Volume 9.1 | A publication of Material ConneXion® | The leading global platform for material innovation and solutions | www.materialconnexion.com the design Material Catwalk Defined by Design Material Bits issue Eileen Gray and E. 1027

Matter (New York, N.Y. 1999) | ISSN 2163-7598 | $5.00 Welcome Vol 9, Issue 1

CEO Adam I. Sandow What is Design?

Publisher When we hear the word design we often first think of it in terms of Michele caniato style and aesthetics. But the essence of good design is in actually making something useful, in creating something that meets a executive director human need. george M. Beylerian Eileen Gray was mindful of those needs when she drew up plans EDITOR for the villa she designed back in the 1920’s. Her brilliant planning susan towers and use of materials created a house that is considered one of the top twenty buildings in the world that architects should be familiar contributing EDITOR with. After years of neglect, that house will soon reopen to the ANDREW H. DENT, Ph.d public after an extensive renovation and we look forward to seeing the restored design by one of the pioneering leaders of the Modern managing editor movement. gabriella vivaldi When it comes to something as mundane as , we Graphic Design often don’t give the design a second thought, at least not until carlo grioli the package comes apart as we rip it open in a fit of what Kate Connolly calls wrap rage! In this issue, she takes a look at some Director of Publications of the newer packaging designs from some of the leading food MICHAEL LAGRECA companies and sees how they impact the consumer.

Director of finance From food to fashion – Gabriella Vivaldi takes a look at the material MATTHEW KALISHMAN trends that emerged from the latest Fall/Winter 2012 shows. In many cases more natural materials such as leather and fur were juxtaposed with high tech trends from designers such as Alexander Wang. Speaking of fashion, Dr. Andrew Dent writes about how knitting is once again emerging as a material process – with MATTER, a Material ConneXion publication, companies like Nike leveraging the strength and stretchiness of the reaches over 30,000 professionals method in the creation of their new Flyknit shoes. in diverse design fields and areas of material development. When people think of Material ConneXion, they often think about the thousands of materials we have in the library. Of course For more information about the publication, many of these have been used in innovative ways to create more or for advertising details, please contact: , in the of Puma, or to create better [email protected] environments or develop completely new products. But ultimately T +1 212 842 2050 by putting the consumer at the forefront of our thinking, we are reminded that their needs, combined with sustainable materials April, 2012 Volume 9, Issue 1 and the power of design, is what drives successful innovation.

60 Madison Avenue, 2nd Floor New York, NY 10010 T +1 212 842 2050 F +1 212 842 1090 Susan Towers [email protected] Editor

Copyright ©Material ConneXion® Inc., a Sandow Media Company. | Matter is a registered trademark of Material ConneXion Inc. Material Catwalk Defined by Design Balancing Form, Material Bits by Gabriella Vivaldi byyNadine Rubin Nathan Function, and the by Andrew H. Dent Balance Sheet The Fall fashion shows that Marva Griffin Wilshire, by Kate Bertrand Connolly The old fashioned stitch recently took place in New curator of the Salone Satellite has never looked so good. York, Paris, Milan and London, is renowned as a design Well designed food packaging Knitting is revolutionizing featured exceptional luxury, guru. Interviewed by Nadine takes an enormous amount product design at companies detailing and craftsmanship Rubin Nathan, she reveals of thought. From issues like Nike and Stoll with it's often incorporating a a life defined by design. of wrap rage to the uses of stretchiness and strength. variety of innovative and nanotechnology, we take a advanced materials. look packaging innovations that are changing the way consumers see food-literally.

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A Singular Woman: Eileen Grey and E. 1027 TABLE OF CONTENTS by Susan Towers

With the restoration of her important masterpiece, the Villa E. 1027 in the South of France, largely complete, we take a look at the life and original work of the 18 Modern Irish designer. Reclaiming Materials Best In Show 23 MC International News 44 4 9.1 Matter 38 9.1 Matter 5 by Andrew H. Dent, Ph.D. The Row material

catwalkby Gabriella Vivaldi

Marc Jacobs

Badgley Mischka Alexander Wang Iris van Herpen

The tents and runways of the 2012 fall fashion shows have been neatly folded and stored, waiting for their next glamorous show in September. After last year’s attempt of the most prestigious designers to play it safe, this year’s runways have seen an explosion of innovative materials that draw inspiration from new technologies and science. Badgley Mischka used metallic tweed, Amy Smilovic of Tibi used polyurethane coated rubber and made in Italy, Iris van Herpen employed metallic and rhodoid strips, Prabal Gurung used neoprene combined with patent leather. These are just a few examples of how fashion’s creativity has broadened its horizons implementing materials that go beyond the usual and expected.

Testing the craftsmanship of his seamstresses, Alexander Wang incorporated custom made laminated tweed, lacquered merino wool, waxed suede and shrink-wrapped jacquard knits in his fall collection, which garnered much enthusiasm from critics and fashionistas. These advanced material choices allow designers to play with texture, architectural lines and performance, conveying a sophisticated and edgy look to their designs. Selected for their sculptural applications and intricate looks, these innovative materials also offer an additional advantage in discouraging knockoffs. Not all of the fashion houses relied on science, however. From New York to Milan, London to Paris, both renowned and more obscure shrewdly combined diverse, and at times, seemingly incompatible materials that demonstrate the importance of a dress's ingredients as intrinsic to its design.

Marc Jacobs Yigal Azrouël

Chiffon, tweed, wool and leather made a dramatic impression on the women’s and men’s runway of Oscar de la Renta, Narciso Rodriguez, The Row by the Olsen sisters, BCBG Max Azria and Michael Kors, who like others, also made great use of fur. Everything from coats and collars to shoulder and accessories was embellished with mink, raccoon, goat, coyote, chinchilla, platinum and shadow fox.

Traditional materials employed in the Fall collections have also been revamped by new tailoring techniques. Examples of this included Dior’s use of ostrich skin cut into tiny squares and re-embroidered on organza. Some designers paired these materials with abstract prints like Bluelab’s cotton, elasterell and spandex crocodile reversible jeans or Diane Von Furstenberg’s black and white abstract hand print dress.

This year’s runways featured exceptional luxury, detailing, craftsmanship and savvy materials choices, setting new standards for designers and the craftsmen and women who tailor their designs. The increased use of innovative materials in fashion demonstrates their value, incredible performance and the interest of fashion professionals in exploring new ways to create and communicate their vision. We can't wait to see what the next season brings!

Gabriella Vivaldi Marketing and Communications Manager Contact: [email protected]

10 9.1 Matter Patrik Ervell defined by

desibyg Nadine Rubinn Nathan

In 1999 designer Carlo Contin had the idea to arrange a group of uniform spokes into a simple geometric form. The result was an ingenious fruit bowl that caught the eye of Marva Griffin Wilshire, curator of the Salone Satellite, the showcase of young talent at Salone Internazionale del Mobile, Milan’s International Furniture Fair.

