Supanova 2018 Sponsorship Prospectus & Information

SUPANOVA 2018 SPONSORSHIP PROSPECTUS & INFORMATION PACK #1 LIVE EVENT TOUR – NATIONAL FOOTPRINT

What is Supanova Pop Culture Expo?

Mass Consumer Engagement Opportunity... We are Australia’s largest producer of pop culture live events for “Supa-Fans” of Movies, TV Shows, Celebrities, Toys/ Collectables, Gaming, Artists, Tech, Apps, YouTube Stars, Wrestling, Sports and more…

Click To Watch Video Reel THE ULTIMATE AUDIENCE EXPERIENCE

200,000+ Fans Projected In 2018:

• MELBOURNE 2018 (35,000+) April 20 – 22 Six (6) Major Cities Melbourne Showgrounds

• GOLD COAST 2018 (30,000+) April 27 – 29 Gold Coast Convention & Exhibition Centre

• SYDNEY 2018 (45,000+) June 15 – 17 Sydney Showground, Olympic Park

• PERTH 2018 (30,000+) June 22 – 24 Perth Convention & Exhibition Centre

• ADELAIDE 2018 (20,000+) November 2 – 4 Adelaide Showground

• BRISBANE 2018 (40,000+) November 9 – 11 Brisbane Convention & Exhibition Centre THE ULTIMATE AUDIENCE EXPERIENCE

Why People Attend Comic Con Events:

• CELEBRITIES Meet and greet, photo ops, Q&A events • TRENDING Experience / sample new products from brands • MERCHANDISE Exclusive, new toys, products & collectibles • COSPLAY Costuming and live contest events • VIDEO GAMING Video game contests and new products • EDUCATION “Behind-the-scenes” of favorite movies, TV shows, Masterclasses, tutorials, and much more • FUN Our attendees have the time of their lives • SOCIAL & PEOPLE Interaction with like minded people PASSIONATE & LOYAL CONSUMERS

Unmatched Passion: Fierce Loyalty: • 89% of audience are early adopters of new products • 93% of our fans will purchase brands & products associated with Supanova Pop Culture events • 86% are heavy users of mobile phone (data, apps +) • 85% of our fans are more likely to try a brand • 80% purchase tech products, video gaming and associated with Supanova entertainment programming within 90 days of launch PLATFORM MARKETING

Audience Demo: Age, Gender & Interest

12% (34-55) 9% (46-55+) 29% 49% Male (25-34) 51% Female 22% (Under 18)

28% (18-24) Male Female 49% 51%

Age ranges of our audience: Brand Categories they Resonate Consumer Electronics Video Games Under 18 18-24 25-34 35-45 46-55+ Automotive Mobile & Technology 22% 28% 29% 12% 9% Movies & TV Sports & Travel • 57% of attendees are 18–34 years old Toys Package Goods • Kids 12 years and younger free attendance (Kids not included in audience surveys) Retail Financial Services BRANDED “IMPRESSIONS”

Live Events Statistics: • 200,000+ projected fans • Total tour live event impressions: 20M +/- • TV/Print/Radio overall impressions per city: 12-15M +/- Email Database Marketing: • Total “opt-in” Email database: 112,000+ fans • Regional eDM: numbers on request • Brand Inclusion Features: 20 avails per market Recent Facebook Stats: • Tour Impressions: 147,000 + • 125,000+ fan Facebook likes • Total Reach: 21M +/- Recent Twitter Stats: • Tour wide Impressions: 23,700 + • 20+K fan Twitter followers • Strategic Celebrity retweeting Recent Instagram Stats: • Tour Impressions: 25,000 + EVENT DETAILS

Three huge tours a APRIL TOUR 2018 year, covering the Melbourne: April 20–22 Gold Coast: April 27–29 country from east to Melbourne Showgrounds Gold Coast Convention & Exhibition Centre Friday Apr 20th 2018: 5pm to 9pm: Preview Night Friday Apr 27th 2018: 5pm to 9pm: Preview Night west, north to south, plus pre-purchase of photo/signature tokens, no access plus pre-purchase of photo/signature tokens, no access hitting our six biggest to retail areas. to retail areas. Saturday Apr 21st 2018: 10am to 6pm: Full Access Saturday Apr 28th 2018: 10am to 6pm: Full Access population centres. Sunday Apr 22nd 2018: 10am to 6pm: full Access Sunday Apr 29th 2018: 10am to 6pm: full Access

