Hospitality & Retail BBB has more than 30 years of planning and design experience in hospitality projects including hotels, clubs, restaurants, and retail — both new construction and renovation. Many of our projects include landmark-designated properties, adaptive reuse of his­toric properties as well as a diverse mix of uses. All of our hospitality and retail projects benefit from our keen understanding that brand identity and lifestyle amenities are as critical to success as program and functional requirements. Projects

Hospitality 11 Howard Hotel, , NY 11 Howard Hotel Hermès ‘21’ Club, New York, NY New York, NY New York, NY 215 Chrystie Street Hotel, New York, NY 220 Eleventh Avenue, New York, NY Double Tree Feasibility Study, New York, NY Essex House Feasibility Study, New York, NY General Theological Seminary, Desmond Tutu Center and Hotel, New York, NY Natick Collection ‘21’ Club Hilton Times Square, New York, NY Natick, MA New York, NY Hotel 130, New York, NY New York Palace Hotel, New York, NY New York University Torch Club, New York, NY Old Post Office, Washington, DC General Theological Reno Freight House District Restaurants, Reno, NV Seminary: The NYU Torch Club Desmond Tutu Center New York, NY Retail New York, NY 4 Union Square South, New York, NY Development, New York, NY 401 - Old Tiffany Building, New York, NY 600 North Michigan Avenue, Chicago, IL Grand Central Hilton Times Square Terminal Ballpark Village, St. Louis, MO New York, NY New York, NY Cartier New York, New York, NY Fourth Street Live!, Louisville, KY , New York, NY , New York, NY Hermès , New York, NY Reno Freight House Holly Hunt Showroom District Hermès Men’s Store, New York, NY New York, NY Liz Claiborne, New York, NY Reno, NV Natick Collection, Natick, MA Prada Madison Avenue, New York, NY Rosslyn Central Place, Rosslyn, VA Schmidts Brewery Site Redevelopment, Philadelphia, PA Henri Bendel 215 Chrystie Street Hotel Seaport Museum Block, New York, NY New York, NY New York, NY Sun Building, New York, NY Tysons Galleria, McLean, VA World Trade Center Retail Redevelopment, New York, NY 11 Howard Hotel

Originally built in 1961 as a postal storage facility and converted into a hotel in 1992, 138 Lafayette Street is now a fully renovated and re-envisioned boutique hotel—11 Howard—in ’s Soho neighborhood.

In collaboration with the developer and operator RFR Realty, creative director Anda Andrei Design, and interior designer Space Copenhagen, BBB led a full interior renovation of 226 keys on 12 floors. 11 Howard features new terrace suites with expansive views of the skyline, and two levels of public hotel spaces including a high-end restaurant, bar, retail, lounges and meeting rooms. BBB’s redesign of the facade at the first two floors relocated the main lobby to Howard Street and maximized frontage for the new restaurant. The design introduced new steel storefronts, an entry marquee, and facade detailing that celebrate the industrial character of the building and neighborhood in a contemporary and refined aesthetic.

Location New York, NY Client RFR Realty Size 110,000 SF Completed 2016 Construction Cost Confidential

HOSPITALITY & RETAIL Natick Collection

Through the renovation and expansion of one of America’s first enclosed shopping centers, BBB designed a new model for the ubiquitous suburban mall.

BBB transformed The Natick Collection, a well-known Boston-area shopping center that first opened its doors in 1966, into a dynamic and architecturally significant, high-end retail environment. In addition to renovating the existing facility, BBB incorporated 100 new stores and 550,000 SF into an overall development that also includes luxury condominiums and below-grade parking. Natick, a Native American word loosely translated as “Place of Rolling Hills,” provided inspiration for a design that incorporates a softly undulating arcade ceiling with curved clerestories and expansive skylights that filter in natural light. Large-scale custom porcelain tile in circulation zones, accented with curved patterns, evokes the richness of stone, and wood flooring on the second level provides an unexpectedly high-quality finish for a retail environment. To further animate the interior, landscape architect Martha Schwartz created a series of transformative vertical elements consisting of hanging canopies of colored metal leaves floating over groves of abstracted birch stalks.

Location Natick, MA Client General Growth Properties, Inc. Size 1.5 million SF (gross leasable area) Completed 2007 Construction Cost $300 million

HOSPITALITY & RETAIL General Theological Seminary: The Desmond Tutu Center

BBB transformed three turn-of-the-century buildings on the General Theological Seminary’s campus to create an educational conference center and a new public face on Tenth Avenue.

