Turning Bits Into Dollars | Ideation Center
IDEATION CENTER INSIGHT Turning bits into dollars The potential of the data economy in the GCC Contacts Strategy& INSEAD Beirut Dubai Theodoros Evgeniou Alice Klat Jad Hajj Professor, Decision Sciences Director, Ideation Center Partner and Technology Management +961-1-985-655 +971-4-436-3000 +33-1-60-72-45-46 alice.klat jad.hajj theodoros.evgeniou @strategyand.ae.pwc.com @strategyand.ae.pwc.com @insead.edu Jana Batal Paris Senior Fellow, Ideation Center Pierre Péladeau +961-1-985-655 Partner, PwC France jana.batal +33-1565-7585 @strategyand.ae.pwc.com pierre.peladeau @strategyand.fr.pwc.com Strategy& Middle East thanks the following individuals who were interviewed for this report and contributed their insights: Jana Batal, Senior Fellow, Ideation Center, Strategy& Middle East David Dubois, Associate Professor of Marketing, INSEAD Joe Youssef Malek, Executive Partner at Gartner Acile Sleiman, Retail Industry Head in MENA, Google Guillaume Thfoin, Head of Business Analytics Corporate Development, Majid Al Futtaim Group ABOUT THE AUTHORS Strategy& Jad Hajj is a partner with Strategy& based in Dubai. He is a member of the technology, media, and telecommunications practice in the Middle East. He specializes in helping telecom operators and technology providers develop winning strategies and build distinctive digital capabilities. He has particular expertise in corporate strategy and business-to-business, as well as digitization and innovation. Pierre Péladeau is a leading practitioner in digital transformations for Strategy&, PwC’s strategy consulting group. Based in Paris, he is a partner with PwC France. He supports executives of the largest global groups in the telecommunications, high technology, energy, utilities, aerospace, and retail sectors in their strategies and digital transformations.
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