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National Automobile Dealers Association Audiovisual Materials and Publications 2014.274 National Automobile Dealers Association audiovisual materials and publications 2014.274 This finding aid was produced using ArchivesSpace on September 26, 2021. Description is written in: English. Describing Archives: A Content Standard Audiovisual Collections PO Box 3630 Wilmington, Delaware 19807 [email protected] URL: http://www.hagley.org/library National Automobile Dealers Association audiovisual materials and publications 2014.274 Table of Contents Summary Information .................................................................................................................................... 3 Historical Note ............................................................................................................................................... 3 Scope and Content ......................................................................................................................................... 4 Administrative Information ............................................................................................................................ 8 Controlled Access Headings .......................................................................................................................... 8 Collection Inventory ....................................................................................................................................... 9 Audiovisual .................................................................................................................................................. 9 Publications .............................................................................................................................................. 142 NADA Bulletin – Automotive Executive ............................................................................................ 142 NADA News Release - NADA News-Letter ....................................................................................... 142 NADA News and Views - NADA Washington News ........................................................................ 143 Dealer Profit or Loss Facts - Operating Averages for the Automobile Retailing Industry .................. 144 NADA press releases ............................................................................................................................ 144 Within the Family ................................................................................................................................. 144 NADA Washington Report - NADA Report ....................................................................................... 144 Nadart Newsletter ................................................................................................................................. 145 NADA Director's Digest ....................................................................................................................... 146 NADA Director's Report ...................................................................................................................... 146 NADA Photobooks ............................................................................................................................... 146 NADA Facts Weekly ............................................................................................................................ 147 NADA conventions ............................................................................................................................... 147 - Page 2 - National Automobile Dealers Association audiovisual materials and publications 2014.274 Summary Information Repository: Audiovisual Collections Creator: National Automobile Dealers Association Title: National Automobile Dealers Association audiovisual materials and publications ID: 2014.274 Date [inclusive]: 1924-2015 Physical Description: 6.51 Terabytes General Physical 2819 digital objects. Description: Language of the English . Material: Abstract: The National Automobile Dealers Association (NADA) is an advocacy organization that represents automobile dealers to automobile manufacturers and the United States government. This collection highlights the activities of NADA. The collection is arranged into two series based on format; Audiovisual and Publications. The material within the series are arranged chronologically. The audiovisual materials focus primarily on coverage of events, news segments, automobile manufacturer footage and other programs pertaining to NADA, while the publications focus on industry news, products, regulations, and legislation. ^ Return to Table of Contents Historical Note The National Automobile Dealers Association (NADA) is an advocacy organization that represents automobile dealers to automobile manufacturers and the United States government. In 1917, thirty dealers lobbied Congress to lower the luxury tax on automobiles. After their success, they decided to form an organization to represent the interests of the automobile dealer. Later that year, 130 dealers met in Chicago and elected the first president of NADA, George Browne of Milwaukee, Wisconsin. Presently, NADA supports dealers by advocating for their needs with the United States government and automobile manufacturers. It also assists dealers by following pricing trends on new and used vehicles. NADA currently represents 16,000 new car and truck dealers encompassing 32,500 franchises. In 1975, NADA moved to its current headquarters in Tyson's Corner, Virginia. - Page 3- National Automobile Dealers Association audiovisual materials and publications 2014.274 NADA also serves consumers by creating annual NADA Guides that provide pricing information about new and used vehicles, motorcycles, boats, recreational vehicles and manufactured homes. In 1975, NADA formed the National Automobile Dealers Charitable Foundation (NADCF), donating more than $9 million dollars to various charities and organizations since its inception. Throughout its history, NADA has offered many services and programs to members, such as the Dealer Attitude Survey and the Dealer Academy. NADA has had initiatives for non-members as well, including the Automotive Youth Educational Systems (AYES) program which recruited students for occupations within the automobile dealer industry and the Boost for Safety program which assisted car owners in properly attaching their children's car seats. Every year, NADA, along with American Truck Dealers (ATD) hosts a convention and exposition in a major city in the Unites States featuring prominent keynote speakers, educational workshops and dealer/ manufacturer franchise meetings. ^ Return to Table of Contents Scope and Content This collection highlights the activities of the National Automobile Dealers Association (NADA). The collection is arranged into two series based on format; Audiovisual and Publications. The material within the series are arranged chronologically. The audiovisual materials focus primarily on coverage of events, news segments, automobile manufacturer footage and other programs pertaining to NADA, while the publications focus on industry news, products, regulations, and legislation. Audiovisual series The original recordings have been digitized and this collection contains digital preservation copies of videocassette and sound recordings (with access copies) as well as digital copies extracted from DVDs. NADA retains the originals. This series consists primarily of video of NADA conventions and conferences, news coverage, educational programs, compilations from automotive industry manufacturers, promotional commercials, safety videos and B-roll and edited masters from the "Ride for your Life" and Automotive Youth Educational Systems (AYES) program. The AYES and "Ride for your Life" programs are initiatives of NADA to recruit high school students for occupations in the automotive industry. Safety issues are covered in several programs. Seat belt use is highlighted in "The Toney Lineberry Story," a documentary about a teenager not wearing a seat belt who was badly injured in a car accident. Other subjects included in the collection concerning safety are highway driving, crash test facilities, child safety seats and Sports Utility Vehicles (SUVs). Commercials consist of public service announcements from NADA about safety belt usage, featuring Race Car Driver Rick Mears and public speaker Toney Lineberry. "Don't Be a Dummy," promotes - Page 4- National Automobile Dealers Association audiovisual materials and publications 2014.274 the use of CPR. Also included is a NADA promotional commercial and another focusing on financing initiatives. Compilations from automotive manufacturers generally include running footage of different makes and models of vehicles. Some contain commercials for the manufacturer, including historical spots that include celebrities such as Jimmy Durante, magician Doug Henning and Professional Race Car Driver Dan Gurney. These videos can also contain historical footage such as Jeep during World War II, Chrysler and the automobile industry, Henry Ford and other Ford Company executives. Also included are short films or documentaries created by or for the manufacturer for example "The Honda Spirit," "The Wheels of Nissan," and "Going Places." Manufacturers represented are Ford, Jeep, Volkswagen, Honda, Toyota, Chrysler, Dodge, Nissan, Datsun, General Motors, Suzuki, BMW and Hummer. The news coverage primarily includes stories investigated by local and national news outlets on fraud surrounding car dealerships. Occasionally,
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