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THE BUSINESS JOURNAL OF FILM, BROADCASTING, BROADBAND, PRODUCTION, DISTRIBUTION JANUARY 2010 VOL. 30 NO. 1 $9.75

In This Issue: NATPE In Miami Latin TV Directory U.S. DTV Openings Sección En Español ® www.videoage.org

Central American Television José Liberman’s Dream: Make Big Touched By An Angel Money Quietly With Spanish TV

Latin American TV seen through the eyes of caudillo Angel Gonzalez t’s like the story of the little engine LBI is to expand Estrella, its national TV BY DOM SERAFINI that could. Liberman Broadcasting signal, beyond the current 70 percent or someone who shuns the limelight, doesn’t give interviews, doesn’t want his (LBI) is not afraid to take on coverage that is accomplished with 24 picture taken and protects his privacy with zeal, Remigio Angel Gonzalez y challenges, as made evident by its affiliates, of which six are owned and Gonzalez is, surprisingly, an open book. The Mexican-born, Miami, Florida pursuit of Hispanic TV giants like operated (O&O). Estrella TV was resident is president and owner Univision (a Haim Saban group) (Continued on Page 9) of Albavision, a Miami-based and Telemundo (an group that controls 26 TV stations in 10 Latin American INBC-Universal company). New Argentina TV Law: Fcountries, 21 of which it owns while the According to Lenard rest are affiliated for programming. Liberman, the group’s Concerns & Expectations Albavision also controls 82 radio stations executive vice president, BY LORENA SÁNCHEZ (25 of which are owned and operated) and LBI now has the two top- 40 movie theaters (Cine Alba) in rated shows after Univision he new Law on Audiovisual Communication Guatemala and Costa Rica. in its Los Angeles flagship Services in Argentina creates both expectations To the international TV distribution market, an area where there and uncertainties in different sectors of the industry, Albavision is merely seen as an are six over-the-air Spanish- T industry. While dominant media holdings entity worth an estimated $14 million per language TV stations. lawyers confronted with an imminent reduction of year for program acquisitions, but to the Remigio Angel Gonzalez y Gonzalez their assets study the fine print of the rule, The next challenge for (Continued on Page 24) (Continued on Page 16) NATPE Visual, Vision Struggle

he theme of NATPE 2010 — being held January 25-27 at the Mandalay Bay Resort in Las Vegas — is “Content. Commerce. Connections.” Thus, there seems to be a great deal of focus and optimism in Tregard to the future of the television business heading into this year’s NATPE. Not only is the landscape changing in terms of the digital content world (something that will be highlighted in a number of panels and events), the actual logistics of the event have shifted as well. 2010 marks the first year that NATPE will be a predominantly suite-based exhibition. VideoAge weighed in with a number of industry participants. For the most part, people seem optimistic about the shift. “Bender Media Services is certainly happy that it will be an almost all-suite exhibition, as it will be easier for our buyers to be primarily in one location for the three-day event,” commented Susan Bender. Marcel Vinay, Jr. of Comarex felt similarly, saying, “We have been in a suite for a long time. The benefit will be to our clients, since they 7+(KRWHO6XLWH

(Continued on Page 28) NATPE Ads.indd IFCII 1/11/10 1:31:06 PM aaaJanuary_2010 1/12/10 7:42 PM Page 2

ONTENTSVIDEO AGE • No.1 • January 2010

Cover stories: 17. Sección en Español: Latin American television seen through the dealings of caudillo Angel Gonzalez Un momento critico para la Industria televisiva Italiana Don José Liberman's dream: Make money with Spanish TV in the U.S. while avoiding the limelight El Benjamín de Disney: C Un jefe que da en la tecla Argentina's new media law raises concerns and expectations in the television industry La TV digital está haciendo el broadcast en los EE.UU. mas NATPE 2010: Not an easy market for the organizers. desafiante The vision thing seems elusive

30. NATPE 2011: Miami Beach as the new venue brings 4. World: Four U.S. stories — Craig Cegielski, challenges and opportunities Ad-based VoD, Odyssey Networks, plus: How useless are staff meetings

8. Book Review: A look at media moguls, the problems they create and solutions 32. Conference and events news: Your travel tips with some calendar dates

12. Latin America TV Distribution directory. An updated buyers’ guide for NATPE 34. My 2¢. Traditional media should stop whining and find some leadership aaaJanuary_2010 1/12/10 8:00 PM Page 4

Cegielski takes on this new role following his position as evp Programming and Sales, International TV for Lionsgate, where he created Lionsgate’s International distribution arm. Prior to joining Lionsgate, Cegielski worked for CBS/Kingworld International, specializing in local production and programming. run by former Lionsgate executive Craig Cegielski to Working in the co-production Cegielski (pictured). division of Paramount International Head GK-TV It provides creative development, Television from 1998 through 2004, production (including co-productions with Cegielski’s focus was on developing and ollywood producer Graham domestic and international broadcasters), producing programming for the King’s GK Films has launched and worldwide distribution of original international marketplace. a new division for the programming. Graham King launched his independent development, production and H As president of GK-TV, Cegielski directs production company GK Films in May Craig Cegielski worldwide distribution of television the television unit from GK Films’ Santa 2007 with business partner Tim Edge of Darkness starring Mel Gibson, set programming. Monica offices and reports to company Headington. Under this new production for theatrical release through Warner Bros. GK-TV, a newly created operation, is president and CEO, Graham King. banner, the company produced the thriller Pictures this month. In addition, GK Films recently completed shooting The Rum Diary starring Johnny Depp and co- starring Aaron Eckhart, Amber Heard, Michael Rispoli, Richard Jenkins and Giovanni Ribisi. The film is produced by Depp’s production company, Infinitum Nihil. GK Films has also completed shooting the crime drama London Boulevard starring Colin Farrell and Keira Knightley.

AVoD is the Way to Go

he standard TV business model is broken, said ZillionTV Co- Founder and Executive Chairman T Mitchell Berman. He contended that the typical subscription TV and set- top box models have failed, and conventional video on demand is “antiquated,” particularly because it offers “no real consumer engagement.” The ecosystem for TV –– composed of “advertisers, content providers, Internet Service Providers (ISPs), and consumers –– has been out of balance, and an industrial revolution is taking place in the TV industry,” Berman asserted. He believes ZillionTV is well positioned to serve as a middleman between these different aforementioned elements, and “bring them together in a meaningful way.” His service is designed to provide a “quality video experience for content providers, a quality TV picture and greater engagement for consumers.” Berman is adamant that ZillionTV isn’t a box or technology company. ZillionTV offers consumers a wide variety of choices, which they can select on an á la carte basis. Those choices include renting movies, buying to own movies, and watching advertising video on demand (AVoD). (Continued on Page 6)

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will afford consumers access to videos of NBC Universal, Warner Brothers, Walt embed the service as an application in their goods and services from such brands as Disney, Paramount, and Lionsgate. products, which would include set-top MillerCoors, a ZillionTV sponsor. These ZillionTV’s content includes new and boxes, DVD players, and Blu-Ray players. destinations will also allow consumers to classic TV shows, movies, sports, and Berman emphasizes that ZillionTV is watch TV shows or movies sponsored by music. proceeding carefully and testing the waters such brands, and directly purchase ZillionTV’s business model is in order to get the service right. He projects products from them. variegated, drawing on eight revenue that the service will go nationwide in mid- (Continued from Page 4) ZillionTV offers TV content providers a streams, including those from advertising, 2010, and that an international launch of share of ad revenue and a key brand video on demand, commerce, polling, the service will likely be announced by that Through ZillionTV, viewers have a building opportunity. Berman believes his branded destinations, and data. time as well. Berman readily admits choice of watching TV programs or service offers special business opportunities ZillionTV “needs to prove that certain A limited market rollout of ZillionTV movies with or without ads. Those for content providers that aren’t in the “top aspects of our business work,” and that the began in mid-September. Where possible, choosing to watch programs with ads tier,” (including original, local, and national service won’t succeed overnight. the service has been introduced through receive those programs for free, while content providers) to reach their audiences telco partners. Otherwise, the service has (By Michael Mascioni) those declining to view ads are charged a in new ways, augment their existing revenue, and develop new means of been directly introduced to consumers. fee. One of the key advantages of AVoD monetizing their business through Berman declined to disclose which markets is that it precludes fast-forwarding, ZillionTV’s branded destinations. ZillionTV has entered or the number of Berman noted. Odyssey’s Film Currently, ZillionTV has over 60 content viewers the service reaches. At the same In the future, ZillionTV will providers. Its “Tier 1” content providers time, ZillionTV has had discussions with Screens at Fest incorporate branded destinations, which include 20th Century Fox, Sony Pictures, consumer electronics manufacturers to ate last October, Odyssey Networks hosted a screening of Florence Nightingale at the New L York International Independent Film and Video Festival. The film was the highest-rated single drama in primetime on BBC-1 in 2008. Screening guests included the film’s writer and director, Norman Stone, along with consulting producer Kenneth Cavander. Florence Nightingale is an Odyssey Networks/BBC co-production in association with CTVC and 8th Day, MARK YOUR CALENDAR produced by 1A Productions in association with Lightworks Producing Group. DISCOP AFRICA 3 DAKAR24-26 FEBRUARY 2010 DISCOP EAST 18 BUDAPEST22-25 JUNE 2010 DISCOP AFRICA 4 NAIROBI1-3 SEPTEMBER 2010 DISCOP MIDDLE EAST 1 From left to right: David Fox of David Fox & ISTANBUL14-16 MARCH 2011 Associates; Charlie Maday, svp Historical Programming at Military History Channel; William Spencer Reilly, evp Creative Strategies, Productions & Partnership of DISCOP EAST 19 Odyssey Networks; and Kenneth Cavander, BUDAPEST21-24 JUNE 2011 consulting producer.

www.discop.com Staff Meetings [email protected] Judged Useless tel paris + 33 1 42 29 32 24 tel los angeles + 1 323 782 13 00 ccording to a survey by the Menlo Park, California-based OfficeTeam, 28 percent of ALL DISCOP™ EVENTS ARE A company executives suggested ORGANIZED BY that internal staff meetings are unnecessary. Another 46 percent stated that there would be no change in www.basiclead.com productivity if they were eliminated.

J ANUARY 2010 NATPE Ads.indd BCIV 1/11/10 1:29:09 PM aaaJanuary_2010 1/12/10 7:24 PM Page 8

faced with new competitors, new technologies, and new customer demands.” “If you are already the CEO of the largest consumer magazine or newspaper Book Review publisher in say, Holland, what do you do for your next act,” the book questions. “Local antitrust laws probably prohibit further consolidation at home. You have no expertise for operating such businesses in other markets and history has shown that buying such businesses in other markets – particularly in the giant U.S. How Media Moguls Hurt market – is either prohibitively expensive, likely to end badly, or both. You could simply focus on operating these businesses Themselves & You well, growing them organically, and returning the extra cash to shareholders. But what fun is that?” So defines the faulty mogul logic re-tagged in this book as a “curse,” and further implies that the espite the general intent of public must be aware of the mogul new book The Curse of the thought process in order to avoid being Mogul (2009, Portfolio, 304 victimized on the market front. pages, U.S.$26.95) – which is A permeating theme throughout is that essentially to suggest that the biggest flaw of modern mogul mentality media moguls worldwide is a reliance on poorly conceived mergers (here defined as “any media and acquisitions. The hope is expressed that Dcompany executive or owner with upon reading the meticulously detailed significant influence over significant accounts of past industry successes and operations”) are at fault for the failures, “a reader, when finished, will have destruction of value in the media markets acquired the tools to distinguish between – the three authors are quick to point out ‘great’ media assets and ‘lousy’ media that the moguls themselves may be seen assets.” The average consumers of the world as a metaphor for how their respective are hereby given the opportunity to make industries have been run over time. their own informed decisions about media They strive to impart that big media industry movements, rather than relying on companies have been underperforming blind faith in ego-choked moguls. for over a generation, not just since the One of the first points made in the emergence of the Internet as a hated book is a troubling one. Apparently, of competitor. Thus, they give detailed the 15 largest U.S. media companies, descriptions of various companies’ rises only four are broadly held public and missteps, with a primary focus on companies without absolute control or America. They highlight the key “media under disproportionate influence of a myth” as follows: “The media industry mogul. “The ability of the controlling involves managing creative talent and holders to do as they will, for better or for artistic product and as such is not worse, without fear of at least immediate subject to appraisal using traditional repercussions gives media moguls a strategic, financial or management certain swagger not as readily found in metrics.” The book takes a look at other industries,” the authors suggest. prominent media moguls of both past Note to public — that swagger is not and present, noting career highlights but necessarily indicative of business savvy. also taking great lengths to detail the Generally speaking, the tone of the inevitable strategic mistakes that come book is fluid and easy to read, making the from resulting bloated egos. economic concepts that much more The authors hope to distinguish accessible. In the earlier referenced between those egomaniacal metrics interview, the authors noted that the walls favored by the media industry and those had come down between the public and that should actually interest the public. As old school content generators. “Anyone, stated in a recent interview, “We think and I mean anyone with just a few bucks that media businesses can evaluate Voice. Their academic leanings result in public’s ability to bypass the middlemen, can put out content these days – publish themselves with our framework and think the only notable flaw of the book, which i.e., the moguls. And, it is suggested that a blog, make a film, put a song online, about how they can find ways to create at times veers too far into the lexicon of if the media moguls don’t begin to take even print a book. Nothing exclusive and defend their competitive advantages economics to appeal to a casual reader. into consideration the needs of the there,” they seem to be warning the – and not make crazy acquisitions or have Those moments aside, the book’s overall shareholders (and consumers in general), moguls of the world. “If you base a wild expectation about synergy among message is clear and easy to absorb (this the public loyalty required to maintain company on something that has an unrelated segments.” coming from someone who didn’t study a industry dominance will disintegrate. infinite supply and think somehow the laws of supply and demand will make you lick of economics in school). The Internet is highlighted as a major The latter comment reflects both the rich, you are sadly mistaken.” positive and negative elements of The As an example of the ways in which player in the reformation of the Curse of the Mogul. Between them, the successful media companies end up newspaper publishing industry as well. The book offers up six principles for good moguls to live by, principles that in three authors have more than enough hurting themselves through pig-headed Which is to say, media moguls should theory could be adopted by upstart authority to analyze the business practices practices, the authors discuss the shift in be paying attention to these shifting entrepreneurs as well: of modern times’ most notorious moguls. the gaming industry from Nintendo’s trends and learn to adapt to them in order Jonathan A. Knee, a longtime investment dominance in the late 1980s and early to maximize their empires’ profits. The 1) “Dare to dream.” banker, is also an adjunct professor and ‘90s to the present-day growth of online authors point to “a fundamental and 2) “Keep it local, keep it focused.” director of the Media Program at play. “As computers get more powerful consistent disconnect between the 3) “Efficiency is cool.” Columbia Business School in New York and networking interactive technology strategies pursued by moguls and structure 4) “Don’t be such a big shot.” City. Bruce C. Greenwald, an economist, improves for the average home user, of the industries in which they operate” as 5) “Watch your back. is the Robert Heilbrunn Professor of downloadable games and games played in a major source of poor overall 6) “There is much to be said for dying Finance and Asset Management at the a virtual reality allow game designers to performance. Since 2000, the world’s with dignity.” same university. Ava Seave is principal bypass retailers entirely, and are marketed largest media conglomerates have written and co-founder of the Quantum Media directly to consumers over the Internet by down $200 billion in assets from their This renders the book an indirect how-to consulting firm and has held the publisher.” Thus, the point is made collective balance sheets. The Curse of the guide on to avoid being duped by mogul management roles at Scholastic Inc. and that the advent and spread of high-speed Mogul suggests that these losses reflect “the pomp and perhaps be inspired to reshape the the New York City weekly, The Village Internet across the globe reflects the level of desperation among media moguls media industry as a whole. KR

