2019 International Symposium on Education and Humanities Sciences (ISEHS 2019) ISBN: 978-1-60595-642-8 Talents Training Model of MICE Major in Guizhou Universities Based on the Post Demand of Enterprises Jie CHEN Guizhou Minzu University, Guiyang, Guizhou, China
[email protected] Keywords: MICE Major, Guizhou Province, Talent Training Model Abstract. Convention and Exhibition industry enjoys rapid development in our country, and the international influence is unprecedented. Under this background, the Convention and Exhibition Economy & Management education will also deepen from the stage of quantity growth to the stage of quality improvement. In Guizhou province, in order to maintain high-quality development of Convention and Exhibition industry and realize branding and internationalization, it is necessary to explore and analyze the education of talents. This paper analyses the present situation of Guizhou Convention and Exhibition industry, and puts forward the idea of curriculum reform of the major based on the post requirements. It is hoped that talents suitable for the needs of the industry will be trained to provide intellectual support for the development of Guizhou Convention and Exhibition industry. Introduction With the development of the economy, the connotation of convention and exhibition is constantly enriched, that is defined as MICE (Meeting, Incentive tour, Convention, Exhibition and events). The MICE industry has become an important tool to improve regional economic growth, and plays an increasingly significant role in enhancing the city's visibility and competitiveness. Data show that from 2011 to 2018, the total number of exhibitions in China increased by 48.55% from 7330 to 108.89, and the exhibition area increased from 81.6 million square meters to 14.55 million square meters, with a growth rate of 78.38% [1].