www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. Send sales-related job listing The Daily News of TV Sales Friday, August 12, 2016 to: [email protected] Copyright 2016. VOTER GROUPS DIFFER ON TV, SPORTS FAVS CLINTON CAMP BETS ON RIO OLYMPICS ADVERTISER NEWS Political ideology aside, Republicans and Democrats Macy’s will close another 100 stores, about 15% share a lot of common ground in their entertainment of its roster, on top of the 40 closings it had announced choices, and they also have some very distinct differences, previously and CEO Terry Lundgren said “We operate in a according to new data from The NPD Group. According fast-changing world…this involves doing things differently to NPD’s BrandLink, the most popular movie genres, and making tough decisions.” Second quarter same-store music types and video games are favored equally by sales were down 2% which was actually an improvement both Republicans and Democrats. In addition, men over the first quarter’s 5.6% decline but was still Macy’s of both parties favor celebrity athletes, showing that sixth straight quarter of negative comps. The closed stores sports heroes transcend politics within the male gender. account for about $1 billion in annual sales……Kohl’s However, entertainment preferences same-store sales were also negative, of conservative vs. liberal-leaning down 1.8%, although margin improved women are notably different, with strong due to inventory-management initiatives opinions held by women who identify as and profit was up slightly. It currently Democrats, introducing a wider variety of counts 1,150 stores operating, fourteen celebrities, video games and genres into less than a year ago……“Throughput”— the Democrats’ top-ranked lists. the average number of new vehicles In aggregate, Republicans are more sold by each automotive store—will fall avid sports fans than their Democratic this year for the first time in seven years, counterparts. This affinity translates according to data from consultant firm to strong admiration for athletes and Urban Science. The average dealership is echoed in the celebrities whom is now expected to sell 960 vehicles this Republicans “like very much,” particularly among year compared to 966 in 2015. As of July 1, there were Republican men. Eight of the 10 top-ranked celebrities 18,124 dealerships in the country, a very slight gain from are sports figures from football and golf. The connection 18,087 on the same date last year…...The latest data from to sports carries through to GOP consumers’ choices of the International Sleep Products Association says that videogames, where two of the top three games played the bedding industry reported slow growth in the second most are based in sports. quarter with manufacturers selling 0.8% more units than In contrast, Democrats’ top ranking lists are more wide- in the quarter a year ago, but due to price increases ranging, reflecting a broader set of celebrities and genres. attaining a 5.5% increase in the value of shipments. Democratic women’s intensely positive ratings of TV Furniture Today comments that one of the most notable personalities, actors, and musicians infuse a diversity of findings is that shipments of high-end sleep sets retailing talent into the mix. Similarly, Democrats’ top ranked video for $2,000 and over accounted for 30.4% of the dollars games—an assortment of adventure, racing, role-playing, in the quarter, up from 18.5% last year……MillerCoors stealth and simulation genres—are linked to the popularity continues to introduce new products despite the upcoming of these types of titles among female gamers. loss of SABMiller as a joint venture partner. Last week we But do the Olympic Games transcend politics? The reported on an extension of its hard soda offerings; now Associated Press says the Hillary Clinton campaign is the company is bringing out Easy Tea Co., a carbonated airing $13.6 million of political ads during the Rio Olympics ice tea with 5.0% alcohol by volume……There’s another on the NBCUniversal networks and stations. The split bankruptcy filing in the restaurant business, the second this is $8 million on NBC, another $4.5 million on NBC local week. Last Call Guarantor LLC, parent of Fox & Hounds affiliates and $1.1 million on NBCU cable nets, including and Champps, filed citing $10-50 million in assets and Bravo, USA and MSNBC. That’s down from the $18 million $100-500 million in liabilities. The company operates 48 or so that the Barack Obama re-election campaign ran Fox & Hound locations and 23 Champps along with nine four years ago in the London Olympics—a figure matched Bailey’s Sports Grille units. Five other Champps locations on the Republican side by Mitt Romney’s campaign. But are franchised……Shake Shack reported a 4.5% same- Democrat Clinton appears to have the Olympics to herself store sales increase for the second quarter, but that was this year on the presidential campaign front. The AP says down substantially from the 9.9% growth it had recorded the Donald Trump campaign has booked not a single spot a quarter earlier. Earlier expansion helped total revenue in the Olympics broadcasts. grow by 37.2%. The company now expects to add a total of “Consumers who identify as Republican vs. Democrat 18 new locations by the end of the year, up from an earlier Continued on Page 3 estimate of 16.