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José is still the president of the company and goes to the station every day, but José Liberman’s today it’s run by Lenard. Don José is also camera shy, declining to have his photo Dream taken for this article. He reluctantly agreed to talk to VideoAge. Students and TV historians should know about your (Continued from Cover) accomplishments, we pleaded. “Having money in the bank is more important,” launched last September as a 24/7 he said, adding, “My son Lenard now service with 56 hours a week of new runs the business, he’ll be able to answer programming, mostly produced at LBI’s all your questions.” three sound stage studio complex in Lenard is quite tall and towers over his Burbank, California. father, whom he reveres. Personality-wise, Estrella TV affiliates receive 40 they also differ, with Don José’s easy percent of the ad inventory, while LBI demeanor and Lenard remaining rather retains the remaining 60 percent. stern, rarely cracking a smile. The son is Programming generated in Burbank is Bill Garcia, director of affiliate relations, at LBI’s local and national news studio in Burbank an orthodox Jew; the father is not. retrieved from its server storage via IPTV Following in his father’s footsteps, Lenard by LBI’s Dallas center, which then business potential of radio advertising, Utah and KWIE (now KRQB-FM) in hopes that a few of his six children will go packages it in a feed for two time zones. Don José went into radio broadcasting in San Jacinto, California for $25 million. into the family business. “Television is my Estrella TV was able to achieve its vast Hollywood in the early ’60s (he doesn’t The following year, LBI purchased passion, and I hope it is for my children,” coverage thanks to timely digital remember the exact year) and in 1987, KVPA, a low-power TV station in he commented. conversion, which gave U.S. TV stations bought KWIZ-FM, his first radio Phoenix, Arizona, for $1.25 million. For Lenard, challenging 800-pound three extra channels to program. In the station, in Santa Ana, California. He While waiting to add a seventh TV gorillas such as Univision and Telemundo words of Bill Garcia, the Burbank-based made the purchase with his son Lenard, station in New York City, LBI also has will not be easy, but he seems to have all director of affiliate relations, the aim for who at the time had just graduated from holdings in Texas (Dallas and Houston) the answers. The first challenge is the LBI, is to be placed on the “dot 2,” Stanford University with a law degree. and San Diego, California. Today, the revenue stream. While the big where “dot” stands for the punctuation Don José also has two daughters who are group has a workforce of 776 people. competitors rely on three-tier income indicating channels after the primary not in the business. LBI’s strategy may call for other TV (advertising, retransmission fee and one (in the case of channel 62 for In 1998, the Libermans acquired their station acquisitions, because as Lenard program sales), LBI can only depend on example, there is 62.2). first TV station, KRCA Channel 62 in said, “Stations that a few years ago were ad sales. Even though LBI has some How far does LBI want to reach? Burbank, which is now LBI’s flagship valued at $44 million, today are worth 6,000 hours of programming in the can, “Every market where Univision is,” station. Today, in addition to the six just $5 million.” On the other hand, he such sales –– both internationally and answered Lenard Liberman, the 47-year O&O TV stations, Liberman acknowledged that “value is in content, domestically –– have proven to be an old son of LBI founder and president, Broadcasting owns one TV network not distribution.” arduous task for the group. José Liberman. (Estrella TV, or, Star TV) and a total of Perhaps unrelated to the infusion of “Our first goal was to create a network Don José, as he’s generally known, is 22 radio stations, which, aside from new funds in 2008, Lenard resigned as in order to take advantage of network now 83. He emigrated to Los Angeles being profit centers of their own, provide LBI’s Chief Financial Officer, yet sales,” Lenard explained. Now, LBI earns from his native Veracruz, Mexico, to needed cross-promotion and bonus spots continued as evp and secretary of the from national sales, both network and attend college in 1946. After completing for large TV advertisers. group’s set of companies. Wisdom W. spot, as well as local advertising. “Our his U.S. studies, he went to work for a In 2007, Liberman raised $200 Lu, a former banker who previously second stage [of development] is to pharmaceutical company that was million from two equity investors, served as Chief Investment Officer at collect some cable retransmission fees.” heavily advertising on radio to reach the Oaktree Capital and Tinicum, and began Health Net, became CFO. LBI’s COO National sales for the network are being local Hispanic community (Latin expanding nationally with a $10 million is Winter Horton. handled by LBI Media’s wholly-owned Americans in the U.S.). Realizing the purchase of KPNZ-TV in Salt Lake City, Always one to shun the limelight, Don rep, Spanish Media Rep Team (SMRT). (Continued on Page 10)

Lenard Liberman next to the statue of Adam Sanchez in LBI’s Burbank, California The hosts of Alarma TV, Liana Grethel and Jorge Antolin flagship station’s front entrance

J ANUARY 2010 VIDEO • AGE 9 aaaJanuary_2010 1/13/10 9:32 PM Page 10

viewed as a drawback by Liberman. On the contrary, he sees it as an asset. José Liberman’s “Univision and Telemundo were built on Spanish soap operas; novellas make up Dream about 40 percent of programming at both networks. But audience research suggests Hispanic interest in the genre is (Continued from Page 9) waning. Bilingual households are hungry for lighter fare,” he said. That’s why Local sales are also done in-house. It is Estrella features a steady diet of variety clear that LBI wants to tap into the $2 shows, music, news and comedy for its billion-a-year Hispanic TV network stations. “We counter-program the advertising market. In 2008, EBITDA Univision model, which seems to be earnings for the LBI group were $43.8 working. Audiences appreciate our million, and the growth potential slapstick humor. Viewers like our remains big, considering that 35 million physical humor.” Hispanics, about 13 percent of the U.S. In his view, this is why audiences in population, draw just two percent of ad Los Angeles, for example, reward his spending annually. station with an up-to-16 percent share Lenard Liberman with VideoAge’s Dom Serafini Lack of programming sales is not and a 2.3 primetime rating. But, this “asset” also has some drawbacks. While the Estrella venture is relatively low risk, promoting the network nationally will be a challenge, as many of its affiliates are digital signals that are not established in the marketplace. Plus, LBI has to contend with three negative factors: the fact that Hispanics will assimilate into the U.S. mainstream and thus be lost to Anglo stations; increased competition, which will further fragment the audience (newer Hispanic TV networks are now emerging, like LATV from Los Angeles and Mega TV from Miami). The marketplace could further heat-up, when cable giant Comcast will finalize the acquisition of NBC Universal, which includes the competing Telemundo network. “I would have the understandable concern that Comcast uses its dominant position in cable to limit access to homes for other Hispanic networks. Owning television networks and the main distribution system seems problematic from a competitive perspective,” said Liberman. Finally there is the fact that newcomers from Mexico don’t yet know about LBI. Not so, contended Lenard in regard to the latter. “Our branding consists of big name actors, theatrical stars and the best comedians from Mexico. People know these stars and follow them on our network when they cross the border.” Indeed, LBI has a great respect for its talent, to the point of erecting a statue of one of them, Adam Sanchez, in the main entrance of its Burbank station. Sanchez was a popular Mexican singer on LBI who died in a car accident in Mexico when he was 21 years old. Sanchez’s father, Chalino, was a well known artist who was murdered on stage while performing in Mexico. Shouldn’t you be on that pedestal, we ask Don José. “Not really,” he replied, “Adam Sanchez is more important than me.”

J ANUARY 2010 NATPE Ads.indd 11 1/13/10 9:37:17 PM aaa12-14Directory 1/12/10 7:39 PM Page 2

LATIN AMERICA TV DISTRIBUTION DIRECTORY

ARGENTINA Telefe International RCN Bender Media Services Sales Contact: Michelle Wasserman Sales Contact: Maria Lucia Hernandez Sales Contact: Susan Bender America Video Films Pavon 2444 Frieri 150 Central Park South, Suite 310 C1248AAT Buenos Aires, Argentina Avenida de las Americas No. 65-82 New York, NY 10019 Sales Contact: Enrique Maya Tel: (54) 11 4102-5810 Bogota, Colombia Tel: (212) 707-8244 Virrey Loreto 2426, 1426 Fax: (54) 11 4308-6848 Tel: (57) 1414-1382 ext. 1190 Fax: (413) 702-8244 Buenos Aires, Argentina [email protected] Fax: (57) 1414-0412 [email protected] Tel: (54) 11 4787-9098 www.telefeinternational.com [email protected] Fax: (54) 11 4787-9094 www.canalrcn.com Caracol Television [email protected] Telefilms www.americavideofilms.net Sales Contact: Angelica Guerra, Sales Contact: Alejandro Carballo MEXICO Lisette Osorio, Camila Reyes, Artear Argentina Av. Del Libertador 1068, Piso 11 Alejandro Toro, Berta Orozco 1112 Buenos Aires, Argentina 1800 NW 94 Avenue Sales Contact: Mariana Fernandez Tel: (54) 11 5032-6000 Comarex/TV Azteca Doral, FL 33172 Lima 1261, CP 1138 Fax: (54) 11 5032-6099 Sales Contact: Marcel Vinay Jr. Tel: (305) 960-2018 Buenos Aires, Argentina [email protected] Bosques de Duraznos No. 69-905 Fax: (305) 960-2017 Tel: (54) 11 4305-0013 [email protected] Col Bosques de las Lomas [email protected], Fax: (54) 11 4339-1596 www.telefilms.com.ar Mexico DF [email protected], [email protected] Tel: (52) 55 5251-1410 [email protected], www.artear.com Fax: (52) 55 5251-1409 [email protected] BRAZIL [email protected] www.caracolinternacional.com Dori Media Argentina www.comarex.tv www.tvazteca.com CBS Studios International Sales Contact: Elena Antonini Globo TV International La Paz 1282, CP 1640 Martinez Pcia Sales Contact: Stephanie Pacheco Sales Contact: Daniel Djadjah Rose Entertainment Buenos Aires, Argentina Rua Evandro Carlos de Andrade 1691 Michigan Ave., Suite 200 Tel: (54) 11 4006-3500 160/7* andar Sales Contact: Rosamaria Miami Beach, FL 33139 Fax: (54) 11 4006-3500 São Paulo, Brazil Gonzalez, Vicky Ruiz Tel: (305) 531-2300 [email protected] Tel: (55) 11 5112-4359 Umaran #51, Centro Fax: (305) 531-6303 www.dorimedia.com Fax: (55) 11 5112-4305 San Miguel de Allende, Gto. [email protected] [email protected] Mexico 37700 www.cbssi.com Flor Latina Entertainment www.globotvinternational.com Tel: (52) 415-152-5326 Fax: (52) 415-154-6843 Comcast International Media Sales Contact: Silvana D’Angelo [email protected] Group Bonpland 2244 #105, Capital Record TV Network www.roseentertainment.com.mx Federal 1425 Sales Contact: Delmar Andrade, Sales Contact: Eugenia Briseno Buenos Aires, Argentina Edson Mendes 5750 Wilshire Blvd. Tel: (54) 11 4773-5929 Rua do Bosque, 1393 Los Angeles, CA 90036 www.flor-latina.com Barra Funda, São Paulo, SP UNITED STATES Tel: (56 99) 436-4405 Brazil 01136-001 Fax: (323) 954-2657 Ledafilms Tel: (55) 11 2184-5468 20th Century Fox Television [email protected] Fax: (55) 11 2184-5200 Distribution – Latin America www.comcastintl.com Sales Contact: Gabriela Lopez [email protected] Virrey Olaguer y Feliu 2462, 3 Fl. Sales Contact: Jose Luis Gascue [email protected] Discovery Communications Buenos Aires, C1426EBB, 2121 Ponce de Leon Blvd. Suite www.recordtvnetwork.com Argentina 1020 Sales Contact: Mercedes Dawson Tel: (54) 11 4788-5215 Coral Gables, FL 33134 6505 Blue Lagoon Dr., Suite 300 Fax: (54) 11 4788-5220 Tel: (305) 774-4165 Miami, FL 33126 [email protected] CHILE Fax: (305) 569-1681 Tel: (786) 273-4700 www.ledafilms.com [email protected] Fax: (786) 273-4061 Television Nacional de Chile www.foxfast.com [email protected] Polar Star www.discoveryprogramsales.com Sales Contact: Ernesto Lombardi Albavision Sales Contact: Carlos Kargauer, Av. Bellavista No. 0990 Sales Contact: Ignacio Barrera Disney Media Networks Sergio Sessa, Diego Kargauer, Santiago, Chile 2600 SW 3rd Ave PH-B Latin America Cristian Sessa Tel: (562) 707-7240 Miami, FL 33129 Bollini 2269 Fax: (562) 707-7771 Tel: (305) 860-2036 Sales Contact: Fernando Barbosa Buenos Aires, C1425ECB, [email protected] Fax: (305) 860-2102 2 Alhambra Plaza, 9th floor Argentina www.tvn.cl [email protected] Coral Gables, FL 33134 Tel: (54) 11 4802-1001 www.albavision.tv Tel: (305) 567-2280 Fax: (54) 11 4803-5757 Fax: (305) 774-3913 www.polarstar.com.ar COLOMBIA APA International [email protected] www.disneyabctv.com Resonant TV Multimedia Broadcast Sales Contact: Rafael Fusaro Associated 7152 SW 47th Street Dori Media America Sales Contact: Ivan Lindblom Miami, FL 33155 Dorrego 1655 Sales Contact: Carlos Boshell Tel: (305) 666-0020 Sales Contact: Andres Santos, Juan Buenos Aires, Argentina Carrera 14 No. 93B – 29 of. 404 Fax: (305) 666-1725 Fernandez Tel: (323) 319-6220 Bogota, Colombia Email: [email protected] 9800 NW 41st St., Suite 320 [email protected] Tel: (57) 1622-5919 Doral, FL 33178 www.resonant.tv Fax: (57) 1622-5891 Tel: (786) 662-3051 Email: [email protected] Fax: (786) 662-3056 www.mbacable.tv www.dorimedia.com

