District Administration February 2020
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District Administration® DA DistrictAdministration.com February 2020 PORTRAIT OF A LEADER Excellence and equity Balancing high performance while working to erase legacies of segregation 29 Sponsored content: Coaching them up How to better promote learning How ed tech coaches can maximize and measure progress 38 investments and improve learning outcomes 36 Winning partnership How IT and HR can work better together 40 DISTRICTS OF Twice-exceptional students DISTINCTION Accommodating gifted students Power of PLCs with special needs 10 Place-based education Collaboration and communication Lessons that connect students allow teachers to craft to their environments 13 more effective instruction 24 Q: What’s 101 - 24? 101 - 10 - 10 - 4 100 - 25 + 2 101 - 1 - 1 - 1... Right Answers Only Tell Part Of The Story Every student thinks about math a little di erently. How they solve a problem can’t be seen from just the answer alone. DreamBox math lessons are interactive experiences that help students visualize and contextualize math concepts while giving educators insight into each student’s conceptual approaches and understanding. DreamBox goes beyond the answer, using deeper insight to provide a more personalized learning experience for students and educators. The result is better quality data plus a highly e ective and more engaging learning experience. Independent studies show that students who use DreamBox for as little as an hour a week improve their math scores nearly 60 percent. Find out how DreamBox can help your district raise test scores, build student competence and confi dence, and provide teachers with tools that empower them to do what they do best. dreambox.com/beyondtheanswers FirstTake 5 reasons to visit DistrictAdministration.com How big districts dive into esports Dallas ISD administrators saw a surge in students participating in extracurricular activities when esports programs launched at 64 schools. DAmag.me/disdesports Rural relief How a small college powers K-12 education by offering cradle- to-career services in depressed Appalachia region DAmag.me/berea Watch DATV: Esports DA Briefings Keep up with the latest are leveling up developments and perspectives Here’s how K-12 districts are supplying with DA’s frequent K-12 reports. tech essentials and diversifying esports. DAmag.me/briefings DAmag.me/levelup Building Blocks 3 of the newest school groundbreakings to keep on your radar Facebook.com/DistrictAdministration DAmag.me/newschools @DA_magazine DAmag.me/DAlinkedin DistrictAdministration.com February 2020 | 1 Contents FEBRUARY 2020, VOL. 56, NO. 2 FEBRUARY 2020 Publisher Robert M. Avossa EDITORIAL Executive Editor Eric Weiss Senior Managing Editor Melissa Ezarik Senior Writer Matt Zalaznick Managing Editor Ray Bendici Technology Editor at Large Lenny Schad Associate Editor Steven Blackburn Associate Editor Marybeth Luczak Esports Editor Chris Burt 29 ART Art Director Rebecca Eller FEATURES 16 Senior Production Designer Edie Sutton PORTRAIT OF A LEADER DISTRICTS OF Designer Lisa Wedemeyer DISTINCTION ADVERTISING, EVENTS 29 Aiming for excellence AND CUSTOM MEDIA and equity 16 Taking learning to new Vice President, Event and Media Sales, Education Group Jim Callan Maintaining performance while heights [email protected] (561) 622-6520 ext. erasing legacies of segregation Poway USD increases student 8696 Matt Zalaznick engagement and ed tech use Sales Manager, Rachel Davis [email protected] 36 C oaching them up Steven Blackburn (678) 521-7584 Support instructional technology 22 Content Marketing Editor Kurt Eisele- Districts of Distinction PD Dyrli coaches to improve ed tech runners-up programs investments and student learning PRODUCTION, CIRCULATION DA Staff AND OPERATIONS Nancy Mann Jackson Director of Circulation and Production 24 Power of PLCs Dana Kubicko 40 W orking partnership New levels of collaboration LRP CONFERENCES LLC, Building relationships between A BUSINESS UNIT OF LRP and social media use let teachers PUBLICATIONS human resources and IT craft more effective instruction President Kenneth Kahn Ray Bendici Matt Zalaznick Senior Vice President and Publisher, Education Products Robert M. Avossa DEPARTMENTS Chief Financial Officer Todd Lutz 28 PD Matters Chief Information and Innovation 4 On Topic Officer Ann Clark 11 ways for leaders Lenny Schad to ‘unschool’ school Vice President, Marketing and 6 On Topic Communications Missy Ciocca Michael Niehoff Jonathan Raymond REPRINTS/PERMISSIONS 42 Voices in Tech For more information, call (203) 663- BEYOND THE NEWS How to lead teams 0100 SUBSCRIPTIONS 8 Esports accelerates achievement through the storage wars Send address changes to: and personal growth Jennifer Herseim Lilly Holman DISTRICT ADMINISTRATION 12 Cutting into dissection alternatives 44 A better side hustle 35 Nutmeg Drive, for teachers Suite 205, Trumbull, CT 06611 COLUMNS Moonlighting at an assembly line Please direct questions to: [email protected] may help educators pay the bills, 14 HR Matters HOW TO REACH US Why do your