KATE Keough

Senior Vice President of Marketing, MTV2 & Logo

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As Senior Vice President of Marketing for MTV2 and Logo, Kate Keough oversees all marketing responsibilities for both networks, which includes on-and off channel marketing and branding. Her responsibilities include guiding the two networks' digital and social marketing strategy and execution, in addition to leading consumer and trade advertising, as well as events.

As part of her role, Keough also oversees marketing efforts for several of Viacom's key tentpole consumer events, including the "mtvU Woodie Awards" at SXSW, "The MTV Fandom Awards" held during Comic-Con International, the domestic edition of the "MTV EMAs" and Logo's "Trailblazers," a focal point of the network's LGBT Pride Month campaign. For these events, Keough works closely with the Sales and Integrated Marketing teams across Viacom to create compelling consumer experiences and drive revenue for the networks.

Since joining MTV2 and Logo, both networks have thrived under a creative reinvention that supported the evolution of each channel, driving record TV ratings and explosive digital growth. At MTV2, Keough helped reposition the network as a male-targeted Millennial brand, launching hits including "Guy Code," "Nick Cannon Presents: Wild 'N Out," "Mac Miller and the Most Dope Family" and "MTV2's Joking Off." As a result, MTV2 has achieved four years of record ratings growth and has become a top-10 cable network for M12-24 and top 15 for M12-34.

At Logo, Keough helped usher Logo into its 10th anniversary and deliver record growth, overseeing marketing strategy for hit series "RuPaul's Drag Race," "Secret Guide to Fabulous" and the Emmy Award- winning documentary "Laverne Cox Presents: The T Word." Keough's work at Logo expanded into scripted series as well, as the network partnered with Russell T. Davies – visionary writer behind the reimagined "Doctor Who" and the groundbreaking "Queer as Folk" – to bring the pioneering series "Cucumber" and "Banana" to the U.S. 2014 was Logo's highest rated year ever, with double-digit gains across ratings, viewership, digital traffic and sales. As the reinvention of Logo continues, it is now one the fastest growing cable networks for P18-49.

Keough began her career at MTV as an assistant and steadily rose through the ranks of the Integrated Marketing department, most recently as a Vice President overseeing such key clients as P&G, Taco Bell and AT&T. While working for Integrated Marketing, Keough oversaw projects including the "MTV Video Music Awards" and "Jersey Shore."

Keough lives in Maplewood, New Jersey with her husband and her two wonderful children.