Contin was invited to exhibit his dramatic centerpiece and, while walking the Fair, Paola Antonelli, senior curator of Architecture and Design at New York’s Museum of Modern Art, knew it would be a hit when she spied its unique shape. A year later the Satellite bowl was for sale at MoMA’s Design Store (where it remains one of MoMA’s staples) and Contin’s career had taken off.

With the launch of the Salone Satellite in 1998, designers like Contin were finally granted access to the Salone Internazionale del Mobile. The new platform for young designers was the result of an enviable challenge that Manlio Armellini, then Cosmit International’s managing director in charge of the Fair, issued to Griffin Wilshire. The design maven immediately rose to the task. “I drew up

Images Courtesy of COSMIT 9.1 Matter 13 result of this platform. “One of the most difficult Adami, Benedetta Mori Ubaldini, and James things [for a young designer] is to approach the Irvine, architect and critic Beppe Finessi, and professional world,” says Alessandra Baldereschi journalist Pierre Leonforte alongside Meritalia’s who first participated in the Salone Satellite in marketing director Vanna Meroni, Aldo Provini, 2002. “Marva invented the most effective way to the President of Rapsel, Tommaso Toncelli, the art concretely support young designers in the early director of Toncelli Cucine, and Flavio Maestrini, stage of their career. The originality of her idea is the director of Giornale dell’Arredamento. And the creation of a system that didn’t exist before, Griffin Wilshire says that, as usual, talent has which can reduce that gap.” been selected from all over the world: “New a list of young designers that I knew were anxious architects and creatives as well as universities and Zealand to South America, U.S.A., Scandinavia, to be in the Fair, selecting some names in Munich, design schools all eager to be a part of the first This year the Salone Satellite celebrates its Italy etc.” London, New York and Milan,” she recalls. “I asked Salone Satellite at the 1998 edition of the Salone fifteenth anniversary with 170 booths and 750 them to spread the news among their colleagues.” Internazionale del Mobile. She set up a jury to designers—a massive leap from the 55 booths Griffin Wilshire was born in El Callao, Venezuela. assist her in selecting designers and invited and 101 designers that Griffin Wilshire drew in One of eight children, she describes her Griffin Wilshire set the criteria for “young designer” emerging collectives such as Droog and the for the first year. Eighteen design schools, from childhood as normal and happy. “I grew up in a at under thirty-five years of age. (“After thirty-five I now defunct Snowcrash. the United Arab Emirates, Mexico, China, Spain, very big house with plants, flowers and animals,” think designers are more than grown-up,” she says). Brazil, Macedonia, Serbia, Germany, Colombia she says. In fact, her childhood home is what first She also extended the invitation to design schools With the Salone Satellite, Griffin Wilshire opened and Italy, will join the selected few. attracted her to design. After moving to Milan and universities to bring along a select number of the door for hundreds to successfully launch their in the seventies she began her career in PR for their graduates-to-be as a first experience at the design careers, get feedback from international As the show’s curator, a second hat that Griffin what was then the C&B Italia company (now B&B Fair with the thinking that they would be back the press, and make the valuable connections Wilshire wears as she remains Cosmit’s director Italia), working with Piero Ambrogio Busnelli, following year to start their careers. necessary to get their products to market. Over of international press, she is responsible the company’s owner and chairman. Next she the years Matali Crasset, Xavier Lust, Patrick for gathering an annual prestigious panel of became the correspondent and representative The good news spread quickly and Griffin Wilshire Jouin, Harri Koskinen, Front and many more were experts for the selection committee. This year’s in Italy for a number of Condé Nast Publications was soon contacted by hundreds of designers, discovered by the design community partly as a committee features designers Massimiliano including Maison & Jardin, Vogue Decoration, American House & Garden and American Vogue. Before joining Cosmit she organized the textile show Incontri Venezia (Fabrics for Furnishing) in Venice for eight years. And four years after she launched the Salone Satellite, Terry Riley, former Chief Curator of the Architecture and Design Committee at MoMA, invited her to become a member of the Architecture and Design Committee at MoMA.

It goes without saying that Griffin Wilshire and the Salone Satellite are credited by many designers for their initial success. “For my first Salone Satellite in 2000 I showed a Flex CD shelving, a lamp made of Styrofoam, and some crosses in plastic,” designer Lorenzo Damiani told Metropolis magazine. “The shelving unit was eventually produced by Montina and won several awards. I now collaborate with a lot of companies that I got to know through the Satellite. I’ve also self-produced a number of my prototypes.”

And still more describe her as a mother figure. “She opened the door to the European design world for us,” says Japanese designer Akihiro Ito of Nendo, who exhibited at the Salone Satellite in 2003. “She is our Italian mother definitely.” Australian designer, Darcy Clarke concurs. And Swedish designer Daniel Rybakken, who first exhibited together with his school in 2008 before having his own exhibitions in 2009 and 2010 followed by a special exhibition/installation celebrating Salone del Mobile's 50th anniversary in 2011, adds: “I would say that Marva is the single most important person for the beginning of the careers of many, many designers.” Rybakken credits the Salone Satellite with all of his awards, press and collaborations with companies like Ligne Roset and LucePlan.

The Salone Satellite’s fifteenth edition is themed “Design <–>Technology.” “Technology today makes a better life ECAL (École Cantonale d’art de Lausanne). This Mobile. In 2012, these include Eurocucina (The and for young creatives that means understanding this and year also marks the third edition of the Salone International Kitchen Furniture Exhibition) and learning how to elaborate their projects,” says Griffin Wilshire. Satellite Prize, a competition to further facilitate The International Bathroom Furniture Exhibition. There is also a special exhibition of fifteen interpretations the contact between supply and demand— “Marva has been a visionary in giving birth to by fifteen designers, former and current participants in the between designers and manufacturers, between totally new generations of designers,” says Satellite including Baldereschi, Massimiliano Adami, Azumi, creativity and production. Participants are asked designer Satyendra Pakhalé. “We owe her a lot Big Game, Diego Grandi, Tobias Fraenzel, Staffan Holm, to bring one project belonging to the product for the simple fact that she created a platform Satyendra Pakhalé, Donata Paruccini, Postfossil, Studio categories of the biennial trade shows that run and chose us, giving us a possibility to be Adriano, Studio Juju, Sebastian Wrong, Nika Zupanc and concurrently with the Salone Internazionale del discovered by the world.”

16 9.1 Matter reclaiming

materialby Gabriellas Vivaldi

When developing a concept, product or design, Twelve New York designers have each created resourcefulness and creativity are essential a furniture piece that utilizes reclaimed components for the success of the project, lumber from twelve demolished New York though not always fundamental. There are buildings from a wide range of boroughs, eras vital elements that need to be considered and species. They included: the Heart pine in the development phase, and one of the of Joseph Pulitzer's Upper East Side horse most crucial ones is material selection. The stable, the Cedar of a Broadway water tank, quest to seek the most innovative materials Red Spruce from tenements, Douglas fir from available often pushes designers and product the Meatpacking district, White oak from a developers in unexpected directions. Queens distillery, Brazilian Ipe from the Coney Island boardwalk, and antique Eastern spruce Most recently a new trend has established from Mars Bar in the E ast Village. The jury itself in the design community - locating and which included Paul Makovsky of Metropolis reclaiming lumber from old demolished or magazine, Annie Block from Interior Design, abandoned buildings to build something even Justin Green, founder of Build It Green!, more beautiful and full of sentimental value writer Burkhard Bilger and Jill Fehrenbacher and meaning. of Inhabit.com, met at the offices of Material ConneXion and selected the twelve A perfect example of reclaimed materials participating designers who will showcase usage is the project developed by Sawkill their final creations during NY Design Week in Lumber Company in collaboration with 12x12. May 2012.

