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Collection 2017 Collection 2017 Our stratégie Notre stratégie Notre SOMMAIRE INDEX Notre succès : une stratégie qui marche ! Our success: a working strategy! p. 4 Brosses et peignes : comment prendre soin de ses cheveux ? Brushes and combs: how to care for your hair? p. 14 Accessoires de coiffure : comment accessoiriser sa coiffure en fonction de son look ? Hairstyling accessories : how to enhance your hairstyle based on your personal style? p. 30 Outils de création : comment changer de tête facilement ? Styling tools : how to easily change your hairstyle p. 72 Manucure, maquillage et bain : tous les accessoires pour se sentir belle... Manicure, make-up and bath: all the accessories you need to feel beautiful... p. 78 Trousses : week-end ou longs séjours, quelle trousse choisir ? Cosmetic bags: weekend or long trips, which bag to choose? p. 94 BaByliss Men : les outils du Barber Shop à la maison ! BaByliss Men: Barber Shop tools for your home! p. 104 3 Notre succès Une stratégie qui marche ! Our success A working strategy ! 4 Our stratégie Notre stratégie Notre Projet TIME TIMEproject Une stratégie centrée sur les objectifs suivants : A strategy centred on the following goals: T comme théâtralisation • Theatricalisation I comme innovation, impulsion • Innovation, Impulse M comme mode • Fashion E comme éducation • Education 5 En 2016, BaByliss déploie une stratégie ambitieuse... In 2016, BaByliss rolled out an ambitious strategy... En identifiant 3 leviers de croissance By identifying the 3 drivers behind growth La fréquence d’achat : Pousser au renouvellement d’outils de coiffure, de manucure 1. et de maquillage par le biais de l’innovation produit et de l’éducation Purchasing frequency purchases made to renew styling tools, manicure tools and make-up via product innovations and education L’achat d’impulsion : 2. Achat coup de coeur d’accessoires et trousses tendance avec des petits prix Impulse buying Buying low-price accessories and trendy cosmetic bags on impulse Le recrutement : 3. Déclencher des achats grâce à l’innovation, l’émotionnel et la pédagogie Recruitment Discovery buying thanks to innovation, emotional drivers and education Résultats : +18% de ventes valeur en 2016 sur un marché en baisse (-0.7%) ! Results: +18% value-based sales in 2016 in a declining market (-0.7%)! 6 Our stratégie Notre stratégie Notre +28.5% VENTES VALEUR Brosses VALUE-BASED SALES Brushes +9,6% VENTES VALEUR VALUE-BASED SALES Accessoires Accessories +5,4% VENTES VALEUR VALUE-BASED SALES 24% DE PDM VALEUR OF VALUE MARKET SHARE Trousses uniques — N°1 — Exclusive cosmetic bags 3,7M€ EN GSS + GSA In hypermarkets + supermarkets Twist Secret BaByliss, le partenaire de votre performance ! BaByliss, your partner for performance! Source : IRI - CAM 18/12/2016 - HM+SM Valeur Hors Twist Secret Source: IRI - CAM 18/12/2016 - HM+SM Value out of Twist Secret 7 En 2016, BaByliss déploie une stratégie ambitieuse... In 2016, BaByliss rolled out an ambitious strategy... En capitalisant sur la théâtralisation : Le Secret Hair Bar By capitalising on presentation: The Secret Hair Bar 8 Our stratégie Notre stratégie Notre • Déjà 200 magasins implantés Already 200 stores opened • Plus de visibilité pour les produits grâce aux lumières +14% More visibility for the products thanks to lighting De croissance pour la catégorie** • Segmentation claire et impactante Clear and eye-catching segmentation Of growth for the category** • Tablette transparente pour une présentation qualitative des trousses Transparent display case for a qualitative presentation of the cosmetic bags • Inspiration du sélectif Inspired by selective nature • Disponible par module de 1,30m Available in 1.30-m units Secret Hair Bar : La star des rayons beauté Secret Hair Bar: The star of beauty departments IFM* Mètre d’argent Silver Tape Measure *Institut Français du Merchandising : 2ème prix du projet de développement catégoriel en 2015• *French Institute of Merchandising: 2nd place prize for a category development project in 2015 **IRI Modele Smart, oct 15, 4 semaines avant, 4 semaines après implantation, ventes valeur à la catégorie • **IRI Smart Model, 15 Oct, 4 weeks before, 4 weeks after opening value-based sales by category 9 En 2016, BaByliss déploie une stratégie ambitieuse... In 2016, BaByliss rolled out an ambitious strategy... En misant sur une forte communication et une présence grandissante dans la presse et les médias By betting on a strong communication and a growing presence in the press and media Publicité TV TV ad Communication digitale : Des dizaines de tutos disponibles Digital communication: Dozens of tutorials available 10 Date : 27 MAI 16 Page de l'article : p.82 Journaliste : Jeanne Deroo Page 1/1 Pays : France Périodicité : Hebdomadaire OJD : 330715 STYŒ BEAUTE LE LOW- i , ni silicone, n C'esttendance I Les cremes nettoyantes e quatre formulées sans sulfate paraben déferlent dons les rayons cos- s metiques Cette collection d Cleansmg Conditioners propose des e cheveux bouclés, formules pour répondre aux besoine moussens de t t secs Ils n différentes natures d rebelles, colores e a pas, maîs nous debarrassenfen douceur des impuretés accumulées par notre crinière À utiliser uneg foi Conditioners sur deu, xL'Oréa à l l place de notr, Cleansine shampooin8 € g habituel Curl Contour Professionnel, 400 ml, 2 E RETRO S L e Cannes, l'actrice Frédériqut soe n u Festival d DAN e sa consœur italienne Claudia e look 60's d r I Pour grimpeér lepous marcher l s d Bel a opt DEROO Cardinale Son chignon gonfle, ses mèches qui dégringolent e PAR JEANNE linerfelmfonttou|oursautantd'effet Grrr DE TÊTE. COUPS R ET e Tutour. Our stratégie E COEU a top Joséphine L S CHEVEUX D e l ! COUPS e long baguette d stratégie Notre A POINTE, I COUPE 3 STYLEI. LE FINSI VINYLE A L Démonstration avec l Parutions presse Les cheveux rhumides l'ensembl, répartissezquelquee du cuir chevelu set gouttes su y OHSOINS ,L LEADRESSE u bout des doigts Ramenee bz les massez d n demi queue lâche u duo infernael longueurs e a Date : 30 MAI/05 JUIN 16 n «capillair Serum Sublimateur, Collection Natur Page de l'article : p.26 u lissage e subissent les assauts d Cycle Vital, Eugène Perm n Journaliste : Céline Mollet très fréquentes MYRIAe unMe «preparatio K e pro e salon, expert d a n leur offr e c E CHIGNON IMPECCABLE Avant que nos longueurs n Pays : France 2. L e mer + soleil, o B crème » d t dompte aussi les frisottis L Apres avoier relevdanseusé leese chaucheveue get l perchetranspx e a, eau d aPériodicité fameuse cremn casqu : eHebdomadaire suer àtout vapeue l r e dessus e la fibre e e classique chignon d a Le nouveau soin « B OJD : 647702 e sur tout l 5 minutes sous u francais, repara coiffeuse applique l chauffez une noisette d gramme ? L rent, puis appliquez-l e puis laisse poser 1 a tête Lissez tous les frisottis, avec l Page 1/1 chevelur e faire pénétrer les actifs Vient ensuite l de l e la mam qui permet d paume d 0 €, adresses sur mynam-kstudio com shampooing brushine 9 g Primer Foundation, Undercoat, Osis + e la 30 mn, à partir d Schwarzkopf BEAUTÉ \-BANCT D'ESSAI t crê- a nature E CREPE GONFLE n Press publicationsDate : 25 NOV 16 n 3. L u volume I Saupoudrez d Journaliste : Marine Boisset On veut d y trouvent nFaite foulards u , poudre volume a l'arrière delà tête e r sont connuen foncs poue rsu respecter cette rversio l n e e sanglie pez les mèches qui s' n poil d e laisser quèlques very frequent Page 1/2 x raisonnable chignon rapide, puis nouez u LOUTt ravive! rLBLUFFAN leur brillancn pri e O Les brosses e Quelleen prenan brosset soin d des cheveux e e hêtre, proposét Conforte à, uBaByliss, 19,80 € mèches folles • bois d Volume Powder, David Mollet» Brosse Démêlage e x ? pour mes cheveuBABYLISS 2343408400507 Démêler, lisser ou encore redonner un max de volume à votre chevelure.. Pour lequel de ces modèles dernier cri allez-vous craquer? PAR CELINE MOLLET LES- » Lin format qui »Si vos cheveux Ma fibre capillaire est fine permet de se coif- sont sujets a Cette brosse plate extra large assure un brossage rapide et fer rapidement. l'électricité sta- facile, même sur cheveux longs Ses poils de sanglier sont » Les chevelures tique, cette doux pour la chevelure et son coussin pneumatique amortit qui ont tendance brosse ne vous Tous droits réservés à l'éditeur les chocs Elle n'agresse pas le cheveu ni le cuir chevelu De a s'emmêler conviendra pas. quoi éliminer efficacement poussières et produits coiffants apprécieront le • Elle est assez Pays : France Brosse pneumatique rectangulaire 100%sanglier, coussin antichoc. lourde. Périodicité : Hebdomadaire LA HAIR LIST J Babyhss Paris, 19,80 € OJD : 158351 La collab de l'automnla pluse cool Mes cheveux s'emmêlent facilement • Elle peuts'utih- • L'absence de Ultracompacte, cette brosse sans manche au design original sersur cheveux manche peut BEAUTE t et au motif tendance est dotée de dents en plastique souple secs ou mouillés. être déroutante Vos c qui démêlent les nœuds même les plus rebelles, sans tirer le • Même les au départ t • Quand on a les Enplusdepimperlee bains aves cuir chevelu ni casser la fibre Sur cheveux secs ou humides, chevelures fragi cheveux fon salles d vous pouvez enfin dire adieu aux démêlages douloureux des les et les cheveux cheveux épais, leurs packagings canon petits et des grands synthétiques mieux vaut travail grise mme"3 nouveauté? Zooms e ces 3 soins capillaires chez Sephora. vont l'aimer. ler mèche à mèche. rhabilles par I artiste Tangle Teezer Compact Feline Groovy, 16,50 € sur 1 Takashi Murakam, allègeni t Takashj_MucieaSng'oiîr akam' - i 2 lieux qui leur
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