(Continued on Page 14)

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E1 Entertainment Jerry Diaz & Associates Tel: (305) 421-6336 Telemundo International (Nelvana, Scholastic, TV [email protected] Sales Contact: Valerie Cabrera Sales Contact: Esperanza Garay Loonland) www.panamaxfilms.com 1801 Century Park Rast, Suite 1910 2745 Ponce de Leon Blvd. Los Angeles, CA 90067 Sales Contact: Jerry Diaz Coral Gables, FL 33134 Power Tel: (310) 407-0960 1611 Biarritz Drive Tel: (305) 774-0033 Fax: (310) 407-0961 Miami Beach, FL 33141 Fax: (305) 774-0031 Sales Contact: Jose “Pepe” [email protected] Tel: (305) 866-5120 [email protected] Echegaray www.e1entertainment.com [email protected], www.nbcuni.com 1040 Biscayne Blvd. Suite 2405 [email protected] Miami, FL 33132 www.loonland.com Televisa Internacional Tel: (305) 374-0675 Frecuencia Latina International Fax: (305) 374-0678 Laguna Productions Sales Contact: Carlos Castro [email protected] Sales Contact: Miki Ivcher, Patricia 6355 NW 36th Street, Suite 309 Sales Contact: Elart Coello www.powcorp.com Jasin Miami, FL 33166 28385 Constellation Road 1250 East Hallandale Beach Blvd., Tel: (786) 265-2500 Valencia, CA 91607 RCTV International Suite 606 Fax: (786) 265-2269 Tel: (661) 257-7450 Miami, FL 33009 [email protected] Fax: (661) 257-7451 Sales Contact: Guadalupe Tel: (954) 457-1200 www.televisainternacional.tv [email protected] D’Agostino Fax: (954) 457-1213 www.lagunaproductions.com 4380 NW 128th Street www.flinternational.tv Venevision International Miami, FL 33054 LAIN-Cinemania Networks Tel: (305) 688-7475 Sales Contact: Cesar Diaz, Daniel FremantleMedia (Latin Fax: (305) 685-5697 Rodriguez, Miguel Somoza America, US Hispanic & Sales Contact: Julio Neri [email protected] 121 Alhambra Plaza, Suite 1400 Caribbean) 1800 Sunset Harbor Dr., Suite 1701 www.rctvintl.com Coral Gables, FL 33134 Sales Contact: Sheila Hall Aguirre Miami Beach, FL 33139 Tel: (305) 442-3411 Waterford Building Tel: (305) 891-3330 Somos Distribution Fax: (305) 446-4743 5200 Blue Lagoon Drive, Suite 200 Fax: (305) 891-3360 [email protected] Sales Contact: Luis Villanueva, Miami, FL 33126 [email protected] www.venevisioninternational.com Eugenio Lacayo Tel: (305) 267-0821 www.lain-cinemania.com 2601 So. Bayshore Dr., Suite 1250 Fax: (305) 267-0459 www.cinemania.tv VIP 2000 Miami, FL 33133 [email protected] Tel: (786) 220-0440 Sales Contact: Roxana Rotundo www.fidtv.com Liberman Broadcasting - Fax: (305) 858-7188 1451 S. Miami Avenue, Suite 2511 Estrella TV Network [email protected] Miami, FL 33130 HBO Enterprises Sales Contact: Bill Garcia www.somosdistribution.net Tel: (305) 373-2400 Sales Contact: Rose Marie Vega 1845 Empire Ave. [email protected] 1100 Avenue of the Americas Burbank, CA 91504 Sony Pictures Television www.vip2000.tv New York, NY 10036 Tel: (818) 558-4264 Tel: (212) 512-1858 Fax: (818) 558-4203 Sales Contact: Alexander Marin Warner Bros. International TV Fax: (212) 512-5698 [email protected] 601 Brickell Key Dr., Suite 200 Distribution [email protected] www.lbimedia.com Miami, FL 33131 www.hbotvsales.com Tel: (305) 400-3051 Sales Contact: John Garcia NBC Universal International Fax: (305) 400-3002 4000 Ponce de Leon Blvd., HBO Latin America Group TV Distribution [email protected] Suite 490 www.spti.com Coral Gables, FL 33146 Sales Contact: Emilio Rubio Sales Contact: Allan Navarrete Tel: (305) 461-8256 4000 Ponce de Leon Blvd., Suite 420 Lincoln Rd., Suite 506 Spiral/SevenOne International Fax: (305) 461-8257 800 Miami Beach, FL 33139 www.wbitv.com Sales Contact: Zasha Robles, Coral Gables, FL 33146 Tel: (305) 531-1618 Fabiola Flores, Gillian Kirby Tel: (305) 648-8100 Fax: (305) 531-1698 World Wrestling Entertainment 10462 NW 31st Terrace Fax: (305) 461-3943 [email protected] Miami, FL 33172 Sales Contact: Emilio Revelo [email protected] www.nbcunitv.com Tel: (305) 594-3000 1241 East Main St. www.hbolag.tv Fax: (305) 594-3061 Stamford, CT 06902 [email protected] Panamax Films Tel: (203) 352-8600 www.etceteragroup.com Fax: (203) 359-5109 Sales Contact: James McNamara [email protected] 2000 Ponce de Leon Blvd. #500 www.wwecorp.com/worldwide Coral Gables, FL 33134

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organization that would be mainly (CNTV) at state-owned Channel 7, staffed by government appointees, believes that the new law created two Autoridad de Aplicación (Enforcement scenarios: “The first is that the main New Argentine Authority), which replaces the Comité channels of Buenos Aires (Capital TV Law Federal de Radiodifusión / COMFER Federal) will be forced to increase their (Federal Broadcasting Committee). own productions. This impact will be Hugo Di Guglielmo, a former felt more on Channel 9, which will be programming director of Channel forced to reduce the broadcast of foreign (Continued from Cover) 13/Artear, said that it is difficult to programs. In addition, state-owned predict the actual impact of the new law. stations from the country’s interior will In the Parliament, where the government have to limit the amount of content that no longer has the majority, opposition they pick-up and repeat from Buenos parties may now promote future changes Aires’ channels, and thus be forced to to the law more easily. develop programs with local producers. Indeed, one of the first legal The second scenario is the emergence considerations to limit the reach of the of new TV ownership entities, such as new law came to light last month. A universities, that will be applying for federal judge suspended the application broadcasting licenses. In conclusion, of Articles 41 and 161 of the new law, more local content and increased in- accepting a precautionary measure house productions create diversity and requested by Grupo Clarin. Article 41 plurality of voices.” International consultant prevents the transfer of TV licenses and At Channel 13/Artear, executives Hugo Di Guglielmo Article 161 sets a one-year deadline for contacted by VideoAge would not companies to meet the new comment because “too much has already requirements. been said.” “My impression is that there will be a Before the law was passed, private will affect the business model of the status quo during the next few months to broadcasting companies spoke channels, but I understand that it may Alejandro Suaya of Rosstoc clarify the issues. After that, if some TV extensively against the “K Media Law” not be good for companies with several independent producers expect a higher groups feel they must sell channels, (referring to the government of The inevitably there will be staff downsizing, stations,” Suaya said. As for the size of the demand for content arising from the Kirchners, since its current President is cost cuttings and reduced productions,” Argentinean TV advertising pie, he said it new quota of national production (60 the wife of the former President) and commented Di Guglielmo. is small anyway. “But, we compensated percent) and increased number of new tried to make a case for the protection of for the low advertising revenues with players. According to Di Guglielmo, the limit “freedom of expression.” on media concentration proposed by the increased international sales of formats To address this issue, VideoAge Similarly, at America TV, executives government “is not a bad thing if it aims would not comment on the implications and products.” interviewed several experts: international to prevent monopolies or oligopolies. consultant Hugo Di Guglielmo, Enrique of the new law because “the issue has Luciano Olivera, director of content at Nevertheless, it can create a smaller TV many sides and an analysis would be Masllorens from Channel 7, and industry in an era when a certain degree Zona Comunicación, another independent producers Alejandro Suaya premature given that the actual of bigness is needed in order to compete implementation of the law is only being independent non-fiction producer (Mp3 from Rosstoc, Pablo Culell from in today’s global marketplace.” Gira Latina, Fuimos Héroes), said, “The Underground and Luciano Olivera from determined right now.” However, when new law will create more and better work Zona Comunicación. Another problem that Di Guglielmo the bill was being debated in the Senate, pointed out is that “if there are more Daniel Vila, chairman of América TV because it helps develop new TV The new rule replaces a Broadcasting channels looking for content while the (owned by UNO Medios holding, channels. The high percentage of Act dating from the last military size of the TV advertising market which also controls Supercanal, La Red dictatorship (1980). The draft of the domestic production demanded by the remains the same, there will be less radio and Uno newspapers, among other new law was sent to the legislative law is a key factor.” money for each station to invest in companies), publicly said that these new chambers by president Cristina quality production.” As for the future of regulations spearheaded by the Pablo Culell, the production and Fernández de Kirchner and was independent production companies, Di government “will muzzle society and content director at Underground said approved in the Senate last October after Guglielmo expects that “in the event of jeopardize democracy,” equating the over 15 hours of debate and strong that changing the law is important ownership changes, almost all that are future of Argentine television to that of because the old one was created during criticism from the opposition. Although currently producing exclusively for Venezuela. the dictatorship. Underground is a drama the idea of changing the law and drafts existing TV channels would be forced to Claudio Villarruel, Telefé’s director of from different political parties have renegotiate the relationship.” production company (Los Exitosos Pells, arisen since the re-establishment of content, also declined to comment, but La Lola, Botineras), 60 percent owned by Enrique Masllorens, assistant manager told Telam news agency during an democracy in 1984, the final push came Sebastián Ortega and Alejandro Corniola after the break-up of relations between of Project Development and secretary of awards ceremony in late August, “I find and 40 percent by Endemol the government and multimedia giant the Federal Council of Public Television it shameful and anachronistic that a law “Grupo Clarín” (Canal 13/Artear, from a dictatorship that brought so International. Multicanal-Cablevisión, Mitre radio and many evil things to this country could be Culell explained, “The basis of the new Clarín newspaper, among other enforced after 26 years of democracy.” law is that it will generate more domestic companies owned by the group). Nevertheless, Alejandro Suaya, the production and independent producers The most controversial issues of the managing director of Rosstoc, one of the will have greater opportunities. The few Argentine drama producers (Cita a new law, from the point of view of the scenario will change much for us since we big media corporations, are fourfold: Ciegas, Todos Contra Juan, Tierra have a relationship with Telefe, but we’re limited media concentration of licensed Rebelde) that is still independent, said over-the-air radio and TV stations and that the new law “is positive for young looking forward to working with all subscription channels; increased amount producers like us, because it will open channels.” of TV outlets’ own production; the more possibilities of production for During a mid-October interview on more channels. With the new law, the expansion of public sector involvement the TV show Intrusos en el Espectáculo, and the opening up of the market to stations will have to meet a local Adrián Suar, chairman of Pol-ka (55 NGOs (Non-Governmental Orga- production quota that will benefit all the nizations. The new law allows NGOs — producers.” percent owned by Artear) and artistic cooperatives, national universities, “Today there are few production director of Artear’s Channel 13, expressed indigenous people, etc — to operate opportunities. It is good that the market his concerns, stating, “I hope I’m wrong, broadcasting services). can develop some new TV players. I say but I don’t think that the new law will The new law also creates a regulatory Channel 7’s Enrique Masslorens this without knowing how the new law generate more work as they say.”

