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Swisscom and Fondation Beyeler Bring a Genuine Picasso to a Swiss Living Room

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Swisscom and Fondation Beyeler Bring a Genuine Picasso to a Swiss Living Room Presse release, March 19, 2019 Swisscom and Fondation Beyeler bring a genuine Picasso to a Swiss living room Swisscom is the main partner for the unique exhibition at Fondation Beyeler, “The Young PICASSO – Blue and Rose Periods”. Together with Fondation Beyeler, Swisscom is now launching #myprivatepicasso, a special project bringing a valuable painting from this renowned collection of artworks by Pablo Picasso into a regular Swiss home for one day. The #myprivatepicasso collaboration between Fondation Beyeler and Swisscom is as novel as Picasso himself. On 16 April 2019, the 1939 masterpiece, Buste de femme au chapeau (Dora), from the renowned Beyeler Collection will be loaned to a private home in Switzerland for just one day. It could be a family home, shared student housing or someone living on their own: In fact, anyone living in Switzerland can apply for this extraordinary opportunity between 19 March and 1 April. The eventual winner, that is, the individual or individuals in whose home the artwork will be displayed, will be whoever comes up with the most original idea – as voted by the public and a judging panel made up of Fondation Beyeler and Swisscom representatives. Made possible by networking Moving such a valuable painting outside the museum environment and into an ordinary Swiss home is only possible thanks to the networking and secure transmission of sensitive data offered by the Swisscom network. Security experts from Swisscom and Fondation Beyeler will be able to monitor the painting continuously, and its networked frame will provide a constant stream of important environmental data about the picture. Swisscom and Fondation Beyeler have developed a smart frame for the masterpiece Buste de femme au chapeau (Dora) for #myprivatepicasso. This will measure the ambient temperature and air humidity, provide the GPS position of the painting and sound an alarm if there is any unauthorised movement. Picasso – the artist of the century for everyone Pablo Picasso (1881–1973) is one of the most famous artists of our time. His works hang in the great art museums in the world. In the current Picasso exhibition at Fondation Beyeler, visitors can gain insights into the artist's Blue and Rose periods. The paintings from this creative period are among the most beautiful and emotional in modern art. The exhibition at Fondation Beyeler is being celebrated as one of the European cultural highlights of the year. The foundation behind the most visited art museum in Switzerland aims to bring modern art to a wider public and awaken the interest of young people in art. The intention behind the collaboration between Fondation Beyeler and Swisscom is to bring Picasso closer to the Swiss public. Sam Keller, Director of Fondation Beyeler, and Urs Schaeppi, CEO Swisscom, explain: . “Our aim is to bring art to a wider public, especially those who may be infrequent museum visitors. The #myprivatepicasso project with Swisscom is one way of doing this. Valuable cultural assets such as Pablo Picasso's Buste de femme au chapeau (Dora) are usually only loaned to museums with the highest security. Thanks to the innovative technology of our partner Swisscom, however, we are able to bring this artwork securely into any Swiss home,” explains Sam Keller of Fondation Beyeler. “With #myprivatepicasso, Fondation Beyeler and Swisscom are combining art and technology to stage the most unique event. This is only possible with the best network, secure transmission and a partner such as Fondation Beyeler. Moreover, it supports our vision of making simple use of the opportunities of a networked future. To this end, Swisscom invests around CHF 1.7 billion every year in security and expanding its infrastructure in Switzerland,” says Urs Schaeppi, CEO Swisscom. For more information and to apply, visit: www.myprivatepicasso.ch The exhibition “The Young PICASSO – Blue and Rose Periods” is organised by Fondation Beyeler with the support of Musées d’Orsay und de l’Orangerie, Paris, and the Musée National Picasso-Paris. Further information: Swisscom Ltd Media Service CH-3050 Bern Telefon: +41 58 221 98 04 E-Mail: [email protected] Fondation Beyeler Silke Kellner-Mergenthaler Head of Communications Telefon: + 41 61 645 97 21 E-Mail: [email protected] Bern and Riehen/Basel, March 19, 2019 Notes to Editors Picasso’s masterpiece Buste de femme au chapeau (Dora), 1939 At the beginning of September 1939, at the start of World War II, Picasso travelled to Royan on the French Atlantic coast, where he painted Buste de femme au chapeau (Dora) (Bust of Woman with Hat (Dora)) on 30 November. The work depicts Picasso's partner and muse at the time, the French artist Dora Maar (1907-1997). She was the subject of numerous paintings and sculptures between the mid-1930s and early 1940s, symbolising both a suffering and at the same time somewhat menacing