POINTS OF LIGHT DESIGN & BRAND GUIDELINES
Last Updated: November 2019
BRAND STRATEGY BRAND MESSAGING STYLE GUIDE BRAND DESIGN TABLE OF CONTENTS
Brand Strategy 2
Brand Voice 3
Messaging 9
The Civic Century 13
Signature Events, Programs & Services 15
Style Guide 17
Boilerplates 26
Email Signature 27
Logo Usage & Guidelines 28
Typography 30
Color Palette 32
Templates & Collateral Examples 35
More Information 36
Points of Light | Design & Brand Guidelines BRAND
STRATEGY
Our brand strategy is driven by our long-term business strategy with a focus on ensuring our brands connect with our network, our partners and our audience. It is critical that our brand and structure are aligned to tell a consistent and cohesive story about who we are.
We are a multiproduct and multichannel organization, and believe there can be positive value and a nity created through a branded house model – with Points of Light acting as an umbrella for our core, audience-specific brands that represent our key activation network streams.
• Points of Light Global Network • Points of Light Conference • Points of Light Corporate Service Council • Points of Light Service Enterprise
On occasion, and in alignment with the core Points of Light brand, we may determine the need for sub-brands within the branded house, to represent key initiatives and campaigns. Currently, approved sub-brands include:
• All For Good • The Civic 50 • Civic Century • generationOn • The George H.W. Bush Points of Light Awards • National Volunteer Week • Global Volunteer Month
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VOICE
Building Brand Ambassadorship
To create ambassadors for the Points of Light brand, we have developed simple, yet e ective tools to communicate our brand promise and primary messages. When speaking about Points of Light, it is important to consistently use the core and expanded messages that communicate who we are, what we do and how we do it. As the organization evolves to meet changing social needs, these messages will be adapted.
Vision
We envision a world in which every person will discover their power to make a di erence, creating healthy communities in vibrant, participatory societies.
Mission
We inspire, equip and mobilize people to take action that changes the world.
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VOICE
Brand Promise
Points of Light is a catalyst in creating stronger communities and a more just society. We believe every action, no matter how small, can have an impact and change a life. We share a commitment to support each other and improve the world in which we live. We exist to connect people and organizations with a passion and purpose to take action that creates meaningful change. Together, we are a force that transforms the world.
Brand Characteristics
• Inclusive, welcoming • Energetic, excited • Humble • Driven to deliver • Partner, not preacher
Brand Values
• Humility • Empathy • Positivity and kindness • Action • Integrity • Inclusivity and diversity
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VOICE
Brand Narrative
At the core of our philosophy at Points of Light is a belief that the most powerful force in the world is the individual who has realized their power to do good, and who applies their time, talent, and resources to make a positive di erence.
We are a community of millions of points of light joined together by a shared belief that we can create stronger communities and a more just society, and it is an imperative for each of us to act on this belief. We believe in the value of individual actions, and that even the smallest actions have an important impact. And that through these actions, occurring in communities all around the world, we can improve the world.
We are committed to empowering, connecting and engaging people and organizations with opportunities to make a di erence that are personal and meaningful. We partner with organizations committed to strengthening local communities and shaping cultures of civic engagement around the world. We equip nonprofits with the talent and resources they need to deliver on their missions and achieve social change through volunteers. Together with our global network, we partner with corporations to help them become leaders in addressing challenges and encouraging deeper civic engagement that our society needs. We o er expertise to build community engagement programs that strengthen their relationship with employees and help businesses bring their values to life.
Our vision is to inspire future generations to carry forward this commitment, and to ensure that the light of millions endures. Together, we are a force that transforms the world.
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VOICE
Pillar 1
Every Action Matters
Everyone has the power to create change. Every action, no matter how small, is significant and can have an impact and change a life. This is core to our philosophy and how we operate.
At Points of Light, our job is to connect people with the opportunities that help them discover their potential to make a di erence. Whether it’s volunteering, or using your vote, your voice or your wallet to spark positive change, we value the use of hearts, hands and minds to work for better and stronger communities. And we help elevate that work so that others can be inspired to act in their own way.