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Un momento critico para la El Benjamín de Disney, industria televisiva italiana un jefe que da en la tecla enjamin (Ben) Pyne, tiene 49 grupo como si fueran las cuerdas de su ideoAge mantuvo una entrevista sin restricciones, de 360 grados con Pier años, de Nueva York y guitarra (dado que es un eximio guitarrista) Silvio Berlusconi, Vicepresidente de la compañía italiana Mediaset (el Burbank, y es el Presidente de produciendo armónicos resultados. Presidente es Fedele Confalonieri y el CEO es Giuliano Adreani) e hijo Global Distribution for Disney Pero, antes de abordar cualquier tema del Primer Ministro Silvio. Este es un momento crítico para Mediaset y Media Networks (Distribución con Pyne, uno debe comprender la Global de Disney Media para la industria televisiva italiana en general. La transición a la televisión compleja estructura de su grupo (al que terrestre digital, la competencia con Sky Italia de Rupert Murdoch (tanto Networks) con base en (Continuación a la pàgina 22) en términos de canales Premium BCalifornia, la nueva “Matrix” como el desarrollo de una nuevo satélite con que asomó de las “cenizas” de V la antigua Buena Vista. La plataforma para TV), la adquisición de Endemol, la creación de nuevas compañías productoras con marca anterior fue retirada en La TV digital está el objetivo de bajar los costos del los dramas 2007, cercano al momento en que Pyne asumió el cargo. haciendo el broadcast en diarios de los actuales 70,000 Euros (u$d 100,000) por hora a niveles más manejables de Tomando en consideración los EE.UU. más desafiante 15,000 Euros (a la par de los de Argentina que las variadas responsabilidades consigue vender sus shows de bajo costo de de Pyne, uno podría a television digital está haciendo el broadcast en producción en todo el mundo). Todo esto imaginarlo sentado detrás los EE.UU. cada vez más desafiante y los envuelto por la crisis financiera internacional que de una consola, tecleando broadcasters finalmente se están poniendo manos afecta las ganancias por publicidad, como así botones. Otra metáfora L a la obra, aunque de mala gana. Pero aún si el posible sería la de él haciendo también el incremento de la competencia, hacen tema digital le genera a los broadcasters locales dolores sonar las divisiones de su que estos sean momentos sumamente de estómago, también puede servirles de alivio. En Julio último, NV Broadcasting, que opera 10 interesantes. Dom Serafini y Pier Silvio Berlusconi (Continuación a la pàgina 20) VideoAge International: Más del 80% de las ganancias de Endemol son generadas por contenido no codificado. ¿Es esto un factor negativo? Pier Silvio Berlusconi: Para nada. Por el contrario, es un síntoma de fortaleza. Para una network que transmite TV abierta, programas no codificados representan una manera conveniente de balancear los costos y los resultados. VAI: Considerando que Mediaset es uno de los clientes principales de Endemol (invirtiendo cerca de 150 millones de Euros por año), ¿podría usted decir que representa al socio esencial? PSB: En términos del foco de la industria, nos gustaría que Mediaset se convirtiese en el socio esencial en el futuro. Por el momento, aún, no existe un socio esencial para Endemol. VAI: Estratégicamente hablando, es comprensible tratar de recuperar parte de las inversiones en los programas de Endemol con un arreglo de ganancias compartidas. Sin embargo, en lo que se refiere a la sinergia, las ventajas no son muy claras todavía. PSB: Para nosotros, la sinergia deriva del hecho que Mediaset va a desarrollar y lanzar nuevos formatos que Endemol podrá luego vender en el mercado internacional. Básicamente, Mediaset puede convertirse en una fuente de programas para Endemol. VAI: ¿Cómo describiría usted el futuro de Endemol? PSB: ¡Muy bueno! Contenidos son la (Continuación a la pàgina 18) aaaJanuary_2010 1/12/10 7:17 PM Page 18

TIVÚ SAT solamente están disponibles en la canales de la plataforma Premium de televisión digital terrestre (y por lo tanto Mediaset, tales como los dos de NBC- Tivú Sat es un consorcio con base en recibida con una antena aérea común y Universal y tres de Disney. En términos Industria Roma formado por Mediaset (48.25% un decodificador digital si es que no se legales, hasta el cierre analógico del 2012, televisiva italiana de la propiedad), el broadcaster estatal de posee una TV digital). Mediaset está obligada a alquilar el 40% de Italia la RAI (48.25%) y el operador de Los canales Premium propios de algunos de sus canales a terceras partes. De telefonía de Italia, Telecom Italia (3.5% a Mediaset son: Cinema, Calcio 24 manera similar, aún así, Mediaset puede través de su división Telecom Italia (fútbol), Joi, Joi+1, Mya, Mya+1, Steel+1 rentar capacidad de otros operadores de DVB-T, lo que en efecto, equilibra el (Continuación de la pàgina 17) Media Division). El Presidente es Luca e Hiro. Este año, se espera que los canales Balestrieri de la RAI y el CEO es Alberto Premium de Mediaset generen ventas por sistema. Sigismondi de Mediaset. llave a nivel mundial y Endemol 500 millones de Euros (más de 400 representa una inversión estratégica que El sistema entró en operaciones el 31 de millones de Euros en 2008) de sus 3.5 EL FACTOR MURDOCH es perfecta para Mediaset. Aún siendo un Julio de 2009, con un costo técnico de un millones de suscriptores y se estima que mundo difícil, éste ha sido un desafío millón de euros, con cada canal alquilando lleguen al punto de equilibrio en 2010. Es claro que Italy, Inc. (las compañías italianas) están dispuestas a terminar con el que tomamos con entusiasmo. (y pagando de manera individual) por el espacio del trasnponder del mismo satélite TELEVISION TERRESTRE monopolio en el país de la TV satelital Sky VAI: ¿La adquisición por parte de de Eutelsat que lleva la señal del servicio de DIGITAL Italia de Rupert Murdoch con un ataque Endemol de Southern Star indica una Sky Italia de Rupert Murdoch. Tivú Sat no de tres puntas: aumento del impuesto a las ventas de las subscripciones de Sky Italia forma de estrategia? es una operación rentable y es costeada Ahora, si piensa que lo mencionado (de 10% al 20%. Mediaset Premium optó PSB: Es parte del mandato de desarrollo como un servicio para los espectadores anteriormente es complicado, aguarde a por pagar la diferencia impositiva por sí que posee Endemol, que consiste en el italianos que, por diferentes motivos, no que le expliquemos como Mediaset fue pueden recibir la señal terrestre digital misma), desconectando ‘de facto’ todos los desarrollar nuevos formatos y la adquisición capaz de ganar capacidad de canales para canales de Mediaset y de la RAI TV de Sky (cerca de tres millones de hogares). su network. Mediaset posee 3 networks de compañías que generan contenidos. y compitiendo con su propia plataforma Además, explican que Tivú Sat se hizo de canales analógicos (Canale 5, Rete 4 e satelital “Made in Italy,” lo que es desde su VAI: ¿Podría usted describir las dos necesario para proteger los derechos de Italia 1), dos DVB-T (DVB-T1 y DVB- inicio, una propuesta económicamente nuevas divisiones de Mediaset: Media emisión frente a todos los otros servicios T2) y un DVB-H (TV en celulares). Vivere y Med2? satelitales. deficitaria. Además, la reducción por ley de El canal DVB-H es alquilado a la cantidad de minutos que Sky Italia PSB: Media Vivere es una productora El costo de mantenimiento anual de Telecom Italia y a Vodafone para su Tivú Sat es compartido por los canales pueda anunciar y no concediéndole los compuesta en un 50-50 en sociedad con propio uso. derechos para la plataforma satelital de Endemol Italia, con la intención de emitidos, cerca de 20,000 Euros por año por canal, con un costo anual total de La network DVB-H de Mediaset deriva Medusa (Mediaset) y de RaiCinema con producir series de larga duración. Med2 de las frecuencias analógicas de la ex su populares films. es una unidad de producción formada por 440,000 Euros, que aumentará con el incremento de más canales. Telepiú TV que digitalizó Mediaset. Esta La competencia entre Italy, Inc. y dos de nuestras divisiones [recientemente network de la ex Telepiú TV fue adquirida adquiridas] Tao2 y Medusa, con la Actualmente, Tivú Sat emite un total Murdoch es tal que la RAI rehusó a los 50 por Tarak Ben Ammar, lo que le permitió millones de Euros anuales (por un período intención de desarrollar nuevas series de de 22 (pronto serán 27) canales de TV poseer frecuencias digitales para una TV de los populares films de Medusa y abierta que son recibidos con un plato- de siete años) que Sky Italia le ofrecía por network (por cada network analógica, los los canales Premium de RaiSat. nuevos films de las exitosas series de TV antena, cuyo costo al usuario es de 150 dueños son facultados a poseer una de Tao2. Euros (u$d 200) con un decodificador network digital). Ben Ammar guardó las Por el momento, Murdoch ha respondido que cuesta un adicional de 100 Euros. frecuencias para su propia network digital el combate utilizando todo el poder de su VAI: ¿Mediaset está quitando sus TV Este último cargo incluye una ‘tarjeta (D-Free) y le vendió a Mediaset las prensa atacando a Silvio Berlusconi, que networks de la plataforma Sky Italia de inteligente’ que permite la decodificación analógicas (de las cuales Mediaset digitalizó controla Mediaset y que, como Primer Rupert Murdoch? sin costo de todos los canales de TV para DVB-H). Dado que Mediaset no Ministro de Italia, regula la RAI estatal. Sin abierta asociados a Tivú Sat. PSB: Nuestras señales, incluso en puede poseer nada más que tres networks embargo, él tiene tres opciones: satélite, fueron siempre sin costo. Estar Los canales digitales sin cargo de analógicas, las frecuencias adquiridas a Ben Primero, él podría competir a nivel o no en el paquete de Sky [Italia] nunca Mediaset son Iris (films), MediaShopping Ammar debían ser digitalizadas. DTT, TV terrestre digital, potencialmente y Boing (programación infantil), además fue nuestra elección. Lo que hemos Las dos networks DVB-T de Mediaset adquiriendo (no antes del 2011) de sus tres canales bandera de interés planeado es una manera de asegurar que (DVB-T1, DVB-T2) fueron creadas al frecuencias como las de las tres TV general (Canale 5, Rete 4 e Italia 1). con el advenimiento de la televisión adquirir varias frecuencias en el mercado networks que Telecom Italia informó está Asimismo, a inicios de 2010, incluirá terrestre digital, nuestros canales abierto (incluyendo frecuencias de decidida a vender por medio de Merryl Italia 2, una versión para adolescentes de terrestres sin cargo puedan ser vistos ReteMia). Por lo tanto, actualmente, Lynch en unos estimados 800 millones de su canal Italia 1. por todos, particularmente por Mediaset opera dos DVB-T networks y Euros (u$d 1.1 billion). Eso le daría a espectadores en aquellas áreas en las que Los canales de TV abierta sin cargo de una DVB-H. Cuando en 2012 llegue el fin Murdoch cerca de 21 canales terrestres la señal terrestre digital por razones la RAI son sus tres canales bandera de de la era analógica, Mediaset tendrá (de digitales. Alquilando espacio de terceras técnicas no es posible de ser captada. interés general: Rai-1, Rai-2 y Rai-3, acuerdo a la publicación italiana partes, podría incluso llegar a 40 canales Para ello, se formó un consorcio entre además Rai News 24, RaiSport, Rai Millecanali que VideAge consultó para esta DTT, suficiente para competir en el Mediaset, RAI y La7 para crear Tivú Storia, Rai Gulp (para niños) y el nuevo nota): Dos nuevas DVB-T networks mismo terreno que Mediaset y la RAI. A Sat, una nueva plataforma de TV y recientemente lanzado Rai-4. convertidas de dos de las tres networks corto plazo, Murdoch podría comprar decodificadores Tivú Sat y darlos gratis a satelital que [lleva] tiene a todos los Los canales de Telecom Media Italia son análogas (Canale 5, Rete-4 e Italia-1). Las sus suscriptores de Sky Italia para que ellos miembros de los canales de aire sin La7 y MTV. Los otros tres canales sin dos DVB-T networks (DVB-T1 y DVB- puedan recibir con continuidad los cargo. Tiene propósito de servicio, no cargo de Tivú Sat son proveídos por la T2) ya en existencia. Una network canales de Mediaset y la RAI. comercial. Ni bien Tivú Sat entró en BBC World News, France 24 y otros existente BVB-H con las frecuencias operaciones [en Agosto 2009], los operadores italianos e internacionales tales analógicas de la ex Telepiú (adquiridas a Segundo, él podría bajar los costos de socios codificaron los canales de TV como K2-Kids TV que se emite para Italia Ben Ammar). También es posible que suscripción de Sky y aumentar el número abiertos. Esto fue para asegurar que los desde San Marino junto a otros canales Mediaset y la RAI hagan una oferta para de canales del paquete básico. Esto podría derechos en nuestro territorio digitales de TV. A finales de Julio último, digitalizar su tercer network analógica ser también visto como una movida estuviesen protegidos. Para todos todos los canales terrestres asociados sin (ambas organizaciones operan tres estratégica, dado que, con sus 4.8 aquellos espectadores en el territorio cargo emitidos de manera satelital desde networks analógicas). Estas frecuencias millones de suscriptores, Sky Italia ha italiano que deseen recibir todos los Tivú Sat fueron codificados por deben ser usadas para DVB-T en 2012. Si madurado rápidamente, con un lento canales abiertos de TV, Tivú Sat provee momentos (según el criterio de los esto ocurre, Mediaset (junto con la RAI) crecimiento y un decidido incremento sin cargo [tarjetas inteligentes] para canales) con el sistema Nagravisión. Esto terminarán poseyendo seis frecuencias (con picos del 15%). Esta movida decodificar la señal. significaba que los espectadores que digitales. Cada DVB-T network puede presentará una fuerte competencia para la recibían estos canales por medio de los llevar hasta siete canales de TV, por lo Italy, Inc. Tivú Sat, y será un incentivo VAI: ¿Cuántos canales de TV digital codificadores de Sky Italia NDS no tanto, Mediaset podrá llegar a ser capaz de para aplacar su agitación. usted prevé en el futuro? pudieran seguir viéndolos sin el conversor operar un total de 42 canales digitales. Tercero, Murdoch podría revolucionar PSB: Es difícil de determinar en este de Tivú Sat (incluso cuando podían Por el momento, para tener el espacio el sector de la TV italiana y dar vuelta toda momento. Creemos que no más de 30 o utilizar la misma antena). necesario para todos los canales digitales esta afrenta sustituyendo los 35 canales en total pueden sobrevivir Se espera que en el futuro la plataforma ofrecidos, Mediaset debe alquilar espacio decodificadores satelitales de Sky con sets costeados por publicidad. Con relación a de Tivú Sat transmita también todos los de D-Free. De manera similar, D-Free de IPTV. Italy, Inc. no confía en absoluto los ‘pagos’, el mercado lo determinará. canales Premium de Mediaset, que ahora alquila su MUX (Multiplexor) a otros en la tecnología del IPTV debido a su (Continued on Page 20) 18 VIDEO • AGE J ANUARY 2010 NATPE Ads.indd 19 1/11/10 1:40:37 PM aaaJanuary_2010 1/12/10 7:17 PM Page 20

