TAMS 2006: U.S. Activity Profile: Extreme Skiing While on Trips Page 1
U.S. TRAVEL MARKET Extreme Skiing While on Trips Of One or More Nights A Profile Report August 27, 2007 Prepared by Lang Research Inc. on behalf of: Ontario Ministry of Tourism, Ontario Tourism Marketing Partnership Corporation, Quebec Ministry of Tourism, Travel Manitoba, Canadian Tourism Commission, Tourism Saskatchewan, Atlantic Canada Tourism Partnership, Alberta Tourism, Parks, Recreation and Culture, Department of Canadian Heritage, Tourism British Columbia, Parks Canada Agency, Government of Yukon, Government of Northwest Territories TAMS 2006: U.S. Activity Profile: Extreme Skiing While on Trips Page 1 Executive Summary Over the last two years, 0.3% (567,211) of adult Americans participated in extreme skiing activities while on an out-of-town, overnight trip of one or more nights. Cross- country or back-country skiing as an overnight touring trip (0.2%) was the most popular extreme skiing activity, followed by heli-skiing (0.1%) and ski jouring (0.1%). The majority of those who went extreme skiing (60.2% or 341,549) stated this activity was the main reason for taking at least one trip in the past two years. Extreme Skiers tend to be male, single and 18 to 34 years of age. This segment is quite affluent with above-average education (30.3% with post-graduate degree) and household incomes ($94,788). They are over-represented in Alaska and the Pacific, Mountain, and New England regions of the United States. Extreme Skiers are frequent travelers and were much more likely than the average U.S. Pleasure Traveler to have taken a trip to Canada (37.7% versus 14.6%).
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