This idea of every person becoming a point of light was the vision of our founder, President George H.W. Bush, and it still guides our approach today as we work to inspire, equip and mobilize more points of light. By sharing their time, talent and resources people become more connected to their community, and they often feel that they receive more than they give. Regardless of status, political ideology, culture or nationality, we welcome anyone with a desire to improve the world to join us.
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VOICE
Pillar 2
Partnering to Empower, Connect and Engage
We empower a global community of people ready and willing to do good in the world.
For those who want to have a larger impact — in their community or in the world — knowing how and where to get involved can sometimes be di cult. We work to connect people with organizations in need and with others who share their passion and purpose. We help you find the right outlet for your energy.
As society expects more from business, we help partners engage their customers and employees — through actions and voices — in solving the challenges facing our communities and our world. For corporations, providing employees with meaningful experiences to make a di erence, and aligning these programs with company mission and CSR goals, can be challenging. Together, with our global network of a liates, we partner with corporations to design customized initiatives that inspire employees, align with CSR goals, and reflect the changing needs of society today.
Nonprofits play a vital role in building stronger communities, but finding and retaining volunteers with the right skill sets is not always easy. We help nonprofits connect with talent, tools, resources and trainings that strengthen their capacity to recruit and manage volunteers more e ectively, and better meet their missions.
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VOICE
Pillar 3
Individual Actions for Global Impact
The impact of millions of individuals making a di erence goes beyond the communities where we live and work. When each of us, in or own way, answers the call to make a di erence, we make progress in solving our most persistent problems, and create stronger communities and a more just society.
A shared commitment to support each other can also move us beyond the deep divides that exist in our world and communities today, uniting us in action around improving the world in which we live.
Our work is to inspire and enable actions that create meaningful change today, and catalyze future generations to carry forward this commitment.
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MESSAGING
The following messages provide the baseline for all Points of Light communications. Please use this language consistently to create one voice for our organization.
Who We Are
• Points of Light is a global nonprofit organization, with 30 years of history, a bipartisan presidential legacy, and a network that spans 200 cities and 37 countries.
• Points of Light seeks to inspire, equip and mobilize people to take action that changes the world.
• Points of Light connects people to their power to make a meaningful di erence by providing access to tools, resources and opportunities to help individuals and organizations use their time, talent, voice and resources to meet the critical needs of our communities.
• Points of Light operates with a network of innovative social impact organizations located in more than 200 cities and 37 countries around the world. As a network, we o er creative, impactful and inspiring ways for people to engage in their communities, and take action to solve problems and create change.
• To learn more about Points of Light or to find ways to get involved, visit www.pointsoflight.org.
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MESSAGING
What We Do
Points of Light is a global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We seek to be a cultural catalyst, working in partnership with organizations and individuals to build a society where it is impossible to sit on the sidelines of change — where it is easier to do good than to do nothing. We’ll define a new kind of civic engagement for the 21st century, one that calls on people to give their time, talent, voice and resources in service to build a brighter future for all. This will occur in three ways:
• Strengthening existing networks: At Points of Light, we're creating connections between nonprofits, corporations and individuals, so that together we can address the world’s changing needs.
• Creating pervasive calls to act: Our global community is providing more invitations to act, so that civic life can be activated at work, online, in stores, on the ground and via donations.
• Advocating for infrastructure: We must advocate for more policies and infrastructure that support each individual’s ability to do good.
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MESSAGING
How We Describe Ourselves
Briefest Points of Light inspires, equips and mobilizes millions of people to take action that changes the world.
One sentence Points of Light is a global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world.
One paragraph Points of Light is a global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a di erence, creating healthy communities in vibrant, participatory societies. Through a liates in 200 cities across 37 countries, and in partnership with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 14 million hours of service each year. We bring the power of people to bear where it’s needed most.
Two paragraphs Points of Light is a global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a di erence, creating healthy communities in vibrant, participatory societies. Through a liates in 200 cities across 37 countries, and partnerships with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 14 million hours of service each year. We bring the power of people to bear where it’s needed most.
We envision a society where it is easy for every person to drive change in their community, and in the world. Working in partnership with organizations and individuals to build a society where it is impossible to sit on the sidelines, we are defining a new kind of civic engagement for the 21st century, one that calls on people to give their time, talents, voice and resources to build a brighter future for all.