Courbit, al frente de Endemol France (con “excusa” de la limitación del espacio para Bernard Arnault y De Agostini Group). excluir nuevos canales, pero sí están Endemol France era manejada como dispuestos a emitir canales HD (de ahí la Industria Broadcast en excusa de la limitación del espacio). una entidad separada y reportaba el 25% televisiva italiana del valor de Endemol. Sin embargo los EE.UU Ahora, si una estación va negociar los Endemol France no fue incluida en la pagos por retransmisión por su estación OPA (Oferta de Adquisición Pública) insignia y ofrece como extra canales debido a una disputa entre Courbit y la digitales sin costo, los MSO con agrado harán un acuerdo si esos canales extras (Continuación de la pàgina 18) compañía madre. Ahora Courbit está fuera (Continuación de la pàgina 17) muestran algo significativo para atraer más de Endemol y el nombre de la marca sigue estaciones de TV en USA, se presentó suscriptores o reducir la pérdida de ellos. inconsistente cobertura de banda ancha, siendo propiedad de la compañía madre. en quiebra. Previamente, Young Dudo que los MSO transmitan decenas pero con una combinación de sets de Para el consorcio, toda la operación de Broadcasting, que posee 10 estaciones, de canales sobre el clima, shopping, bajo costo de IPTV y un buen mix de Endemol terminó costando 3.4 mil hizo lo mismo. Incluso Sinclair, el programación paga o religión (ya son servicios de banda ancha (DSL, Wi-Fi y millones de Euros (pagando 26.64 Euros operador local de TV más grande del accesibles en networks de TV digital 36 cable), Murdoch podría terminar por acción en el mercado flotante) y fue país con 57 estaciones, está al borde de la canales religiosos y seis de shopping). dominando el mercado de la TV italiana. financiada con 1.4 mil millones de Euros en bancarrota. La imagen está lejos de lucir Para una estación, un canal extra bien osa. Al respecto de esto, un acuerdo con una efectivo y dos mil millones de Euros en color de r programado es una oportunidad para ser compañía de telefonía (un escenario préstamos en los que cada socio invirtió 466 El año último, el CEO de CBS Corp. más competitivo, de ofrecer productos y/o estimulado por la Autoridad Italiana de millones de Euros, además de 155 millones Leslie Moonves, dijo en una conferencia más spots a los clientes principales y de Telecomunicaciones) para expandir la de Euros que puso cada uno para desarrollo. a inversores que mover la network CBS al aportar una mayor cantidad de audiencia cobertura de la banda ancha y cable [eliminando las estaciones locales] acumulada. beneficiarse de la parte de la data del Con base en Holanda, Endemol tiene sería “una proposición interesante… Las estaciones, sin embargo, solamente triple play que ofrece la IPTV, es 80 compañías en 26 países y genera hasta [pero tendría lugar] dentro de cinco o están buscando acuerdos basados en canjes fácilmente visto por Murdoch. el 80% de sus ventas con programas no diez años.” Después de todo, solo el de 50-50, o sea seis minutos de tiempo de suscriptos. Bajo la propiedad de 17.8% de los hogares americanos recibe En este aspecto, la preocupación de Italy, comerciales por hora de manera rotativa en Telefónica, los ingresos de Endemol se televisión por medio de antenas aéreas. Inc. es comprensible. Tradicionalmente, bloques de ocho horas. El representante incrementaron de manera gradual, Randy Falco, ex COO de NBC Universal Murdoch juega con sus propias reglas, [comercial] de la estación estará interesado llegando a 900 millones de Euros en 2005; TV Group aseguró en el Wall Street política, social y económicamente. El solamente en vender sus ventajas, para que Journal que “una [de las networks] 1.117.4 millones de Euros en 2006 y los proveedores de contenidos presten rápido crecimiento de Sky Italia intentará pasar a ser un cable network.” sorprendió inclusive hasta a sus propios 1.256.3 millones de Euros en 2007. Con atención a sus propios representantes de aliados en el país y seguramente asustó a la nueva propiedad, las ganancias treparon Ahora usted tiene la imagen clara: las ventas. Ahora, si este representante pudiera sus competidores italianos tanto en los a 1.301 millones de Euros en 2008 con un estaciones locales de TV son vistas como un vender a cada [canal] “nacional” (o grupo de negocios como en la política. Debe ser EBIDTA de 221 millones de Euros. problema, pero aún no está dicha la última mercados principales de los EE.UU.) un remarcado, que en 2008, luego de unos Con base en España, Mediacinco Cartera palabra. Tal como lo menciona el WSJ, si spot a u$d 10.000, dividiendo por spot el bien sus ganancias han decrecido, un buen poco años, Sky Italia se convirtió en el tiene como dueños a Mediaset (25%) y a 50-50 con el proveedor de contenidos, número de TV locales todavía hacen dinero. tercer operador de Italia en términos de Gestavisión Telecinco (75%). Gestavisión estamos hablando de u$d 240.000 por día Ellas apuntan al mercado publicitario local, solo para el proveedor de contenidos. Y por ganancias anuales, con la RAI llegando a Telecinco, que opera a Telecinco, la network y recientemente, han conseguido ingresos los 2.723 millones de Euros (por cobro de comercial de España, pertenece en un 51% u$d 10.000 por spot, el representante de algunos cableoperadores. debería solo garantizar el acumulado de un licencia y publicidad), Sky Italia 2.640 a Mediaset. Dado que las acciones de millón de espectadores en un período de 24 millones de Euros (por cobro de de Endemol de Mediaset fueron adquiridas Con el fin de la era analógica el pasado Junio, a cada una de las 1.366 estaciones horas con un CPM de u$d 10 frente al suscripciones, cargos por servicios por el grupo Mediacinco, esto no ha comerciales de TV en los 210 mercados promedio de u$d 30. ¿Áreas de Premium y publicidad) y Mediaset con impactado en los balances de Mediaset. locales de los EE.UU., le fue asignado un crecimiento? Bancos locales que vuelven a 2.531 Millones de euros (por publicidad y GS Capital Partners es parte de espacio para al menos otras tres estaciones tener ganancias y el sector inmobiliario, que algunos cargos por servicios Premium). Goldman Sachs, mientras que Cyrte más de TV. Entonces, por ejemplo, las se encuentra ahora en posesión de un gran Fund es de John de Mol. De Mol, estaciones locales de NBC comenzaron a inventario de bienes a liquidar. GRAN HERMANO fundador, no tiene un rol ejecutivo. emitir la estación madre en multiplex 4.1; Las estaciones son reacias a acercarse a Tiene un emprendimiento conjunto de un programa originalmente llamado los radiodifusores domésticos en USA A lo largo de sus 15 años de historia, producción con Endemol por medio de Weather Plus (y luego The Weather (syndicators) que en su mayoría son Endemol (el nombre deriva de los Talpa TV, la compañía que él lanzó luego Channel, cuando NBC la compró) en 4.2; estudios, dado el temor de que sus costos apellidos de sus dos fundadores, Joop de dejar Endemol en 2003. y Universal Sports en 4.4. El espacio en serán muy elevados, por ello las emisiones van den Ende y John de Mol) 4.3 es usado por su canal insignia en HD. digitales representan una gran oportunidad Efectivamente, con dos socios evolucionó por medio de tres grandes La pregunta que se hace la mayoría de los para los proveedores extranjeros de inversores ‘silenciosos’, Mediaset es de eventos: La creación en 1999 del exitoso broadcasters americanos es qué hacer con contenidos que nunca antes fueron capaces formato del reality show Gran Hermano, facto el socio líder. Además, por medio de los canales adicionales. Las estaciones no de penetrar el mercado de TV americano. vendido a Telefónica de España por la sus varias networks de TV, incluida tienen apuro en utilizar el espacio extra, ya Desafortunadamente, la mayoría de los asombrosa cifra de 5.5 mil millones de Telecinco en España, Mediaset sirve a que no están seguras todavía qué hacer con distribuidores internacionales no conocen Euros (u$d 7.5 billones) en el año 2000 Endemol como su cliente principal con el mismo. Lo que sí saben, sin embargo, es el negocio de la ‘sindicación’ y las pocas como el total del paquete accionario, y la una inversión del orden de los 150 que es un valor activo en el que no están empresas independientes de sindicación venta en el 2007 hecha por Telefónica millones de Euros por año. El show interesados en gastar dinero, y, en última que quedan, no están familiarizadas con el por 2.63 mil millones de Euros a EDAM principal que produce Endemol para instancia, preferirían tomar señal de ellos negocio de la venta internacional. Además, Acquisition Holding I, un consorcio Mediaset es Gran Hermano (Il Grande mismos. Tal como son las cosas, las los representantes americanos aceptarán compuesto por Mediacinco, GS Capital Fratello). Pero a su vez, Endemol también estaciones se quejan que les cuesta una venta por canje para un canal digital y Cyrte Fund (cada una con un 33.3%). sirve a los competidores italianos de técnicamente u$d 60.000 iniciar las solo si ven un retorno real, lo que significa Telefónica realizó la oferta del 25% de Mediaset (la RAI transmite Affari Tuoi, la emisiones de cada canal adicional, agregado que no hay lugar para experimentar. Endemol en la bolsa de valores (más de versión italiana — conocida como Trato a los costos regulares administrativos (como Los tipos de programas que el sector 31 millones de acciones). En ese hecho, Allá tú, Vas o no vas.) los de tráfico y continuidad). Además, las internacional puede ofrecer son los que momento, Endemol estaba valuada estaciones locales ven a los canales extras están digitalizados y pueden mayormente Actualmente, en España, Endemol como un incremento en el inventario de sus solamente en 1.6 mil millones de Euros tiene al Gran Hermano en Telecinco, utilizar el doblaje: documentales, tiempos, lo que hará decrecer el CPM animación infantil, música, deportes y (una pérdida en libros de 4.3 mil Fama a Bailar en Cuatro, Mira Quien (Costo del spot por mil espectadores) en un noticias (en inglés tales como la DW millones en menos de cinco años) con Baila en TVE1, y otros, con un total de mercado de por sí ya deprimido. una cotización variable de 12.8 Euros la alemana y la France 24). Tal como lo siete shows. En Italia, entre Mediaset y la Los pagos por retransmisión, sin comprobó Universal Sports, para un canal acción. Luego, el consorcio lanzó una RAI, Endemol actualmente tiene cinco oferta por el 25% restante. embargo, podrían llevar a los digital, carreras de bicicletas es bueno, y shows en el aire. Los directores broadcasters locales a tomar riesgos. Los estoy seguro que el fútbol puede ser un Probablemente esta drástica principales del grupo Endemol bajo la operadores de cable y satélite no desean gran atractivo para las madres y los chicos devaluación persuadió a Telefónica de propiedad del consorcio son: Ynon Kreiz, pagar a las estaciones las señales que ellos futboleros, mucho más que los juegos vender a Endemol. Tenía varios Presidente y CEO; Marco Bassetti, acarrean en sus plataformas (y, cuando lo americanos como el baseball o el fútbol demandantes, incluidos Televisa, Haim Presidente; Tom Toumazis, CCO gerente hacen, la mayor parte del dinero va a la americano. El canal extra también puede Saban, las compañías de capitales de riesgo comercial; Jan Peter Kersten, CFO; Paul network asociada). Como instrumento ser utilizado como un segundo canal de T. H. Lee y Apax Partners, y Stephane Römer, Chief Creative Officer. de negociación, el cable utiliza la idioma, tal como el español. DS