The Desmond Tutu Center, in the Chelsea Historic District of Manhattan, welcomes visitors with a new urban garden and double-height entrance lobby. The redesigned interior includes conference rooms, break-out rooms, and 60 guest rooms, where modern amenities and contemporary design are juxtaposed against preserved 19th-century details. The historic oak-wainscoted Refectory in Hoffman Hall, with 40-foot-high vaulted ceilings, has been restored to its original decorative paint and gilding, and fitted out with a modern servery. The exterior of the building was restored as well, with double-glazed windows, a complete masonry restoration, and roof replacement. The Desmond Tutu Center was the first of three seminary buildings to be powered by a geothermal heating and cooling system, preserving the architectural integrity of the campus by eliminating the need for roof-level cooling towers.

Location New York, NY Client General Theological Seminary Size 60,000 SF Completed 2007 Construction Cost $21 million

HOSPITALITY & RETAIL Grand Central Terminal

BBB’s retail revitalization of Grand Central Terminal has recaptured the building’s commercial appeal and reinvigorated its underutilized spaces.

The plan called for reusing the structure of the vacant bank building at to create a new 43rd Street entrance with market food vendors mirroring the finest European open-air markets. The redesigned Hyatt Passageway, once bleak, has become an elegant arcade with storefronts and unique shops. Restaurants have been added to the vacant North and East balconies in the Main Concourse. The Lower Concourse, formerly one of the most deserted places in the Terminal, is now filled with quality food tenants.

Location New York, NY Client Metropolitan Transportation Authority Metro-North Commuter Railroad Company; Grand Central Terminal Venture, Inc. Size 175,000 SF Completed 1998 Construction Cost $72 million

HOSPITALITY & RETAIL Holly Hunt Showroom

At Holly Hunt, BBB has created an elegant flagship showroom that complements the rich materiality and modern detailing of the furniture on display.

BBB has transformed a former carpet showroom in ’s A&D Building into an exciting space to showcase the furniture, lighting and textile collections of furniture representative and designer Holly Hunt. The space provides a street-level presence and consists of ground floor, mezzanine, and second floor display areas, as well as a storage cellar. A large vestibule orients the visitor to the showroom, which is comprised of a progression of several “rooms” of varying proportions from intimate to grand. A view down the main space encompasses a floating concrete and glass stair, with a long skylight drawing the visitor in with natural light. On the exterior, a new façade complements the dynamic interior and creates a simple but monumental presence on the street that consists of an expansive curtain wall and Spanish limestone. One challenge of the design was to meld the grandness of a double-height entrance with an intimate interior more appropriately scaled for residential furniture.

Client Holly Hunt Enterprises Inc. Location New York, NY Size 12,000 SF Completed 2001 Construction Cost $4 million

HOSPITALITY & RETAIL Henri Bendel

BBB has transformed two 19th century mansions into a retail stage for one of Manhattan’s famed luxury department stores, preserving and celebrating their original materials and details.

To house the prestigious Henri Bendel flagship store, BBB was commissioned to restore two Fifth Avenue landmark townhouses, the Rizzoli and Coty Buildings, and to construct an adjacent, 5-story building at 716 Fifth Avenue. On each of the three building façades, new but traditionally-inspired bronze and steel storefronts were installed at ground level, and the old slate and copper mansard roofs were restored. The three buildings were combined to include 80,000 SF of interior retail space, featuring a 4-story central atrium of French limestone and marble, surrounded by galleries lined with designer boutiques. The galleries offer direct views of the ’s original cast lead-crystal glass window designed by the French Art Deco glass designer and craftsman, Rene Lalique. The four levels of the store are interconnected by new, elegantly proportioned staircases that recall the grandeur of the original 19th century mansions.

Client Solomon Equities, Inc. & The Taubman Co. (base building); The Limited, Inc. (retail tenant buildout) Location New York, NY Size 80,000 SF Completed 1991 Construction Cost $30 million

HOSPITALITY & RETAIL Hermès

BBB has worked with Hermès of for many years, assisting in the restoration and expansion of their New York flagship store and men’s store, located in two landmark structures across Madison Avenue.

In association with Rena Dumas Architecture Intérieure, BBB has worked on the design of Hermès of Paris at 691 Madison Avenue and a prototype men’s store located directly across the street at 690 Madison Avenue. The flagship store was originally designed in 1927 by McKim, Mead & White, and later restored in 1984 with a two-story rooftop addition by BBB. In 2000, BBB completed a further rehabilitation of the store, featuring all new finishes, fixtures, and systems on four floors of selling space and a fifth floor comprised of offices and showroom space. A 5-story curvilinear steel staircase capped by a circular glass skylight serves as the focal point of the design. The men’s store, located in a former historic brownstone, is also a 5-story structure with ornate interiors and restored façade. BBB shepherded all Landmark Preservation Commission submissions for both buildings and oversaw the Department of Buildings approvals.

