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HAVASWW12059/E TRIBE 2015 2 NOT ONE STORY 14 TRANSFERS 12 AGENDA 11 TOWN TOWELCOME CAPE 9 TRIBE TO WELCOME THE 7 PARTNERS 5 LIST EXHIBITOR 1 CONTENTS AFRICA ONE SHOWS TWO 43 AESTHETIC AN AFRICAN 39 Wood Levison with Interview WALKERNILE 32 Coetzee Mark with Interview CURATED AFRICA, 29 CONFERENCE 24 CONSERVATION LAB 20 CONTENTS 3

EXHIBITOR PROFILES 66 CAPE TOWN DISCOVER 60 INNOVATION AWARDS AFRICA ARE WE 56 LEARNED LESSONS 52 TALKSTHULANI 49 TRIBE 2015 TRIBE TRIBE 2015 5 TRIBE PARTNERS HOST CITY HOST HOTEL PARTNERS HOTEL PRINTED BY PAARL MEDIA HEADLINE PARTNER HEADLINE OFFICIAL PARTNERS WE ARE AFRICA 2015 PARTNERS ARE 2015 AFRICA WE at time of going to press, neither the publisher nor the organisers can be held responsible for any errors or omissions. of this publication may be reproduced, stored in any retrieval system or transmitted in any form or by means electronic, photographic, AFRICAN TRAVEL & TOURISM ASSOCIATION Beyond Luxury Media would like to thank those who supplied images to TRIBE 2015. © Beyond Luxury Media. All rights reserved. No part recording or otherwise without the prior permission of Beyond Luxury Media Ltd. Whilst every effort is made to ensure correct information . . . APhotels @

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LUXURY CONFIDENTLY DIFFERENT TRIBE 2015 6 We Are Africa has received an incredible amount of industry support since our inaugural show last last show inaugural our since support industry of amount incredible an received has We Africa Are We’d like to take the opportunity to thank all our dedicated partners and tribe members who have have who members tribe and partners dedicated our all to thank opportunity the We’d to take like countries that reported serious outbreaks. But it has also been a year in which the African tourism tourism African the which in ayear been also has it But outbreaks. serious reported that countries host city Cape Town, we’d like to welcome you to what promises to be an action-packed week of of week action-packed an to be promises to what you Town, to we’d welcome like Cape city host campaign with the aim of combating the commonly held belief that Africa is a single destination, destination, asingle is Africa that belief held commonly the combating of aim the with campaign got us thinking about the way this continent is perceived – more specifically, how little the world world the little how specifically, –more perceived is continent way this the about thinking us got It’s been a trying year for African tourism, with the Ebola crisis affecting far more than the three three the than more far affecting crisis Ebola the with tourism, African for year atrying been It’s It was the widespread misconceptions about the situation in Africa in the wake of the crisis that that crisis the of wake the in Africa in situation the about misconceptions widespread the was It year. This year, our tribe has grown by 21% to include 250 cutting-edge high-end suppliers, 260 260 suppliers, high-end cutting-edge 250 to include by 21% grown has tribe year, our year. This by showing how vibrant and multifaceted the 54 countries of modern Africa really are. Find out out Find are. really Africa modern of countries 54 the multifaceted and vibrant how by showing global African specialist buyers and 25 senior editors from the national and international press. press. international and national the from editors senior 25 and buyers specialist African global So here we are: round two of We Are Africa has kicked off in Cape Town Stadium! On behalf of behalf On Cape Stadium! Town in off kicked has We Africa of Are two round we are: here So the team at Beyond Luxury Media, our headline partner South African Tourism and our official official our and Tourism African South partner headline our Media, Luxury Beyond at team the understands about Africa’s diversity and tourism potential. We launched our Not One Story Story One Not our We launched potential. tourism and diversity Africa’s about understands community has become tighter than ever, maturing through their joint effort to protect and and protect to effort joint their through ever, maturing than tighter become has community made this journey possible – together, we are shaping the future of African travel. African of future the shaping we are –together, possible journey this made WELCOME TO THE TRIBE COO &CO FOUNDER SARAH BALL about the thinking behind Not One Story on page 14. page on Story One Not behind thinking the about Because we are Not One Story. We Africa. Story. Are One Not we are Because promote their unsung continent. continent. unsung their promote networking and celebration. 7 CEO &CO FOUNDER

SERGE DIVE TRIBE 2015 TRIBE TRIBE 2015 8 organisers of We Are Africa share our vision. The event showcases Africa’s talent talent Africa’s showcases event The vision. our share We Africa of Are organisers and potential and promotes a new vision of the continent as a dynamic, modern modern adynamic, as continent the of vision anew promotes and potential and It is very appropriate for this event to be held here, where our administration is is administration our where here, held to be event this for appropriate very is It continent, which is still largely untapped as an international tourist destination. tourist international an as untapped largely still is which continent, the efforts of We Are Africa to highlight the unique and diverse qualities of the the of qualities diverse and unique the highlight to Africa of Are We efforts the prioritising an Enhanced African Agenda with the intent of making Cape Town Cape making of intent the with Agenda African Enhanced an prioritising leisure and business visitors to our shores and are encouraged to see that the the that to see encouraged are and shores to our visitors business and leisure a key connector with new markets in Africa and forging meaningful links with with links meaningful forging and Africa in markets new with a key connector The City of Cape Town is once again pleased to host We Are Africa at one of of one at We Africa Are to host pleased Town again once is Cape of City The As one of Africa’s premier leisure and events capitals, Cape Town supports Town supports Cape capitals, events and leisure premier Africa’s of one As The City of Cape Town welcomes all exhibitors, promotors, buyers and the the and buyers promotors, exhibitors, all Town welcomes Cape of City The Tourism has a significant role to play in the economic development of the the of development economic the in play to role asignificant has Tourism As the City of Cape Town we are working hard to increase the number of of number the to increase hard Town working we are Cape of City the As tourism industry at large to our shores. We trust that your stay will be as as be will stay your that We trust shores. to our large at industry tourism WELCOME TO CAPE TOWN Cape Town’s most iconic venues, the Cape Town Stadium. Town Stadium. Cape the venues, Town’s iconic most Cape and vibrant place to travel and do business. business. do and to travel place vibrant and African continent as a travel destination. atravel as continent African EXECUTIVE MAYOR OFCAPE TOWN PATRICIA DELILLE other cities on the continent. continent. the on cities other enjoyable as it is fruitful. is it as enjoyable

9 TRIBE 2015 TRIBE TRIBE 2015 11 AGENDA Exhibition doors open doors Exhibition Official opening hours Morning appointments start Networking break Networking lunch at MARKET, level 03, Cape Stadium Town Afternoon appointments start Networking break Last appointment of the day finishes Free networking Are AfricaWe Closing Party, hosted Grand by Café & Beach, Granger Bay Are AfricaWe Afterparty at COCO Nightclub (free access Are with We Africa bracelet) Departures Registration andbadge collection at Cape Stadium Town Registration and badge collection at The Bay Hotel, Camps Bay Conservation Lab at The Bay Hotel, Camps Bay Welcome Drinks at TheBay Hotel, Camps Bay Are AfricaWe Conference: Shaping Stories of Modern Africa at The Bay Hotel, Camps Bay Are AfricaWe Opening Party at The Bungalow, Camps Bay Registration open and access exhibition to at Cape Stadium Town Official opening hours Morning appointments start Networking break Networking lunch at MARKET, level 03, Cape Stadium Town Afternoon appointments start Networking break Last appointment of the day finishes Free networking Are AfricaWe Awards Party, brought you South to by African Tourism, at GOLD, De Waterkant open doors Exhibition Official opening hours Morning appointments start Networking break Networking lunch at MARKET, level 03, Cape Stadium Town Afternoon appointments start Networking break Last appointment of the day finishes Free networking Free evening 18:45 11:15 14:15 16:40 18:45 01:00 18:00 18:00 13:00 15:00 17:15 22:00 18:45 11:15 14:15 16:40 18:45 02:00 18:45 11:15 14:15 16:40 18:45 – – – – – – – – – – – – – – – – – – – – – – – onwards

badge and Are Africa We bracelet. 7 MAY THURSDAY 08:45 09:00 09:15 10:50 12:50 14:15 16:15 18:15 18:15 20:00 01:00 onwards 8 MAY FRIDAY All Day * Above agenda is strictly for pre-registered Are Africa We delegates wearing their registration SUNDAY 3 MAY SUNDAY 12:00 4 MAY MONDAY 08:00 09:00 14:30 15:15 17:30 5 MAY TUESDAY 08:00 09:00 09:15 10:50 12:50 14:15 16:15 18:15 18:15 20:00 6 MAY WEDNESDAY 08:45 09:00 09:15 10:50 12:50 14:15 16:15 18:15 18:15 18:45