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(en HD), mux 7.2 (o DT2) para Live televisión ofrece una salida clave. Well, y 7.3 para un canal meteorológico. En términos de ingresos por área Dado el suceso de Pyne con el formato geográfica, Pyneno divulgará su El Benjamín local de producción a través de la distribución por temas de competencia, división de Disney’s Media Network diciendo solo que Europa es su mercado de Disney Latin America, Disney a amasado una más grande fuera de los EE.UU. Actuales y gran cantidad de contenido originado en ex ejecutivos de otros estudios informaron idioma español, el que, juntamente con que, en general, incluyendo lo que es pago la programación doblada al español, y excluyendo a la USA, EMEA puede (Continuación de la pàgina 17) puede ser utilizada para completar la generar entre el 50% al 65% de los grilla de un segundo canal digital de ingresos de los estudios, mientras que en internamente se refieren con “Matrix.” idioma. Por ejemplo NBC, competidor Latinoamérica puede variar entre un 7% y solamente se lo puede navegar si uno está de ABC, es dueña de Telemundo, el un 12% (con valores más altos siendo dentro de él). segundo canal más grande de idioma generados por Warner Bros. y Disney). español en USA. Para Pyne el agregado Canadá puede representar entre el 5% al Habiendo superado este obstáculo, de esta oportunidad es una más de las VideoAge estuvo en condiciones de 10% y Asia-Pacífico el 15%-20%, con tantas opciones de las que disponen, pero Japón llevándose la mayor parte. abordar temas tan variados como la lista la compañía está actualmente focalizada de responsabilidades (incluyendo la Pyne atribuye este éxito en la en dar licencias de shows originales en Ben Pyne distribución domestica en USA, las español a las cadenas americanas en distribución internacional a la “diferencia relaciones en USA con las cadenas de TV Disney”, algo “por lo que trabajamos español como Univisión de series tales promedio de ABC de 49 años en prime afiliadas, producciones y canales locales e como Amas de Casa Desesperadas duro,” y que pueden ser resumido en internacionales, y la distribución (Desperate Housewives), que luego Disney cuatro puntos para la distribución de time). internacional), así también otros tópicos vendió a la TV Azteca de México. programas: Contenido, manejo de los En relación al IPTV sirviendo como base como los mercados de Banda Ancha, y si tiempos, new media y apoyo. En relación para experimentar ver la TV por medio de la uno o más canales de aire de su newtork De acuerdo a Pyne, “el negocio de los a lo manifestado por ejecutivos de otras en los EE.UU., eventualmente se formatos realmente despegó en América networks de que al menos una de las banda Ancha (Wi-Fi, Wi-Max, cable, DSL y reconvertirán en canales de cable, y Latina.” Esto es cierto debido a dos razones cadenas terrestres de TV de USA podría satélite), Pyne tenía para decir: Dar también abordamos el tema del futuro principales: la disponibilidad del producto eventualmente migar pasa ser solo contenido de TV utilizando IPTV abre una de las ferias internacionales tales como correcto y fuertes relaciones de negocios. cable/satellite. nueva alternativa y una manera muy El modelo ha sido tan exitoso que ahora MIP y NATPE. Pyne dijo que el 90% de los espectadores interesante de distribución para llegar a los Disney está “mirando expandirlo a otros consumidores, y nosotros siempre hemos Ahora, intentemos describir la territorios, tales como Europa e India.” americanos todavía miran de manera “Martrix.” De acuerdo a diversos informes, regular las emisiones de los broadcasters de tomado la posición de ser agnósticos en lo esta estructura de operaciones fue Pyne explicó que India representa un TV abierta, y si bien el 82% de los hogares que hace a la plataforma al momento de originalmente una creación del ex Director desafío significativo debido a las cuatro americanos miran TV por medio de algún licenciar y distribuir nuestro contenido, de Disney Latin América, con base en lenguas que se habla en aquel país, pero la sistema de suscripción, el restante 18% que siempre y cuando la calidad de la experiencia Miami, Diego Lerner (actualmente en experiencia adquirida en América Latina recibe las emisiones de TV por antenas de verlos sea siempre de alta calidad y que Londres como Presidente de Disney con las producciones locales será de sumo aéreas, sigue representando una gran uso para la compañía (Disney ha dado llegamos a un acuerdo en los términos Europa, Medio Oriente y África bajo el porción de espectadores a los que hay que comerciales. Aquí en los EE.UU., nosotros marco del Walt Disney International licencias de versiones locales en cuatro brindarles el servicio. países diferentes: Argentina, Brasil, no sólo apoyamos al cable tradicional, si no Group), creada para facilitar la Pyne también abordó el tema de los Colombia y canales hispanos de USA). que fuimos de los primeros en apoyar las intercomunicación entre varias divisiones canales de Disney, los que, con el Recientemente, Disney Media Network compañías satelitales DirecTV y Echostar, de Latinoamérica que inicialmente estaban advenimiento de la televisión terrestre Latin America anunció el lanzamiento de la estructuradas verticalmente y por lo tanto digital, se están multiplicando como cuando recién se lanzaron y recientemente a versión local en Colombia de A Corazón aisladas una de la otra. La “Martrix” de conejos… perdón como ratones. los telcos Verizon y AT&T, y con cada nueva Lerner probó ser exitosa en Latinoamérica Abierto (Grey’s Anatomy) de los estudios incorporación, el universo de canales y por lo tanto fue implementada en la ABC. La distribución internacional de los Pyne y su equipo internacional, trabajan múltiples se ha incrementado. Y ciertamente conjuntamente con Disney Channels compañía a nivel mundial. shows de Disney de todas las versiones todos ofrecen alguna forma de Triple Play o locales en español y en otros idiomas queda Worldwide, liderado por Rich Ross, con Disney ABC-ESPN Televisión (DAET) en algunos casos de cuádruple play. La en manos de la compañía. Tomando en base en Burbank, y en cuyo portafolio figura se encuentra bajo los auspicios de Pyne, que consideración que la Organización Mundial que la empresa posee 98 canales/señales calidad de la experiencia para el consumidor reporta a Sean Bratches, Vicepresidente disponibles en TV terrestre digital, cable y sigue siendo un componente crítico, no me Ejecutivo de ESPN y ABC Sports, en lo que del Comercio (OMC) demanda que China abra sus mercados para la producción de satélite en 163 países y 32 idiomas. Pyne canso de remarcarlo. Los distribuidores hace a las responsabilidades domésticas de maneja la distribución de los canales, asociados [antes mencionados] han ESPN. El rubro de distribución contenidos extranjeros, se espera que el área de Disney Asia-Pacífico crezca. mientras que Ross supervisa las operaciones invertido considerablemente para garantizar internacional de Pyne recae sobre DAET, de contenido. Las marcas de estas para lo cual el mundo fue dividido en cuatro Recientemente la OMC llamó a China que a sus consumidores se les ofrezca lo plataformas son: Disney Channel, Disney mejor posible. Para cada nuevo ingresante al áreas: EMEA-Canadá-Rusia (Europa- a cesar de requerir a los proveedores XD, Playhouse Disney, Disney Cinemagic, espacio de la distribución de video, le será Medio Oriente-África), Latinoamérica, extranjeros de recorrer el costoso proceso Hungama, Radio Disney y Jetix. Asia-Pacifico y Japón. de la distribución de contenido por crítico considerar esto y asegurar que su medio de las agencias estatales chinas. Esta última marca estaba compuesta propuesta sea igual o mejor que la de los Para la distribución, Pyne reporta a por un grupo de canales que tenía una Anne Sweeney, Copresidente de la Actualmente, el gobierno chino posee el actuales distribuidores.” monopolio de la distribución de los complejidad en sí misma. Anteriormente Disney Media Networks y Presidente de Fox Kids Europa, Jetix fue adquirida por Finalmente Pyne abordó el delicado tema la Disney-ABC Television Group, y a contenidos de medios. Las películas extranjeras, por ejemplo, deben pasar por Disney, que operaba otros canales de de las ferias de TV, adelantando que para Alan Bergman, Presidente de The Walt Jetix en Latinoamérica. Bloques de Disney, MIPCOM “es una oportunidad Disney Studios. el China Film Group, que se queda con una parte importante del costo de la programación de Jetix también salieron central de ventas para el mercado Estando a cargo de la distribución entrada, recarga a los dueños de los al aire en USA, India y Japón en los internacional de la TV, donde se realizan doméstica (supervisada por Janice contenidos con altos costos por las copias canales Toon Disney. Además, está el gran cantidad de negocios. Sin embargo, de Marinelli) y de las relaciones con la red ABC Kids, un bloque de cuatro horas de y otros costos de distribución y limita la la misma manera como lo hacemos con afiliada de la Disney’s broadcast TV cantidad de films extranjeros en las salas emisiones que va los sábados en la ABC (ABC) (bajo John Rouse), Pyne está en la TV network. En febrero último, el nuestros negocios, ferias como MIP de exhibición hasta 20 por año. La necesitan ser continuamente reevaluadas mejor posición para evaluar las decisión de la OMC, de todas maneras, bloque de Jetix fue renombrado como por las organizaciones.” oportunidades ofrecidas por los canales deja en manos del gobierno chino la Disney XD en USA. El septiembre digitales extras que arribaron con la prerrogativa de excluir films que son pasado, Disney retiró las marcas Jetix y Pyne estuvo de acuerdo con que si en finalización de los analógicos. Pyne no fue objetados por motivos políticos o sociales. Toon Disney y las reemplazó por Disney Las Vegas simplemente se cambiasen específico en este punto, simplemente Eso es algo que, considerando el carácter XD o el Disney Channel. Sin embargo, hoteles y realizasen unos cambios mencionó que por el momento la en algunos mercados, como el del de tipo familiar que tienen los films de cosméticos, NATPE no resolvería sus network está evaluando todas las Disney, podría dar mayores ventajas a mundo árabe, la compañía no está opciones, ABC y sus 10 estaciones se eliminando el nombre de Toon Disney. problemas. Entonces él procedió a dar el Pyne en China. Por ejemplo no fue ejemplo de Cable Connection, que focalizan en un nuevo canal de la salud y permitida su proyección en China del En lo que hace a la banda Ancha, Pyne coordina una feria que revivió el mercado estilo de vida lanzado en Abril último blockbuster The Dark Knight (Batman, el mencionó el éxito de ABC.com, que no llamado Live Well, que es emitido en SD caballero de la noche), básicamente solo consiguió ganar más ojos que lo de la TV por cable combinando 11 en TV abierta y en HD en cable. arruinando todas las oportunidades de miren sin la canibalización de las eventos moribundos (incluidos CTAM, En efecto, ABC está usando un negocios complementarios de la WB. Si emisiones de Disney, si no también bajar CAB, la cena de Kaitz Foundation y la multiplex 7.1 y un 7.4 en Nueva York y bien en China la reventa es el mercado la edad de los espectadores a un mismísima NCTA) en un gran encuentro en Los Ángeles para su estación insignia principal audiovisual, en India la promedio de 20 años (más bajo que el en la primavera y otro en otoño.