www.SpotsnDots.com PAGE 1 NETWORK NEWS AVAILS Designated Survivor, the new ABC drama with Kiefer Winter is just around the corner! If you would prefer to Sutherland, is getting lots of love from the media buying be selling where summer never ends, WPBF 25, the Hearst community. A report in MediaLife Magazine quoted one owned ABC Affiliate in sunny West Palm Beach is looking media buyer saying “ABC is strengthening the 10 PM for a dynamic sales superstar to join our fantastic sales hour.” Designated Survivor will replace Nashville in the team. The ideal candidate must have Broadcast TV sales Wednesday prime line up……Jimmy Kimmel Live on ABC experience and possess the drive and ability to thrive on will get a visit from Democratic Presidential nominee Hillary multiple platforms in a fast paced, highly competitive market. Clinton on August 22nd. This will be Clinton’s first late night Your creativity, originality, and passion for developing New appearance since accepting the nomination...... Scream Business will be encouraged and rewarded! Click HERE to Queens season two premieres September 20th at 9 PM (ET) apply. Equal Opportunity Employer. on FOX. Fans of the series are looking WTVG 13abc is seeking a dynamic forward to seeing John Stamos playing Account Executive. Candidates Dr. Brock Holt and Taylor Lautner as This year, for the first time must have a consultant sales Dr. Cassidy Cascade. Scream Queens ever, marijuana plants will approach and will be responsible for also stars Jamie Lee Curtis and Emma compete in the Oregon State developing advertising relationships Roberts……Published reports in Variety Fair. The winner will be and customized marketing solutions and Deadline say that actor Thomas whichever marijuana grower across television and digital platforms Gibson has been suspended from work remembers to show up. for potential clients. WTVG 13abc on Criminal Minds. Allegedly, Gibson offers an excellent career opportunity kicked a producer during filming in Los Conan O'Brien to be a part of a broadcast company Angeles. Gibson said in a statement that leveraging the latest technologies and “there were creative differences on the delivering news products to our viewers set and a disagreement.” Gibson has been on the cast of through multiple platforms. College degree preferred. Send the CBS drama since its inception in 2005...... Benedict cover letter/resume to: [email protected]. Drug free Samuel of The Walking Dead will be added to the cast company. Pre-employment drug screening and background of Gotham for season three. Samuel will play the Mad check required. Hatter, appearing first in episode three and will be a series Are you an experienced AE who can manage and regular going forward. The new season of Gotham begins grow an established key on Monday, September 19th at 8 PM (ET) on FOX. account list? Then THIS is the opportunity you are looking WEDNESDAY RATINGS for in a top 25 market! WAXN Day five of theRio Olympics viewing repeated the same TV-64. part of Cox Media pattern as the London games in 2012 for NBC. According Group’s top-rated duopoly in to a report in Deadline Hollywood, Nielsen ratings were fast-growing Charlotte, NC down by 24% from the previous night that featured women’s has an immediate opening gymnastics. Wednesday night’s 18-49 rating came in at 7.6 on our team for a skilled with 26.12 million 2+ viewers. That represents a 21% drop account executive/negotiator. from Day 5 viewership from London four years ago. NBC did Successful candidates will be find a bright spot. The peacock reported that live streaming able to dissect RFP’s, identify minutes of the Rio Olympics topped 1 billion for the first time on Wednesday, indicating a shift of viewers to digital to view key revenue opportunities, and deliver winning solutions to Olympic content. NBC again easily topped the audience a key account list. Please call or email Mark Afshar, LSM totals for all other nets combined. The Nielsen overnights at 704.371.3120 or email: [email protected]. put CBS, with Big Brother, at 0.9 18-49 and an audience Equal Opportunity Employer. of 3.74 million. The next four nets were all at 0.6 18-49, WLWC TV/CW28, Providence is looking for an with ABC at 2.00 million; FOX 1.78 million; Univision 1.67 experienced Account Executive. Responsibilities will million; and Telemundo 1.59 million. The CW brought up include developing new direct business through contact with the rear at 0.4 18-49 and 1.26 million. local and regional advertising agencies and direct local DONE DEALS clients. Servicing existing The Board of Directors of Meredith Corporation has billing accounts. Developing elected Tom Harty as president and COO. Chairman and incremental and new business CEO Steve Lacy will now focus more on long-term strategy, revenues, both on-air and business expansion and acquisition activities. Jon Werther, online. Applicant must have at formerly president of Meredith Digital, succeeds Harty as least 2 years successful media National Media Group president, while Paul Karpowicz sales background, along with continues as Local Media Group president……Bill White a BA or BS degree. Strong returns to Lockwood Broadcast Group as GM of WCWG computer and clear communications skills are a must. (CW) Greensboro, NC. He was previously GM of WQCW Qualified candidates may send their resume and cover (CW) Charleston-Huntington, WV, a former Lockwood letter to: [email protected]. No calls please. Equal property now owned by Gray Television. Opportunity Employer. 8/12/2016 MORE AVAILS ONLINE @ SPOTSNDOTS.COM Place a classified, email: [email protected] The Daily News of TV Sales @ www.spotsndots.com PAGE 2 MARKETERS SPEND FOR OLYMPIC ADS P&G CUTTING TARGETED FACEBOOK ADS Advertising expenditure for new creatives appearing We’ve reported several times in the past that consumer on national television skyrocketed last week, according to packaged goods (CPG) firms had found it particularly difficult Kantar Media. You can probably guess the reason—the to produce decent ROI from digital advertising, even as start of the Rio Olympics. After falling for three weeks in a they increased digital budgets at the expense of traditional row, Kantar says spend finally increased a notable 179%, media. Now, The Wall Street Journal reports that Procter reaching an estimated $221 million. 