JUNE TOUR 2018 Sydney: June 15–17 Perth: June 22–24 Sydney Showgrounds, Olympic Park Perth Convention and Exhibition Centre Friday Jun 15th 2018: 1pm to 8pm: Full Access Friday Jun 22nd 2018: 5pm to 9pm: Preview Night Saturday Jun 16th 2018: 10am to 6pm: Full Access plus pre-purchase of photo/signature tokens, no access to retail areas. Sunday Jun 17th 2018: 10am to 6pm: full Access Saturday Jun 23rd 2018: 10am to 6pm: Full Access Sunday Jun 24th 2018: 10am to 6pm: full Access

NOVEMBER TOUR 2018 Adelaide: November 2– 4 Brisbane: November 9–11 Adelaide Showground Brisbane Convention & Exhibition Centre Friday Nov 2nd 2018: 5pm to 9pm: Preview Night Friday Nov 9th 2018: 1pm to 8pm: Full Access plus pre-purchase of photo/signature tokens, no access Saturday Nov 10th 2018: 10am to 6pm: Full Access to retail areas. Sunday Jun 11th 2018: 10am to 6pm: full Access Saturday Nov 3rd 2018: 10am to 6pm: Full Access Sunday Nov 4th 2018: 10am to 6pm: full Access SPONSORSHIP OPPORTUNITIES

Website skinning: eDM inclusion: Sponsorship (statistic spike during Tour months) • $1,440 inc GST inclusion in monthly eDM. opportunities include • $4,400 inc GST for April, June and • $4,400 inc GST – bespoke eDM*. November Tours. those listed below. * Value add: social media support through our • $2,420 inc GST for March, May and October. Facebook, Instagram and Twitter pages. • Event sponsorship • $1,650 inc GST for remaining months • Value add: Call to action graphic included, eDM skinning: • Headline/presentation website banner included. • $1,650 inc GST additional cost to skin either of the eDM options above. • Website skinning Website banners: • Includes the skinning of the eDM plus (statistic spike during Tour months) advertising within that eDM. • Website banners • $880 inc GST for April, June and November Tours. • eDM inclusion • $550 inc GST for March, May and October. • $440 inc GST for remaining months. • eDM skinning

• Wrist bands

• Volunteer T-shirts

• Showbag advertising

• Showbag provision SPONSORSHIP OPPORTUNITIES

Wrist bands*: Volunteer T-shirts**: Sponsorship City specific Tour specific only opportunities include Sydney $5,500 April (Mel/GC) $4,400 those listed below. Brisbane $5,500 June (Syd/Per) $5,500 Melbourne $4,400 November (Bri/Ade) $4,400 • Event sponsorship Perth $4,400 Gold Coast $4,400 *All prices include GST. • Headline/presentation **Prices quoted are for a single colour print. Adelaide $2,200 For multiple colour options please enquire. Tour speciﬁc • Website skinning April (Mel/GC) $6,600 June (Syd/Per) $8,800 • Website banners November (Bri/Ade) $6,600 • eDM inclusion

• eDM skinning

• Wrist bands

• Volunteer T-shirts

• Showbag advertising

• Showbag provision SPONSORSHIP OPPORTUNITIES

Show bag advertising*: Show bag provision*: Sponsorship City specific City specific opportunities include Sydney $13,200 Sydney $6,600 those listed below. Brisbane $11,000 Brisbane $5,500 Melbourne $9,900 Melbourne $4,950 • Event sponsorship Perth $9,900 Perth $4,950 Gold Coast $9,900 Gold Coast $4,950 • Headline/presentation Adelaide $7,700 Adelaide $3,850 Tour speciﬁc Tour speciﬁc • Website skinning April (Mel/GC) $18,000 April (Mel/GC) $9,000 June (Syd/Per) $21,000 June (Syd/Per) $10,500 • Website banners November (Bri/Ade) $17,000 November (Bri/Ade) $9,500 • eDM inclusion • One side print, given to all attendees. *All prices include GST.

• eDM skinning

• Wrist bands

• Volunteer T-shirts

• Showbag advertising

• Showbag provision EXHIBITOR TRADING

Standard Exhibition Space Early Bird Pricing Deadlines*: Shell Scheme *Payment in full must be received by the dates below to receive the Inclusions per 3x3m2 booth: Early Bird pricing. Bookings are not finalised, or your position in the queue for booth allocation, until full payment is received. • Guaranteed corner if single booth • Melbourne 12am Monday 5th Feb 2018 • Velcro Compatible 2.4m high walls • Gold Coast 12am Monday 5th Feb 2018 • Company/booth name fascia • Sydney 12am Friday 6th Apr 2018 • Carpet • Perth 12am Friday 6th Apr 2018 • 1 x 6 table • Adelaide 12am Friday 24th Aug 2018 • 2 x 8 tables • Brisbane 12am Friday 24th Aug 2018 • 2x Chairs • 4x Exhibitor Passes • Entry into Guidebook smartphone app Full Rate Pricing Deadlines : • Power supply available (additional fee) Payment in full must be received by the dates below as they are the final cut- off deadline for participation at those events. Further you will not be allocated a booth position in the queue or the floorplan, until full payment is received. Exhibition Space Only • Melbourne 11pm Friday 16th Mar 2018 • Must be custom designed and/or externally • Gold Coast 11pm Friday 16th Mar 2018 developed displays • Sydney 11pm Friday 11th May 2018 2 • Minimum 6 x 6m hire of space • Perth 11pm Friday 11th May 2018 • Carpet, tables, chairs, etc ordered as required • Adelaide 11pm Friday 7th Aug 2018 • Exhibitor Passes (TBA upon request) • Brisbane 11pm Friday 7th Aug 2018 Standard Furniture Dimensions • 6 table L1800mm x D750mm x H730mm • 8 table L2400mm x D750mm x H730mm EXHIBITOR TRADING