employees stay? but it won’t help their students 35 Nutmeg Drive, Suite 205 Trumbull, CT 06611 Carol Patton Michael Driskill Phone: (203) 663-0100 Fax: (203) 663-0149 District Administration (ISSN 1537-5749) Vol. 56 No. 2 is published 10 times per year. A publication of Website: DistrictAdministration.com LRP Conferences LLC, 35 Nutmeg Drive, Suite 205, Trumbull, CT 06611. Phone: 203-663-0100, Fax 203- 663-0149. Periodicals postage paid at Trumbull, CT, and additional mailing offices. Postmaster: send Stock photography from gettyimages.com address changes to Dana Kubicko, District Administration, 35 Nutmeg Drive, Suite 205, Trumbull, unless otherwise noted. CT 06611. District Administration is a registered trademark of LRP Conferences LLC. Copyright 2020. Printed in the USA. 2 | February 2020 DistrictAdministration.com SchoolCEO Superintendent: Instructional Leader Community Leader Budgeter Marketing Executive? Getting started with marketing doesn’t have to be hard. SchoolCEO brings you the best marketing ideas from the private sector, then shows you how to implement them in your schools. Subscribe to the magazine today. It’s free for school leaders. www.schoolceo.com OnTopic Ann Clark By Matt Zalaznick Guiding education’s air traffic controllers Former Superintendent Ann Clark stresses the importance of purpose and collaboration for CAOs Ann Clark, featured speaker at a recent the CAO is not working collaboratively, into the daily fabric, in and out of the District Administration Leadership the messages that arrive at the school- classroom. Certainly, there’s also a huge Institute CAO Summit, learned plenty house for building-level leaders and national focus on creating a safe, secure of lessons in leadership during her 35- classroom teachers are confusing. learning environment. Lots of princi- year education career as a superintendent pals are interested in knowing best prac- and chief academic officer. Clark What big challenges do CAOs face? tices for focusing on school climate, and served as CAO on her way to becoming So many districts are focused on early how to recruit, retain and coach highly superintendent of Charlotte-Mecklenburg literacy skills and reading on grade level effective teachers. Schools in North Carolina, and considers by third grade. Many districts are also the position the linchpin of any district. focused on narrowing the achievement You’re also focused on teacher short- “I refer to the chief academic officer gap between different subgroups of ages. How are you helping school as the air traffic controller for school students. And there’s a huge focus on leaders tackle this problem? districts,” says Clark, who is now an effective strategies for working with Across the country, we’re faced with executive leadership coach for e Broad English language learners and students fewer and fewer high school students Center and superintendent-in-residence at with special needs. going into college thinking they might the New York City Leadership Academy. So how does a chief academic officer pick a career in teaching. I’m working “ey have to help people from all the shape a vision that supports our gifted with school districts and superinten- departments see the need for alignment of students, our special needs students and dents to think about how they can initiatives in order for the student experi- our English language learners? How do build a talent pipeline, so as they’re re- ence to be what is envisioned.” you deliver instruction in a very per- cruiting, they can show teachers all the sonalized way, and how do you support possible pathways they can have over a How does a CAO achieve alignment? classroom teachers with the professional 30-year career. e chief academic officer leads the development they’ll need to meet the Teachers should think about taking core business for a K-12 public school needs of the students who are in front on mentoring roles, becoming a coach system, and that carries a huge respon- of them every day? or facilitator, and becoming a principal sibility. One of the keys to the role is and moving into the central office. the ability to work collaboratively with You also work with principals. What I also think it’s on the school dis- other members of the leadership team. are their main leadership concerns? tricts to find ways to put the career ere needs to be an aligned, co- A huge focus has been on meeting the of teaching in front of their middle hesive message from the district about social-emotional needs of students, and and high school students. Charlotte- what the instructional priorities are. If making sure that doesn’t become one Mecklenburg Schools, for example, has more initiative on the pile, but is inte- started an early college high school for grated into teaching students every day. teaching. is is something that could I’m also involved in equipping princi- be done in any state in the U.S. DA pals to support teachers in integrating DAmag.me/annclark the social-emotional needs of students Matt Zalaznick is senior writer. 4 | February 2020 DistrictAdministration.com It Starts With a Ripple.