Podkasting På

NRK podcasting - do’s and don’t

www.nrk.no/podcast/ 1 Daily giveaways

y Free offers in a commercial world.

y New way of radio listening.

y RSS made simple.

y Another addition to journalists routines.

y Reduced programme quality due to legal affairs…

y Good lawer food in a copyright dense landscape.

www.nrk.no/podcast/ 2 NRKs podcasting

y 26 programmes y Editing done by the journalists y No financial support

y ”Untouched” music podcast y Copyrights dictates volume y Full length, stripped and highlights

www.nrk.no/podcast/ 3 Downloads Antall brukere

4000

3500 UKE 47 UKE 48 3000 UKE 49 UKE 50 UKE 51 2500 UKE 52 UKE 01 2000 UKE 02 UKE 03 UKE 04 1500 UKE 05 UKE 06 1000 UKE 07 UKE 08 UKE 09 500

n r n t n n e e e e e es e kten ur d n t a Att K r o d e emi kra n v d s So i verd A n tsmorgen ka sepsj t e -a io U Dagsrevyen re 2 re d tu P io u Dagsnytt agsnytt ( 1730) Nyh d Na St D Ra

y 800 000 downloaded files y Podcasts with excerpts most popular y 55% iTunes , 20 % Opera, Juice, Firefox, WinAmp, Doppler…

www.nrk.no/podcast/ 4 26 programmes availible

y Andakten y Boktilsynet y Dagsnytt 17:30 y Filmpolitiet (edited version) y Dagsnytt 18 y Friluftsmagasinet (edited) y Dagsrevyen y Herreavdelingen (weekly highlights) y Her og Nå y Lørdagsbarnetimen (edited) y Kurer y Mellom himmel og jord (edited) y Lang lunsj - Østlandssending y Norgesglasset (weekly highlights) y Nyhetsmorgen fra P1 og P2 y P2-akademiet y Ryk og reis (edited) y Radioresepsjonen (highlights) y Radiodokumentaren ( choosen) y Studio Sokrates (edited) y Sånn er livet (daily hihlights) y Språkteigen yThe last 7 days y Urørt y Ut i verden production y Verden på lørdag awailible y Verdt å vite yNo cryptation, coding or DRM

www.nrk.no/podcast/ 5 Preferred content

www.nrk.no/podcast/ 6 Subscriptions Antall brukere

4000

3500 UKE 47 UKE 48 3000 UKE 49 UKE 50 UKE 51 2500 UKE 52 UKE 01 2000 UKE 02 UKE 03 1500 UKE 04 UKE 05 UKE 06 1000 UKE 07 UKE 08 500 UKE 09

n n ) s e e en iet e en 30 at d akt rden 17 revyen Kurer nd ( morg psjonen okr A t s e S yt akad em o n Dags rens ve - i Ut i ver gs P2 tud Dagsnytt Att a Nyhet S D Natu Rad ior es

y 85 000 subcriptions (15 weeks after release) y 26 podcasts y Constant ”Top 4” : Science, language, lecture, foreign politics, humour y 20 % traffic from abroad

www.nrk.no/podcast/ 7 Life after live

y Good old talk radio.

y Off off prime time programs

y In-depth programs, reviews, e-learning.

y Huge enthusiasm among journalists.

www.nrk.no/podcast/ 8 Ibsen podcasts week

50 years or older plays availible for podcast y Peer Gynt (1950) y A dolls house (1953) y Ghosts (19549 y An enemy of the people (1952) y The wild duck (1952) y Rosmersholm (1953) y The master builder (1954) y Little Eyolf (1955) y When we dead awaken (1955)

www.nrk.no/podcast/ 9 Podcast survey feb 2006

Online survey ( 1100 responses ) y 50 % knowledge of podcasting ( 60/ 40 m/f) y 25% are users y Culture channel and youth channel listeners best informed y 17 % NRK-podcast users (16% of 60 years +) y 16 % transfers podcast to MP3-players y Same use in all ages among internett users. y Men more active than women y 1,4 million mp3-players sold y 30 % uses weekly, 50% don’t have one!

www.nrk.no/podcast/ 10 Standard statistics y No national web ratings y Not included in web reports y What counts: subscriptions or downloads?

www.nrk.no/podcast/ 11 weSlave

y iTunes domination

y Users misconceptions (search, overview)

y Commercially prepared

www.nrk.no/podcast/ 12 DRM – or pool swimming?

y First ever NRK case of issuing program copies. y Archive ”looting”. y Lack of DRM standards. y Apples ”FairPlay” user- unfriendly. y French government voted against exclusice DRM. y DRM sucks battery life.

www.nrk.no/podcast/ 13 A new thought for the broadcaster.

Invite the listeners to participate!

www.nrk.no/podcast/ 14 www.nrk.no/podcast/ 15 www.nrk.no/podcast/ 16 www.nrk.no/podcast/ 17 Unsigned y 1,8 mill listened tunes y 1,3 mill downloads y Average 70 listened /tune y Average 53 downloads /tune