Adelaide Melbourne, Gold Coast and Perth Sydney and Brisbane Booth Qty Early Bird Rate* Full Rate Early Bird Rate* Full Rate Early Bird Rate* Full Rate

One Booth 1,100 1,485 1,210 1,485 1,320 1,595 Two Booths 1,980 2,673 2,178 2,673 2,376 2,871 Three Booths 2,970 3,905 3,267 3,905 3,564 4,301 Four Booths 3,960 5,049 4,356 5,049 4,752 5,742 Five Booths 4,818 6,127 5,291 6,127 5,775 6,974 Six Booths 5,610 7,128 6,171 7,128 6,732 8,129 Eight Booths 7,744 8,910 7,766 8,910 8,448 9,900 Nine Booths Please enquire Please enquire 8,481 9,680 9,377 10,890 Ten Booths Please enquire Please enquire 9,746 10,846 9,900 11,484 Twelve Booths Please enquire Please enquire 10,791 11,781 11,660 12,528

Aside from the listed options, custom-sized spaces and installation options are possible on request. THE ALLEY

Most pop culture Table Spaces it easier for those wanting to exhibit and get 2 the best exposure, with each area having its conventions have Inclusions per 2x2m space: • Velcro Compatible 2.4m high walls own branding and pricing. an Artists’ Alley. • Carpet Supanova? We • 1 x 6 table Indie Press Zone: For creators and sellers of their own novels, have THE ALLEY! • Up to 3x Chairs • 3x Exhibitor Passes comics, manga, graphic novels and other Showcasing • Power supply available (additional fee) small press or indie publications. incredible artists, Standard Furniture Bytes & Backlots: fan clubs, storytellers Indie gaming and ﬁlm/TV based start-ups Dimensions and promotions. and traders of the • 6 table L1800mm x D750mm x H730mm most amazing Created Collectables: merch, The Alley is Alley Shell Scheme Producers of their own non-commercial an absolute must see Booth quantity level of merchandise be it jewellery, Inclusions per 3x3m2 booth: prints, mugs, badges, T-shirts or a wide for every visitor • Identical to Standard Exhibition Space range of other items to Supanova. Shell Scheme (page 5) with the exception of 4 chairs instead of 2 Fanclub Central: The name says it all but it also includes Conditions to exhibit charity organisations. in The Alley Over the years the essence of the Artists Supa Market: Alley has gone astray so we've turned it on Full retail opportunity in a smaller space if a its head to help get the area back to its roots booth is not what you need. of originality and hand made excellence. Supanova has re-invented The Alley to make THE ALLEY – TABLES

Aside from the listed options, custom-sized spaces and installation options are possible on request.

Melbourne, Gold Coast, Perth & Adelaide Sydney and Brisbane Zone Table Qty Early Bird Rate* Full Rate Early Bird Rate* Full Rate

One Table 220 330 275 385

Indie Press Zone Two Tables 440 660 550 770 Independent and small press comic and book publishers. Three Tables 660 990 825 1,155

One Booth 825 1,100 935 1,210

One Table 220 330 275 385

Fanclub Central Two Tables 440 660 550 770 Fanclub, charities and not for proﬁt organisations. Three Tables 660 990 825 1,155

One Booth 825 1,100 935 1,210

Created Collectables One Table 330 440 385 495 Handmade and unique items. Non commercial products and quantities. Two Tables 660 880 770 990

One Table 330 440 385 495 Bytes & Backlots Independent gaming and Two Tables 660 880 770 990 ﬁlm organisations. One Booth 825 1,100 935 1,210

Supa-Market One Table 440 660 550 770 Full retail exhibitors. Two Tables 880 1,320 1,100 1,540

