NRK podcasting - do’s and don’t www.nrk.no/podcast/ 1 Daily giveaways y Free offers in a commercial world. y New way of radio listening. y RSS made simple. y Another addition to journalists routines. y Reduced programme quality due to legal affairs… y Good lawer food in a copyright dense landscape. www.nrk.no/podcast/ 2 NRKs podcasting y 26 programmes y Editing done by the journalists y No financial support y ”Untouched” music podcast y Copyrights dictates volume y Full length, stripped and highlights www.nrk.no/podcast/ 3 4000 3500 3000 2500 2000 1500 1000 Downloads 500 0 Andakten Antall brukere Dagsnytt Atten y Dagsnytt ( 1730) y 800 000 downloaded files y Podcasts with excerptsDagsrevyen most popular 55% iTunes , 20 % Opera, Juice, Firefox, WinAmp, Doppler… Kurer Naturens verden Nyhetsmorgen P2-akademiet Radioresepsjonen Studio Sokrates UKE 47 UKE 48 UKE 49 UKE 50 Ut i verden www.nrk.no/podcast/ 4 UKE 51 UKE 52 UKE 01 UKE 02 UKE 03 UKE 04 UKE 05 UKE 06 UKE 07 UKE 08 UKE 09 26 programmes availible y Andakten y Boktilsynet y Dagsnytt 17:30 y Filmpolitiet (edited version) y Dagsnytt 18 y Friluftsmagasinet (edited) y Dagsrevyen y Herreavdelingen (weekly highlights) y Her og Nå y Lørdagsbarnetimen (edited) y Kurer y Mellom himmel og jord (edited) y Lang lunsj - Østlandssending y Norgesglasset (weekly highlights) y Nyhetsmorgen fra P1 og P2 y P2-akademiet y Ryk og reis (edited) y Radioresepsjonen (highlights) y Radiodokumentaren ( choosen) y Studio Sokrates (edited) y Sånn er livet (daily hihlights) y Språkteigen yThe last 7 days y Urørt y Ut i verden production y Verden på lørdag awailible y Verdt å vite yNo cryptation, coding or DRM www.nrk.no/podcast/ 5 Preferred content www.nrk.no/podcast/ 6 4000 3500 3000 2500 2000 1500 1000 Subscriptions 500 0 Andakten Antall brukere Dagsnytt Atten y Dagsnytt ( 1730) y 85 000 subcriptionsDagsrevyen (15 weeks after release) y 26 podcasts y Constant ”Top 4” : Science, language, lecture, foreign politics, humour 20 % traffic from abroad Kurer Naturens verden Nyhetsmorgen P2-akad em iet Rad ior esepsjonen UKE 47 UKE 48 Studio Sokrates UKE 49 UKE 50 www.nrk.no/podcast/ 7 UKE 51 Ut i verden UKE 52 UKE 01 UKE 02 UKE 03 UKE 04 UKE 05 UKE 06 UKE 07 UKE 08 UKE 09 Life after live y Good old talk radio. y Off off prime time programs y In-depth programs, reviews, e-learning. y Huge enthusiasm among journalists. www.nrk.no/podcast/ 8 Ibsen podcasts week 50 years or older plays availible for podcast y Peer Gynt (1950) y A dolls house (1953) y Ghosts (19549 y An enemy of the people (1952) y The wild duck (1952) y Rosmersholm (1953) y The master builder (1954) y Little Eyolf (1955) y When we dead awaken (1955) www.nrk.no/podcast/ 9 Podcast survey feb 2006 Online survey ( 1100 responses ) y 50 % knowledge of podcasting ( 60/ 40 m/f) y 25% are users y Culture channel and youth channel listeners best informed y 17 % NRK-podcast users (16% of 60 years +) y 16 % transfers podcast to MP3-players y Same use in all ages among internett users. y Men more active than women y 1,4 million mp3-players sold y 30 % uses weekly, 50% don’t have one! www.nrk.no/podcast/ 10 Standard statistics y No national web ratings y Not included in web reports y What counts: subscriptions or downloads? www.nrk.no/podcast/ 11 weSlave y iTunes domination y Users misconceptions (search, overview) y Commercially prepared www.nrk.no/podcast/ 12 DRM – or pool swimming? y First ever NRK case of issuing program copies. y Archive ”looting”. y Lack of DRM standards. y Apples ”FairPlay” user- unfriendly. y French government voted against exclusice DRM. y DRM sucks battery life. www.nrk.no/podcast/ 13 A new thought for the broadcaster. Invite the listeners to participate! www.nrk.no/podcast/ 14 www.nrk.no/podcast/ 15 www.nrk.no/podcast/ 16 www.nrk.no/podcast/ 17 Unsigned y 1,8 mill listened tunes y 1,3 mill downloads y Average 70 listened /tune y Average 53 downloads /tune www.nrk.no/podcast/ 18 www.nrk.no/podcast/ www.nrk.no/podcast/ 19.