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Simplicity Is Not the Goal. It Is the By-Product of a Good Idea and Modest Expectations.”

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Simplicity Is Not the Goal. It Is the By-Product of a Good Idea and Modest Expectations.” PAUL RAND “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” 1914-1996 Biography/Background Work Experience 1937-1941 - Art director for Esquire and Apparel Arts magazine Peretz Rosenbaum was born on August 15th, 1914 in Brooklyn, New York. ---He believed that lines, shapes and colors could become He later changed his name to Paul Rand, which sounded more American. He message-conveying signs and symbols in visual communications and artis- wanted to do away with his Jewish identity because he thought he would be tic composition more successful. 1941 – 1954 – art director of the William H. Weintraub advertising agency, From a very young age, he had a profound interest in designing (particularly collaborated with Bill Bernbach painting at first), which ultimately influenced his future career in design. ---Paul thought that text and images were integrated into a whole, with words and pictures working together to create an effective Paul Rand created trademarks up to the day he died. He passed away on message November 26, 1996 at the age of 82. 1947 - Rand published his first book,Thoughts on Design. ---This book would remain influential for decades, making the case for the essential relationship between how something looked and what it accom- Awards plished. Education 1972 - Rand was inducted in the New York Art Directors 1950s and 1960s – American corporations were turning to graphic Club Hall of Fame. This is a professional organization in the design and creative industries. The Art Directors Club His father said that art alone wouldn’t be sufficient enough for his son, so he was enrolled in designers to create trademarks. selects its honorees from those “who have made Manhattan’s Harren High School. From 1929-1932, whilst studying at Harren High, Paul also ---This is where Rand flourished! Some of his logos include: significant contributions to art direction and visual attended classes at the Pratt Institute and Parsons School of Design and Art Students League. Westinghouse (1959) ABC (1962) Ford (1966) IBM (1972) communications, and whose lifetime achievements represent the highest standards of creative excellence.” Despite taking classes in art, his understanding and execution of art was mostly self-taught. 1956 – 1969, and again in 1974, Paul taught design at Yale Learn more about ADC Hall of Fame here! University Paul Rand was as much an artist as a design thinker, a problem solver and had a business mind. Rand received a gold medal from the American Institute of Graphic Arts and an honorary Doctor of Fine His work espoused the philosophy of retaining both form and function in what he creates. Beauty Check out this video to learn a little more about Paul. Arts from Philadelphia College of Art. and utility, according to him was “what a good design should communicate.” Contributions Paul Rand is a world renowned 20th century Graphic Designer, one of the most famous designers in history. When he died in 1996, his career spanned nearly 6 decades! He is best known for turning commerial art from “craft to passion.” Additionally, his famous logos for ABC, UPS, IBM and Westinghouse are all still used today. On February 25, 2015, the Museum of the City of New York opened the first major museum exhibition of his contributions to New York design. Paul Rand is the known as the visionary who showed us that design matters. He completely transformed advertising, ultimately pioneering a new, modern approach to selling products. Images of his work More of Paul’s work can be found here. .
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