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MESSAGING
By the Numbers
Data points support our key messages and will be updated to reflect the newest information about Points of Light’s global reach and impact.
• 200 Points of Light Global Network A liates in 41 U.S. States and 37 Countries
• 57,000 local community partners
• 262 businesses engaged per year
• 5 million people engaged through Points of Light and our partners each year
• 14 million hours of volunteer service mobilized by Points of Light and our partners each year
• More than $361 million of valued volunteer service hours mobilized by Points of Light and our partners each year
• 6,500+ Daily Point of Light Awards
• 1,300+ UK and Commonwealth Points of Light Awards
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THE CIVIC CENTURY
Creating a Society Where it is Easy to Take Action
We live in extraordinary times, and the challenges facing our world have never seemed greater or more complex. Poverty and inequality persist, politics has become even more polarized, and conflict, instability, and lack of opportunity have created the largest migration crisis in human history. Every day — whether on the streets, in the news, or on our screens — we see that the world is not a perfect place, and the solutions feel far out of our reach.
Unfortunately, change has not come fast enough, causing distrust and discord with institutions formerly entrusted with making our world a better place. As a result, now more than ever, people are looking to find the inspiration, creativity and sustained energy to make change. The 21st century has already seen sweeping change, led by the power of people – everyday citizens taking action that improves the world.
At Points of Light, we believe we are witnessing a revolution against apathy, marked by events and movements that have altered the way we connect with and engage in our communities and in our world. When we think about civic life today, we know that people who do good or want to create change don’t necessarily assign themselves traditional labels like “volunteer.” Today’s engaged person may express their desire to do good through the purchases they make, how they vote, in what they share on social media, where and how they choose to work, and what nonprofit organization to support as a volunteer or donor. Doing good comes in many forms.
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THE CIVIC CENTURY
We believe that we are at the dawn of a “Civic Century,” an age when people become the driving force that transforms our world. We believe when future generations look back on this time, they will see it was an era of sustained, meaningful civic engagement, fueled by a global community of people ready and willing to do good. It will take all of us, united in action, for this new century to take root.
At Points of Light, our challenge is, “How can we create a society where it is easy for every individual to take action and accelerate change within their community and around the world?”
PURCHA S E P O WER
SOCI A L ENTREPRENEU R W ORK
CIVIC LIFE TODAY V O T E SER V ICE
DONAT E V O L UNTEER
SOCIAL NETW ORK
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SIGNATURE EVENTS, PROGRAMS & SERVICES
Events & Days of Service
Martin Luther King Jr. Day of Service is an opportunity for thousands across the country to honor the memory of Dr. King through acts of service in their communities, making MLK Day a “day on, not a day o .” (January)
Good Deeds Day is a global celebration that unites people from more than 100 countries to do good deeds for the benefit of others and the planet. (March/April)
Global Volunteer Month is an opportunity to celebrate the impact of volunteer service and the power of volunteers to tackle society’s greatest challenges, to build stronger communities and be a force that transforms the world. (April)
National Volunteer Week celebrates the impact of volunteer service in communities across the United States, recognizing and lifting up stories of ordinary individuals who are doing extraordinary things to improve their neighborhoods, their communities, and the world. (April)
The Points of Light Conference is the world’s largest service-related convening, bringing together nonprofit, government, business and civic leaders to gain and share the knowledge, resources and connections needed to galvanize the power of people to create change. (June)
The George H.W. Bush Points of Light Awards Gala supports the mission and vision of Points of Light, and includes the presentation of The George H.W. Bush Points of Light Awards, honoring outstanding individuals advancing solutions in ways that demonstrate the extraordinary characteristics of our 41st president. (September)
Family Volunteer Day, powered by our youth division generationOn, is a global day of service celebrating the power of families who work together to support their communities and neighborhoods. (November)
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SIGNATURE EVENTS, PROGRAMS & SERVICES
Recognition Programs
The Civic 50 recognizes the 50 most community-minded companies in the United States. The program is expanding regionally to recognize the 50 most community-minded companies in specific markets.
The Daily Point of Light Award honors those who are helping to meet critical needs in their communities and creating change every day, and celebrates the power of people to take action that improves the world.