10 TRIBE 2015 TRIBE TRIBE 2015 22:30 20:00 onwards 18:45 08:30 * 01:00 22:30 20:00 onwards 18:45 08:30 THURSDAY 7MAY onwards 18:45 08:30 WEDNESDAY 6MAY TUESDAY 5MAY 21:00 17:15 12:00 08:00 MONDAY 4MAY Commodore Hotel) The outside (pickup Hotel Portswood The and Hotel Commodore The Orange, On 15 Pride African Lodge, Town, Table Town, Breakwater Bay, Taj The Protea Cape Cape One&Only Hotel, Nelson Mount Belmond Grace, Cape hotels: following the of front in available points up Pick

– – – – 02:00 01:00 22:00 14:00 Return transfers to hotels* transfers Return Party Awards We Africa Are the for to GOLD hotels* from Transfers to hotels* Town Stadium Cape from Transfers Town Stadium to Cape hotels* from Transfers Transfers to COCO Nightclub for the We Are Africa Afterparty (own taxi home required!) (own home taxi Afterparty We Africa Are the for Nightclub to COCO Transfers to hotels* transfers Return Party Closing We Africa Are the for &Beach Café to Grand hotels* from Transfers to hotels Town Stadium Cape from Transfers Town Stadium to Cape hotels* from Transfers to hotels* Town Stadium Cape from Transfers Town Stadium to Cape hotels* from Transfers to hotels* transfers Return Party Opening We Africa Are the for Bungalow to The Hotel Bay The from Transfers Conference and Drinks Welcome We Africa Are the for Bay Camps Hotel, Bay to The hotels* from Transfers Lab Conservation the for Bay Camps Hotel, Bay to The hotels* from Transfers

TRANSFERS 12 15008 CapeGrace Weare Africa FPAd 2015.indd 1 13

2015/04/09 2:31 PM TRIBE 2015 TRIBE TRIBE 2015 the cultural and economic power power economic and cultural the greater the that suggests Adichie incomprehensible people.” landscapes, beautiful animals, and beautiful of “a place as painted often too all catastrophe, of story by asingle defined often too all is Africa Story’, aSingle of Danger Talk on ‘The her TED in out pointed A s Chimamanda Ngozi Adichie Adichie Ngozi s Chimamanda HOW AFRICABECAMEVICTIM TO A SINGLE STORY ANDWHY THISMUSTEND NOT STORY ONE the largest potential GDP growth in in growth GDP potential largest the having as Economist by The named countries ten the of out five with but story, to asingle vulnerable it left has past changeable Africa’s Perhaps becomes. place people’s understanding of that complete more the thus and – culture popular and media literature, –through it about told are stories more the anation, of WORDS BY KATIE PALMER BY KATIE WORDS NOT ONESTORY 14 sudden smells and imagery that that imagery and smells sudden a of all is there Africa about talk you “when observes, Dive Serge Founder We Africa Are As own narrative. its to reclaim Africa for opportunity economic maturation presents an and cultural This rise. the on is influence economic and cultural continent’s the Africa, in found 2015 are individually characterised by characterised individually are world the across countries other While industry. tourism African the of by some bypassed often is countries individual to 54 home is Africa that fact the example, For live there. who those among even diversity, continent’s the of misunderstanding to widespread rise give also could it market, tourism international the in strengths great its of one undoubtedly is brand destination a as status hard-earned Africa’s while but wildlife; of array incredible and beauty scenic its for renowned is Africa rightly, Quite with.” compare can continents other few very that to mind, come will therefore affect them all. These These all. them affect therefore will country one affecting issues health or political social, that assume understandably may they then same, the and one are countries African all that to believe led are tourists potential if ramifications: negative other has marketing simplified overly this potential, tourism untapped Africa’s of much to showcase failing from Aside continent. the outside sold to be story asingle as packaged unjustly and falsely been often past the in has Africa powerhouse, economic and cultural diverse, avast, being Despite place.” safari –“the it puts Dive –as simply as marketed often is Africa contrast in landmarks, even and cuisine culture, languages, their NOT ONESTORY 15

requires little imagination, for for imagination, little requires This countries. 54 its of to each attributing unique personalities means that –and continent enchanting this of picture complete more a paint must we flourish, and arrivals tourism of share fair its to claim Africa for order In narrative. global to Africa’s stories alternative contributes and offering its diversifies industry tourism African the that imperative is it Thus lost. also is conservation and communities commerce, African for lifeline acrucial them with but away, tourists drives and fear incites ignorance yes, awhole: as Africa for but industry, travel the for only not implications dire have perceptions generalised ill-informed, of sorts TRIBE 2015 TRIBE TRIBE 2015 new-wave artists and Michelin starred cuisine. cuisine. starred Michelin and artists new-wave music, to alternative rise give that traditions Ancient architecture. urban sleek, surrounding wildlife untamed and nature Rugged metros. cosmopolitan alongside existing communities tribal Remote mountains. capped snow- and rainforests green lush, meet that deserts dry vast, contradictions: of atale is Africa contemporary of reality the continent, the on languages different 2,000 as many as and groups ethnic distinct 3,000 exists there that fact small the from Aside way. unique own its in modernity to embrace forward moving is each and idiosyncrasies; and customs culture, own its of up made is each heritage; and history of woven narrative arichly is country individual each NOT ONESTORY 16 named Emmanuel Jal uses his music to promote peace. peace. to promote music his uses Jal Emmanuel named rapper charged politically turned soldier ex-child an Sudan South in while music; electronic African of ideas to new themselves giving vocalists and musicians producers, of amovement is there Africa South In worldwide. dancefloors on imitated is to life, streets urban its bringing movement dance Angolan the Kuduro, Africa: of perception dusty world’s the in waves making are continent the across cities Already, more. or million one of apopulation boasting metros individual 65 with cities, in live will Africans billion a half over 2016 year by the that estimates Institute Global McKinsey the but avoided; to be best ought that aphenomenon is urbanisation Africa’s some, For Ghanaian and Batswana. specifically, Angolan,South African,South Sudanese, or, – more African be to means it what redefining are generation modern this positivity: of astory is areas urban Africa’s in place taking is that shift cataclysmic but slow the that argue would Nzaka Cedric talents. Storytellers like Kenyan-born photographer fashion home-grown Botswana’s of word the spreading are Tsholo Dikobe blogger style cum choreographer Botswana like influencers and Weekend Fashion Gabrone as such events Africa southern in while Ghana; of women by the worn prints and colours bold the by inspired scene, fashion global the onto aesthetic African an bringing frontrunners the of one is Kumi Afriyie- Akosua designer fashion Ghanaian Meanwhile, NOT ONESTORY 17 Because we are Not One Story. We Africa. Story. Are One Not we are Because diversity. in united stand so doing in –and country African each of uniqueness the demonstrate must industry tourism African the Africa, of perceptions monotone and negative outdated, to challenge order In alone. information with dispelled be cannot therefore and fact in based not are which fear, as such emotions counteracting in – especially ever than useful and relevant more is storytelling of tool emotive the information, with saturated becoming fast is that society connected increasingly an In Jal. rapper Emmanuel politically charged turned soldier ex-child Ghanian Below Right: Kenya, East Africa. of warrior Maasai A Left: Below Africa. North Algeria, of man Left: architecture. to wildlife fashion, to music From countries. 54 its and continent African the of diversity the of Glimpses Left: Far A Taureg ATaureg

