘s from shops and restaurants. kets, Ravensburger can look back on a good weeks in december leading up to the fes- sales in the games, Puzzles and arts/ really innovative about the audio-digital year. the Ravensburger group achieved tivities. another reason for this is that the Crafts division rose by 3.7 %. an evaluation learning system „tiptoi®” is the variety We would like to express our appreciation a year-on-year sales increase of 3.3 % to retail sector is modernising more and of the five leading european countries of ways in which the high-quality edito- and gratitude to our employees, the 6 7 a journey around the world. From the very beginning otto Maier had years of apprenticeship burger spiele”. at the same time, the Exchange programme in Zurich, graz and berlin behind him by publisher was also one of the first in Internationalisation not only means ex- the time he founded a publishing house germany to appoint a travelling salesman pansion, but also an openness to exter- in his home town of Ravensburg in 1883. and was represented by salespersons nal ideas. and so it was that Ravens- even his very first game marked out the and export editions of games in various burger came to adopt ideas from the pedagogical approach of conveying a countries in europe. USA in the 1960s such as concepts for sense of the world at large and intro- the self-service retail and new product ducing children to different countries in Expansion after 1960 ideas such as adult puzzles, arts, crafts an entertaining manner: „Reise um die during the 1960s the company extended and creative products as well as chil- erde” (a journey around the world). the its international reach. the foundation dren‘s paperback books. and it was also title can also be seen as an early catch- of the first subsidiary in the netherlands the american pre-school model that in- phrase for the publisher‘s international in 1964 was followed after 1970 by others fluenced the evolution of educational outlook. Indeed, a cosmopolitan mindset in switzerland, austria, Italy, France and games during the 1970s. at the same coupled with an ability to see beyond na- belgium. the fall of the berlin Wall and time, Ravensburger made great strides this international character also applies tionally with each year. With turkey and a great deal. For example, to trade fairs tional borders are common threads that the Iron Curtain opened up sales oppor- in opening up new markets with its non- to the range of books by Ravensburger, Iceland added in 2012, licensed editions in asia or the us, in london or bologna. run through the company‘s history. tunities in the new Federal states and in language-based products such as puz- which includes numerous youth titles by are now available in a total of 16 coun- or to the international locations where eastern europe. at the same time, the zles or the „memory®” game. today, both authors from the us or england. tries – including Russia, the Republic of ideas are exchanged on a regular basis. First forays company continued its westward expan- are among the most important Ravens- Korea and China. some of our Ravensburg staff members From an early stage, the company‘s location sion by setting up subsidiaries in england, burger product brands and image bear- „Why? Why? Why?”: have spent extended periods at particu- drove it to seek opportunities further spain and the USA. Production activities ers worldwide. In 2012, Ravensburger ex- in worldwide demand Ravensburger as a global workplace lar locations and have helped establish afield: since the town of Ravensburg was were also spread across a broader geo- ported to more than 90 countries. the available in germany since 1998 and given its far-reaching presence and loca- and expand the international subsidiar- situated far from germany’s cultural and graphical base. Key milestones include company also operates at ten locations one of the success stories of the Ravens- tions in numerous countries, Ravens- ies – and build their own career in the economic centres, otto Maier concen- the opening of an office in hong Kong in outside germany. In developing new burger product range, the „Wieso? We- burger is also an international employer. process. trated on effective marketing and clever 2002, which coordinates activities in products, Ravensburger works closely shalb? Warum?” (Why? Why? Why?) se- From a total workforce of 1667 in 2012, advertising. as early as 1900, he obtained China, as well as a plant in Poliˇcka in the with global think tanks such as the lead- ries of children‘s reference book is some 700 employees are based outside protection for the trademark „Ravens- Czech Republic in 2004.
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