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Viewing the Future U2 Annual Report 2011 Viewing the Future U2 VIEWING THE FUTURE 14 BROADCASTING GERMAN-SPEAKING 42 BROADCASTING INTERNATIONAL 128 DIGITAL & ADJACENT 214 CONTENT PRODUCTION & GLOBAL SALES R EPORTS FROM CONSOLIDATED THE EXECUTIVE FINANCIAL AND SUPER- STATEMENTS VISORY BOARD 130 I ncome Statement 131 S tatement of Comprehensive Income 16 LETTER FROM THE CEO 132 S tatement of Financial Position 18 M EMBERS OF THE EXECUTIVE BOARD 133 C ash flow Statement 20 REPORT OF THE SUPERVISORY BOARD 134 S tatement in Changes in Equity 26 P roposed Allocation of Profits 135 N otes 26 M anagement Declaration and Corporate Governance Report 211 R esponsibility Statement of the Executive Board G ROUP MANAGE- 212 A uditor‘s Report MENT REPORT 44 T HE YEAR 2011 AT A GLANCE 46 B usiness Operations and Business ADDITIONAL Conditions 60 T- V HIGHLIGHTS 2011 INFORMATION 62 B usiness Performance 80 S egment Reporting 216 Key Figures: Multi-Year-Overview 83 E mployees 217 Finance Glossary 88 T o he Pr SiebenSat.1 Share 218 M edia Glossary 92 N on-Financial Performance 219 I ndex of Figures and Tables Indicators 221 E ditorial Information 98 PB U LIC VALUE 222 Financial Calendar 100 E vents after the Reporting Period 101 R isk Report 116 O utlook 120 P ROGRAMMING OUTLOOK FOR 2012 Klapper vorne innen U2 PROSIEBENSAT.1 AT A GLANCE The ProSiebenSat.1 Group was established in 2000 as the largest TV company in Germany. Today, we are present with 28 TV stations in 10 countries and rank among Europe‘s leading media groups. Everyday, we reach more than 62 million TV households with our services – naturally including online and mobile, around the clock and in all parts of the world. Our headquarters is located in Unterföhring near Munich. ProSiebenSat.1 Media AG is a listed company with over 4,250 employees across the Group. In 2011, we generated annual revenues of EUR 2.756 billion and recurring EBITDA of EUR 850.0 million. The ProSiebenSat.1 Group is one of the most profitable media corporations in Europe. GROUP REVENUES RECURRING EBITDA FROM CONTINUING OPERATIONS (I) FROM CONTINUING OPERATIONS (II) EUR m EUR m 2011 2,756.2 2011 850.0 2010 2,601.0 2010 791.5 REVENUES BY SEGMENTS REVENUES BY regions FROM CONTINUING OPERATIONS (III) FROM CONTINUING OPERATIONS (IV) In percent, 2010 figures in parentheses In percent, 2010 figures in parentheses Belgium/Netherlands Germany/Austria/ Switzerland 0.4 (0.3 ) Free TV German-speaking 78.2 (80.1 ) CEE 70.3 (71.8) Free TV International 3.6 (4.3 ) 17.2 (16.2 ) Northern Europe Diversification 17.3 (15.3 ) (12.0) 12.5 Other 0.5 (0.0 ) Klapper vorne innen U2 Key figures of ProSiebenSat.1 Group at A glance (V) EUR m ProSiebenSat.1 Group incl. discontinued Discontinued ProSiebenSat.1 Group operations operations continued operations Q4 2011 Q4 2010 Q4 2011 Q4 2010 Q4 2011 Q4 2010 Revenues 873.7 955.6 - / - 126.7 873.7 828.9 Operating costs1 560.4 601.4 - / - 80.6 560.4 520.8 Total costs 633.7 656.0 - / - 83.4 633.7 572.6 Cost of sales 451.5 465.8 - / - 63.3 451.5 402.5 Selling expenses 87.7 112.6 - / - 11.2 87.7 101.4 Administrative expenses 94.5 77.6 - / - 8.9 94.5 68.7 EBIT 237.9 304.1 -5.9 43.3 243.8 260.8 Recurring EBITDA2 317.7 358.6 - / - 46.1 317.7 312.5 Non-recurring items (net)3 -42.8 -19.7 -5.9 -0.1 -36.9 -19.6 EBITDA 274.9 338.9 -5.9 46.0 280.8 292.9 Consolidated net profit /loss attributable to shareholders of ProSiebenSat.1 Media AG 129.9 181.4 -5.6 34.4 135.5 147.0 Underlying net income4 151.7 194.3 -5.6 35.5 157.3 158.8 EUR m ProSiebenSat.1 Group incl. discontinued Discontinued ProSiebenSat.1 Group operations operations continued operations 2011 2010 2011 2010 2011 2010 Revenues 2,971.2 3,004.2 215.0 403.2 2,756.2 2,601.0 Operating costs1 2,079.7 2,109.4 164.0 288.8 1,915.7 1,820.6 Total costs 2,325.9 2,345.9 166.7 300.5 2,159.2 2,045.4 Cost of sales 1,635.3 1,612.2 134.0 229.3 1,501.3 1,382.9 Selling expenses 364.0 391.0 18.4 38.3 345.6 352.7 Administrative expenses 326.6 342.7 14.3 32.9 312.3 309.8 EBIT 990.9 669.5 384.2 102.7 606.7 566.8 Recurring EBITDA 2 901.1 905.9 51.1 114.4 850.0 791.5 Non-recurring items (net) 3 238.2 -98.3 335.8 -0.6 -97.6 -97.7 EBITDA 1,139.3 807.6 386.9 113.8 752.4 693.8 Consolidated net profit /loss attributable to shareholders of ProSiebenSat.1 Media AG 637.5 312.7 375.0 78.1 262.5 234.6 Underlying net income4 685.3 357.2 375.9 82.0 309.4 275.2 1 Total costs excl. D&A and