THE mARKET role that the retail sector is currently playing in development of staff to ensure performance Nakumatt Holdings is the parent company the Kenyan economy, Nakumatt is committed to and job satisfaction of ’s leading chain of retail stores. As enhancing economic development by maintaining • Developing an integrated nationwide the largest retail market player in Kenya - and world-class retail store management standards. network currently expanding to the wider East African The retail chain has grand plans for the future. • Increasing turnover to KSh 20 billion region - Nakumatt has 19 stores dealing in general These include: (285.7 million US dollars) by 2008 retail merchandise. • Increasing the range of goods available to • Expanding to the sub continent The retail chain stays ahead of competition Kenyan consumers at affordable rates • Listing on the Stock Exchange in by providing quality, value, service, variety • Improving the local economy by employing 2009 and lifestyle. Nakumatt’s store formats range more Kenyans from supermarkets to hypermarkets that display • Delivering expected financial results by Big plans, but given the company’s success so far, distinctive, world-class shopping floor layouts providing quality, variety, exceptional, service imminently achievable. and amenities. All Nakumatt branches offer a and enhanced lifestyles range of over 50,000 quality products. • Increasing investments in training and ACHIEVEmEnTS Because of its rich heritage and passion for Nakumatt prides itself in conforming to local retail excellence, Nakumatt stores countrywide and international laws, policies and regulations have carved a niche for themselves as the ideal shopping and entertainment centers for the whole family. Given the

NAKUMATT.indd 2 6/30/08 11:12:50 AM governing its business and related In 2008 Nakumatt made history operations. The retail chain has bagged a as the first retail chain on the African string of internationally recognised awards continent to introduce a fleet of and certifications that include: motorised shopping trolleys for • PriceWaterhouseCoopers East Africa the exclusive use of the physically Most Respected Service Sector Award handicaped and elderly shoppers • Kenya Bureau of Standards ISO 9001:2000 Quality Management BRAND VALUES System Nakumatt prides itself in delivering • Planet Retail Global Ranking Award quality, value, service, variety and • GCR Credit Rating Award lifestyle enhancing products. The retail chain conducts its business with Nakumatt has distinguished itself from its honesty and integrity, ensuring high peers in various ways: Its truly Kenyan standards in all areas that ultimately outlook sees over 3,000 Kenyans employed improve the economy of the region across 19 branches; Nakumatt corporate and the country. governance and social investments The company boasts a dynamic currently amount to KSh 150 million (2 million voucher, Nakumatt gift card, Nakumatt Visa card management team committed to getting the best US dollars); its commitment to managing a model and Nakumatt wedding list. possible results so that the accumulated benefits business by being the first to introduce Electronic can be passed on to consumers via access to a Tax Registers across its branch network. promotion broader range of quality, affordable products and The retail chain is proud of its cutting-edge The Nakumatt Smart Card is a loyalty programme excellent services. Oracle retail IT system that took an investment started in 2003 that enables customers to The payoff line “You need it, we’ve got it!” of more than KSh 140 million (2 million US accumulate “smart points” with their purchases. indicates Nakumatt’s commitment to providing dollars) to roll out. Nakumatt’s environment On accumulation a certain amount of points, the largest variety and highest quality of local and and quality policy ensures that customers are clients can claim “smart” rewards and prizes. international brands at reasonable and uniform afforded products and goods that meet world Smart Card shoppers also enjoy discounts with prices. This, coupled with unmatched service environmental and quality standards. service providers, random surprises on birthdays, from warm, friendly and always helpful staff in off-peak time double points and redemption points modern facilities, sets the tone for the ultimate HISTORY for purchases. Sales from the Nakumatt Smart shopping experience. Nakumatt was established in 1987 as the brainchild Card now account for over 68 percent of overall Nakumatt’s goal is to create a chain of of the late retail guru Mr Maganlal Shah who sales. superstores in strategic locations delivering founded Nakuru Mattresses before passing the The Nakumatt Gift voucher is available in any quality, value, service, variety and lifestyle, mantle to Mr , the current managing denomination, the value of which the shopper is with convenient opening hours giving everyone Director. required to redeem at once. The Nakumatt Gift the opportunity to shop at any of its stores The supermarket chain was founded as a ten card allows the holder to spend the value of the countrywide. square foot “emporium” which has grown to card in small amounts at different times, as the To ensure a clear focus of quality across cover a selling space of more than one million data is contained in an electromagnetic chip that the organisation and direct employee activities square feet, with the head office and distribution can be adjusted as the customer shops. towards quality, customer focus and continual center occupying some 140,000 square feet of The Nakumatt wedding list is a gift registry improvement, Nakumatt’s top management is storage and office space. service for couples about to tie the knot. The bride committed to a Quality Policy Statement, which and groom to be - choose the gifts they would reads: “Nakumatt Holdings Limited is committed THE PRODUCT like and friends and family can buy gifts from the to providing a variety of affordable, quality Nakumatt has 19 outlets strategically located couple’s wish list. The service is available at all brands as well as excellent and superior quality around the country, all of which have been tastefully Nakumatt branches. service to our customers.” designed with wide aisles for a pleasurable shopping experience. Attractive display units RECENT DEVELOPMENTS offer convenient access to the stores’ well-defined The company recently opened the first ever 24-hour product categories in a brightly lit shopping shopping mall in Ukay (Westlands), followed by THINGS YOU DIDN’T KNOW ABOUT environment. Ample parking and extended hours Nakumatt Household (Eldoret), Ngong Road, NAKUMATT on weekends and public holidays make each outlet Downtown and Nyanza (Kisumu). a place consumers enjoy shopping. In 2007, Nakumatt launched a range of gold m In more ways than one, Nakumatt stores Additional value-added Nakumatt products and silver Nakumatt Visa credit cards, heralding look and feel just like leading Wal-Mart, include the Nakumatt smart card, Nakumatt gift Nakumatt’s entry in the financial services sector. Tesco, and other giant retail stores around the world

m Nakumatt employs more than 3,000 Kenyans, making it one of Kenya’s leading employers

m Nakumatt will be expanding to Nakuru, Kakamega, Nanyuki and Mombasa towns in Kenya and , and Tanzania

m Authoritative global retail sector research house Planet Retail has pointed out Nakumatt’s potential as the retailer to watch in Africa

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