43% of this gain was & Gamble—the world’s largest advertiser—is moving attributed to advertising during the Olympics. And it was away from Facebook ads targeting specific consumers, McDonald’s that took the top spot for the week with $9.5 “concluding that the practice has limited effectiveness.” million of expenditures. “We targeted too much, and we went too narrow,” P&G T-Mobile debuted seven new creatives for the week, chief marketing officer Marc Pritchard told the WSJ. The including five promoting its “Free for All” CPG giant had initially been gung-ho campaign. This campaign was centered on being able to deliver ads directly to around an offer of free Samsung Michael Keaton said in a smaller subsets of shoppers, but the Galaxy phones, using different creative recent interview that it’s very more narrowly focused the targeting, the messages to target distinct audiences. unlikely they’ll be doing a higher the CPM charged by Facebook. A :30 spot that had $5.4 million of Beetlejuice sequel. Then he Now P&G is looking both at precision expenditures was the single creative said, ‘Unless you ask me and reach in ad budgeting. with the most spend for the week of any two more times.’ As previously reported, P&G has advertiser. The messaging in this spot been ramping up ad spending on was geared towards families, offering Jimmy Fallon traditional media as well as digital. The four free Samsung Galaxy phones company will still advertise on Facebook, for just $30 per line plus unlimited but will seek to employ more expensive streaming among other features. This creative accounted targeting only where it makes sense. for 41% of T-Mobile’s total spend for the week and 59% of its new creative spend for the week. Another spot from OWNERSHIP RULES REMAIN IN PLACE the campaign showed small business owners giving The FCC voted quietly to approve the long overdue testimonials about how much T-Mobile’s services have review of its broadcast ownership limits—approving helped their businesses. This creative also promoted free Chairman Tom Wheeler’s recommendation to leave Samsung Galaxy phones for everyone in a business when virtually all of the restrictions in place, even some that the it makes the switch from another carrier. courts or the FCC itself had previously found to be outdated. Though none of T-Mobile’s creatives had an Olympic While the FCC was quiet about its action, the Commission’s theme, the advertiser spent more in Olympic broadcasts critics were not. ($2.6 million) than any other program, reflecting the high “NAB strongly disagrees with the FCC’s decision cost of ad time on NBC Olympics. The remainder of its to cling to long-outdated media ownership rules that no media spend was spread broadly across more than 40 TV longer serve their purpose. For an agency that claims to be networks, Kantar reported. forward-thinking and focused on the future, when it comes to broadcasting, the FCC still applies analog regulation in VOTER GROUPS DIFFER ON TV, SPORTS FAVS the digital age,” said NAB EVP Dennis Wharton. He called Continued from Page 1 the failure to remove crossownership restrictions the “most different tastes in terms of entertainment; BrandLink data egregious,” charging that the FCC is hastening the decline clearly shows that while there is some common ground, of the U.S. newspaper industry. there are also very different preferences between these “This decision is deeply disturbing,” said David two groups.” said Barbara Zack, NPD VP. “These data Chavern, CEO of the Newspaper Association of America. demonstrate that it’s important for anyone seeking a celebrity “Newspapers continue to be the only industry barred by endorsement—whether that’s a politician, or a brand—to regulation from investment by owners of local broadcast have a nuanced understanding of the fan base that the companies, many who are equally committed to local celebrity will attract.” For instance, she noted, Josh Groban journalism as the local newspaper. The rule is outdated and is especially well-liked by conservative Republicans, and does not reflect the current state of media, and yet it remains.” that may or may not be where his personal inclinations lie.” Celebrities who ranked highest with Republicans THIS AND THAT included Sam Bradford, Jordan Spieth, Mark Harmon, Uber is getting into delivering packages as well as Rory McIlroy and Roger Staubach. For Democrats, the people—and people who sign up don’t even have to have list included Stephen Colbert, Felicity Huffman, k.d. a car. Bicycle delivery people are being sought as well as lang, The Man Portugal and Lisa Lang. But people on those who want do use their cars to deliver parcels and both sides of the party line like Leonardo DiCaprio, The restaurant meals……Clorox jumped into the Rio Olympics Eagles, Taylor Swift, Phil Collins and Adele. controversy over competition swimming pools turning green. NPD says Democrats exhibit an appetite for more genre In a Tweet that drew widespread attention, Clorox displayed variety in music and film as well, compared to their political a bottle of bleach at pool side and asked “Shouldn’t pools counterparts. For example, Democrats show a stronger be blue?”…… A paper published by British security experts affinity for foreign and independent films than Republicans says the keyless systems of tens of missions of vehicles sold who are more likely to watch Westerns. by Volkswagen AG are subject to hacking using relatively cheap technical devices. VW insists that its current models 8/12/2016 are not subject to such attacks.

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