Photo by: Urban Outfitters Photo by: Rien Meulman Rien by: Photo

The trend for using authentic materials 35 local artists and craftsmen they have has been steadily growing in recent years. constructed a location that adheres to strict Fashion retailer Urban Outfitters used LEED sustainable building guidelines to reduce colored reclaimed wood to create a gigantic impact on the environment. The designers installation for their headquarters in have integrated repurposed exposed concrete Philadelphia recently. The art piece was and marble floors from the 1920’s vault. The designed, procured and installed by the store entire space is outfitted in repurposed Dutch environment team at the beginning of March oak, while the benches, tables and undulating 2012, and is made of a combination of colorful ceiling relief are made of 1,876 pieces of wood pixels. individually cut blocks.

One of the most interesting reclaimed wood In addition to the emotional connection that projects that recently opened its doors to comes with reclaimed materials, there is also the public, is the new Starbucks concept an important environmental aspect to the store in Amsterdam, “The Bank.” The coffee process. From DIY to large scale hospitality store located in the subterranean space in projects, the use of repurposed materials the vault of a historic bank on the popular from demolished buildings or abandoned Rembrandtplein, has been designed under the railroads which would otherwise go discarded, direction of Dutch-born Liz Muller, Starbucks is a way of being cost, and more importantly, Concept Design Director. With the help of environmentally conscious.

Gabriella Vivaldi Marketing and Communications Manager Contact: [email protected] best in CARBONET MC # 5520-05 show Surface-surveillance wall covering with a non-metallic, conductive strip. This flexible nonwoven wallpaper is selectively applied with a carbon-based surface which builds a printed circuit, registering surface breaches and sabotage. Applications are for security surveillance of walls, floors and ceilings in museums and bank vaults.

MC# 5588-02 MC # 5702-07 Sheer Metal with Trevira CS backing ECOBEN wave

Custom designed woven metal Lightweight rigid sandwich compos- textiles with the option of backing ite panel that utilizes ‘honeycomb- them with Trevira CS (fire retardant like’ kraft as the central core. fabric). These BESPOKE textiles Polycarbonate (PC), acrylic (PMMA) are woven with 316L stainless steel or PET-G outer sheets are bonded to micro-rope (WARP) and stainless the which has a sysoidal steel monofilament (WEFT) or silver wave structure that is separated by coated enameled copper monofila- horizontal pieces of flat paper that ment (WEFT). Applications are for are orthogonal to the plastic faces. window and wall coverings. MC# 4585-02 MC # 4585-03 MC# 4780-08 MC# 5021-07 MC# 5207-02 MC# 6062-04 Hand carved and blasted with A non-aqueous, liquid concrete- A process that increases the du- Acoustically transparent screen This is the widest 100% woven Honeycomb panels that create an an applied rust finish. The iron is ap- based veneer with the aesthetic and rability and resistance to weather- material for front display projection. industrial tubular nylon fabric that is optical (micro lens) effect through plied to the carved glass by a spray- tactile properties of solid concrete. ing of softwood and lower cost This 100% fabric is for available. This particular version of the use of a resin applied between ing technique and certain chemicals This veneer is 0.5 mm (0.019 in) timber using chemical acetylation. display formats where speakers are nylon is a Cordura®, and has twice the core and the face sheets. The are then applied to the iron to make thick and can be spray applied, The process uses heat, pressure placed directly behind the screen. the abrasion resistance of traditional honeycomb panels may be specified it rust. Used for interior and exterior brushed, rolled or stenciled to any and acetic anhydride to treat the Applications are for front projection nylon and three times the abrasion with a range of front surfaces and applications that include screens, solid surface of any size or shape, wood. Applications are for outdoor screens in home theatres, theatres resistance of polyester. It is com- contain multi sized polymer spacers feature walls, doors, signage, shower giving the object the appearance of furniture, decking, windows, and for and wall panels. monly used as a protective sheath between the surfaces. Applications screens and balustrades. solid concrete. Used for interior or external facades as well as larger system to protect working lines, are for room dividers, walls, doors exterior applications. wood based construction. ropes and tow lines. and event displays.

MC# 6225-07 MC# 6347-04 MC# 6567-06 MC# 6848-03 MC# 6860-02 MC# 6862-01 Hand-braided tubular floor cover- FSC Certified patterned wood cel- 100% eelskin leather textile for inte- A compostable, flexible insulation Carbon nanotube strengthened pre- A process to create 3D laminated ing that is suitable for indoor and lulose films for table and flooring rior surfaces. ‘Eelskin’ leather has a board that is made from natural Ty- preg carbon fiber system suitable for panels with a variety of textiles and outdoor applications. Composed of use. A proprietary digital smooth surface and is exceptionally pha Cattails plants with starch based numerous composite applications accents. These 3D polyurethane 100% polyester this flooring has high process is used by the company strong for its thickness. Applica- binder fibers. It is a 100% bio-based and as an alternative to heavier ma- (PU) foam panels are embossed, strength and durability because of to achieve a high quality resistant tions are for interior wall coverings, and low environmental impact build- terials such as aluminum or steel in recessed, shaded, carved, stitched, the material and the way it is braided surface while maintaining a porous upholstery, or as furniture veneer in ing material that possesses good certain structural applications. This puzzled, embellished with special ac- together. Applications include surface to accept pigments and contract, residential and hospitality thermal, heat and sound insulation functionalized multi-walled carbon cents (fiber optics, beads, crystals, indoor and outdoor floor covering. . Applications include light- design. values. It is used in construction and nanotube composite in epoxy resin and gold leaf), metallic finished, and ing design, furniture, floor, wall and building applications. on carbon fabric. can be hand painted. Applications ceiling panels. are for walls.