22 VIDEO • AGE J ANUARY 2010 Full Page.ai 17/12/2009 12:01:26 p.m.

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was nationalized. In Mexico, Parker’s telenovelas were broadcast on Channel 8. Central When Channel 8 merged with Telesistema to form Televisa in 1973, American Parker left Mexico and Gonzalez moved Television to Guatemala. There he continued his barter business, selling advertising time for Channel 7 –– a station that he now (Continued from Cover) owns –– within the telenovelas library that Parker had left him to distribute. In Central American TV sector, as well as in Guatemala, Gonzalez met his first wife, countries such as Argentina (Channel 9), the sister of Luis Rabbé, a future Chile (La Red), Paraguay (SNT), Peru Guatemalan government minister (she (ATV) and Ecuador (RTS), Gonzalez is later died in a car accident). Rabbé a pivotal figure. eventually went on to marry one of Gonzalez’s sisters. A few years later, Even though R. Angel Gonzalez (as Gonzalez started Prolasa, a Guatemala- he’s less officially known, though in TeleCentro in Honduras is one of the TV stations controlled by Angel Gonzalez based company used to buy programs general he’s just called Angel Gonzalez) from U.S. companies and re-sell then to is rarely in the trade press, a simple even organized as a country, albeit stating: “We consider this a natural step Central American TV stations. He also Google search in any of the Latin briefly. It was known as the Federal in the evolution of free and open used American content to program American countries in which he operates Republic of Central America. So as not television. Aside from offering excellent stations in exchange for their air time. By is sufficient to get a wealth of to make a diplomatic faux pas, it’s content, our responsibility with 1974 he had developed a good information from the various local necessary to point out that the advertisers and audiences is also to relationship with U.S. studios including media, which call him either El fantasma aforementioned countries (excluding the guarantee the best quality and signal MCA (now NBC Universal). or The Ghost (from America Economia), Dominican Republic) are locally referred coverage, regardless of the receiving or simply “The Mexican,” because of his In 1976, he was called back to Mexico by to as Central America and Panama. equipment. That is our focus in high- nationality. his friend Margarita Lopez Portillo, owner The program license fee in the region definition digital television, and very of RTC and sister of the country’s then Gonzalez was one of the subjects in a for a 60-minute series ranges from an soon, with signals in mobile equipment as president José Lopez Portillo. Margarita University of Texas Press book titled average of $300 in Nicaragua to $700 in well. The new ATSC mobility capability offered Gonzalez a job at Imevision (now Latin Politics, Global Media. In the parts Panama (see chart on the next page). allows us to meet both objectives in an TV Azteca), in effect making him a content of the TV industry that deal with the efficient and cost-effective way.” provider for Channel 7 and Channel 13, Americas, he’s a well-known figure with Prices are not always reflective of TV Previously, he gave a telephone which at that time were Mexican many anecdotes to his name. The ad market size or TVHH. For example, interview to Will Weissert of the government-owned stations, and a few neglect from the international TV trade Panama has the lowest population Associated Press that was published on June independent stations, of which there were press is mainly due to the fact that among the seven countries, and yet it’s 9, 2002. In that report, it was revealed that many in Mexico. His biggest coup came in Central America tends to be ignored by the largest TV market in terms of Gonzalez’s net worth was U.S.$350 1978, when he purchased Franco the media in general, but no mas. advertising revenues and program acquisition prices (see chart on the next million. Today, his wealth has been Zeffirelli’s miniseries Jesus of Nazareth from For all his popularity and notoriety, page). Costa Rica, with a smaller TV estimated at U.S.$2 billion by various ITC’s Armando Nuñez Sr., which he then Gonzalez remains a complex figure –– market, a much smaller population and a unsubstantiated news accounts (Forbes sold to Channel 13. just like the region in which he spreads doesn’t have him on its list of world lesser GDP than Guatemala, pays an In 1980, he went back to Guatemala his wings. billionaires). However, considering his 21 average of 32 percent more for and married Alba. The following year, he TV stations and other multi-million Officially, Central America comprises programming. acquired his first two TV stations in dollar interests, that worth is feasible. seven countries, but one, Belize, is an Going back to the caudillo of Central Guatemala: Channel 3 for U.S.$7 million English-speaking nation. Usually, for American TV, modern technology could The greatest shock among people who and Channel 7 for U.S.$3 million (he television program sales, the Caribbean be warming Gonzalez up to some know him came on October 23, 2008, now controls four stations in the country, is associated with Central America, but “controlled” press coverage. For example, when he organized a cocktail reception having added Channel 11 and 13). After of its 20 countries, only three are much emphasis was given to the fact that in Washington, D.C. to announce the Guatemala, he began investing in Spanish-speaking: The Dominican in May 2008, when he created Albavision launch of Albavision’s pay-TV channel broadcasting operations in Nicaragua. He Republic, Cuba and Puerto Rico. (in honor of his wife Alba Elvira on his three-year old satellite TV service now has his hands in three of Nicaragua’s However, Puerto Rico is part of the Lorenzana from Guatemala), he agreed to Telecentro, on the DirecTV TV Más nine TV stations: He owns Channel 10, U.S. network feed and, on the Spanish- a website (www.albavision.tv) with links platform. That later service was has majority ownership of Channel 4 and language side, is attached to the nine to his key TV stations. launched in partnership with Guillermo has Channel 12 as a program affiliate major Latin American TV territories. Cañedo White, former CFO of Grupo station. Subsequently, Gonzalez made his The following month, he agreed to be Televisa. On the other hand, Cuba has not yet quoted in the press release from Harris moves in Costa Rica where he now owns returned to be part of the international (the digital TV transmitter manufacturer), Telecentro is a TV service programmed three TV stations (one, Channel 4, was TV community. Therefore, for the with fare from Gonzalez’s Central acquired from TV Azteca). In the purpose of this article, the Spanish- American TV stations and directed at the Dominican Republic, he has program speaking region is comprised of: estimated six million Central Americans affiliation with Channels 2 and 11. Guatemala, El Salvador, Honduras, who live in the United States. Naturally, he has not neglected his native Nicaragua, Costa Rica, Panama and the Other Albavision expansion strategies country, and in the South of Mexico, he Dominican Republic. This is an area (in addition to mobile TV) that will owns five TV stations. with 51.4 million people and 11 large bring Gonzalez unavoidable visibility are In 1986, he also became a Latin cities. Of these, Guatemala has the his plan to co-produce 10 telenovelas in American wholesaler for New World largest population (14 million), a five-year period with Peru’s Chroma under Jim McNamara. The abundance of Honduras the greatest extension (109 sq. Producciones and his intent to develop a its library material allowed Gonzalez to km) and the Dominican Republic the Central American all-news TV channel. continue selling programs to the under- biggest economy (GDP of U.S. $78 Gonzalez, one of 13 children, was performing stations in Central America billion). This seven-country region’s born in 1944 to a middle-class family in that could not afford to buy better shows. total GDP is about $400 billion, with a Sabinas Hidalgo, a small town near the For some stations, in exchange for the per capita GDP of $7,700 and with industrial Mexican city of Monterrey. programs, he received a promissory note more than 5.6 million TVHH of which He started his television career in 1971, or stock in the station and eventually 870,000 are cable subscribers. selling telenovelas in Central America accumulated enough shares in a few to At one point, in 1821, with the that were produced in Mexico City by take them over. exclusion of the Dominican Republic Genaro Delgado Parker when his station Around that same period, he decided to Angel Gonzalez at the LA Screenings 1990, and what is now Panama, the region was as seen through the pages of VideoAge in Peru (Panamericana de Television) tackle the problem of pirated TV signals (Continued on Page 26)

24 VIDEO • AGE J ANUARY 2010 NATPE Ads.indd 25 1/11/10 1:37:42 PM aaaJanuary_2010 1/13/10 9:34 PM Page 26

presence and started to enjoy the simple things in life, like dining in his Central restaurants, Linda B Steakhouse in Key CENTRAL AMERICA, PANAMA & THE American Biscayne, Miami and Key West, and DOMINICAN REPUBLIC’S TV FACTS & FIGURES enjoying his houses in Miami, New Orleans, Mexico City and Guatemala Television A program distributor who focuses on Latin America once commented, “For City. One thing he will not give up is his entourage of five trusted secretaries and me, it takes the same amount of time to sell a show to a Central American TV station as to a TV outlet in one of Latin America’s nine key markets. The only (Continued from Page 24) his quest to learn the English language. difference is that in those markets, I can make at least 10 times as much money.” in Central America. At the time, some For this reason, the area known as Central America, Panama and the TV stations and virtually all the cable or Dominican Republic is usually assigned to freshman sales people. This, in effect, is MATV operators in the region were Gonzalez was one an invitation for someone who’s never seen a body of water to either sink or banking on the notion that they were off swim. the international TV industry’s radar, of the subjects in a The area is not only a difficult territory, but it presents problematic and started to pick up and re-transmit traveling logistics as well. For example, one cannot find direct flights from U.S. networks’ programs locally –– University of Texas Costa Rica to the Dominican Republic: The only way to go is via Miami, Florida. down-linking satellite feeds without paying the license fees. Gonzalez, who Press book titled In a seven-country region, there are more than 5.6 million TVHH of which was selling programs from many U.S. 870,000 are cable subscribers. Plus, 140 TV stations, 32 buying groups, and 40 companies, pressured Central American Latin Politics, TV stations require programming for a total of 320,000 hours per year, of TV stations to abide by international which 200,000 are imported. laws and be part of the world television Global Media. In Total program acquisition for this market is valued at $75 million a year, 10 industry as accepted members. At the percent of which is managed by Angel Gonzalez. Albavision’s acquisition same time, he was lobbying the U.S. TV the parts of the TV budget of $14 million per year is also used for his South American TV stations. networks (which in that era had their This is why, to international distributors, Gonzalez is viewed as “one own program distribution divisions) to industry that deal territory.” By leveraging his “secured” payment methods, Gonzalez gets an scramble their satellite signals in order to estimated 25 percent more value for his money, which in effect is like avoid piracy in Central America. with the Americas, operating with a budget of more than $18 million. In 1987, Gonzalez moved to Miami he’s a well-known The region offers many opportunities, which is why groups like TV Azteca and became a resident. His modus have invested 70 percent ownership of channels 31 and 35 in Guatemala. Estesa, operandi has adapted to the new figure with many Nicaragua’s main pay-TV provider, is owned by America Movil, an arm of technology, but not changed entirely. Mexico’s Carlos Slim Helú. In the cable TV business in Honduras, Costa Rica and His consistent strength is his ability to El Salvador, there is Grupo Millicom, which is actually based in Luxembourg. pay content owners on time in exchange anecdotes to his for a reduction of license fees (that at TV stations’ profitability is usually 15 percent, which is on par with their times could reach up to 25 percent of the name. The neglect U.S. counterparts. In a region with cumulative TV advertising revenues rate card). This in addition to the fact estimated at $1 billion per year, profits can be valued at $150 million or an that he often buys for multiple from the average of $5.6 million per TV station group per year. territories, thus extracting additional savings by taking advantage of the international TV License fees (U.S.$ averages): 60’ series movies telenovelas economy of scale. trade press is mainly Based in his offices in Miami and with Panama ...... 700 2,000 300 the help of a small staff, Gonzalez due to the fact that Costa Rica ...... 600 1,500 250 oversees programming for TV stations in Dominican Republic ...... 500 1,200 250 10 countries spanning the whole of Central America El Salvador ...... 400 1,000 250 Latin America and including territories Guatemala ...... 400 1,000 200 such as Argentina, Chile and Mexico. tends to be ignored Honduras ...... 300 800 150 His two daughters are active in Nicaragua ...... 300 800 150 Albavision, with Marcela Gonzalez by the media in taking a more managerial role. Recently, Television Ad Revenues in U.S.$ million (2008): he has curtailed his TV trade show general, but no mas. Dominican Republic: 210 or 57 percent (total 370) Panama: 186 or 62 percent (total 300) Guatemala: 120 or 59 percent (total 204) El Salvador: 84 or 56 percent (total 150) Costa Rica: 83 or 40 percent (total 208) Honduras: 80 or 64 percent (total 124) “ Nicaragua: 40 or 76 percent (total 53) TV PROGRAMMING ACQUISITION GROUPS

Panama: FETV, RPC, TVN, Telemetro, Medcom, SERTV (public), CableOnda Costa Rica: Connexion, Repetel (Albavision), Teletica, Sinart (public), As Media Dominican Republic: Colorvision, CERTV (public), RTV Dominicana, Telesistema, Tele Antillas, Telemedios, AntenaLatina, CDNTV El Salvador: TCS, YSLD (educational), Megavision, As Media, Channel 7, Teledos, TVO Guatemala: TreceVision, Radio Television Guatemala (Albavision), TV Azteca, Vea, GuateVision Honduras: TeleCentro, VicaTV, TV Hondured, Grupo R, Teleunsa, Cable Sula, Telered, MayaTV, Campus TV Nicaragua: Grupo ESE, Ratensa, Nicavision, Telenica, Telenorte, Televicentro, Albavision At the TeleCentro launch: DirecTV’s John de Armas, Telecentro’s partners Angel Gonzalez and Guillermo Cañedo White

26 VIDEO • AGE J ANUARY 2010 NATPE Ads.indd 27 1/13/10 7:50:01 AM aaaJanuary_2010 1/12/10 7:04 PM Page 28

NATPE 2010

(Continued from Cover)

will not need to walk between the conference hall and the suites. It’s a great solution for the buyers.” GRB svp Marielle Zuccarelli expressed a different sentiment, noting, “I don’t find the ‘all- suite exhibition’ inviting for buyers who don’t have an appointment set up. We can’t benefit from walk-ins because it is intimidating for buyers to come into a NATPE prez Rick Feldman at suite if they do not have an appointment.” last year’s event So perhaps the message should be – buyers do not beware? Participants want buyers because of the strength of their product to maximize the ease of mobility and flow offerings, not necessarily because of an created by the new logistics, rather than be abundance of buyers. GRB’s Zuccarelli afraid of them. added, “I believe there will be fewer The next logical question is just who will buyers attending the market this year. I be in attendance this year? Well for starters, don’t expect to meet many European Doug Schwalbe, evp Production and buyers, but I hope that NATPE will Program Sales for Classic Media, won’t be. remain strong in terms of Latin American “We’re not going to NATPE this year,” he attendance.” CableReady’s Gary Lico saw said. “We don’t think it’s an important things slightly differently, pointing out, market for the independent sector of “To us, NATPE is not just about buyers. family entertainment business, and the all- It’ s producers, ad agencies and also suite format makes it more expensive for networking and seeing old friends. You independent companies to participate. We can’t just use ‘buyers’ as a gauge.” also feel that fewer and fewer international So if participants aren’t relying heavily buyers are coming, and that we are better on attendance numbers, what makes served in our domestic dealings by them so confident that NATPE 2010 will traveling to buyers’ offices and meeting be worth their while? “Our three titles RSI’s Beatrice Grossmann (pictured on the right) with VideoAge hostesses Florence and with them when they have time to see us.” (Pasion Morena, Pobre Diabla, La Fuerza Caroline Intertaglia at NATPE 2009 Also missing from the exhibition will del Destino) performed fantastically in be heavyweights like Disney Latin international markets,” Comarex’s Vinay see a better focus on the future and less our business.” America and Sony. Even past NATPE said. “We think we will have a better dread about the past and present.” High-level executives include David result in sales compared to last year.” aficionados like FremantleMedia are President and CEO of NATPE, Rick Zaslav, president and CEO of Discovery Zuccarelli said she is hoping to follow up scaling down their presence. Among the Communications, who is giving a talk on on the 85 hours of programming GRB Feldman told the media, “For U.S. Studios, only four will be exhibiting the Monday morning. Elisabeth Murdoch, launched at MIPCOM, which includes professionals involved in all aspects of this year. Clearly market organizers lost chairman and CEO of Shine Group will documentary-style shows like Now, The content and distribution, NATPE has touch with the 800-pound gorillas (as the deliver the International Keynote on Bureau and Danny Dyer’s Deadliest Men always been about networking, and this studios tend to be called). In addition, Wednesday. Tuesday will feature an as well as sports-themed competition Pros year, we’ve doubled our efforts to organizers seem unwilling to take new advertising track in association with Vs. Joes. Susan Bender of Bender Media facilitate meaningful business steps, clinging to the obsolete notion that Michael Kassan, MediaLink LLC, which Services said, “We are very excited about opportunities for every attendee, from the event is still a domestic (i.e. U.S.) will open with Esther Lee, senior vice our offerings for 2010. In addition to a the top tier executive ranks to the young market. president at AT&T. second season of Wolverine and the X- professionals who will drive the future of On the other hand, Marcel Vinay, Jr. Men, we are delighted to now be On the other end of the spectrum, three of Comarex said his team is expecting representing Speed Racer: The Next aspiring independent television producers greater sales success than past years Generation and Speed Racer: The have been invited to pitch their projects at NATPE 2010. Gary Lico, who’s also Complete Classic Series as well as Guiness president and CEO of CableU (in World Records SMASHED!” In addition, affiliation with CABLEready, who Bender commented, “The world of organized the competition) also serves as a Mexican cinema has long been a member of the NATPE Board of fascination of many in our industry. Directors. He commented, “NATPE and Bender Media Services is now our company recognize the enormous representing a group of films from the number of talented aspiring producers Agrasanchez Film Library.” who are seeking an opportunity to put Essentially, both exhibiting and non- their ideas in front of industry exhibiting companies are hoping that the professionals who can assist them in their convergence of industry representatives career development. CableU’s competition promised by NATPE’s organizers will along with NATPE’s ongoing outreach to prove beneficial to a slate of internationally these potential hit-makers is one way that appealing programming. With NATPE’s all of us can help emerging talent find a emphasis on networking and symbiosis place in our business.” between traditional distributors and new outlets like online and ad agencies, it should serve as a step forward. Gary Lico summed it up for us nicely, stating, “Looks like ad sales and Wall Street are sending Bender Media’s Susan Bender Comarex’s Marcel Vinay Jr. positive signals all around, so I think we’ll