Location New York, NY Client Hermès of Paris, Inc. Size 22,500 SF (flagship); 8,000 SF (men’s) Completed 2000 (flagship); 2010 (men’s)

HOSPITALITY & RETAIL ‘21’ Club

BBB’s renovation of the landmark ‘21’ Club Restaurant combines contemporary materials and finishes with restored historic details to attract a new generation of patrons while maintaining its exclusive reputation and ambiance.

Located near the theatre district in , the ‘21’ Club Restaurant’s lower level lounge was renovated and repurposed by BBB for use as a cocktail lounge with a full bar. The space features new leather bar stools, upholstered tub lounge chairs, and an antiqued-gold patina mirror behind the bar that stylistically relates to the signature steps, jockeys, and iron metal work of the exterior. In addition to the lower level lounge, BBB transformed two private dining rooms on the first floor into a flexible catering and event space that is equipped to function for contemporary events. Audio/visual systems, flexible walls, new decorative lighting, and new coffered ceilings with traditional moldings were added, as well as structural elements to provide a more open floor plan and modified HVAC systems.

Location New York, NY Client Orient-Express Hotels Size 1,200 SF (bar); 3,100 SF (dining) Completed 2011 Construction Cost $800,000 (bar); $1.1 million (dining)

HOSPITALITY & RETAIL NYU Torch Club

The Torch Club serves New York University faculty, administrators, and alumni in a revitalized, historic cast iron loft building in the heart of the Washington Square campus.

The historic building that is now home to NYU’s Torch Club was built in the 1890s as Kopper’s Chocolate Factory. In the 1990s, BBB transformed the building, then being used as NYU’s recycling center, into a new club that would contribute to a sense of community for the University. The project included offices, classrooms, three private meeting rooms, a 70-seat dining room, a 75-seat bar and pub, and a state-of-the-art catering and exhibition kitchen with a copper surround. One of BBB’s greatest design challenges was creating a space that was modern and functional, but also respectful of the original structure and its historic neighbors. The interior is inspired by the original building, featuring a cast iron and glass bridge in the lobby that is reminiscent of turn-of-the-century sidewalk vaults. The restoration of the iron and glass facade is also in keeping with its historic character.

Location New York, NY Client New York University Size 16,000 SF Completed 1999 Construction Cost $4.1 million

HOSPITALITY & RETAIL Hilton Times Square

The Hilton Times Square is a bold hotel complex that is connected both physically and aesthetically to a dense mix of retail, restaurants, tourist attractions, and entertainment spaces in the heart of Times Square.

With its lively, colorful facades inspired by Piet Mondrian’s painting “ Boogie-Woogie,” the Hilton Times Square has become a recognizable icon on 42nd Street. Located above a retail and entertainment complex also designed by BBB, the 456-room hotel is organized on five floors, with two attractions on either side: Madame Tussaud’s Wax Museum on the east and the AMC Cineplex on the west. Specialized retail tenants occupy the first, second, and ground levels of the building, and a street level lobby features shuttle elevators that bring guests to a “sky lobby.” The integration of the building’s structural, HVAC, and vertical transportation systems into the retail and entertainment complex below was one of the design team’s greatest challenges.

Location New York, NY Client Forest City Ratner, Co. Size 300,000 SF Completed 2000 Construction Cost $55 million

HOSPITALITY & RETAIL Reno Freight House District

BBB has designed three restaurants for a new entertainment complex in Reno, Nevada that transforms several underutilized blocks into a vibrant link between the city’s core and its riverfront.

The Reno Freight House District is part of an exciting development linked to a new AAA ballpark. BBB worked with the client, SK Baseball, to provide master planning and retail concept services, and completed the design for three restaurants on the site: a beer garden, an “industrial loft,” and a sports bar. The design for each of the restaurants is consistent with the rustic freight-house feel of the overall complex, incorporating elements of the base building design with decorative details that give each space its own distinct character. All three restaurant venues open up onto the shared outdoor plaza spaces via large overhead garage doors, glass storefronts, and sliding bi-fold glass doors, allowing for ease of connection between the destinations and shared live music venues.

Location New York, NY Client SK Baseball, LLC. Size 3.5 acres (site); 50,000 SF (restaurants) Completed 2010 Construction Cost $12 million (restaurants)

HOSPITALITY & RETAIL 215 Chrystie Street Hotel

Located in the heart of the Lower East Side, 215 Chrystie Street will be Ian Schrager’s and the Witkoff Group’s newest ground-up boutique hotel concept in New York City.