non-recurring expenses 2 EBITDA before non-recurring (exceptional) items 3 Non-recurring expenses netted against non-recurring income 4 Consolidated profit for the period, before the effetcs of purchase price allocations and non-cash currency valuation effects Explanation of reporting principles in the fourth quarter or 31 December 2011. The figures for 2011 relate to the key figures from continuing operations in line with IFRS 5. The previous-year figures for the income statement and the cash flow statement have been adjusted accordingly. According to IFRS, key figures from the previ- ous-year statement of financial position are not to be adjusted. The Belgian activities and the Dutch TV and Print activities were deconsolidated with the completion of the contracts for the sale of the participation at the beginning of June and end of July 2011 respectively. As a result these companies are separately reported as dis- continued operations. The result from discontinued operations contains the net profit and the profit of deconsolidation after taxes. VIEWING THE FUTURE Television is more important than ever - because it achieves something that no other medium can: TELEVISION brings people together, to laugh and to marvel, to talk and to have fun. We use this power of television to tap into new growth areas in the digital age – with the ProSiebenSat.1 FOUR-PILLAR strategy. This is how we shape the television of the future today. ProSiebenSat.1. THE POWER OF TELEVISION. TELEVISION OF THE FUTURE Those who BELIEVED THAT TELEVISION WOULD BECOME LESS SIGNIFICANT IN THE DIGITAL AGE CAN ONLY STAND IN AMAZEMENT: USAGE FIGURES ARE HIGH AND UNCHANGED – TELEVISION IS AND WILL REMAIN THE NO. 1 MEDIUM. HOW CAN THIS BE? Has the entertainment world not already fragmented into INDIVIDUAL NEEDS? There are countless clips that can be downloaded, streamed and taken anywhere. Films and series are called up via video-on-demand depending on time and inclina- tion. Tidbits of information are available in infinite quantities – in tweets, Facebook messages, blog entries. Everywhere there are special-interest programs for every target group segment. And in such a world, what do different GENERATIONS have to say to each other, family members for example, who all seem to be leading their own separate lives? Television itself provides the answer, because it is better attuned to these conditions than any other medium. Because it CONNECTS PEOPLE and provides a common point of reference – and at the same time is open for individual use. ProSiebenSat.1 is successful in using the potential of television in an extraordinary way. Recently, the innovative music show “The Voice of Germany” proved in a spectacular fashion what powerful television can do, now and in the future. If families and friends get together to be ENTHRALLED by one and the same story ... If you can experience a whole program or the most emotional MOMENTS later, whenever and as often as you like ... If you can share these EXPERIENCES and have con- versations, in online networks and on the website where fasci- nating additional material is offered ... If you have access to the largest online video library in Europe ... If you discover the per- fect TV station, as if it were made especially for your OWN INTERESTS – in Germany and in many other countries ... If you can also shop or play with your television ... If you see formats that you have never seen like that before … … then your are experiencing the TELEVISION OF THE FUTURE today. With ProSiebenSat.1. Since her student exchange, daughter LENA (16) chats almost every day with her American friend Grace. Grace is really enthusiastic about our comedy “Off Their Rockers” which has been launched in the USA. Wonderfully brash old people shock with absurd pranks. “If my granny knew what I am seeing,” writes Lena to Grace. With Red Arrow Entertainment Group founded in 2010, ProSiebenSat.1 develops, markets and produces programs for the GLOBAL TV MARKET. Result: Already 15 successful investments in 9 countries! – Page 214. MONA (42) and her son MAX (7) have never seen anything like it on German television: The first music show where only the voice of talent counts! With formats such as “THE VOICE OF GERMANY” ProSiebenSat.1 is setting its stamp and innovating the German-speaking TV market. Result: We are No 1 in the advertising market – with a share of 42.3%! – Page 14.
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