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TRIBE 2015 with the audience. session aQ&A and speakers the between discussion by apanel followed be will This beyond. and tribe our within both projects or ideas further inspiring of aim the with to follow, example an to be consider they that concept or initiative apowerful on talk 20-minute a give will Each conservation. African of heart the at debates the to explore influencers industry and leaders thought six invites 2015 Lab Conservation The CONSERVATION 2015 LAB EXPLORING THEDEBATESATHEART CONSERVATION LABSPEAKERS 09:00 - 13:00 | 4 MAY 2015 | THE BAY HOTEL, CAMPS BAY CAMPS BAY |4MAY |THE HOTEL, 2015 -13:00 09:00 OF AFRICANCONSERVATION supported 35 other conservation initiatives since 2009. since initiatives conservation other 35 supported has and Africa Southern in campaigns major five undertakes currently IAPF The operations. anti-poaching overseeing and strategy security conservation implementing and developing rangers, equipping and training on focuses IAPF The action’. direct through conservation ‘Wildlife statement, mission the has Foundation Anti-Poaching International the Damien, Sniper Operations Special and Diver Clearance military Australian by former 2009 in Founded Founder &CEO|InternationalAnti-Poaching Foundation DAMIEN MANDER 20 relies on us protecting it. protecting us on relies industry our of future very the that recognise who and – environment natural Africa’s of future the about care who members) audience or speakers they (be people for platform is a This fit. see they as use away and take to tribe our for solutions, potential and issues the of overview acomprehensive providing and awareness raising about It’s sharing. idea intelligent open, about it’s question; conservation to the answer wrong or aright on deciding about isn’t Lab Conservation The photographer and filmmaker who has lived and worked on four continents. four on worked and lived has who filmmaker and photographer writer, birder, inveterate an also is Adam Representative, African South WildAid’s being as well As celebrities. featuring often campaigns, media high-profile –via pangolins humble even and rhinos elephants, sharks, as – such species threatened from made products for demand consumer reducing on focuses that organisation international an is WildAid South AfricanRepresentative|WildAid ADAM WELZ areas throughout the world. efficient conservation management in parks, reserves and other conservation securing through species and habitats of loss catastrophic the to reverse enough powerful amovement to create aims it individuals, concerned and conservationists of energy collective the to harness internet the Using forever.” endure species critical Africa’s to ensure laws and behaviour minds, “Changing to dedicated organisation anon-profit is WildlifeDirect Executive Director|WildlifeDirect DR. PAULA KAHUMBU co-owner of Invent Africa Safaris. Africa Invent of co-owner and to Addo Eden of aDirector Trust, Action Conservation the and Writers Conservation of League International the of amember also is He Africa. on books travel and history natural seven of author the is and publications international and local of range abroad for writes He consultant. ecotourism Ian is a safari operator, specialist guide, environmental photo-journalist and Director |InventAfrica IAN MICHLER responsible tourism advocate. avocal and conservationist unapologetic an also is she by Travelstart, Travel Experts Media Social Africa Top and 100 by Skift Travel Marketers Top World’s 50 the of one Voted as business. and value brand impacting positively of purpose the for media and technology marketing, modern of convergence the in believes who marketer strategic arespected is Jan Managing Director|SocialAct JAN HUTTON alleviation. poverty and development economic for afoundation as serve which of all enterprise, business related and revenue tourism with funding donor by combining parks national for sustainability financial achieving on focussing expertise, business with practice conservation world-class combines approach Their communities. local and governments with partnership in parks, national of management long-term and rehabilitation the for responsible organisation anon-profit is Parks African PETER FEARNHEAD Founder &CEO|African Parks CONSERVATION LAB2015

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tswana TRIBE 2015 TRIBE TRIBE 2015 industry’s reductive branding of the continent as a single destination, we’ve sought out speakers speakers out sought we’ve destination, asingle as continent the of branding reductive industry’s our line-up of inspiring speakers. As part of our ambition to challenge the media and tourism tourism and media the to challenge ambition our of part As speakers. inspiring of line-up our We Are Africa’s annual Conference returns for 2015 to shape the stories of modern Africa via via Africa modern of stories the to shape 2015 for returns Conference annual We Africa’s Are SHAPING STORIESOFMODERNAFRICA who are committed to expressing different facets of contemporary Africa’s identity – from from – identity Africa’s contemporary of facets different to expressing committed are who branding, to cultural shifts, to personal stories of discovery. of stories to personal shifts, to cultural branding, 15:15 - 17:15 | 4 MAY 2015 | THE BAY HOTEL, CAMPS BAY CAMPS BAY |4MAY -17:15 |THE HOTEL, 15:15 2015 CONFERENCE 2015 24 people for positive impact. behaviours and empower change perceptions, shift that experiences and cultures stories, to craft organisations helping makers and thinkers of acommunity of part is Zami consultancy WolffOlins, brand and innovation world-leading at a strategist Now University. Cambridge at history read Zami and individual identities, story on African national and history heritage, of impact by the Fascinated Africa. South apartheid post- in raised was Zami father, Xhosa exiled an and mother British white to a London in Born Africa. in identities difference that defines of connectedness and mix rare the understands Majuqwana Zami white, part and black, part African, P Strategist, WolffOlins Branding Expert| ZAMI MAJUQWANA art British, part South South part British, art Mark on page 28. page on Mark with interview our Read continent. the across from exhibiting contemporary art preserving, researching and collecting, through Africa modern of stories many the to tell is mission Mark’s Curator, Chief Executive Director and contemporary art. As of museum first Africa’s South Town become –will Cape in Waterfront Albert and Victoria the on based – MOCAA) (Zeitz Africa of Contemporary Art Museum Zeitz the 2016, of end the at doors its to open Due PUMAVision. of Director Program and Miami in Collection Family Rubell the of Director as positions distinguished included has career Mark’s historian, art recognised and writer aprolific as well as right, own his in A Zeitz MOCAA Director &ChiefCurator, and Writer Artist, ArtHistorian MARK COETZEE s an acclaimed artist artist acclaimed s an CONFERENCE SPEAKERS |Executive CONFERENCE 2015 CONFERENCE 2015 F of ‘WalkingtheNile’ Photographer |Maker Explorer, Writerand LEVISON WOOD Levison on page 32. page on Levison with interview our Read way. the along saw “breathtaking places” he the and met he people” “amazing by the him on had impact the including Africa, modern of story his world the with shared –he Nile’ the – ‘Walking followed that documentary hit the In Egypt. and Sudan Uganda, South Sudan, in Rwanda, Tanzania, zones war even and cities deserts, rainforests, through travelling months nine spend him saw which Nile, the of length the walk to attempt to man first the became he 2014 In years. ten over for world and stories around the events conflicts, covered photographer who has and writer explorer, an is Wood Levison parachuter 25 ormer British military military British ormer dialect). Nigerian native (her Ibo and Spanish French, in fluent is and Nigeria and France Mexico, in worked and lived has Asher London, in raised and Born London. in talk gave aTEDx recently and UBS School, Nations, London Business United the at discussions panel hosted also has She Marathon. Boston the at attack terrorist 2013 the and 2014, in Nigeria in militants Haram by Boko schoolgirls of hundreds of kidnapping the including stories covering reporter, a field and entrepreneurs, and as CEOs leading interviewing correspondent, regularly business aCNN as served previously has International, Zain Asher N CNN International Newsroom Co-Anchor, News Anchor ZAIN ASHER ow an anchor at CNN CNN at anchor ow an MODERATOR