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Service is good and efficient, a far cry from last time when most of NATPE 1994’s events were held there and the NATPE 2011 hotel switchboard jammed with the large number of simultaneous incoming calls; restaurants and catering operated at a snail’s pace; limousines couldn’t find drop-off space (at that time, the market featured many U.S. and international TV stars) and taxis were at a premium. Miami: Challenges And The hotel now has a brand new conference area in the main building and four side towers reserved for exhibition Opportunities For Int’l TV suites. Under normal circumstances, it has one breakfast area, two lunch restaurants and four for dinner. However, hotel executives have said that more restaurants will be open for all purposes ext January, NATPE will be depending on demand in order to held at the Fontainebleau minimize lines and wait times. Hotel in Miami Beach, Florida. The last time the TV According to Roberta Annis, the hotel’s trade show was in this resort senior convention services manager, town was in 1994, and it emergency stairs will be opened if wasn’t a great experience. necessary to allow participants to bypass NThis time around, however, the the elevators when going floor-to-floor for convention will be different due to its the exhibitions suites. She did add though, changed focus. After 1994, NATPE went that at this early stage, the actual set-up is from being a domestic event to an yet to be determined and she will be exclusively international marketplace. attending NATPE in Vegas to see how to Miami’s edition will see logistical changes best serve the needs of 2011’s participants. as well, with selling activity moving January is Miami’s busiest season, and completely off the convention floor and many conventions and events tend to be into a hotel suite trade show set-up. held there. This month, for example, the Sixteen years ago, NATPE took up most Fontainebleau will serve as one of Super of the Miami Convention Center area, Bowl 2010’s official hotels, but, while the Fontainebleau, the area’s top hotel The spacious lobby of the Fontainbleau hotel will welcome NATPE attendees in 2011 fortunately, the event is moving to a at the time, was reserved for exhibitors’ rather than staying to mingle with the paper work for orders as standard as different city next year. entertainment and special events. visiting conventioneers at the hotel. breakfast meetings). Taxi rides from the Miami The international aspect of NATPE has Nevertheless, the fact that Miami-based Basing the convention at the International Airport (MIA) to the evolved throughout the past few years, TV companies will be saving travel and Fontainebleau may also present a few Fontainebleau are a flat rate; travel to and from a worldwide exhibition to an almost accommodation costs may result in more challenges. The hotel is located in the from other locations is metered. exclusively Latin American TV gathering. money being spent on lavish suites and middle of the island, a part of Miami Despite the fact that the streets of With the Latin American predominance entertainment. Also, it is possible that Beach that discourages walking, therefore Miami are arranged in a grid system, the in mind, the 2011 return to Miami may more people will be in attendance, both attendees may actually stick around the city is not easy to navigate since it’s seem ideal, if only with a few caveats. from the U.S. and abroad, since many area rather than taking the $10 taxi ride to divided into confusing zones like North A main concern regarding the Miami international cities offer direct flights to popular South Beach for mingling with West (NW), South West (SW), etc. location is whether Miami-based TV Miami (as opposed to this year’s Las Vegas tourists. Traffic in Miami is horrendous, distribution companies will conduct destination). These latter factors offer Recently, the more than 1,500-room particularly during rush hours, which meetings in their offices rather than at the promise for a more successful market than hotel underwent a reported $1 billion start very early in the morning and designated hotel. Locals may also be in years past. It’s safe to say that the renovation, and the results are clearly intensify later on. This factor may tempted to go back to these offices at companies based in the area are looking visible. For one, there are now three discourage entrepreneurial companies various points in the day, reducing traffic forward to showing off the new location to entrances — each provided with a check- from shuttling people in and out of and meeting opportunities. Jose “Pepe” all that make the trip. Echegaray said, “It’s in counter. Miami Beach. Echegaray, vp International Sales, Latin been so long since we’ve had NATPE here, America at Power Corp. assured VideoAge not since the ‘90s, that being the host city this would not be an issue for his team. would energize many of us to entertain “[We’ll return to the office] only if it is outside the hotel.” Sheila Aguirre of absolutely necessary. The staff needs to FremantleMedia further enthused, “We focus on the event and the meetings with have an awesome location, so why not clients as well as any client needs. We are show it off? South Beach, Lincoln Road, just a few people in our office, so we need Miami’s Design District – and I’m certain all hands on deck!” Cecilia Rivera of there will be many who come to Miami Televisa Internacional expressed a similar frequently who will want to go as far as the sentiment, saying, “We’ll do that if there Gables to eat at their favorite restaurants.” is a need for it, but we usually have a full January is considered high-season by the agenda during the days of the local travel industry (a “turbo season” as convention.” they call it) and so in a sub-tropical resort Another variable is that in addition to area like Miami, rates for hotel rooms will Latin sellers, many Latin American be at their highest. All other costs should buyers have houses in the Miami area, be comparable to those at NATPE in Las which may lead them to entertaining Vegas. On the plus side, the new participants off-site. Furthermore, a large Fontainebleau offers less bureaucracy (the number of participants, both buyers and Mandalay Bay Hotel in Vegas subjects sellers, may potentially go home at night companies to an exorbitant amount of The outdoor area by the pool at the Fontainbleau

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My Two Cents MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 FAX: (212) 734-9033 he media world is changing, no question about it, and the players don’t seem to know how VIDEO AGE WEBSITES: to deal with it, possibly due to a lack of resourcefulness generated by many years of riches, www.videoage.org stability and comfort. In regard to this lack of resourcefulness, I have many questions, but www.videoagelatino.com also some suggested answers. As an example, I’ve noticed that the style and approach to www.videoage.it the news in The Los Angeles Times would be more appropriate in New York City than The P.O. BOX 25282 New York Times is these days. The latter has lost touch with its readers. Is it possible that LOS ANGELES, CA 90025 the news style of NYC’s venerable daily could now be more successful in Los Angeles than TEL/FAX: (310) 444-3189 in New York? T VIALE ABRUZZI 30 I also question the wisdom of U.S.-Anglo TV stations that have surrendered their largest audiences 20123 MILAN, ITALY to the Spanish-language networks when it comes to football games. And by football, I mean the

real football, not the American “football,” which to the majority of the world is just a “game” YUKARI MEDIA (as in, not really a “sport”). YMI BLDG. 3-3-4, UCHIHIRANOMACHI Editorially speaking, this publication will no longer refer to football with the derogatory CHUO-KU, OSAKA JAPAN moniker of “soccer,” and what in the U.S. media is wrongly called “football,” we’ll refer to TEL: (816) 4790-2222 as “American football.” EDITOR Yes, the media world is changing. Unfortunately the media elite is not. These people are DOM SERAFINI persistent in broadcasting the same old stuff that the public no longer wants on a mass scale. Open a newspaper and one can easily make a long list of things that are wrong with it. I see them, many of you see them, why the heck don’t the papers’ managers see them too? ASSISTANT EDITORS Turn the TV on and look at how sports are relegated to games that viewers no longer appreciate. Try watching the news on LORRAINE MARTINDALE television and you’ll immediately get the urge to log on to the Internet. I can no longer watch CNN, and it seems I’m not alone. ERIN SOMERS For broader, more intelligent coverage, one has to turn to Deutsche Welle, France 24, China’s CCTV International, or even BBC KAREN RUTTNER World (but only when the latter mercifully takes a rest from its incessant and obnoxious reports on African news that are almost EDITORIAL CONTRIBUTORS always replicas of some other old story). ENZO CHIARULLO (ITALY) If media executives would concentrate on doing what they do best instead of worrying about economy of scale, integration, MARINA DEL RIVERO (ARGENTINA) value-added reach and all the other Wall Street jargon –– good results would not be far off. CARLOS GUROVICH LEAH HOCHBAUM ROSNER If these media people were focused on Main Street instead of Wall Street, they would notice the changing public and create BOB JENKINS (U.K.) ways to satisfy its evolving needs. In the U.S., English is still the cement of society, but that society, at its core, is multiethnic and AKIKO KOBAYACHI (JAPAN) more multilingual than ever. The media elite seems totally LEVI SHAPIRO oblivious to this. DAVID SHORT (AFRICA) To them, Peoria still rules. “Long live Peoria,” is LIANNE STEWART (CANADA) probably their motto. But, if the media elite continues on MARIA ZUPPELLO (BRAZIL) its current path, it’s sure to perish (as they’ve been saying for the past few years like a broken record). CORPORATE AND CIRCULATION OFFICE Ask why they persist on the same losing path and they 216 EAST 75TH STREET will recite one thousand and one excuses as to why it’s not NEW YORK, NY 10021 good to be innovative. The status quo, with some TEL: (212) 288-3933 tinkering, is what they’re comfortable with. FAX: (212) 734-9033 Following this tirade, let’s move on to my calls to action: PUBLISHER U.S. newspapers. Open your pages to a more diverse MONICA GORGHETTO group of commentators. The usual suspects are getting stale. Let opposing political views be encouraged. Don’t BUSINESS OFFICE cut editorial content. That strategy did not work for the LEN FINKEL Tribune Company. LEGAL OFFICE Take into consideration that comments from Main Street ROBERT ACKERMANN are more valuable than those from academia and Wall STEVE SCHIFFMAN Street. Stop thinking that you’re above the average Joe. WEB MANAGER Start covering sporting events that also interest MIKE FAIVRE “We don’t find your media interesting any longer” Europeans, Hispanics and Asians. Your current sports section doesn’t attract readers or advertisers. DESIGN/LAYOUT CARMINE RASPAOLO Be vigilant, skeptical and resourceful. Your demise started with your untruthful and trembling coverage of the Iraqi war. Go back to the old adage that “news is whatever someone wants to suppress. Everything else is advertising.” ILLUSTRATIONS BOB SCHOCHET For TV stations. Offer real news, not hype. Weekends don’t have to always be “partially cloudy,” when you well know it’s going to pour. Rush in covering football. All youngsters play it at school, in the parks and in their backyards. Once in a while, bring FOUNDED IN 1981 your cameras to those backyards. MEMBER OF NBCA (CIRCULATION) Make sure audiences look up to you, not down. Giving a good example is always appreciated. Realize that shouts, screams and curses are surefire ingredients in driving TV audiences to the Internet. Plus, broadcasters have to stop their practice of making VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS sure children don’t grow up with traditional television by eliminating kids shows. PUBLISHED EIGHT TIMES A YEAR: JANUARY, FEBRUARY/MARCH, APRIL, MAY, JUNE/JULY, SEPTEMBER, OCTOBER AND NOVEMBER/DECEMBER. Understand that the Midwest is no longer your point of reference. Take advantage of those “dot” channels, fast, before the PLUS DAILIES BY TV TRADE MEDIA, INC. SINGLE COPY U.S.$9.75. FCC takes back your spectrum. YEARLY SUBSCRIPTION U.S.$45 (U.S., CANADA, MEXICO); U.S.$60 (U.K. AND EUROPE). The television media elite likes to talk about the value of globalization, but in their business they still practice localization. The © TV TRADE MEDIA INC. 2010. THE ENTIRE CONTENTS OF VIDEO AGE notion of “think globally, act locally” would work, but only if the locals weren’t coming from such diverse backgrounds. INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTION AND THE Right now the raging debate is whether content should be free or not. It’s once again the wrong argument. First worry about PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO restoring readership and viewership, and after –– only after –– figure out how to provide extra services (which should only be AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, referred to as “conveniences”) at a fee. As GE CEO Jeff Immelt said, “We’re at the end of a difficult generation of business NY 10021, U.S.A. leadership. Tough-mindedness was replaced by meanness and greed.” And, as Huffington Post’s Ariana Huffington commented, PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE “It’s time for traditional media companies to stop whining.” HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM. Dom Serafini

34 VIDEO • AGE J ANUARY 2010 NATPE Ads.indd IBCIII

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