24 9.1 Matter 9.1 Matter 25 For information on how to become a subscriber, e-mail us at [email protected] Contact information for the manufacturers of the materials on these pages is available in the online database at www.materialconnexion.com

MC# 6863-01 MC# 6864-04 MC# 6865-01 MC# 6866-01 MC# 6868-01 MC# 6870-01 A collection of thin 100% natural High performance, lightweight, A concrete cladding element that Printing process that is able to ren- High precision open mesh mono- Exotic end-grain hardwood floor- porcelain tiles that are produced closed cell, PVDF (polyvinylidene has been modified by the inclusion der high quality graphics on plastic filament fabrics for industrial and ing that is ten times harder than through an environmentally friendly fluoride) foam based on fluoropoly- of nanoscale polymer fibers. The films. TATT® (Thermo Active Trans- consumer use. 100% polyester regular wood flooring. The flooring production process. These titles mer Kynar®. It is a material that addition of the polymers allows of dermal Technology) printing uses a is extruded in diameters from 55 is composed of 95% hardwood, have a thickness of 4 mm (1/6 in). has been developed in a range of the fabrication of strong, lightweight sublimating dye transfer to embed to 385 µm (0.0022 to 0.015 in). 4.8% , and 0.02% oil Primarily intended for the use of densities from 30 kg/m³ (1.9 pcf) and thin concrete elements to be the graphic into the polymer layer Applications include filters for finish. Application is for flooring. remodeling applications, these tiles and higher. Applications include formed that have a glossy surface (very much like a tattoo) so that it is air conditioners, blood transfu- could be used for flooring as well as civil and military aerospace industry, finish. It can be applied to inner- not removed by surface scratches. sion, drains, audio speaker, auto walling. general use in industrial applications outer finishing elements, cladding, Applications are for films applied to and industrial applications. such as chemical engineering. and furniture. mobile phone cases.

MC# 6873-01 MC# 6875-01 MC# 6882-01 MC# 6883-01 MC# 6884-01 MC# 6889-01 This FSC-Certified repurposed PVC-free textured nonwoven Decorative veneer and panels Triaxial woven carbon fiber rein- Compostable, solution-dyed, anti- High performance fabric material timber and softwood material that wallcovering for digital printing. composed of recycled banana waste forcement for high performance microbial PLA biopolymer yarn. The whose composition consists of 45% is primarily composed of either Cy- This wallcovering is hot roll-pressed stems. The banana plant produces composite manufacture. Increasing PLA (poly(lactic acid) polymer used polyurethane (PU), 46% polyethylene press or Hemlock wood. The timber from nonwoven material, which suckers (also called ‘’followers’’) that the number of fiber directions from for the production of the yarn is not (PE), and 9% cotton (CO). It has high is reclaimed from the bedding bins hugely increases the durability of can be removed from the base tree two to three, and changing the orien- made from oil derivatives, but is breathability and high waterproof used in mushroom growing facilities. its surface. Applications are for that produces one banana bunch tation of the fibers from orthogonal obtained from renewable agricultural features, as well as exhibiting high This repurposed wood material is large format printed wall surfaces in during their lifecycle. Applications to 60 degrees increases the damage resources. Applications include bags light fastness, and high physical currently used for decorative interior commercial and residential spaces. are for furniture, flooring, acces- tolerance and also improves energy for laptop, mobile phone, tablet, and mechanical strengths. Used for and exterior paneling. sories, boat-building, automotive absorption. pens, under and bodywear. footwear and other athletic based out-fittings and paneling. apparel.

26 9.1 Matter 9.1 Matter 27 balancing form, function, and the balance

sheeby Kate Bertrand Connollyt

Consumers, for the most part, don’t give food used packaging materials. Think , package design a second thought. At least not rigid (HDPE, LDPE, PET, ), until the entire top of the cereal comes off stock films, glass, steel and aluminum. A few when they try to open it. Or a tightly sealed years from now, expect bio-plastics to join the candy bar leaves them chewing on the fin seal materials short list—when supply goes up and in a fit of wrap rage. Conversely, well-designed cost goes down, that is. food packaging takes an enormous amount of thought. The package needs to grab shoppers’ A Clear Difference attention at the point of sale, keep the product Not willing to branch out into exotic, expensive fresh and safe, make it easy to use and, ideally, packaging materials, more food companies are be easy on the environment. Product protection using structural design to cut through brand and requirements and the mass market economics of promotional noise at retail. Currently trending: the food business make for a short list of most- food packs that put the product in the starring

28 9.1 Matter 9.1 Matter 29 role, using windows to display the item. process. Consequently, the fruit tastes better and Sainsbury’s hasn’t revealed what plastic it uses for Graphics play a supporting part in this style of presents more deliciously. So there’s no need to the ’s portholes, but hybrid materials like the package design, communicating brand, weight hide it in an opaque pouch, the standard package paperboard/plastic in this structure are notoriously and ingredients. The pack may even carry for frozen fruit. On the contrary, there’s strong non-recyclable. So, alas, although Sainsbury’s product photos or illustrations. But in the end, incentive to show off the strawberries, pineapple wins points for sharp marketing and package the product throws the money pitch. Package or blueberries. To that end, Dole uses clear engineering, it gains no green cred on this one. graphics provide a frame, but the product itself polypropylene cups bundled in an open-ended delivers critical quality cues like color, size, shape paperboard sleeve with a die-cut window in the Easy Does It and texture. front panel. Consumers get a partial view of the No matter how flirty a package is on-shelf, if the product inside the freezer case and a full view, consumer buys it and then hates how it handles, It’s also a savvy design strategy, from a through the sleeve’s side openings, when they all bets are off. Functionality is non-negotiable. psychological perspective. Letting the shopper pick up the package. Thus, leading brand owners are finding new ways get a firsthand view of the item says the product to improve product access, storage and serving via has nothing to hide. That holds immeasurable Green-minded consumers will object to replacing structural design. appeal for consumers desiring fewer additives a flexible pouch with a rigid package made of in their food and those tired of empty brand a plastic (polypropylene) that many municipal Functionality for all is the goal of “inclusive design,” promises. programs do not accept. But from a a philosophy developed at the United Kingdom’s marketing point of view, the package is a tasty University of Cambridge. The concept is geared Even if the item marriage of form and function. The design to giving the full range of consumers, regardless isn’t positioned broadcasts “come hither.” Eco-conscientious? of age or disability, equal use of packaging and as preservative- Not so much. products. Inclusive designers ask questions like: free or organic, Why should only able-bodied people be able to if it’s appetizing Another brand owner, English retailer open this package? Or only people between the to behold, giving Sainsbury’s, takes windows in a different ages of 10 and 60? consumers a peek direction with a juice carton redesign featuring is a no-brainer. four portholes lined up vertically on a side Nestlé, a major supporter of inclusive design, used Looking at an actual panel. The design is as notable for its structural these principles to redesign their packaging for brownie gets the innovation (who puts a window in a beverage Boost, a line of nutritional products for seniors saliva flowing a lot carton?) as for its consumer-facing features. and people with health conditions. The new Boost faster than looking package features an easy-open with no at a picture of a The retailer uses the gable-top carton for ‘by inner seal and a more graspable shape. brownie.Packaging Sainsbury’s’ private brand juices. The portholes These are modest changes to the HDPE bottle, for Dole Frozen display the juices’ lush color, which in turn but they provide huge rewards for the product’s Fruit Single-serve communicates freshness. At the same time, users. Imagine the delight of an arthritis sufferer Cups is all about consumers get a clear view of how many servings finally being able to easily open a . The Boost the peekaboo idea: are left in the one-liter carton. This package, so redesign proves that massive redesigns are not Windows are a key demure graphically, wows with its engineering always necessary. Nestlé, no slouch in the world design element. The chops. It’s no mean feat to make a leakproof, of package design, gets it, and gets it deeply. product has much fenestrated package that is not damaged during Modest changes can yield staggering rewards, via higher quality than palletizing and shipping. Surprisingly, it was a improved consumer experience and goodwill. conventional frozen private labeler, not a national brand, that took on Of course the Boost redesign, like all package fruit, thanks to a the challenge. Unexpected, and brilliant! design, was driven by enlightened self-interest. It’s proprietary freezing no accident that Boost users are the demographic