|CNN TRIBE 2015 TRIBE TRIBE 2015 27 An Authorised Financial Services and Credit Provider (NCRCP20). Financial Services An Authorised Provider FirstRand Bank Limited. and Credit Bank - a division of First National ou? e help y w can w ho [email protected] | KERDOWNEY.COM | 1.800.423.4236 | 1.281.371.2500 | 1.800.423.4236 | KERDOWNEY.COM [email protected] Capture a Nile sunset on sunset on a Nile Capture private felucca. your own AFRICA | ASIA | EUROPE | LATIN AMERICA | THE MIDDLE EAST | SOUTH PACIFIC | BEYOND | BEYOND | SOUTH PACIFIC EAST AMERICA | THE MIDDLE | EUROPE | LATIN AFRICA | ASIA Forget group tours, long lines, or shared experiences; begin an exclusive journey that no one else can duplicate, and a one-of- experiences; begin an exclusive journey that no one group tours, long lines, or shared Forget the thrill of experience and the luxury of privacy across over 80 worldwide destinations. filled with a-kind adventure TRIBE 2015 28 partners in this bold museum building venture. Coetzee Coetzee venture. building museum bold this in partners African right the for search extensive an began so And Rubells?’” the at done you’ve what Africa in do you Can too. that to do want ‘I said: he ambitions, my museum about him Itold When teams. football African to sponsor brand sportswear major first the was Puma direction, his “Under time. a long for continent the with engaged been already had Zeitz recalls. Coetzee Africa,” in amuseum to build ambition my explained “I next. to do wanted he what him asked and Coetzee approached Zeitz that there was It shows. numerous organised and gallery astate-of-the-art of building the oversaw Coetzee Rubells, the for working While Rubell. Mera and Don collectors by private up set agallery running adecade spent Coetzee where Miami, in met first two The nominee. Awards Innovation We Africa Are and PUMA company sportswear the of chairman former Zeitz, Jochen for by Coetzee assembled collection the display will museum –the 1921 in constructed originally structure Town –asoaring Cape in waterfront the on silo grain aformer in Housed 2017. in to open scheduled is It diaspora. its and Africa from artists by living work of display the devoted to museum major first continent’s the of running the oversee will he MOCAA), (Zeitz Africa Art Contemporary of Museum Zeitz the of curator chief and director executive As reality. into dream his turning Africa South in back finally is Coetzee States, United the and London Paris, in stints major later, following Twenty-five years my vision.” support help would that world art international the in friendships to establish and institution asignificant to lead required skills the to learn country, the to leave Ihad this to do that knew “I Coetzee. says Africa,” in museum art contemporary amajor to build wanted always “I’ve ambition. lifelong a fulfill could he if only day one country native to his to vowed return he 1988, in curator and artist a young W hen Mark Coetzee left South Africa for Europe as as Europe for Africa South left Coetzee Mark hen WE AREAFRICACONFERENCESPEAKER,MARKCOETZEE, ON THEFUTUREOFCONTEMPORARYARTINAFRICA AFRICA, CURATEDAFRICA, INTERVIEW BY CRISTINA RUIZ BY CRISTINA INTERVIEW AFRICA, CURATED 29

collect thematically by identifying “specific concerns concerns “specific by identifying thematically collect will it Rather, Coetzee. says country,” each from artist by each work one with collection “encyclopaedic an however, be not, will museum The continent. the on countries 54 all from work to acquire is aim Another Coetzee. explains Americans,” or by Europeans not Africans, by written is that culture African contemporary about aconversation of part to become and Africa in shown institution, African an in housed permanently to be works these we want But world. art international the by celebrated rightly been have these like “Artworks MOCAA. of Zeitz aims defining the of one is them and Chagas’s photographs to the continent that made dragon Hlobo’s as such works major Returning palace. 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Fair Vanity and Times The magazine, Times Sunday The including publications, to numerous contributor aregular and Newspaper Art The of large at Editor is Ruiz Cristina Africa’”. for by Africa, Africa, “In be would it Coetzee, says acatchphrase, had museum the If African.” as themselves identify who cultures and communities to all relevant are and is Africa what of diversity the celebrate which “exhibitions by hosting indispensable itself make will MOCAA Zeitz all, above But, things. other among languages, multiple in text wall providing and them, with engage and people to welcome staff by training example, –for environment alien potentially a in ease at feel people to make industry hospitality and restaurant the in common strategies employ also will He aweek. day one least at free museum the make will Coetzee to visit, people To to all.” encourage accessible time our of artefacts cultural the to make aspire We culture. amuseum-going have not does Africa “South MOCAA. Zeitz from benefit who designers and artists the be just won’t it hopes Coetzee But says. he them,” of some with talks in we are us; approached already have nations African “Other elsewhere. establishing outposts in collaboration with individuals by countries other into reach museum’s the to extend initiatives at hints Coetzee Zeitz. Jochen of lead the follow continent the around collectors private if further even extend could institution new the of influence the And Coetzee. says time,” long a for significance global and scale this of institution an for waiting been who’ve acommunity of support extraordinary the enjoying is institution the Africa, in art contemporary of museum major “As first the palpable. is large at Africa and Africa AFRICA, CURATED

31 TRIBE 2015 TRIBE TRIBE 2015 H each managed to challenge prejudices that I’d held. held. I’d that prejudices to challenge managed each but character, own their –had Egypt and Sudan Sudan, countries I visited – Rwanda, Tanzania, Uganda, South the of All imagine. we pictures the to different very all and to offer, has Africa that people and terrain culture, of type every seeing about stereotypes, those breaking about all was that ajourney sense: truest its in discovery of ajourney was river the along trek seven-million-step my me, for and varied and long incredibly it’s is reality The feluccas. and pyramids trees, palm dunes, sand all it’s river, that the about stereotype this have “People continues. he diversity” embodies Nile the me, “For of people. millions for lifeblood the it’s and began, civilisation where It’s important. most the it’s say I’d world, the in river longest the it’s that just not It’s me. fascinated always have particular, in Nile the and continent, “The Africa. for apassion into extended now has that and – village local the in alone shopping off him send would parents his when example, for afour-year-old, as Greece in holiday –on exploring for apassion had always has soldier Army British former and writer 32-year-old The Wood. Levison to meet: here I’m man the to be out turns indeed Ale Pale India of a pint enjoying acorner in sitting quietly bloke down-to-earth the lager, Scandinavian designer of bottles clutching and phones mobile to their glued hipsters hatted beanie- the all Among easily. quite out, turns it as Well, Egypt? in Sea Mediterranean the of coastline sandy to the forest, Rwandan tropical adense, of hills the in source its from Nile, River the along 6,000km trekking months nine spent just who’s Someone pub? ow do you spot an explorer in a North London London aNorth in explorer an spot you do ow SEVEN-MILLION-STEP TREKALONGTHEWORLD’SLONGESTRIVER WE AREAFRICACONFERENCESPEAKER,LEVISONWOOD,ONHIS NILE WALKER NILE INTERVIEW BY WILL HIDE NILE WALKER 32 first place. the in much very wife his like didn’t just he maybe then But lunch. for Istayed unless wife his to divorce threatened guy one And strangers. passing for it’s them, for not water’s the but up, fill to miles or ten five walk to had have may they that water of full outside, urn pottery a huge has house single every example, “For after. looked well very Iwas atraveller as and hospitality, of culture ingrained adeep, such there’s where “A Sudan, say I’d favourite? awhile. after boring abit got which months, two for police secret by the trailed Iwas visas. and permits with problems of because weeks three for arrest house under Iwas time this and trouble into got not and there been ever I’ve think Idon’t problematic. to be going was it knew Ialways well ended, journey the where “Egypt, harrowing. extremely were stories the of –some tanks out burnt and street the in bodies graves, war. mass Isaw civil into erupted country the as me towards coming refugees 80,000 Ihad Sudan South In welcoming. and warm very was everyone Uganda in then but times, former of alegacy probably was that suspicion of alevel Ifound Tanzania “In forward. pushing are they how see to intriguing it’s but there still are scars The Europe. in fathom us to for difficult is which reconciliation, genuine is there where acountry it’s and it, with to have deal you But around. head your to get thing strange a massively is which murderers, mass were who porters employing Iwas So aperpetrator. or avictim either is meet you twenty of age the over Everyone genocide. think you and name the to have hear only you Rwanda, “In