Designed with Herzog & de Meuron, the project will rise 25 stories with a raw concrete frame facade and oversized windows in a geometric grid. The tower consists of 367 hotel keys and 11 luxury condominiums at the top seven floors. The building is set back from Chrystie Street allowing for a generous entry forecourt to the ground floor lobby, and providing access to the hotel, residences, and the five levels of programmed public hotel spaces that will include world class restaurants, bars, lounges, and meeting spaces.

Location New York, NY Client The Witkoff Group & Ian Schrager Company Size Confidential Completed Targeted 2017 Construction Cost $110 million

HOSPITALITY & RETAIL was founded in 1968, in the wake of the urban renewal movement in the United States, when the social fabric of cities, communities, and buildings was compromised by the prevailing attitudes about planning and architecture. We pioneered and defined a different approach to the design of the built environment that focused on architecture empowering people — their interaction with each other on streets and in neighborhoods, their pleasure in moving through the city, and their connections to the surrounding physical fabric.

This mission has guided us for more than four decades and has shaped a broad and award-winning practice — now 185 professionals in New York City and Washington, DC engaged in architecture, planning, and interiors. A persistent exploration of historic, cultural, and civic meaning guides our work, while our design is contemporary and reflects the materials and technology of today.

Planning, restoration, and the design of new buildings are the fundamental underpinnings of our practice. Many of our projects involve the stewardship of historic buildings in sensitive urban sites — the work for which we have become best recognized. Our deep sense of identity and evolving perspectives on design have guided our practice in new construction as well as master planning and urban design. With our clients and friends, we continue the dialogue.

Our areas of specialization include: Campus Planning; Design for Higher Education; Design & Planning for K-12; Government; Historic Preservation; Hospitality & Retail; Interiors; Mixed-Use; Museums & Institutions; Office; Parks, Gardens & Recreation; Performing Arts; Planning & Urban Design; Residential; Sacred; and Transportation.

Left to right, top to bottom , New York, NY Denison University Bryant Arts Center, Granville, OH 100 Eleventh Avenue, New York, NY Historic DC Courthouse, Washington, DC Grand Central Terminal, New York, NY Lincoln Center, New York, NY Muhammad Ali Center, Louisville, KY Princeton University Campus Plan, Princeton, NJ Kansas City Power & Light District, Kansas City, MO Natick Collection, Natick, MA Cathedral of the Blessed Sacrament, Sacramento, CA BBB Office, New York, NY 03-2017 Muhammad Ali Center - Ted Wathen/Quadrant, Inc.; Princeton University Campus Plan - Courtesy of Princeton University, Office of Communications, D. Applewhite; Applewhite; D. Communications, of Office University, Princeton of Courtesy Plan - Campus University Princeton Inc.; Wathen/Quadrant, Center - Ted Ali Muhammad Kansas City Power & Light District - Brad Feinknopf; Natick Collection - Chuck Choi; Cathedral of the Blessed Sacrament - David Wakely; BBB Office - Michael Falco Falco Office - Michael BBB Wakely; Sacrament - David Blessed the of Cathedral Choi; Collection - Chuck Natick Feinknopf; District - Brad &Light Power City Kansas 100 Eleventh Avenue - dBox; Historic DC Courthouse - Joseph Romeo; Grand Central Terminal - Peter Aaron/Otto; Lincoln Center - Iwan Baan; Baan; Center - Iwan Lincoln Aaron/Otto; Terminal - Peter Central Grand Romeo; Courthouse - Joseph DC Historic dBox; Avenue - Eleventh 100 Top Left to Right: Rockefeller Center - Peter Aaron/Otto; Center Arts Denison - University Bryant Brad Feinknopf; GENERAL THEOLOGICAL SEMINARY: THE DESMOND TUTU CENTER TUTU DESMOND THE SEMINARY: THEOLOGICAL GENERAL Courtesy of RFR Holdings/Nikolas Koenig RENO FREIGHT HOUSE DISTRICT HOUSE FREIGHT RENO 215 CHRYSTIE STREET HOTEL STREET CHRYSTIE 215 Natick Collection - Chuck Choi GRAND CENTRALGRAND TERMINAL HOLLY HUNT SHOWROOM HUNT HOLLY David Calvert Photography Henri Bendel - Ari Burling -Ari Bendel Henri HILTON TIMES SQUARE NATICK COLLECTION 11 HOWARD HOTEL 11 HOWARD Courtesy of 21 of Courtesy Beyer Blinder Belle NYU TORCH CLUB TORCH NYU Peter Aaron / Otto Peter Frederick Charles Frederick Charles FIRM OVERVIEW HENRI BENDEL HENRI INSIDE COVER Paul Warchol David Lamb Chuck Choi Ari Burling Ari Burling ‘21’ CLUB ‘21’ HERMÈS COVER

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