30 9.1 Matter that most needs ease-of-use features. Improve to a double-pack of that holds 10% more the package, and sell more Boost. It’s a win- cereal than the previous club pack. The new win. Another ergonomic redesign, from In package also uses less paperboard. Zone Brands, focused on kids’ physical needs. The company redesigned the packaging for Add up the paperboard savings on all those TummyTickler children’s drinks to make the bottle boxes of Cheerios, and the overall reduction smaller, and fine-tuned the shape of the HDPE is impressive. The company says it’s saving bottle to provide a more secure grip for small more than 200,000 pounds of paperboard hands. The design uses the spill-proof spout per year from this one package redesign. The from the original package. The TummyTickler more densely packed boxes improve shipping redesign was shrewdly executed. The design efficiency, too, which reduces transportation- doesn’t solve the problem of sticky little fingers; related greenhouse gas emissions. that would be asking a lot from a package used by tiny, uncoordinated people. The ergonomic That’s great for the environment, no argument tweaks are steps in the right direction, though. here. It’s also rather delightful for General Mills’ Kids are much less likely to drop the new bottle, bottom line. The company significantly reduced and the spout’s one-way, spill-proof silicone valve its annual paperboard bill with this one, very does an admirable job of eliminating messes. The straightforward design change. It’s a lovely thing redesign is a winner, telling the consumer, “Your when green priorities and commercial economics needs, and your child’s, matter.” Ergonomics support each other. Though green design is and inclusive design are not new strategies, but fundamentally about structure and materials, they are the way of the future, particularly for package graphics can add sizzle. The Heinz premium foods and products targeting consumers Ketchup PlantBottle is a case in point. with specific needs. Using those valuable R&D dollars to scope out consumer needs and design Developed by The Coca-Cola Co., the PlantBottle to them—rather than in spite of them—will be the is made from up to 30% plants and can be ticket for forward-thinking companies that want recycled with conventional PET . The to get ahead of the pack, or stay ahead of it. PlantBottle rocked the soft drink world when Coca-Cola unveiled it in 2009, and last fall H.J. Ever so green Heinz Co. became the first food company to use Speaking of the future, we’ve seen it and it is the . For the launch of its best-selling, green. Consumers’ and retailers’ insistence 20-ounce ketchup in the PlantBottle, Heinz their respective labs. Scaling up for commercial raw materials, a substantial investment will be on more environmentally friendly packaging is designed a front that asked in mondo-size production of the is the next hurdle. needed to build bio-plastic production facilities. driving design inexorably toward recyclability, type: “Guess what my bottle is made of?” The Getting the infrastructure in place to switch over Replacing conventional PET packaging with compostability, lightweighting and sustainable back label answered the question, explaining from petroleum-based to bio-based PET will 100% bio-PET will not be easy, cheap or fast. But materials like . All packaging has an the inclusion of plants in the package material be a massive effort, and it will take time. The considering the price and scarcity of oil and the effect on the environment, but there are ways and confirming recyclability.Well done, Heinz. supply of plant material will be a gating item for sorry state of the North Pacific Gyre, it is the to lessen the impact. General Mills, for example, The graphic design is fun and snappy, but it’s the near term. Coca-Cola currently uses sugar right way to go. has lightened the weight of several of its food also educational. And the iconic bottle and cane and plans to expand into fruit skins, barks packages to rein in carbon footprint. label shape make it clear that this is still Heinz and stems. The “bio” component in PepsiCo’s As is ever true in consumer goods packaging, For club-store packs of Cheerios, General Mills ketchup, no matter what the package is made bottle comes from corn husks, switch grass making the economics work and getting came up with a way to pack more cereal into a from. Both Coca-Cola and PepsiCo are preaching and pine bark. In the future, PepsiCo may also consumers onboard are equally important. Leave smaller package by filling the cereal more densely the gospel of bio-based PET, and both claim to use agricultural waste like potato peels and it to innovators like Coca-Cola, PepsiCo, Heinz into the inner film . That simple change led have created a 100% bio-based PET bottle in orange peels. In addition to a robust supply of and Nestlé to get it just right.

32 9.1 Matter Material

by Andrew H. Dent, Ph.D bits

The recent unveiling of the new Flyknit running task chairs, with the advantage that it can knit shoe from Nike is bringing knitting as a process in logos, pockets and sheathing for structural for creating objects back into the spotlight. The elements within the same piece. construction of the upper is based on a one- shot knitting procedure that is able to create a For Nike, this development is a step further than completely formed part that incorporates dif- their ‘flywire’ construction that debuted in 2008 ferent colors, thicknesses (of both knitting yarn using embroidery to create lines of strength and completed fabric) and tensile performance. with high tenacity yarns (Vectran, from Kuraray), similar to what is seen in high end yachting The idea is to create a single part with different spinnakers and mainsails. This slight change strengths and stretchiness in different sections in emphasis, from support where it is most all in one go. The process has come a long way needed (and thus removing material from where since its inception as a way of creating the it is needed less) to a construction that is more rounded toe in a sock. In fact the Nike designers adaptable to the moving foot (the Flyknit) sug- claim that making their shoe ‘fit like a sock’ was gests a change in the way that Nike is marketing a primary goal (along with reducing weight). This its running shoes. The burgeoning trend towards complex knitting process has already been used less support as exemplified by products such as to create seating upholstery for automotive and Vibram’s Fivefingers and the whole ‘barefoot

34 9.1 Matter Photos by: R by: Photos afael Kroetz afael

running’ movement has meant that it is popularity of 3D printing. Both enable the creation now acceptable to present a shoe that of complete products through generation of material is little more than a holey sock with just where it is needed, and both offer the chance for cushioning (with apologies to the Nike the end user to customize through the manipulation engineers and the massive amount of the CAD files used to create the pieces. One could of development and incredible product imagine (as we are already doing for the 3D printing that is the Flyknit!). process), emailing a store with your own garment designs and having them knit out your dress for Computer control of this the evening. With both of these processes, there increasingly complex knitting is theoretically no ‘waste.’ Patterns are not cut out process is also allowing for and garments could be fully unraveled - remember, some great designs in apparel. no seams or stitching - to use the yarns again and Seamless knitting can create again. Knitting has come a long way in the last few garments that have different yarns, years to become a highly customizable, truly creative colors, constructions, pockets, flaps, technology, able to satisfy customers needs for holes, patterns and elasticity, all in the endlessly new in apparel as well as our desires the same one-piece dress. Stoll of for pared down ultralight running shoes. Where it Germany (www.stollpattern.com) and goes next may be a function of how well the knitting Shima Seki of Japan (www.shimaseikiusa. machine manufacturers can offer home and desktop com/dcny/) are leading this development with versions in the way that 3D printing is currently the creation of increasingly elaborate machinery doing, thus allowing for a new generation of knitters, for these processes, all controlled by software but this time with the ability to create almost that enables designers to create almost any anything. type of shape or structure within the knit. Each company has created global and online Andrew H. Dent, Ph.D locations where designers can try out new VP Library and Materials Research ideas and understand the capabilities of Contact: [email protected] these machines. This degree of control at the creation level for a mass produced garment is of great value to those wanting to envision new designs, and is a step closer to the democratization of design through the ability of consumers to have an influence on various aspects of the product. These technical advances in knitting have some similarities to the exponential rise in the