33 TRIBE 2015 TRIBE TRIBE 2015 way ahead of us in Africa with that than in Europe. In In Europe. in than that with Africa in us of way ahead are they money: mobile at look And England! of parts in 4G get barely can you but Africa, in 4G You get can Nigeria. in billionaires are there Uganda; in billionaires are There time. exciting amassively also is this but about, know we all that Africa, for challenges are “There wood, including the wheels. from bicycles making or battery car old an from phones these little businesses, whether it’s charging people’s are there and villages tiny You through go incredible. is sprit entrepreneurial people’s example, for Uganda “In story. one not certainly it’s so different, very to is went I country Every Ebola. and Geldof Bob than continent to the more much so there’s but media, the through comes often that misinformation general of alot There’s Africa. of my perceptions challenged journey “My it. of sake the for just helpful and kind so were people where route my along times many were there But it. of end the at something want probably they is, reality the but helpful, appear and up come will someone and world the in go you places of lots are There me. showed people kindness genuine to the back comes probably it “Again, Iwonder? Africa, about most him surprised What NILE WALKER 34 will change and perceptions will change. will perceptions and change will Things to England! month every home money sending now he’s and atranslator, as to Africa back come he’s but UK, the in still are family whose upbringing, aBritish had and 1980s the during to London escaped who’d refugee aformer Imet Sudan South “In or America. Europe in happen that things of fun making comedians Twitter YouTube on or now African But see can you light. specific very often acertain, in them portraying media western the been always it’s reported, are things how in asay had really never have Africans continent. the view people how changing is media “Social view. of point aesthetic an from shame huge a obviously is which disappear, might wilderness tourist stereotypical, the of alot Ithink recognition: beyond change will Africa to emerge. continue will class middle a Brazil, and India in as but inequality, wealth of a lot to be going still is “There caution. of air an with but optimistic, He’s Levison? Iask evolve, Africa will How we have. anything than advanced way more that’s and phone amobile with carcass, agoat or fees, school kids’ their for pay will people nowhere, of middle the had been killed only a few hours beforehand. That’s life. life. That’s beforehand. hours afew only killed been had brother his knew he time, the all and face, his on smile welcoming abig with camp this around me showing fatalistic, and stoic was, he there So morning. that just by acroc killed been had fact in brother his yes, said he and regularly quite attacked got people if him I asked crocodiles. the all of because river the in to wash dangerous too considered was it also but liked, women the which red, go hair their made it because partly was it explained He least. the to say me surprised which ashower, having started and it underneath head his stuck he and to pee started cattle his of One showing me around. was aman and islands, the of one on Iarrived to them. everything are cows their and to islands, Nile the across cattle their swim they conflict the to escape war, and civil in was country The tribe. Mundari the among again, Sudan South in probably was trip? It the doing while across Icame story inspirational most one the “What’s NILE WALKER 35

British Airways High Life magazine. magazine. Life High Airways British and Times Sunday the FT, Wallpaper*, the including magazines, and newspapers numerous of pages travel the for freelances now but years, 12 for Times The of desk travel the on worked (@willhide) Hide Will happy. be will Wenger Arsene At least world.” the in else anywhere “There are more Arsenal supporters there than beams. then deeply, thinks a moment, for sits Levison pints. our finish both as we finally, him Iask Africa?” about know doesn’t world the thing one “What’s it. with on get just People TRIBE 2015 TRIBE CMY CY MY CM K Y M C

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©Photo by Luis Monteiro, courtesy of Duro Olowu A Net-A-Porter, Browns and Selfridges. Both brands brands Both Selfridges. and Browns Net-A-Porter, including stores at sold and Week Fashion Paris of part as shown are that accessories and clothes to produce artisans Kenya), using (including world the around countries in talents to nurture founded was Maiyet brand York-based New ethical the Similarly, Africa. in producers sources also he that is ethos his of akey part but textiles; vivid by these inspired been always has aesthetic eclectic bold, Suno’s Kenya. in mother his with staying while collecting been had Osterweis that kangas and textiles African the celebrated get-go the from which Osterweis, by Max founded label York-based Take aNew Suno: rebooted. seriously being is fashion African beyond, far York to New and London From alone. longer no he’s and years ten forward Fashion too. fashion, African rethink world fashion the made he –but mark his made Olowu Obama. by Michelle discovered eventually were and editors, fashion right the all of beloved trophies, fashion prized highly became pieces His silks. French exotic with prints Nigerian native Olowu’s combining combinations, colourful incredible, most the in made all were ensembles bohemian his notably, Most covetable. highly and feminine both were that dresses silk chic utterly elegant, different: entirely something making was Olowu Duro cool), cutting-edge their for worldwide renowned (who are contemporaries his of to many contrast In scene. fashion London the bout a decade ago, a new designer appeared on on appeared designer anew ago, adecade bout INTRODUCING THEUP-AND-COMINGAFRICANDESIGNERS CREATING ANEWPATTERNFORGLOBAL FASHION AESTHETIC WORDS BY CLARE COULSON BY CLARE WORDS AN AFRICANAESTHETIC AN

weavers and embroiderers. The collection was was collection The embroiderers. and weavers local found and fabrics local sourced She project. Nations aUnited of part is which Initiative, Fashion Ethical Trade Centre’s International the with Faso to Burkina travelled Jean collection summer’s last For coats. and jackets wonderful and blouses vivid similarly with combined are materials African vibrant in skirts dirndl –blousy silhouettes 50s feminine super with fabrics African blends designer Haitian half Milan-based, The above. the of all combining success find to name latest the is Jean Stella brands. influential business and marketing to produce relevant and modern with materials incredible and skills African fused have designers which way in the in lies perhaps answer The successful? so labels these are Why shirts. striped breezy and jumpsuits and shorts cute dresses, poncho and tunics striped includes collection current The cottons. and linens native beautiful her from made all homewares, and dresses scarves, –include world the around sold now are –which collections Her demand. of to lack due homeland her in jobs their losing were weavers traditional that discovering after 2007 in label her launched who Kebede, Liya supermodel Ethiopian by founded export African high-profile another is Amharic) in flourish’ ‘to means (which LemLem develop skills and prosperity. to helping aconscience, with labels are both – and talents African utilising while clothes luxurious produce TRIBE 2015 TRIBE TRIBE 2015

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©Photo by Luis Monteiro Courtesy of Duro Olowu ©Maiyet 41 Marie-Claire, Woman & Home and Stella magazines. Stella and &Home Woman Marie-Claire, Mail, Daily Telegraph, Sunday including titles numerous to contributes and Telegraph Daily the of Editor Fashion and Bazaar Harper’s at director features fashion formally was Coulson Clare author and writer Fashion it. for brighter the all be will fashion –and emerges Suno or Jean Stella anew before time of a matter be only year. can It this anniversary fifth its celebrating is designers, new and established both for aforum provides which London, Week Fashion Africa designers… African coming and up for on now is hunt the that then, unsurprising, It’s nativetheir styles. as well as workforce, African the promote consciously others the while endeavour, profit for anot is Maiyet – further go some and economies local to support craftsmen native with closely work All conscience. a is though, together, labels these all binds What fashion. in pieces unique and vibrancy more for trend current the with syncs perfectly fabrics of mélange uplifting her –and stars new brightest the of one as retailers and by magazines fêted been has Jean goal. her achieved certainly She’s up.” other the covering not importance, equal with by side side standing way and asophisticated in together fusing traditions, and worlds opposite of aconcept clothes through communicate to want “I mix: multicultural her of said She’s tee. simple or shirt white a crisp with contrasted sometimes patterns, abstract dazzling in skirts pencil and jackets kimono prints: African West those of patchworks vibrant with brimming

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©Suno TRIBE 2015 TRIBE TRIBE 2015 42 over the course of one week. one of course the over place taking events, travel Africa must-attend these of both at services and products travel to world-class access them giving to offer, by has Africa that best very to the buyers international premier select expose to simple: is rationale Its travel. African to marketing approach agroundbreaking to be proved –has Africa We Are and show, trade travel largest Africa’s INDABA, between –acollaboration AFRICA ONE SHOWS TWO offer. to has travel African what of best very the experience to opportunity best the buyers international gives AFRICA ONE SHOWS TWO 2014, in Initiated VERY BESTAFRICAHASTOOFFER UNRIVALLED EXPOSURETOTHE TWO SHOWS ONEAFRICA 43

