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Social Media UNIVERSITY OF MIAMI SCHOOL OF BUSINESS ADMINISTRATION FALL 2017 BusinessMiami UNIVERSITY OF MIAMI SCHOOL OF BUSINESS ADMINISTRATION Social Media: Shaping the best presence for yourself, your company and your brands DEAN JOHN QUELCH ON BECOMING A ‘CANE FUNDRAISING: WHAT NONPROFITS NEED TO KNOW CV1BusMi_Fall 17 R6.indd 3 11/22/17 12:52 AM Your Employer May MATCH YOUR GIFT to the School of Business! Take advantage of your employer’s “I have always felt it’s important to give back to my alma matching gift program to double mater, the University of Miami, so it can provide the best or even triple your donation to resources to prepare students for professional service the University of Miami School of careers in business. By participating in EY’s Matching Business Administration. Maximize Gifts Program for higher education, my colleagues and I the impact your gift can have on the are proud to support high-achieving students through the lives of students, School programs, establishment of the EY Scholars Accelerated Master of and faculty research. Accounting program.” Thousands of U.S. companies offer matching gifts. Bank of America, Microsoft, KPMG, New York Life, — Camila Cote, BBA ’94 ExxonMobil, Johnson & Johnson and EY Miami Office Managing Partner EY are just a few that are making a significant impact at your alma mater. Contact your HR department or visit matchinggifts.com/umiami to find out if your donation can be matched! Make your gift today at bus.miami.edu/give. UM_CorpMatchting_BusMia_FPad-1120.indd 1 11/21/17 10:53 AM 00-19_FOB Fall 17 R19.indd 2 11/22/17 9:07 PM Contents Developing Global Leaders at the Crossroads of the Americas® VOLUME XX, NUMBER 2 DEPARTMENTS: 2 From the Dean 3 At the Forefront Lecture series brings internation- al leaders to the School 4 Thought Leadership How patients could spend less time waiting in doctor’s offices; what Your Employer May nonprofits need to know about fun- draising; the 2-degree impossibility in climate change; stress can make 2020 you spend less; Brexit may lower MATCH YOUR GIFT Europe’s GDP; consumers’ poor FEATURES:. understanding of ratios to the School of Business! 2 0 Social Media: Shaping the Best 8 Insights Presence for Yourself, Your Company How Ponzi schemes spread, why and Your Brands unexciting gift wrap is best and Faculty members on how to make the most ’Cane Quotables Take advantage of your employer’s “I have always felt it’s important to give back to my alma of what’s still an emerging frontier. 11 Out in Front matching gift program to double mater, the University of Miami, so it can provide the best Major gift supports entrepreneur- 28 Becoming a ’Cane ship and promenade, alumna named or even triple your donation to resources to prepare students for professional service School of Business Dean John Quelch vice president of Peru and more the University of Miami School of careers in business. By participating in EY’s Matching settles into his new role. Business Administration. Maximize 17 In the News Gifts Program for higher education, my colleagues and I Faculty experts on a real estate rush the impact your gift can have on the 32 Building a Culture of Health in Business in Houston, artificial intelligence are proud to support high-achieving students through the lives of students, School programs, Capitalize on health-related investments. and other timely topics establishment of the EY Scholars Accelerated Master of and faculty research. 35 Business ForUM 18 Faculty News Accounting program.” Tax reform, cybersecurity and legislation – Thousands of U.S. companies offer 40 Events working with post-election challenges. Homecoming and other happenings matching gifts. Bank of America, Microsoft, KPMG, New York Life, 38 Raising the Bar 4 3 Alumni News — Camila Cote, BBA ’94 ExxonMobil, Johnson & Johnson and How endowed chairs attract top scholars 4 8 How I Did It EY Miami Office Managing Partner and enhance student learning. EY are just a few that are making a Linda Steckley on taking The Brookings Institution global significant impact at your alma mater. 4 14 24 45 Contact your HR department or visit matchinggifts.com/umiami to find out if your donation can be matched! Make your gift today at bus.miami.edu/give. COVER ILLUSTRATION: TRACI DABERKO TRACI ILLUSTRATION: COVER Fall 2017 BusinessMiami 1 UM_CorpMatchting_BusMia_FPad-1120.indd 1 11/21/17 10:53 AM 00-19_FOB Fall 17 R23.indd 1 11/27/17 2:29 PM [ FROM THE DEAN Attracting Excellence thanks to all of you whom I’ve had the school must attract and retain outstand- VOLUME XX I NUMBER 2 I FALL 2017 pleasure of meeting during the past five ing faculty – who, in turn, play a crucial DEAN months. Your warm welcome and the role in attracting outstanding students. John Quelch time you’ve taken to introduce your- I am sure that each one of you can re- SENIOR VICE