36 9.1 Matter 9.1 Matter 37 a singular woman: eileen gray and e. 1027 by Susan Towers

Eileen Gray, avant-garde artist, designer and and studied for years in Paris with the Japanese architect, was one of the leading members of lacquer artist Seizo Sugawara. Patricia O’Reilly, the Modern design movement. Her pioneering who wrote a book on the life of Eileen Gray, multi-purpose, built-in furniture and use of tells of her setting up a lacquer workshop in her plywood, tubular steel, cork, plastic and other bathroom to provide the necessary humidity, industrial materials have been recognized in painstakingly applying the 30 layers of lacquer recent years as the forerunners of today’s and polishing each layer by hand. She invented a design trends. new blue (a color particularly difficult to obtain), and experimented with texture, using gold, silver Independent, intelligent and non-conformist, and mother-of-pearl. she led a uniquely creative life, particularly for a woman born in Ireland in 1878. The youngest In 1913, she sold a dark red lacquered screen child of a wealthy Anglo-Irish family, Gray was named “le Destin” to Jacques Doucet, a couturier encouraged in her artistic pursuits by her father and collector, which helped establish her James MacLaren Gray, an artist who took her reputation throughout Paris. The same screen on many painting trips around Europe. After would in later years help revive her reputation attending classes at the Slade School of Fine art after years of obscurity when it was bought in in 1898, Gray first went to Paris with her mother 1972 by Yves Saint Laurent for $36,000, then an to attend the Exposition Universelle (a sort of unprecedented sum for a “modern” art piece. World’s fair), and by 1906, with both her parents How did this woman in a man’s world go from dead, and independently wealthy, Gray moved to relative obscurity to become an acclaimed an apartment she bought at 21 rue Bonaparte. designer whose trademark circular table and Fascinated by materials, Gray had discovered Bibendum chair are considered some of the most lacquer at Charles Dean’s studio in Soho, London, iconic designs of the 20th Century?

9.1 Matter 39 Photos by: Berenice Abbott Having passed the First World War in London, for B(adovici) etc.), the house was designed as Gray returned to Paris where she began to a simple “maison minimum,” a style becoming design furniture and take on interior design popular among progressive architects across projects. In 1922, she set up shop (remarkably Europe. However, the house is distinguished using a fictitious man’s name, Jean Désert, for from other designs of the era in many ways, but her gallery), and increasingly drew the attention particularly in its adaptation to the needs of the of some of the leading designers and architects inhabitants (I like to think of it as a woman’s of the day – Gropius, Mallet-Stevens, J.J.P. Oud practicality – as Gray herself said “theory is and Le Corbusier, among them. Her simple, insufficient for life”). modern designs became more experimental and utilized her love of color and texture. Gray Largely self-taught, Gray proved adept at also embraced new industrial materials such as architectural design and demonstrated a deft tubular steel that were becoming available at the command of space and light. Gray and Badovici time and that were increasingly popular among wrote a detailed “Description” of the villa known progressive designers at the Bauhaus in Germany as E. 1027 in which they outlined their ideas and in Le Corbusier’s Paris studio. One of the first including foremost the notion that “it is not only designers to work in chrome (preceding many a matter of constructing beautiful arrangements of the better known designers such as Marcel of lines, but above all, dwellings for people…” Breur and Mies Van der Rohe), Gray was original (Eileen Gray and Jean Badovici, ‘Description’ of reinforced concrete which allowed columns (Le with a cork sheet to avoid the impact and noise in her use of aluminum, steel, Bakelite and cork, Villa E. 1027, 1929). In an exhibition text, she Corbusier termed them pilotis) to support floors of fragile cups.” The cloth canopy on the terrace among other materials. Her rug designs from the described E. 1027 as “a house envisaged from a free of structural walls. A small house, Gray’s “is made of four independent pieces to resist 1920s (re-edited by Andrée Putman in 1978 and social point of view: minimum of space, maximum thoughtful planning and use of sliding doors the strongest mistral winds;” and “a heavy sold today through Aram in London who own the of comfort.” In her design and construction and windows, as well as concealed storage in brush-weave carpet for the terrace garden worldwide head license to her designs) feature of the house, Gray continued to experiment walls, made maximum use of the space. provides a note of gaiety.” Much of the furniture abstract and geometric motifs, while sometimes with industrial materials as well as creating was built-in and often served a dual purpose as she incorporated “ordinary” materials such as an atmosphere of intimacy with the interior While many Modern architects were in “the space used to serve and clear the dining topstitched canvas, perforated felt or brush- furnishings. distinguishing themselves by rejecting the room can be transformed into a bar. The bar’s carpet for outdoor use (in contrast to the lavish principals of the past, and particularly those of surface of striated aluminium (Gray was fond of lacquer and furs she also favored). Pragmatic yet aesthetically inclined, Gray the Arts and Crafts movement, Gray managed aluminum which she described as a beautiful designed each and every element of the house, to embrace the possibilities offered by forward- material “providing agreeable coolness in hot Encouraged by her contemporaries, some of taking into consideration the seaside nature thinking architecture and the new materials climates,”) which is used for serving meals, can the leading modern architects of the day, she of the location, the Mistral that blew into the at hand, all the while creating a very human be folded up against a pillar, while a second began to study architecture and after 1927, region, and the comfort of those living in the environment. In describing the kitchen and serving table has pivoting drawers. The dining worked primarily as an architect while continuing house. From chairs to screens, carpets and even entryway of E. 1027, Gray and Badovici note table is surfaced in cork to avoid the noise…and to design suitably minimalist furniture for her mosquito netting, every detail of the house was the influence of traditional rural architecture the table is supported on legs of tubular steel interiors. Having become friends (and lovers) with thought out. From the outset, Gray and Badovici and the ‘customs of the peasant women of that can be extended or adjusted effortlessly.” Jean Badovici, the much younger Romanian editor were less concerned about appearance and the region.’ “When viewed from within the of L’Architecture Vivante magazine (and a modern more about making a place to live and to enjoy. room, the entry partition consists of a series of Glass partitions, zinc-covered cabinets, architectural theorist), Gray designed a vacation The availability of new materials (concrete, steel, racks that end in a deep vertical segment of a corrugated sheet metal, transparent celluloid house for them on the cliffs of Roquebrune, in large sheets of glass) meant that they could celluloid half cylinder, which encloses a column fabric used as mosquito netting – Gray used the south of France near Monte Carlo. Named create a sustainable dwelling for use year round of gramophone records… The tea table is made all these (at the time) technically advanced E. 1027 (a cipher for their initials – E for Eileen; in the variable climate of the region. They took of tubes that can be retracted, and it is covered materials to create a refined environment of 10 for J(ean), the tenth letter of the alphabet; 2 advantage of the constructional strength of