Africa more than doubled from 26 million to 56 million. million. to 56 million 26 from doubled than more Africa to arrivals tourist international 2014, and 2000 years the Between present. the is it future, the longer no is opportunity travel African the that doubt no is There Nzima. Thulani Mr CEO, Tourism African South says offering,” product travel excellent Africa’s of showcase possible best the buyers international give shows two the together that We believe AFRICA. ONE SHOWS TWO as INDABA and We Africa Are co-brand again to once We delighted are Africa. destination marketing to addition awelcome and success incredible an was 2014, in time first the for place took which Africa, We Are showcase, travel high-end bespoke, “The TRIBE 2015 TRIBE TRIBE 2015 one week,” says Nzima. Nzima. says week,” one within all continent, the on businesses travel best very to the buyers international leading by exposing this do to ameans us gives AFRICA ONE SHOWS TWO reality. a to Africa travel make that businesses the support we to have continues, growth this that “To ensure most. it need that to countries development sustainable bringing is continent the on growth tourism The jobs. creates and economies grows Tourism Africa. for benefits far-reaching has arrivals in growth This by 2030. to Africa arrivals tourist million 134 forecasts UNWTO The positive. very is outlook future the and to 2013, compared percent two grew still region the Africa, for year a challenging was 2014 Although TWO SHOWS ONEAFRICA 44 moment to stand together in welcoming the world’s world’s the welcoming in together to stand moment perfect the it’s so Africa, on are eyes continent. All the of best very to the access and coverage comprehensive with industry travel global the provide and synergies fantastic share events Our INDABA. Tourism and Tourism African South with collaborating to be thrilled again are “We says: We Africa, of Are organisers Ltd, Media Luxury Beyond of Founder and CEO Dive, Serge Durban. in INDABA to attend trip their to extend invited be will buyers hosted Africa’s We of Are some shows, both for plan and to attend buyers for possible as To easy as it make 2015. May Town 5 on Cape in hosted to be Awards, Innovation We Africa Are the sponsor will Tourism African South partnership, to the commitment its of part As says Nzima. Nzima. says status,” destination leisure their and people their nations, African many of economies the on positively impact turn, in which, receipts to grow together work to collusion in lies: AFRICA ONE SHOWS TWO of value the where is This businesses. its and destination the of good greater the for work platforms various across partnerships how of evidence giving this, as such collaborations through forward driven being is “Africa the continent offers.” immense opportunity the to share buyers travel leading TWO SHOWS ONEAFRICA 45

and the system will also incorporate search filters to filters search incorporate also will system the and buyers of interests business individual to the offerings exhibitor of matching better be will There connections. buyer and exhibitor of number optimal an offers it that to ensure refreshed been has system matchmaking and diary online useful already the year This delegates. 10,000 than more of to atotal exhibited being services and experiences products, different 1,200 almost saw INDABA year’s May. 9 to Last 11 from Durban in Centre Convention Luthuli Albert Nkosi the at place taking We Africa, Are from on immediately follows year, INDABA Tourism 35th its in Now TRIBE 2015 TRIBE TRIBE 2015 role players in the tourism industry. industry. tourism the in players role between interaction better to ensure networking for available made spaces with opportunities networking better provide also will show trade INDABA year’s This trade. tourism the and consumers both for travel to improve used be by well-known companies about how technology can operation, giving delegates access to presentations in be will arow, TECHzone in the year second the For to them. relevance most of buyers identify quickly and easily exhibitors help TWO SHOWS ONEAFRICA 46 visit www.INDABA-southafrica.co.za For more information on INDABA, on this opportunity,” concludes Nzima. out miss to afford cannot Africa about serious are that Buyers budgets. and preferences ages, all for provide to able is country this that experiences of kind the and to offer has Africa South to what as possible picture best the buyers interested gives INDABA “Attending .

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TRIBE 2015 TRIBE TRIBE 2015 Discover a world awaya world fromtheordinary 48 www.xoprivate.com currency fluctuations mean that that mean fluctuations currency to museums, entry free or transport public bargain watching, wildlife wonderful it’s ‘Whether 2015. for options holiday Budget Best Planet’s Lonely Tunisia)(after the in list the on second ranked was Africa South money. for value unbeatable tourists offers Africa Moreover, nightlife offerings. with fantastic metropolitan and cities capable big, and workforce; experienced and skilled a highly with UBUNTU of spirit the combines that ethic excellence a service sophisticated tourism infrastructure; almost all year round; increasingly weather superb flora; and fauna with teeming wilderness unspoiled of tracts vast unmatched, is that beauty natural has continent This adestination. as unrivalled is Africa brand? destination strengths and weaknesses as a greatest Africa’s of continent the consider you do What WE CAUGHTUPWITHCEOOFSOUTHAFRICANTOURISM,THULANINZIMA, TO GETHISTAKEONTHETWO SHOWSONEAFRICAPARTNERSHIP AND THEFUTUREOFAFRICANTRAVEL THULANI TALKSTHULANI our continent as accessible as it is is it as accessible as continent our to make challenges these address to to work sector tourism the in We continue Africa. of hospitality and beauty the to access tourists for difficult it make sometimes that airlift and issues UniVisa about concerns ongoing with Challenges include accessibility Africa. that earth on place welcoming more and friendlier no is There people. the of culture old centuries and ingrained deeply the of because experience friendly genuinely and welcoming a warm, delivers Africa asset. valuable most continent’s this are who people, African the is all of important Most 2014. for Stays Value Top Best 10 Planet’s Lonely the in named were Inkosana Lodge in the Drakensberg, Town and Cape in Backpack The establishments, African South two after comes This said. Planet Lonely years,’ for been has it than many for affordable more is Africa South TWO SHOWS ONEAFRICA 49 boost that tourism delivers. tourism that boost economic the from benefit Africa of people the and world the around businesses tourism both that ensuring adestination, as Africa to sell to work go relationships trade. These agreements and travel global the with agreements increasingly robust joint marketing include They too. others, are There tourists. as themselves and people experience Africa increase arrivals tourist as increases Positivity grows. destination tourist aleisure as continent the of stature the regionally, travel Africans more as grow, and to continue to Africa Arrivals receipts? and arrivals tourism international of share its increase to Africa for opportunities biggest the as seeing you are What beautiful and friendly.

©Indaba TRIBE 2015 TRIBE TRIBE 2015 messages about our destination. members with clear and compelling maximum number of audiences the to reach parts component the leverages that and integrated that’s plan agreater of part is global) elements country-specific or those (be campaign marketing material. Every element of the its resources, both human and from results maximum achieve to smart and hard to working committed is Tourism African South of? proud most you are months 12 last the over developments and initiatives What globally. organisations marketing destination top the of one as cited South African Tourism is constantly skills development. and infrastructure as such sectors, other in investment to wider leads turn in This Afro-optimism. grow to continent the for exposure more and class middle stronger ever an creation, job growth, economic as such areas in felt widely is Africa in tourism of impact positive The continent. African the for prosperity and growth economic of part acritical and INDABA of heroes the are companies Exhibiting buyers. global with transact and to meet opportunity an provides and industry travel African the of diversity the to showcase platform business unrivalled an industry the of sector leisure the offers INDABA markets. events key business Africa’s South of one every from came buyers hosted premier with business do and meet to opportunity an Africa across industry the of sector exhibitions and events conferences, meetings, the offering Johannesburg, in place took tradeshow event business Africa Meetings annual the 25), to (23 February of end At the sales and business platforms. industry unsurpassed marketing, African the offer INDABA, as such shows, trade travel Global of this stature. this of abrand with apartner to be proud and We Africa with are partnership our of proud we are Moreover, this continent. on product tourism and travel of depth to the access best the buyers giving and buyers, hosted quality of numbers optimal to an access best the exhibitors giving Africa, We are and INDABA both for scope the broadens 1Africa 2 Shows flourish. it to help trade travel African and African South the with to working committed completely is Tourism African South Africa We Are with strongly so partner and Alliance Africa 1 2Shows the create to chosen Why has South African Tourism world. the around people of millions to accessible destination the of history and culture lifestyle, the make they Africa; South package to trade travel global the for easy it make routes two The nation. African South the on had they impact the of Nelson Mandela and Gandhi and lives the celebrate that itineraries distinct two Route: Gandhi and Journey Madiba’s the of launch the are third and second The markets). key six in (as measured positivity destination on impact a positive has TVC the that shows research to YouTube. posted Our being of hours within networks media social the on viral went that TVC brand Africa’ South ‘Meet the is mentioned by exception. The first be may campaign marketing the of elements year, three last However, the in parts. its all and campaign larger the of and results, these of proud is organisation The destination marketing TWO SHOWS ONEAFRICA 50 ? holiday. African an for yearn who world the over all tourists of numbers greater to ever And people… African the to potential full its on delivers tourism that and growing, continue to Africa arrivals that ensure will This status. money for value outstanding its to maintain needs it and airlift, up to open needs It accessibility. to maximise dialogue in invest must continent The growth. continental in sector global the of confidence the of indication every giving spend, direct foreign of level asignificant attracts sector African the addition, In be bullish. to reason every industry the giving nations, those of economies the of ahead grows destinations, African most in Tourism, to flourish. sector the and to grow arrivals tourist in expecting justified is industry the challenges, without not is industry tourism continental our While future. its to committed are who professionals the and destination competitive globally exciting, agrowing, as to Africa access to gain event best the is INDABA citizens. of millions for life abetter on impacting thus - Africa for image global positive a and investment spend, direct growth, job creation, foreign economic driving is turn in This market. atourism as burgeoning is and arrivals to tourism regards with trajectory upward an on is Africa beyond? and 2015 INDABA from expect industry the can What We are Africaadvert.indd 1 LIKE NO OTHERNO LIKE CRAFT BEERS Serving icecoldbeeratTheWeareAfrica TOWN CAPE Boston BreweriesCraftBeerBar 51 AFRICA SOUTH SOUTH 3/13/15 4:48PM