The Extra Mile — Points of Light Volunteer Pathway is a monument in the heart of Washington, D.C., honoring the actions and service of famous Americans who have transformed the nation and the world.
The George H.W. Bush Points of Light Awards honor individuals who are advancing solutions in ways that demonstrate the extraordinary characteristics of our founder, President George H.W. Bush.
The President’s Volunteer Service Award honors volunteers during their service journey through acknowledgement of hours served resulting in positive community impact.
Programs & Services
All For Good is a digital hub for volunteerism and civic engagement, and is a service of Points of Light, helping organizations and volunteers find and share ways to do good.
Corporate solutions, ranging from consulting services to corporate employee activation events, help companies of all sizes build, enhance and manage their global employee volunteer programs.
Points of Light’s Service Enterprise program strengthens nonprofit capacity through the fundamental and strategic use of volunteers to address community needs.
Points of Light’s recognition products help organizations develop a custom solution to meet their recognition and incentive needs.
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STYLE GUIDE
To ensure Points of Light maintains a clear, consistent voice in all written communications, we adhere to AP Style. AP Style provides language rules that help organizations of all types – media, corporate and nonprofit – deliver professional, uniform, easy-to-understand communications. Learn more at www.apstylebook.com.
The following entries address common usage and Points of Light nomenclature. Bold entries show proper spelling, capitalization and first-reference usage. Please contact Amanda Knowles if you have specific usage questions.
Note: All external communications should be reviewed and edited by the marketing and communications team. Please provide copy at least 48 hours prior to printing or distribution. abbreviations and acronyms Do not follow an organization name or program name with an abbreviation or acronym in parentheses or set o by dashes/commas. If an abbreviation or acronym would not be clear on second reference without this arrangement, do not use it. Acronyms are acceptable on first reference only for organizations widely recognized by their initials, such as ABC, FBI, GOP. addresses Use the abbreviations Ave., Blvd. and St. only with a numbered address: 1600 Pennsylvania Ave. Spell them out and capitalize when part of a formal street name without a number: Pennsylvania Avenue. Lowercase and spell out when used alone or with more than one street name: Massachusetts and Pennsylvania avenues.
All similar words (drive, road, terrace, etc.) are always spelled out. Always use figures for address number: 9 Morningside Drive.
Spell out and capitalize First through Ninth when used as street names; use figures with two letters for 10th and above: 7 Fifth Ave., 100 21st St. Abbreviate compass points in a numbered address: 222 E. 42nd St. Do not abbreviate if the number is omitted: East 42nd Street. No periods in quadrant abbreviations: NW, SE. Use periods in the abbreviation P.O. for P.O. Box numbers.
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STYLE GUIDE
adviser ages Use figures for all ages: the boy is 3 years old, the woman is 80 years old. Use hyphens for ages expressed as adjectives before a noun, or when substituted for a noun: the 8-year-old organized a book drive in her community.
AmeriCorps Always capitalize C and write without spaces in AmeriCorps. boards, councils, departments, foundations, etc. Use lowercase except for proper names: Corporate Service Council, the council; The Starbucks Foundation, the foundation. In general, do not capitalize department names or boards of directors. bipartisan Do not hyphenate as bi-partisan. capitalization In general, avoid unnecessary capitalization. Use a capital letter only if you can justify it by one of the basic principles listed here: proper nouns, proper names, and derivatives of proper nouns; composition titles and publication names; and formal titles when used immediately before a name. Do not use all caps for proper names, except for acronyms, even if an organization stylizes their name in that way: USA Today, not USA TODAY. changemaker One word, do not hyphenate as change-maker
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STYLE GUIDE
cities The following U.S. cities stand alone in copy and datelines, and do not require a state.
Atlanta Detroit Minneapolis Salt Lake City Baltimore Honolulu New Orleans San Antonio Boston Houston New York San Diego Chicago Indianapolis Oklahoma City San Francisco Cincinnati Las Vegas Philadelphia Seattle Cleveland Los Angeles Phoenix Washington, D.C. Dallas Miami Pittsburgh Denver Milwaukee St. Louis
The following international cities stand alone in copy and datelines, and do not require a province or country.