DEAN selves and share your thoughts about the member one or two (or maybe more) ex- Anuj Mehrotra School of Business are much appreci- cellent professors who transformed your VICE DEANS ated. For those of you I haven’t yet had educational experience, indeed your life. Patricia Sánchez Abril Ann Morales Olazábal (MBA ’97) the chance to meet, please feel free to Every day here at the School, we see the EXECUTIVE DIRECTOR, ALUMNI RELATIONS stop by my office on the second floor of impact that our top-notch and dedicated & DEVELOPMENT the Jenkins Building. My door is always faculty are making in transforming the Nancy Hullihen open to ’Canes! lives of our students. They’re among the [email protected] I am honored to be here at the School best researchers, the best teachers, the EDITORIAL DIRECTOR Rochelle Broder-Singer of Business, working alongside so many best consultants and the best thought [email protected] talented and dedicated faculty and staff. leaders in every field of business. MANAGING EDITOR I’m also excited to be at the University We can’t attract and retain the best Amber Barry of Miami, where President Julio Frenk is faculty, or the best students, without CONTRIBUTING WRITERS taking our faculty and staff, our students your support. Please, help us raise our Karen-Janine Cohen, Lauren Comander, Peter Haapaniemi, Jeff Heebner, Doreen Hemlock, and alumni to the next level of excel- profile by following us on social media, Jennifer Pellet, Eric Schoeniger, Tracy Simon, lence. In addition, the School of Busi- becoming a student mentor, speaking in Richard Westlund (MBA ’83) ness is poised to take advantage of the one of our classes, recommending bright DESIGN DIRECTOR Paul DiMattia region’s unique style and cultural diver- young people and executives to apply PRINTING sity, as well as its position as the gateway to our programs, and sharing news about The Lane Press Inc. to Latin America and the Caribbean. the accomplishments of our faculty, EDITORIAL OFFICE Reflecting our ambition and our confi- students and alumni. Please help our University of Miami dence, for the first time ever, the School students succeed through internships or School of Business Administration 5250 University Drive of Business is advertising for faculty in full-time job opportunities. And, please Jenkins Building #317 The Economist, conducting a search for six help us raise the funds we need to be Coral Gables FL 33146 (305) 284-4052 additional chaired, tenured professors. able to offer research support to younger [email protected] We’re looking for the best and brightest faculty and scholarship assistance to the in their fields – researchers and teachers world’s best and brightest students. Any BusinessMiami is published by the University of Miami with extensive publication records in the amount of time, talent or funds that you School of Business Administration, Office of Com- top scholarly journals, strong teaching and can share makes a significant difference. munications. No portion of this magazine may be repro- duced in any form without prior permission from the course development skills, and an inter- publisher. Nonprofit postage paid at Burlington, Vt., and national perspective. This year we’re also Thank you and happy holidays, other locations; Permit #175. © 2017 by the University of looking to hire five tenure-track faculty Miami, An Equal Opportunity/Affirmative Action University. All rights reserved. members at the assistant professor level – cutting-edge scholars in their fields. These efforts are in tandem with University of Miami President Julio Frenk’s 100 Talents initiative to expand Dean John Quelch the number of endowed faculty chairs at [email protected] the University. An outstanding business Mission Statement: To develop innovative ideas and principled leaders that transform global business and society. COVER: STEPHANIE DALTON COWAN/FLATICON.COM DALTON STEPHANIE COVER: 2 BusinessMiami Fall 2017 00-19_FOB Fall 17 R19.indd 2 11/22/17 9:07 PM Fore front The two words students today need to know: China and code, Sir Martin Sorrell, CEO of the world’s largest advertising and marketing company, told the audience at the Schools’ first Distin- guished Leaders Lecture. Leaders Lecture A NEW LECTURE SERIES BRINGS INTERNATIONAL LEADERS TO THE SCHOOL OF BUSINESS BY ROCHELLE BRODER-SINGER WPP CEO SIR MARTIN SORRELL: IN A PACKED STORER AUDITORIUM this fall, the CEO of the world’s 10 KEY GLOBAL TRENDS IN MARKETING largest advertising and marketing services company, WPP, discussed the ways that players from Facebook and Google to Alibaba and Uber are re- Shift to East, South and Southeast shaping the marketing landscape. Sir Martin Sorrell, who founded WPP Overcapacity and shortage of in 1985, provided a powerful kickoff for the School’s new Distinguished human capital Leaders Lecture Series.
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