WARNING: ALCOHOL IS ADDICTIVE 2015 TRIBE TRIBE 2015 since it emerged at the end of2013, 40 times as many Africans have died of hunger and times70 of malaria than of Ebola. “But,” says Nicoll, Vere “the media has no interest in those boring facts as they do not sell media space.” Hence why professional a approach is required. What other actions can the travel industry take in the long term counter to the constant drip feed of negative publicity that the continent attracts? On a micro level there is very little the private sector can do, otherthan reassure to suppliers, PR companies and the media in their markets key that clients are perfectly safe. The responsibility of broader image-fixing or image- recovery campaigns surely lies with national bodies, such as the various tourist boards and the national tourism authorities. Throughout the Ebola crisis there was no evidence of any of these bodiesat work in Asia America. North or Could it also be their responsibilityset to up an Africa- wide network that would swing into action provide to a co-ordinated media response future to “African catastrophes”? Many will be surprised learn to that there actually exists a UNWTO Tourism Emergency Response Network (TERN) – established in 2006 in the wake of SARS deal – to with such crises. Unfortunately, it has been all but invisible during the Ebola crisis – none of the journalists I have spoken say to they received any communiqués from TERN. It may thus be worth the African tourism industry collectively hiring a media consultancy that would be and informing lobbying, constantly for responsible meeting with international media outlets such as the BBC, CNN, Al Jezeera and international print and online publications; and at the same time forming a relationship with the various African national tourism bodies noticeably (also silent during the Ebola crisis), as well as TERN. This at least would establish an responsibility. of line identifiable accountable, The Economist called the Ebola crisis “the ignorance epidemic.” It is in the African travel industry’s hands to make sure such ignorance doesn’t damage the industry in the future, before it’s too late. Graham Boynton is Consultant and Luxury Travel Editor of Newsweek and writes regularly for a number of including magazines, newspapers and international and Country,Vanity Town Fair, and the Mail on Sunday. 53 LESSONS LEARNED LESSONS Ebola scare stories have notaffected the UK market as much as the US market. Africa Frances Travel’s Geoghegan said: “We have had no cancellations from the UK, but I think it may well have dissuaded some from considering a trip Africa, to particularly first- timers. We’ll find out whenwe see the figures later in the The year. US is very different - at this stage it is difficult to getbeyond the quote stage with Americans, as they are very reluctant commit to visiting to the ‘country’ of Africa. can talk You them to about the areas of outbreaks, the distances from any safari areas, but it makes very little difference.” I use the Ebola crisis as an example, albeit themost vivid recent example, of the negative publicity that, from time time, to engulfs Africa and has a profound effect tourism.on Before this crisis the al Shabab terrorist attacks in Kenya negatively impacted international tourism wilderness to areas such as the Maasai Mara; a decade before that attacks on white farmers in Zimbabwe gained negative international publicity and damaged tourism that to country for years; and today Egypt is struggling lure to back tourists in the wake of a period of political instability. So, the question theindustry now faces is how re- to establish confidence tourismin to Africa immediately, and, in the long term, how be to better prepared for dealing with such media crises in the future. Firstly, there is at now, last, a good news story be to told about Ebola. The outbreak has been contained and there have been no known cases in any of the African countries outside the three West African countries at the centre of the crisis. This message needs be to relayed the to international media and followed up… And followed up again, and again. If this sounds self evident, take a look at the case currently going through the courts New York in which a honeymoon couple who cancelled their trip Mozambique to because of their fear of Ebola are suing the tour operator for $80,000. Similarly, positive messages need be to sent out regularly. It has been observed a prominent by travel journalist that broadcast and print media journalism knows exactly what it is doing when it writes or broadcasts a story. these However, media outlets are feeding off not only predetermined prejudiced attitudes – e.g. that Africa is predisposed diseases to and violent crime – but also off information and newsfeeds that are out here. It is this latter area that needs be to targeted. This requires a professional media approach, which would require funding hire to a professional individual or organisation. Nicoll Vere has said recently, As ATTA’s the Ebola outbreak needs be to put in perspective: a stream of alarmist stories. I was in the US late last year and could barely believe what I was seeing on television, as one hysterical Ebola report followed another. Clearly, any potential tourist who may have been thinking of travelling Africa to would have been most forcefully discouraged. By early December I was receiving a blizzard of reports from East Africa, Zimbabwe, Botswana and South Africa that there were “many cancellations “ – nobody provided concrete numbers – and that forward bookings into 2015 were good. looking not Throughout all of this there were very few stories in the media contradict to these waves of negative publicity. I for one barely saw or heard an African politician, a national tourism official, or a senior travel industry player appear on television or in the national media here, in Europe or in America putting the Ebola outbreak in perspective. (The exception was African and Tourism Association’sTravel Chief Executive Nigel Nicoll,Vere who made several statements on the BBC and CNN early in the crisis asking for calm, but there was no noticeable big statement counter to the waves of scare mongering.) The feeling among a great number of African specialists today is that the damage done is serious and possibly long lasting. Southern African Tourism Services Association CEO David Frost says that the Chinese market South to Africa is down 90 per cent, Japan and Korea are down 50 per cent, Brazil and the US down 50 per cent and “European bookings have declined 20 by per cent.” 52 LESSONS LEARNED LESSONS WORDS GRAHAM BY BOYNTON CRISIS MANAGEMENT FROM THE EBOLA OUTBREAK FROM THE EBOLA CRISIS MANAGEMENT WHAT THE AFRICAN TOURISM INDUSTRY CAN LEARN ABOUT ABOUT CAN LEARN TOURISM INDUSTRY WHAT THE AFRICAN he Ebola crisis has, it seems, finally been halted in

:T There was more hysteria come to as others picked up the theme; in the USA News Fox led the with way The Fleet Street Clinic’s Dr Richard Dawood – one of Britain’s top travel medicine experts – was enraged theby MailOnline’s story, accusing it of “very poor reporting, and a very poor explanation of a scientific piece of research that in itself was probably quite valid. They’ve done a terrible job; they’re just whipping up hysteria.” Firstly, let us take a quick look at what happened during the crisis. In the middle of last as year, the disease was gathering momentum in Liberia, Sierra Leone and Guinea, the Western media went town to on the subject. An article published the by Daily Mail’s massively popular website MailOnline claimed that the Ebola outbreak could hit 15 countries across the continent, “putting the lives of 22 million people at risk.” This, apparently, was according to groundbreaking“a study” in which Oxford scientists created a map of places most at risk of an outbreak. Ebola So, does that mean everything returns normal to and that the tourists who cancelled their trips the to Maasai Mara, or the Kruger Park, or Cape Waterfront Town’s will suddenly come flooding back? everybodyAs in the travel business knows, it may not be as simple as that. its tracks, contained and on the decline in the three West African countries that were at the centre of the contagion. TRIBE 2015 TRIBE TRIBE 2015 54 MR1747 WeAre Africafpfc.indd 1 55