Amsterdam Havana Milan Sao Paolo Baghdad Helsinki Monaco Shanghai Bangkok Hong Kong Montreal Singapore Beijing Islamabad Moscow Stockholm Beirut Istanbul Munich Sydney Berlin Jerusalem New Delhi Tokyo Brussels Johannesburg Panama City Toronto Cairo Kuwait City Paris Vatican City Djibouti London Prague Vienna Dublin Luxembourg Quebec City Zurich Geneva Macau Rio de Janeiro Gibraltar Madrid Rome Guatemala City Mexico City San Marino
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STYLE GUIDE
The Civic 50 Use “The” in all references. Regional programs are styled as: The Civic 50 Colorado, The Civic 50 Orange County.
Civic Century Capitalize as Civic Century in all references. composition titles/publication names Apply the following guidelines to book titles, movie titles, play titles, poem titles, album and song titles, radio and television program titles, and the titles of lectures, speeches or works of art.
Put quotation marks around the names of all such works except the Bible, newspapers and magazine titles, and reference books/materials: “Of Mice and Men,” NBC’s “Today” show, “The Star-Spangled Banner.”
Note: newspaper, magazines, journals and similar publication titles are written in plain text, no italics and no quotation marks: The New York Times, People Magazine. courtesy titles and honorifics Refer to individuals by first and last name, without courtesy titles, on first reference: Susan Smith or Robert Smith. In subsequent references, use first names only, with the exception of press releases and formal letters. If an individual requires an honorific, such as doctors, military personnel, judges, or elected o cials, it is appropriate to use the honorific with their last name: Dr. Johnson, Gen. Washington, Judge Smith, Gov. Romney, President Bush.
For elected o cials, use abbreviations for Gov., Rep., Sec., Sen., but spell out President, Prime Minister.
Daily Point of Light Award Use Daily Point of Light honoree or Daily Point of Light to refer to the individual recipient. Do not pluralize Points, instead use Daily Point of Light Awards or Daily Point of Light honorees.
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STYLE GUIDE
dates Always use figures, without st, nd, rd or th.
Disney and Points of Light Volunteer Family of the Year
Disney Family Volunteering Reward Program email Do not hyphenate as e-mail. Lowercase all letters in an email address: jsmith@pointsoflight.org.
The Extra Mile – Points of Light Volunteer Pathway On second reference, use The Extra Mile.
Family Volunteer Day fundraising, fundraiser One word in all cases, not hyphenated. generationOn Lowercase g, including the start of a sentence. generationOn is the youth division of Points of Light.
The George H.W. Bush Points of Light Awards Use “The” in all references. Use award or awards on second reference.
Use the singular “Award” when referring to an individual award or honoree: John Smith was honored with The George H.W. Bush Points of Light Award. Use the plural “Awards” when referring to the awards program: The George H.W. Bush Points of Light Awards celebrate individuals who demonstrate the traits of our 41st president.
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STYLE GUIDE
The George H.W. Bush Points of Light Awards Gala Use “The” in all references. Use Awards Gala or gala on second reference. Do not capitalize gala when it stands alone.
Global Volunteer Month
Martin Luther King Jr. Day of Service MLK Day on second reference. Do not use a comma before Jr. in the name. months When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Spell out when using alone, or with a year alone. names Use an individual’s full name on first reference, followed by first name only in subsequent references. Exceptions may include press releases or formal collateral where an individual’s last name is preferable on second reference.
National Volunteer Week nonprofit Do not hyphenate as non-profit. numbers Spell out whole numbers below 10 (one, two, nine), use figures for 10 and above (10, 140, 4,210). Exceptions: use figures for millions/billions (1 million, 10 billion). over vs. more than Over refers to spatial relationships: The plane flew over the city. More than is preferred with numerals: The project engaged more than 1,000 people.
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STYLE GUIDE
percent Use figures for percent and percentages: 1 percent, 2.5 percent (use decimals, not fractions), 12 to 15 percent. Do not use %, except in charts or graphs. points of light Lowercase when referring to individuals as points of light. In reference to the president’s famous speech, spell out a thousand points of light (do not use 1,000).