*All prices include GST. STAGES, THEATRE & SUPA-STAR SIGNINGS

Stages & tier guests and programming. the rest of the expo Sponsorship • Sponsored by FilmInk • New release and exclusive Theatres Magazine screening opportunities Opportunities • Every guest appears on stage • Minimum 700 seat capacity • Full AV support and large • Naming Rights to Autograph at some point over the weekend • Panels booked in 50 minute projector screen Area and Supa-stars! to talk directly to fans. timeslots • Minimum 150 seat capacity • Logo rights to all signage • Typically Q&A format so fans • Panels booked in 45 minute • Featured branding in all can ask questions directly. Imagineer's timeslots with additional Supanova PA announcements • Always entertaining and often increments of 22.5 minutes • Crowd control barrier logo hilarious. Whether it's listening Playground appearance to Supa-Stars or interactive • Workshop style panels Supa-Star • Naming Rights to individual content, these are a great and • Full AV setup on stage seminar rooms and locations informative way to relax for • Home of the Fan Art and Signing Area • Media board logo placement about an hour. Model/Prop Exhibition and • Primary location for guest on stages Competitions autograph signings Cosplay Theatre • Min. 80 seat capacity with • Managed queues by additional standing room Supanova staff Main Cosplay Area • Secure location • Holds both Madman Cosplay Supanova • Clear signage for all signing National Championships and guests Local Cosplay competition Seminars • Timing and program • Arena used for larger panels • Minimum 300 seat capacity managed to prevent where AV content is essential • Panels booked in 50 minute overcrowding for • Most frequented theatre timeslots extended periods • Full AV and Technical setup • Minimum 1000 seat capacity Animelab Theatre Filmink • Dedicated to anime/cartoon Features content and panels • Seminar/panel stage for top • Great chill-out room from EVENT PROGRAMME

The Supanova Event Specs Contact Programme goes to Please add a further 5mm bleed to all sides of final For further information and enquiries about file. Deliver artwork as a high resolution PDF, with advertising and editorial please contact: everyone. It’s perfect all images 300dpi and CMYK. Dov Kornits, Publisher for targeting the Double Page Spread phone: 02 9389 7855 demographic that mobile: +61411 559 519 Image area: 330mm wide x 229mm deep email: dov@filmink.com.au spends money on what Trim Size: 340mm wide x 240mm deep they love; films, comics, Full Page Also available: advertorial, promotional and editorial merch, games, etc. Image area: 160mm wide x 230mm deep opportunities. Produced in conjunction Trim Size: 170mm wide x 240mm deep with longtime sponsor Half Page Horizontal Filmink Magazine. Image area: 160mm wide x 110mm deep Trim Size: 170mm wide x 120mm deep

RATES $ (per tour) ONE TOUR (2 shows) TWO TOURS (4 shows) THREE TOURS (6 shows) PREMIUM $5,700+ GST $5,400+ GST $4,500+ GST Outside Back Cover PREMIUM $3,658+ GST $3,500+ GST $3,400+ GST Inside Back Cover Double Page Spread $5,130+ GST $4,860+ GST $4,400+ GST Full Page $2,850+ GST $2,700+ GST $2,500+ GST Half Page $1,660+ GST $1,575+ GST $1,500+ GST Big Bang Specials page $400 per tour (2 shows) or $300 for 1 show.

STATE SPECIFIC RATES $ ONE SPECIFIC SHOW ONLY Double Page Spread $3,240+ GST Full Page $1,850+ GST Half Page Horizontal $1,100+ GST MARKETING AGENDA

Additional target Advertising • Channels 2, 7, 9, 10 and SBS all ran Saturday night news items at various events • 2-3 week free TV ad markets are currently throughout the year. • 2-3 week Radio campaign being sourced. With • Print Media within major sources Moshtix growing sponsorship, • Outdoor branding (Mobile Billboards) Complete integration across: • Digital referrers and sharing across assets • 2 websites. our brand and reach, • Digital targeting and segmentation through • National and regional email databases. both micro and social media • Social media. • Advertising running across print mastheads. • Newsletters. macro, is testimony • Integration with masthead digital media. • Fixed real estate on masthead websites. • Supanova PR integrated with masthead to our growth. editorial digital video teams. Partner & Tour Specific • Onsite branding. Campaigns • Promotion and competition giveaways Domino’s Pizza across mastheads. • Carton top Supanova flyers Street/Press Activity Tour Specific Campaigns • Ad hoc activities. Strategies in place. Information via request. • Sponsored/Partner Initiatives. Street Poster Campaign • Media PR Tie-ins across platforms. • Street posters printed and displayed in all cities. • Flyer drops in all cities. • Advertising in premium positions including across digital assets. Publicity • Pre-event phone ops with our Supa-stars. • Live in studio/on-air interviews once the Supa-stars arrive in Australia. • Onsite TV, radio, newspaper, and new media reporting, interviews and photos.