40 9.1 Matter 9.1 Matter 41 comfort, utility and above all, beauty. Although Conservatoire du Littoral, the local and municipal repairs were completed in 2006. So far, major the environment and the needs of its inhabitants. he initially much admired her design, writing authorities and is also being supported by a renovations to the exterior of the house have She continued to design until failing eyesight to her extolling its “rare spirit…so dignified, so number of organizations including the New York- been completed including the façades, roof, and forced her retirement to Paris. Having lost many charming and full of wit,” (and apparently at based Friends of E. 1027, which is spearheaded other exterior surfaces. Additionally, renovations of her drawings and models to looting during Badovici’s instigation), on a visit, Le Corbusier by art dealer Sandra Gering. to the interior walls and surfaces are complete. the war, Gray devoted the last decades of her painted a series of sexually charged murals on The controversial (to Eileen Gray, at least) Le life to documenting her work and thoughts in a the walls of the villa. In an article in the Financial The organization was first conceived in 1998, Corbusier murals are being restored on the series of notebooks. She lived for years in semi- Times last year, Edwin Heathcote writes that this after Gering's visit to the site, when the building interior walls of the house. obscurity until an American collector, Robert odd episode is often taken as an act of sexual was in a state of disrepair after years of neglect Walker, became interested in her lacquer work. aggression, a defacement caused by jealousy (of and vandalism. The organization has earned Once the villa (now classified as a French Saint Laurent’s significant purchase in 1972 of her masterful design? her bisexuality?). not-for-profit status as a sponsored project of National Cultural Monument) is fully restored and ‘Le Destin’ provided continued momentum which the New York Foundation for the Arts and in refurbished with copies of its original furniture led to a retrospective in London, and a major Having split up with Badovici and designed and March 2012 helped organize a sale at Phillips and decor, it will be maintained as a public exhibition at MoMA in 1980. built another house, Tempe à Pailla, for herself de Pury, with proceeds going towards the museum with an onsite study and exhibition not far away above the port of Menton, Gray extensive restoration of the Villa and surrounding center for architecture and design in conjunction In 2009, the so-called “dragon” chair designed by remained in the area until World War Two. During buildings and site. The organization has been with the Corbusier foundation. Friends of E. Gray sometime between 1915 and 1917, became the war, E.1027 was occupied by German soldiers closely working with the French government 1027 intends to create a fund to send a young the most-expensive piece of 20th-Century design who looted the place and apparently used and the township of Roquebrune-Cap Martin, architectural student abroad each year for a sold at auction when it went under the gavel for the Modernist master’s art for target practice who together purchased the villa in partnership month-long study program at the study center. more than $28 million. With the restoration of (possibly providing some solace to Gray who was with the Conservatoire du Littoral soon after the At the time of writing, the estimated date for the seaside villa E. 1027 largely complete, and a incensed with Le Corbusier’s “alterations”). After inception of the organization. completion of the restoration of the villa is movie starring Winona Ryder as Eileen Gray in the Badovici’s death in 1956, and the murder of the Summer 2012 and it is expected that the villa will making by Irish writer/producer Mary McGuckian, subsequent owner (not to mention Le Corbusier’s Under the auspices of Pierre-Antoine Gatier, be open to the public in September 2012. it looks as if Eileen Gray, designer, architect, 1965 drowning in the waters by E. 1027!), Architecte en Chef et Inspecteur Général des Ultimately Gray only built two houses (and an and by all accounts, a singular woman, long the house fell into disrepair. Now the house Monuments Historiques, renovations have been apartment for Jean Badovici), yet these few overshadowed by her contemporaries, is finally has been taken under the conservancy of the underway for the past decade, while emergency projects showed her instinctive understanding of getting the universal recognition she deserves.

Susan Towers VP Marketing and Communications Contact: [email protected] 42 9.1 Matter 9.1 Matter 43

Material ConneXion® Bangkok A division of Thailand Creative & Design Center Material ConneXion® Cologne A division of SURVEY Marketing + Consulting A division of OKMD, Office of the Prime Minister GmbH & Co. KG The food industry’s initiative to help solve 6th Floor, The Emporium Shopping Complex Material ConneXion Cologne will take part in Lichtstrasse 43 G the ever-increasing environmental problems 622 Sukhumvit 24 the Converting Summit of the international 50825 Cologne Bangkok 10110 trade magazine C2 Coating & Converting in associated with it has led to the creation of “Green Food and Innovative Materials in the Hamburg (Germany) from 28-29 June 2012. The T: +49 (0) 221 99 22 28 0 F: +49 (0) 221 99 22 28 11 Green Food Industry,” a lecture held during T: +66 (0) 2 664 8448 F: +66 (0) 2 664 8459 congress’ tagline, “ways to more sustainability E: [email protected] E: [email protected] and efficiency,” targets the decision makers of W: www.materialconnexion.com/de the month of January in the TDCD building W: www.materialconnexion.com/th which hosts the offices of Material ConneXion the paper, film and foil converting industries in Bangkok. Chonladhee Seehampai (above), Dr. Narongchai Akrasanee President Germany. Material ConneXion Cologne library Peter H. Meyer President chef and industry expert, addressed global Apisit Laistrooglai Managing Director director Karsten Bleymehl will give a lecture Marc-Oliver Lieving General Manager warming and green food, the Green Restaurant Chompoonuj Weerakitti Director Library & Materials Research on “Sustainable Materials for Packages and Karsten Bleymehl Director Material Research and Consulting Association, the different types of green food, Dararat Mekkriengkrai Materials Researcher Converting Products of the Future.” Carsta Schauff Office Manager and material innovation. He also discussed the Jintana Choopromwong Client Service Officer Pete Grutzner Material Research selection of sustainable products and materials Piyawan Klinsrisuk Account Executive that can be used in restaurants which have a significant impact on the food industry and environment.