2015/03/11 2:04 PM TRIBE 2015 TRIBE TRIBE 2015 Our nominees consistently eschew ostentation for authenticity, whether through Grootbos Nature Reserve’s indigenous tours of its protected landscape or Ultimate Safaris Namibia’s use of camps owned communal by conservancies. The desire target to imagination and precision with travellers is at their core, as showcased in The paleontology, tailored Collection’s Safari conservation and photography itineraries. within the individual and on a larger scale, can have a positive impact on how a society sees itself”. This is evident in Segera Retreat’s emphasis on African art through its collaboration with Zeitz MOCAA on a sculpture garden, artists- in-residence and art collection. Great Plains Conservation’s Zarafa Dhow Suites revive the old world simplicity and exclusivity of the safaris of yesteryear, whilst Leobo Private Reserve adopts the traditional concept of an African village createto a point of view that connects with an enlightened state of being. 57 of Medina Palms are inspired the by nearby Gede Ruins, an ancient 12th- century Swahili town, transmitting a Morukuru belonging. cultural of sense Ocean House turns the to surrounding environment for both style and power, featuring sliding glass walls and entirely Sandibe &Beyond’s and energy; solar Okavango Lodge’s exteriors and interiors subtly echo weaver birds’ nests and the armour. body scaly pangolin’s Aimee also contends that “Greater design helps restore to equilibrium spirit of the region – or as Lew puts it, “to restore the magic of travel on the continent”. spurTo this engagement, David Foot Safaris’ Ride Botswana horseback and canoe itinerary follows the route of early explorers; Saruni’s Warriors Academy enables local tribespeople impart to Escape+Explore’s and knowledge; their paddleboard expedition unleashes a pioneering spirit using top Mokoro guides. WE ARE AFRICA INNOVATION AWARDS 2015 AWARDS INNOVATION AFRICA ARE WE EXPERIENCE AFRICA DESIGN AFRICA DESIGN Whether it’s a showstopping art installation, interiors overhaul or pace-setting new build, we want to see the designs changing the look of modern Africa. Aimee Henning says, “Design or architecture that is not contextually relevant is pet my hate”. Our shortlist champions this stance, fashioning properties that honour their natural and cultural heritage whilst refreshing them for the modern traveller. lines Moroccan and colours ocean The Imaginative itineraries surprise, that amaze and challenge traditional expectations of African travel: show us how you make your country stand out. Lew Rood highlights three qualities key that tomorrow’s discerning traveller experiences: travel their from crave will exclusivity. and authenticity simplicity, Our finalists exude all three, turning theto unique assets of their individual countries create to inimitable itineraries that connect travellers with the authentic Founder, Founder, Marketing Director, Director, Marketing Unilever South Africa mabonengprecinct.com MASINGITA MAZIBUKO MASINGITA JONATHAN LIEBERMAN JONATHAN 56 DJ To ensure thatTo the 2015 Are Africa We Innovation Awards crown only the most inventive, inspiring and of chapter next the defining achievements unexpected African travel, this year called we on the expertise of a panel of branding, conservation, design andhospitality gurus whittle to down the nominations. The winners, as voted for our by tribe, will be revealed at the Awards Party at GOLD Restaurant on 5 May. (DJ Loyd), COLIN BELL COLIN Conservationist THE PANEL LOYISO MDEBUKA LOYISO WE ARE AFRICA INNOVATION AWARDS 2015 AWARDS INNOVATION AFRICA ARE WE TELL AFRICA’S TELL AFRICA’S NEXT CHAPTER NEXT BROUGHT TO YOU BY YOU TO BROUGHT Hospitality Consultant LEW ROOD INSIDE THE THE INSIDE AIMEE HENNING Interior Designer and INNOVATION INNOVATION Founder, Malica Design AWARDS 2015

WE ARE AFRICA WE ARE AFRICA TRIBE 2015 TRIBE TRIBE 2015 Our nominees share this mindset, with with mindset, this share nominees Our communities”. partnerships that embrace neighbouring and energies renewable using on focus that facilities sustainable more by operating tomorrow a brighter for today to invest needs industry hospitality “the stating collaboration, natural resources through community to Africa’s threat the combating in believer astaunch is Bell Colin resources. natural Africa’s to protect initiatives bold on embarking conservation, of area complex the in leadership outstanding demonstrating those For with School Primary Grootberg the assists Namibia Safaris Ultimate generation. next the for frameworks durable providing on focus consequently initiatives nominees’ Our it. of ownership take and in participate to communities to empower is Africa across development sustainable term key to long- the that agreed panel The Africa. united amore to build in the endeavour the community transform and train to support, population local Tell the with how you’re us collaborating CONSERVE AFRICA ENGAGE AFRICA WE AREAFRICAINNOVATION AWARDS 2015 a conversation’ and luxury tourism is far far is tourism luxury and a conversation’ merely is money without ‘conservation says cliché “The remarks, Colin poaching. against fight ongoing the in rangers to predators and supports community lost livestock for herders compensates Kanzi ya Campi sponsorship. school for women, affordable healthcare and education adult initiatives, forestry and support through sustainable grazing LEWA Wilderness provides community battle. conservation the in youth local nature-based excursions to engage programmes combining sport and Grootbos Nature Reserve’s afterschool production. food and nutrition in children train entrepreneurs, and Food4Sport to young to support Initiative Creation &Enterprise Employability the both runs Reserve Nature Grootbos teams. sports community 113 and people young 2,400 reaching Programme Unity Laikipia the with network, outreach an to create sport uses Retreat Segera programme. teacher volunteer overseas and centre computer equipped afully of establishment the including personnel, and infrastructure 58 and provide free purified water to locals. to water purified free provide and island the from bottles plastic all remove to aims Project &Recycle Water Resort’s Island Bom Bom Meanwhile, alone. 2015 of quarter first the in rhino 16 moving latter the and phase forthcoming its after population African surviving the of 1% nearly moved to have aiming former the with Botswana, in programmes translocation rhino respective their with is mouth their where money their put &Beyond and Safaris Wilderness Both needed.” money the generating at better grassroots projects and charities. 40 than more in money investing and connects people whilst generating Africa (Love) South Uthando Finally, years. four in individuals 6,000 over treated has and population the of health dentist safari’ safeguards the dental ‘mobile annual Imvelo’s land. local using sustainable practices to protect and Pays Wildlife like projects funding workers, local by employing central population Maasai local the makes Kanzi ya Campi Trust, Conservation Wilderness Maasai the with Partnering to own three luxury hotels, was was hotels, luxury three to own world the in women few the of one McGrath, Liz legend hospitality Iconic global stage. vibrant continent and competitor on the amodern, is Africa that message the innovations to life and championed sustainability agenda, brought new the pushed has shortlist our them between diverse, be may directions and achievements their Whilst better. the for future Africa’s shaping are continent the of perceptions to and dedication changing passion tireless whose individuals those Recognising and historical natural, remarkable the to share media new of advantage taking necessity, this recognises shortlist Our porous”. more become borders global as modernity and soul African of a mixture authenticity: its to imbue “needs Africa modern in branding of chapter next the that remarks Mazibuko Masingita Africa. modern of stories the to tell efforts effective and insightful most the seeking we’re campaigns, media social contagious or blogging to incisive video compelling From SHAPE AFRICA BRAND AFRICA WE AREAFRICAINNOVATION AWARDS 2015 garnering over 17m views to date. views 17m over garnering YouTube in apath storytelling, forged has Reserve Game Londolozi media. social and blogging extensive through adifference make can person one how communicate Professionals Cruise The while world, to the Chobe of wonders the presented that hashtag aunique develop to Twitter of angle conversational the used Safaris &Delta Desert international podium. an on region their of narratives social Trust. As part of her role at the helm helm the at role her of part As Trust. as the Maasai Wilderness Conservation well as community, Maasai local by the owned tourism sustainable in a leader Ya Kanzi, Campi by founding action into Kenya in resource anatural as wildlife on thesis his translated Belpietro Luca year. last DC Washington in leaders summit with safari CEOs and media first their with beginning crises, refute tap Africa’s unparalleled magic and opening communication channels that is Americas the of Professionals Safari 2010. and 1996 both in Africa to South Congress &Châteaux Relais annual the ininstrumental her lifetime in bringing 59

bringing them to life through expeditions. through to life them bringing by pictures his behind heritage the of asense have travellers ensures Poliza Michael whilst hubs, urban international in screenings through attention garnering before detail stunning in conservation and beauty natural of stories filmed Safaris Places Wild and Reserve Private Leobo Both heritage”. its of authenticity the losing without today world the of expression Africa’s to “capture need brands travel to Masingita, According privately owned railroad in the world. the in railroad owned privately successfully only the and railroad private a luxury Rail, Rovos with Africa South in hire locomotive overpriced of issue the Vos solved Rohan Finally, diaspora. by the art contemporary cutting-edge exhibit and Town to preserve Cape in Art African Contemporary of Museum Zeitz the launched recently has Zeitz Jochen practices. estates are all committed to sustainable camps, game reserves, hotels and wine Coupe ensures that its eco-sensitive Bayly- Suzanne Portfolio, Classic of TRIBE 2015 TRIBE TRIBE 2015 60

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