Case study: How a digital property app used TV to drive performance It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.

Domain has had huge success in partnering checked the progress of each renovation, “At Domain, we track and measure with The Block since 2015, and 2017 was no judging the rooms based on the key selling everything we do and what makes different. criterion; did the room cater to the needs of The Block such a strong channel the Elsternwick buyer. for us is that the activity within In 2017 Domain was focussed on driving the show translated directly to their credibility as an expert in order to Additional Domain experts were also business outcomes. increase app downloads and memberships, integrated at relevant moments in the core business metrics for the brand. series. ‘Domain Doctors’, Data Scientist, The show integration delivered Dr Nicola Powell and Economist, Dr Andrew spikes in new app users every time BRINGING REAL ESTATE EXPERTISE Wilson armed the Blockheads with insights The Block was on.” TO RENOVATIONS about the Melbourne property market, As with any good TV format, The Block is specifically Elsternwick, to prepare them for Melina Cruickshank about great characters; the ones that we the mammoth task ahead, and attended the Chief Editorial and Marketing love, hate, laugh at and learn from. In 2017, open for inspections to help the contestants Officer, Domain we worked with Domain to bring their own get the highest reserve for their properties. character to our screens, week in, week out; a true expert that would demonstrate OUTSTANDING RESULTS that when it comes to Real Estate, Domain With The Block reaching 15.75M Australians knows best. across the series, Domain was able to promote their expert suburb knowledge to Throughout the series we integrated Alice Australians across the country. As a result Stolz, Domain National Managing Editor, they saw a +43% increase in new app users seamlessly into The Block. She featured and +20,000 new members to Domain while with Scotty Cam and Shelley Craft as they The Block was on air.