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Material ConneXion ® Korea Material ConneXion Seoul Material ConneXion® Istanbul Yapi-Endustri Merkezi | The Building Information 3F, Seoul Design Support Center Center 70, Jongro 6ga Korea’s technology and design sectors continue Material ConneXion Istanbul participated Fulya Mah. Yesilçimen Sok. No:12/430 Jongro-gu, Seoul to expand at a rapid pace. Underscoring in the Istanbul Furniture Fair 2012 edition Fulya, Istanbul T: +82 2 2096 0138 Korea’s thirst for innovation is the much with a stand displaying about 50 innovative T: +90 212 266 70 70 F: +90 212 266 70 10 E: [email protected] anticipated LED Packaging Expo, which takes materials. The booth was a meeting platform E: [email protected] W: www.materialconnexion.kr place in April and specializes in the electronics where professionals in furniture design and W: www.materialconnexion.com/tr industry. Focusing on LED, BLU, electronic Yongmoon Ha President manufacturing came together. Taeho Kim Managing Director BarısşOnay CEO equipment and materials, this annual event Didem Eski Vice President, Operations is hugely popular and draws in exhibitors and Jaewook Lee, Ph.D. Material Specialist The 5th annual EKODesign Conference, Junsuk Park Library Manager Burak Haydaroglu Marketing & Sales Group Director visitors in massive numbers from all over the took place on April 12th 2012 at the YEM Jieun Park Coordinator of Operations Basak Bilgin Business & Marketing Specialist world. Also indicative of Korea’s continued Sun Ah Kim Director of Consulting Events premises and featured various world- Sennur Ural Sales & Marketing Specialist advancement is LG’s excellence in the field renowned speakers who talked about ecology, Burak Haskan Material Specialist & Consultant of design. Fourteen of LG’s products were Material ConneXion Daegu sustainability, and green architecture, recognized by the red dot design awards, while 701-824 3F Daegu Gyeongbuk Design Center construction, and design. The conference LG was also recognized by the iF (International 107-4 Shincheon 3-dong approached sustainability in the context of Dong-gu Daegu Forum) Design Awards. theory as the speakers explored the advantages T: +82 53 7400042 . F: +82 53 7202530 and disadvantages while highlighting structural E: [email protected] and urban sustainable design examples. W: www.materialconnexion.kr Yong-Bin Jung President Mr. Hoonsik Tak Director of Operations Wonil Jeong Director of Library & Operations Jungik Lee Library Manager Soozeen Hur Library Assistant Lyn Sa-gong PR & Communications Coordinator Young-Kyu Kim Manager of PR and Communications Jae-Wook Yu Coordinator of Operations

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Material ConneXion® Italia Showroom: La Triennale Di Milano Material ConneXion® China Material ConneXion Shanghai Viale Alemagna, 6 2nd Floor, 5th Building, No. 1082 Huyi Road, 20121, Milano In collaboration with TecnoMarche PST, Nanxiang Town, Jiading District The offices of Material ConneXion Beijing and Shanghai 201802 Material ConneXion Italia, has established a T: +39 02 72 43 42 55 F: +39 02 39 32 12 39 Material ConneXion Shanghai are proud to development project with the city of Fermo, E: [email protected] celebrate the achievement of Wang Shu, who T: +86 (0)21 69895039 F: +021 6989 5096 W: www.triennale.it who will devolve $1.8Million to promote has been awarded the 2012 Pritzker Architecture Daisy Dong Managing Director industrial research, technology advancement Library and Office Prize. This great honor underscores the relevant Sherry Jane Qin Materials Scientists Triennale Bovisa and innovation aiming to establish durable Via Lambruschini 31 role China plays in the architectural world and Tommy Yuan Sales connections between small/medium factories 20156 Milano most of all in its future development. Among Anthea Yang Receptionist and artisans of the area, and research Mr. Shu’s projects, his most celebrated is the T: +39 02 39 32 55 85 F: +39 02 39 32 12 39 centers, and universities. This collaboration Xiangshan campus of the China Academy of the E: [email protected] Material ConneXion Beijing follows the development of Material Point, W: www.materialconnexion.com/it Art in Hangzou, where he also utilized reclaimed Xihai International Center, 8th Floor inaugurated with TecnoMarche, a permanent materials for its development. The building No 99 Yard, N.3rd Ring Road West Road Beijing, 10086 exhibit on innovative materials in the city of Rodrigo Rodriguez Chairman was covered in almost two million tiles from Civitanova Marche. Emilio Genovesi CEO demolished traditional houses of the area. T: +86 (0)10 57952345 F: +86 010 57952300 Micol Costi Director of Library & Materials Research E: [email protected] Milan's Material ConneXion office located in Paolo Cancellato Business Development Manager W: www.materialconnexion.cn Claudia Reder Material Researcher Viale Alemagna 6 will be undergoing interior Junjian XU Material Scientist renovation to transform the library into an Federica Pastonesi Special Projects even more inspiring location. The office will Giulio Marzi Account Executive Giuliana Saita Senior Accountant be temporarily closed from April 1st until June Cristina Bacchi Accountant 1st, 2012. Members and visitors can access Christian Tubito Project Manager Material ConneXion's library at its showroom Maria Giovanna Sicignano Events and Exhibitions located in the Triennale or online.

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Material ConneXion® New York 60 Madison Avenue, 2nd Floor New York, New York 10010 Architectural models, apparel, jewelry and P: +1 212-842-2050 prosthetics are just a few of the unique F: +1 212-842-1090 E: [email protected] examples on view at the acclaimed Print/3D exhibit curated by Material ConneXion. The Adam I. Sandow C EO exhibition opening welcomed more than Michele Caniato President Founder 230 design professionals and press, who George M. Beylerian William Smolen Executive Assistant to the Founder browsed the library and learned about the Andrew H. Dent, Ph.D. VP Library and Materials Research various processes and materials involved in Tiffany Vasilchik VP Business Development this revolutionary printing technology. With a Maider Irastorza Director of Consulting functional MakerBot on-site, the exhibit is open Michael LaGreca VP Library Access Account Manager, Library Access to the public Monday to Friday, from 9.00am to Caroline Berna Matthew Kalishman Director of Finance and Operations 6.00pm until May 11th. Susan Towers VP Marketing and Communications Gabriella Vivaldi Marketing & Communications Manager Carlo Grioli Graphic Designer Alexis Trésor International Licensing Manager William Nichols PR and Communications Assistant Daniel Swartz Project Coordinator Lauren Mitus Library Manager Elizabeth Peterson Materials Archivist Ana Linares Materials Specialist Caroline Binder Client Access Coordinator Adrienne Wheatley Director of Design Management Terence Harris Facilities Manager Hilda Thomas Bookkeeper

50 9.1 Matter MATTER Material ConneXion Inc. 60 Madison Avenue, 2nd Floor PresortED STD. New York, NY 10010 US Postage PAID WHT RIV JCT, VT PERMIT 86

Public Transit Routes Hours of Operation • Lexington Ave Local 6 subway Monday - Friday 9am – 6pm th • train to 28 Street • Broadway Local N,R,W subway Please Note rd Access to the Library is available • train to 23 Street th by appointment only* • Broadway-7 Ave Local 1 subway Business card required for an on-site visit th • train to 28 Street Schedule appointments at least 48 hours • Sixth Avenue Local F, V subway trains in advance. rd Closed Federal Holidays • to 23 Street • M23 or M20 Buses *unscheduled appointments may be accommodated at the discretion of material connexion staff For further information, membership or a presentation customized to meet your needs please call 212.842.2050 or email [email protected] www.materialconnexion.com