Sydney Travel Choices
Travel Demand Management: Facilitating positive travel behaviour change Travel Demand Management…
…is the application of a focused, data–led strategy to change demand on transport networks by redistributing journeys to other modes, times and routes – or taking demand off the network altogether.
Travel Demand Management - Integrated approach
Capacity creation Network management
Behaviour change Sydney: The Challenge
4
Sydney: The Solution
11 The Challenge
Sydney’s infrastructure is challenged by significant population growth and increasing land pressures. The Solution: The Tomorrow’s Sydney programme is preparing the city for this large- scale change through planning and investments to improve transport Travel Choices infrastructure. The first stage includes the construction of a new Light Rail Transit that requires the closure of a one of the major roads in the CBD and thus re-routing of its traffic.
Travel Choices
Travel Choices is a travel demand management (TDM) behaviour change project that seeks to influence customers’ travel behaviours in order to manage disruption to the transport network and achieve sustainable long-term changes in travel behaviour.
It is designed to communicate transport network changes for people living, working and visiting in Sydney. The tailored engagement programme, enables businesses and commuters to plan alternate journeys across the city.
The programme aims to relieve pressure spots throughout Sydney’s transport networks and encourage more active and sustainable approaches to travel in the CBD by promoting greener transport modes.
The objective is to reduce car driving within the CBD to a level that allows the network to continue to operate to at least as well as prior to construction.
Mott MacDonald | Presentation 13 30 April 2018
Data, Data and More Data….
Mott MacDonald | Presentation 14 30 April 2018 Engagement
Business Site Specific Intermediaries Advice
Workshops Activations Site Specific Advice Organisations
Success?
Engagement: Behaviour Change: Year 46 BIs 1 81 SSA organisations Public Transport: +4% 498 Workshop organisations Car (lone driver): -5% Audience c. 162,000
Engagement: Year Behaviour Change: 49 BIs 2 126 SSA organisations AM Car (Lone driver): -2% 563 Workshop organisations PM Car (Lone driver): -3% Audience +170,000 Success?
“Through Travel Choices, TfNSW has helped to ensure Sydney will remain open for business throughout this period of change. I strongly advise any employer in the CBD to engage with the Travel Choices program to find out how this program can help.” AMP Bank
24 What’s next?
25 Travel Choices Northern Beaches
• A new B-Line double decker bus fleet to improve capacity and comfort • More reliable bus services for travel between the Northern Beaches and the CBD. • Increased service frequency (5 mins) into the CBD during the peak • Approximately 52 additional services in October • Network improvements including 11 B-line stops (incl. Newport & Wynyard), new bus lanes and bus bays • Integrated pedestrian and bicycle links • Six new commuter car parks providing 900 spaces
Existing Scenario Future Growth • Current services to CBD over- • Increased population in Northern capacity during peak times Beaches by 34,250 by 2036 • Poor high-frequency transit options • 34,000 additional jobs by 2036 (as available minimum) • Poor journey time reliability to key • 3,400 new dwellings by 2021 trip attractors
26 Objective and Target
OBJECTIVE
Improve connectivity
Reduce peak and off peak bus journey times
Improve public transport reliability
Maintain journey times for private vehicles throughout the Balgowlah to Neutral Bay section by reducing general traffic volumes
TARGET
10% reduction in general traffic equivalent of 1125 fewer vehicles (or 1350 people)
Facts and Stats Just under 193,000 residents in Northern Beaches
E.g. Mosman: E.g. Dee Why & North 30,500 residents Curl Curl : 23,000 residents
Just under 28,000 people from the Just under 73,000 people work Northern Beaches work in the CBD or on the Northern Beaches, with North Sydney 45,000 being residents
62% of journeys from the Northern Beaches to 47% of journeys from the CBD to the Northern the CBD and Beaches 31% of journeys from the Northern Beaches to 38% of journeys from North Sydney to the North Sydney Northern Beaches Take place in the AM Peak (6am to 10am) Take place in the PM peak (3pm to 7pm)
Northern Work Social / Related Beaches to CBD Commuting Trips Recreational Trips Business Trip Purpose 54% 19% Trips (ave. weekday) 10%
28 Primary target groups
Northern Beaches residents who Northern Beaches residents who Northern Beaches residents who work in North Sydney work in Sydney CBD work in the southern suburbs
2,166 car commuters (37%) 3,428 car commuters (15.5%) up to 8,396 car commuters (43%)
DESTINATION ORIGIN & DESTINATION DESTINATION Behavior Change – Target Group 2 Northern Beaches residents who work in Sydney CBD (plus North Sydney & southern suburbs)
APPROACH – WORKPLACE & STAKEHOLDERS - HIGH INFLUENCE COMMUNITY • Existing Travel Choices CBD relationships • Utilise Travel Choices CBD contacts • Existing B-Line construction relationships • B-Line messaging in CBD Newsflash's • Mosman Council • Work with local councils • North Sydney Council • Activations at key community events • Northern Beaches Council • Fieldwork surveys at community events and key • Chambers of Commerce – Mosman, Manly locations Warringah • Property Council of Australia
30/04/2018 Mott MacDonald | Presentation 30 More TDM…
Mott MacDonald | Presentation 31 30 April 2018 Thank you
Sarah Crane
Transport Planner
T 0208 774 2523
W mottmac.com