Points of Light Always capitalize the P and L when referring to the organization. Do not use the in front of Points of Light. Do not use POL in external communications.
Points of Light Conference Do not use Conference as an informal name for the event. The conference is acceptable on second reference.
Points of Light Global Network Global Network or network on second reference. Do not capitalize network when it stands alone. Members of the Points of Light Global Network are identified as a liates. president Capitalize only when used as a formal title: President George H.W. Bush, the president
President George H.W. Bush Do not put a space between the president’s initials.
President’s Volunteer Service Award Use PVSA on second reference.
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STYLE GUIDE
sentence spacing Use a single space after a period at the end of a sentence.
Service Enterprise program Points of Light’s Service Enterprise program, or Service Enterprise are also acceptable. Do not use Service Enterprise Initiative or SEI. The program is comprised of Service Enterprise Hubs, hubs on second reference; and organizations that are certified Service Enterprises. service-learning
The Starbucks Foundation Service Fellows Use “The” in all references. Use Service Fellow or fellow when referring to individual program participants. state names Spell out the names of all 50 U.S. states in copy, whether standing alone or in conjunction with a city, county or military base. Use the state abbreviation listed below in datelines, lists, captions and short-form listings of political party a liation (D-Mass., R-N.J.) Note: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah are never abbreviated. Use postal codes only with full addresses, including ZIP code.
Ala. Fla. La. Mo. N.M. Pa. Wash. Ariz. Ga. Md. Mont. N .Y. R.I. W. Va. Ark. Ill. Mass. Neb. N.C. S.C. Wis. Calif. Ind. Mich. Nev. N.D. Tenn. Wyo Colo. Kan. Minn. N.H. Okla. Vt. Del. Ky. Miss. N.J. Ore. Va.
Place one comma between the city and the state name, and another comma after the state name unless it ends a sentence: she has held book drives in her hometown of Nashville, Tennessee, and on her college campus in Austin, Texas.
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STYLE GUIDE
telephone numbers Use figures with hyphens without parenthesis: 404-555-5555. time of day Use figures except for noon and midnight. Use a colon to separate hours from minutes: 11 a.m., 3:30 p.m., 8-10 a.m., 7 a.m. to 3 p.m. titles Capitalize formal titles only when used directly before an individual’s name: Mayor John Smith. Lowercase when the title is used after the individual’s name: John Smith, mayor.
Lowercase and spell out titles when they are not used with an individual’s name: the president issued a statement; or when set o from a name by commas: the vice president, Joe Biden, issued a statement.
Abbreviate the following formal titles when used before a name: Dr., Gov., Lt. Gov., Rep., Sen.
United States If standing alone, spell out. Abbreviation is acceptable when used to modify a noun: companies in the United States, U.S. companies. Always abbreviate with periods.
URLs Lowercase all letters: www.pointsoflight.org
Washington, D.C. website, webpage One word, do not capitalize.
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BOILERPLATES
The following boilerplate should be used on all press materials and as a baseline description of Points of Light. Please use the copy as written to help maintain consistency and one voice for the organization. This boilerplate can be shared with partner organizations.
About Points of Light Points of Light is a global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a di erence, creating healthy communities in vibrant, participatory societies. Through a liates in 200 cities across 37 countries, and in partnership with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 14 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, go to www.pointsoflight.org.
About generationOn generationOn, the youth service division of Points of Light, inspires, equips and mobilizes kids and teens to make their mark on the world through volunteer service. Programs equip youth with the skills to make a di erence, while also supporting the development of caring and empathy. Through service with generationOn, youth are empowered to be compassionate changemakers in their communities and the world. For more information, visit www.generationon.org.
About the Points of Light Conference The Points of Light Conference is a global event that brings together thousands of nonprofit, government, business and civic leaders to collaborate, connect, gain and share the knowledge and resources needed to galvanize the power of people to create change. We strive to strengthen the social sector by providing innovative ideas and resources that make it easier for people in communities across the globe to find opportunities to do good in new and meaningful ways; for businesses to share best practices and develop custom solutions to drive transformative change in the communities where their employees live and work; for nonprofits to collaborate and build capacity so they may better meet their missions; and to ensure that dedicated individuals and organizations are recognized for their commitment to taking action that improves the world. For more information, go to www.pointsoflightconference.org.
