90% DEVELOPED 84% REALIZED - - a Saas Product Cost Savings Related As a Response to to Application Customer Demand Maintenance

OF 106 SURVEYED SOFTWARE VENDORS THAT HAD MADE THE TRANSITION FROM ON-PREMISE SOFTWARE TO SAAS.

01 02 03

81% REPORTED - improved time- to-market for new applications. 90% DEVELOPED 84% REALIZED - - a SaaS product cost savings related as a response to to application customer demand maintenance. for new solutions.

04 05 06

AWS IS CHOSEN 85% PERCENT - - for maturity of Viewed SaaS technical capabilities, delivery as a way depth and breadth to reach new of services, geographies; 80% geographic reach saw it as a way to 84% REALIZED and presence in local enter new verticals; - markets. and 78% thought cost savings related SaaS products could to application aid expansion into maintenance. new segments

76% 55%

64%

SAAS MARGINS 76% average gross margin IMPROVE OVER TIME today: gross margin avg -

Due to ability to 64% said SaaS has set them up for control cost, leverage long term growth economies of scale, refne pricing strategy 55% average two years ago: avg gross margin

The ISV Business Case For Building SaaS on Amazon Web Services (AWS) Amazon Web Services commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to develop the business case for independent software vendors (ISVs) that sell on- premises software to develop software-as-a-service (SaaS) on AWS.

To download the full report visit https://aws.amazon.com/events/aws-is-how/ THE JOURNEY TO SAAS: WHAT TO CONSIDER

01 02

TRANSITIONING YOUR APPLICATION? -

52% Transitioned THE BEGINNING existing applications - Rewrite, transition 41% Created existing on-premises newer versions applications or build new ones? 80% Created completely new applications

03 04 05

TRANSITIONING YOUR APPLICATION? - 52% Transitioned existing applications. WHAT TO LOOK SINGLE-TENANT FOR - - 51% started with in a cloud single tenant technology deployments but platform? 42% fnd moved toward multi- technical features tenant over time. and technical capability are most important

06 07

ESTABLISHING PRICING MODELS. SOFTWARE VENDORS CHOSE -

65% 55% MULTI-TENANT per user pricing per product pricing - architectures ofer 53% 48% unique customer per location pricing per company pricing benefts and can result

in better economies 80% of scale and simpler

deployment and 60% management for software vendors. 40%

METRICS TO 01 02 GAUGE FINANCIAL - Monthly Recurring - Mature SaaS HEALTH OF A Revenure (MRR) for businesses consider SAAS BUSINESS SaaS business 1-2 MRR growth and - years in market churn reduction

To download the full infographic visit https://aws.amazon.com/events/aws-is-how/