figure of a woman. In Buste de femme au chapeau (Dora), we can see how Picasso, with his typical combination of a frontal and profile view of the face, takes a new approach to and challenges the conventions of portrait painting. The history of the artwork itself is no less eventful: Seized by the National Socialists in 1940, it was returned to its former owner Paul Rosenberg after the war, before being added to the collection of Ernst and Hildy Beyeler in 1994 following various stopping points in America and Japan. From the 1960s it was exhibited in renowned exhibitions in New York, Tokyo, Nagasaki, Barcelona, Vienna, Paris and Moscow, among others. Fondation Beyeler Fondation Beyeler is a museum of modern and contemporary art, open 365 days a year. It is considered one of the best in the world. With exhibitions of renowned artists of the 19th, 20th and 21st centuries, in particular, it has gained international recognition and become established as the most visited art museum in Switzerland. Its art collection comprises 400 works from more than 70 artists, including Monet, Cézanne, Van Gogh, Matisse, Picasso, Klee, Giacometti, Warhol , Bourgeois, Richter, Baselitz und Tillmans. The museum in Riehen/Basel has attracted more than 7 million visitors from around the world since its opening in 1997. www.fondationbeyeler.ch The exhibition: The Young PICASSO – Blue and Rose Periods In its most prestigious exhibition to date, the Fondation Beyeler has focused on the early paintings and sculptures by Pablo Picasso, from the Blue and Rose periods from 1901 to 1906. It is the first time that the masterpieces of this important phase – many of them milestones on Picasso's journey towards becoming the most famous artist of the 20th century – have been exhibited together in this number and quality anywhere in Europe. The paintings of this creative period are among the most beautiful and emotive in modern art. Considered to be some of the most valuable works of art in the world, they are unlikely to be exhibited in this abundance in one place again. Picasso's early masterpieces can still be admired in the exhibition “The Young PICASSO - Blue and Rose Periods” at Fondation Beyeler until 26 May 2019. Picture: Pablo Picasso, Buste de femme au chapeau (Dora), 1939, oil on canvas, 55.0×46.5 cm, Fondation Beyeler, Riehen/Basel, Beyeler Collection, © Succession Picasso / 2019, ProLitteris, Zurich Press images: are available at www.fondationbeyeler.ch/en/media/press-images FONDATION BEYELER #myprivatepicasso Pablo Picasso Buste de femme au chapeau (Dora), 1939 Öl auf Leinwand, 55,0 x 46,5 cm Fondation Beyeler, Riehen / Basel, Sammlung Beyeler © Succession Picasso / 2019, ProLitteris, Zürich Foto: Peter Schibli Pressebilder: www.fondationbeyeler.ch/pressebilder Das Bildmaterial darf nur zu Pressezwecken im Rahmen der aktuellen Berichterstattung verwendet werden. Die Reproduktion ist nur im Zusammenhang mit der laufenden Ausstellung und während deren Dauer erlaubt. Jede weitergehende Verwendung – in analoger und in digitaler Form – bedarf einer Genehmigung durch die Rechtsinhaber. Ausgenommen davon ist der rein private Gebrauch. Bitte verwenden Sie die Bildlegenden und die dazugehörenden Copyrights. Mit freundlicher Bitte um Zusendung eines Belegexemplars. Media release The Young PICASSO – Blue and Rose Periods February 3 – May 26, 2019 “I was a painter and became Picasso.” Pablo Picasso This exhibition, the most ambitious ever staged by the Fondation Beyeler, is devoted to the paintings and sculptures of the young Pablo Picasso from the so-called Blue and Rose periods, between 1901 and 1906. For the first time in Europe, the masterpieces of these crucial years, most of them a milestone on Picasso’s path to preeminence as the twentieth century’s most famous artist, are presented together, in a concentration and quality that are unparalleled. Picasso’s pictures from this phase of creative ferment are some of the finest and most emotionally compelling examples of modern painting, and are counted among the most valuable and sought-after works in the entire history of art. It is unlikely that they will be seen again in such a selection in a single place. At the age of just twenty, the rising genius Picasso (1881–1973) embarked on a quest for new themes and forms of expression, which he immediately refined to a pitch of perfection. One artistic revolution followed another, in a rapid succession of changing styles and visual worlds. The focus of the exhibition is on the Blue and Rose periods, and thus on the six years in the life of the young Picasso that can be considered central to his entire oeuvre, paving the way for the epochal emergence of Cubism, which developed from Picasso’s previous work, in 1907. Here, the exhibition converges with the Fondation Beyeler’s permanent collection, whose earliest picture by Picasso is a study, dating from this pivotal year, for the Demoiselles d’Avignon. In the chronologically structured exhibition, Picasso’s early painting career is explored through examples of his treatment of human subjects.
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