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EMAIL SIGNATURE
Points of Light maintains a consistent look throughout its email signature lines for all employees. Please follow the example provided when setting up the signature in your email program.
Points of Light Standard Email Signature
FirstName LastName Title, Department Points of Light 600 Means Street, Suite 210, Atlanta, GA 30318 t: 404.123.4567 c: 404.765.4321 PointsofLight.org | Facebook | Twitter | Instagram
Points of Light | Design & Brand Guidelines 27 LOGO
CORE BRAND
Typeface | Points of Light Bold
2.5 starbursts wide
The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the mark. The starburst, when displayed in full color, is always in our vibrant green and blue, alternating. The name is in all-caps, using the typeface Points of Light Bold and sits roughly 2.5 starbursts wide. The logo is to be given the padding of one starburst radius.
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ALTERNATIVE USE
Knocked-out white on color usage (vertical, horizontal) Full color, core brand usage (vertical, horizontal)
1-color grayscale usage (vertical, horizontal) Full color knocked out usage (vertical, horizontal)
PROGRAM PROGRAM
Full color, programmatic usage (horizontal) Full color, programmatic usage (vertical)
Points of Light | Design & Brand Guidelines 29 TYPEFACES
POINTS OF LIGHT BOLD
Logo Typeface / Alternate Header abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(!@#$%&.,?:;)
The primary logo typeface is a custom sans serif font called Points of Light Bold. Along with being the exclusive font used in the core brand logo, it can be used interchangeably as a header font or stand alone when giving a nod to the core brand.
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GOTHAM
Body abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Header abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
The primary font family of the core brand is Gotham. Weights ranging from Light to Black can be used in specific instances. Body copy should always be in Book weight. Headers should always be in Medium weight or heavier depending on the contrast needed.
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PRIMARY
VIBRANT BLUE VIBRANT GREEN GRAY
PANTONE: 660C PANTONE: 360C PANTONE: Cool Gray 10C HEX: #4280C2 HEX: #8CBB3F HEX: #686868 CMYK: 75/44/0/0 CMYK: 51/6/100/0 CMYK: 59/51/50/19 RGB: 66/128/194 RGB: 140/187/63 RGB: 104/104/104
The primary color palette for the core brand are vibrant shades of blue and green, a nod to the original palette, as well as a balancing shade of gray. These three colors can be found in the core brand logo and are to be used as the central palette of assets. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.
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SECONDARY
VIBRANT PEACH CREME CHARCOAL
PANTONE: 157C PANTONE: Cool Gray 1C PANTONE: Neutral Black C HEX: #F29745 HEX: #EFEEEF HEX: #333333 CMYK: 2/48/82/0 CMYK: 5/4/3/0 CMYK: 69/63/62/58 RGB: 242/151/69 RGB: 239/238/239 RGB: 51/51/51
The secondary color palette for the core brand includes a vibrant shade of orange called Peach, a smooth o -white option called Creme, and a bold, dark option called Charcoal. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.
Points of Light | Design & Brand Guidelines 33 LOGO
COBRANDING
0.5pt light gray
Points of Light | Design & Brand Guidelines 34 COLLATERAL
TEMPLATES & EXAMPLES
Powerpoint Template
Letterhead JOE SMITH SENIOR EMPLOYEE MARKETING & COMMUNICATIONS
[email protected] 600 MEANS STREET NW, SUITE 210 ATLANTA, GA 30318 C 555.555.5555 T 444.444.4444 WWW.POINTSOFLIGHT.ORG
Business Card
#10 Envelope
Points of Light | Design & Brand Guidelines 35 BRAND
MORE INFORMATION
Online Resources
Points of Light’s brand guidelines are also available online at branding.pointsoflight.org, complete with downloads of all branding assets. Any updates will be posted there and should be considered the most recent and up-to-date versions of all logos, messaging and guidelines.
Who To Contact
Have questions regarding use of the Points of Light brand? Please contact the appropriate person below for more information:
Graphics / Marketing Micah Brown, micahbrown@pointsoflight.org
Copywriting / Editing / Style Guide Amanda Knowles, aknowles@pointsoflight.org
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