Strategic Plan 2021 – 2024 OUR VISION
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Strategic Plan 2021 – 2024 OUR VISION The Northern Territory – our stories, our art, our place – expanding the Australian narrative OUR PURPOSE We connect artists, audiences and communities to build capacity – social, cultural, creative and economic. We create and share compelling arts and cultural experiences through: • Pathways: training, employment skills and opportunities for young, emerging and established artists, creatives and arts workers • Development: new work that shares and celebrates Northern Territory stories and experiences • Touring: locally, nationally and internationally OUR VALUES At Artback NT, we: • Conduct our business with integrity and respect • Commit to creative excellence and capacity building • Embrace the diverse environment of the Northern Territory • Believe that investment in arts and culture is fundamental to a rich life and the wellbeing of communities OUR KEY OUTCOME AREAS • Territory artists and the creative industries are flourishing • Territory communities and audiences are stimulated by compelling arts and cultural experiences • Territory arts and artists are celebrated locally and renowned nationally and internationally • Artback NT is a strong and adventurous organisation We acknowledge the Traditional Owners of the lands on which we live and work. The Northern Territory is home to the world’s oldest living culture – the first artists and storytellers. We pay our respects to Elders past, present and future. ARTBACK NT STRATEGIC PLAN 2021 - 2024 PAGE 3 AUDIENCE RESPONSE TO ARTBACK NT AGREE + STRONGLY AGREE OTHER PROGRAMMING 2019 Sad Great Enjoyment Fun Entertained Amazement Interesting Happy Excited Informative Positive Dancing Beautiful Exhilarated Culturally Connected Insightful New Intrigue Magical Awesome Proud Mesmerised Engaging Moved Good Impressed Different Informative Inspired Curious HERITAGE PLATFORM CURIOSITY It made me feel connected It has the potential to inspire It sparked my curiosity and to a shared history/culture other artists and artforms made me want to find out more 93% 99% 93% ACCESS POSITIVITY It gave me the opportunity It made me feel positive to access cultural activities about the community’s future 96% 90% Pirlangimpi (1,1) Wurrumiyanga / Nguiu (Bathurst Island) (9,19) Milikapiti (2,2) Ngaruwanajirri Mudginberri (1,1) Darwin (68,267) Croker Island (1,2) Palmerston (14,39) Bagot (2,3) Gunbalanya (Oenpelli) (5,41) Warruwi (Goulburn Island) (3,30) TAKING NT ARTISTS ACROSS AUSTRALIA Howard Springs (2,6) Mandorah (1,2) West Island (1,1) Maningrida (7,36) Girraween (1,2) Belyuen (1,2) Ramingining (4,9) Thursday Island (1,4) Milingimbi (3,8) TOURING VENUE BY LOCATION (838) Bees Creek (1,3) Galiwin’ku (Elcho Island) (4,12) Humpty Doo (2,4) Nhulunbuy (18,46) VISITS PER LOCATION (2,391) Noonamah (1,1) Gunyangara (1,1) Berry Springs (1,1) Coomalie (1,1) Yirrkala (7,34) Mapoon (1,1) Batchelor (5,21) Gapuwiyak (2,4) Jabiru (9,45) Garrthalala (1,1) Litchfield (1,2) Cooinda (1,1) Adelaide River (1,6) Bulman (1,2) Andanangki (Walker River) Outstation (1,1) Nauiyu (Daly River) (1,1) Kybrook Farm (1,1) Alyangula (3,8) Aurukun (1,1) Peppimenarti (1,1) Pine Creek (5,15) Groote Eylandt (6,12) Wadeye (Port Keats) (2,5) Coen (1,1) Kalano (1,1) Beswick (3,10) Angurugu (1,1) Numbulwar (8,27) Katherine (33,148) Ngukurr (3,6) Oombulgurri (1,1) Binjari (1,1) Minyerri (1,5) Wyndham (2,3) Barunga (2,15) Jilkminggan (1,14) Cooktown (1,1) Kununurra (6,16) Mataranka (5,7) Laura (1,2) Borroloola (14,98 ) Koolan Island (1,1) Timber Wujal Wujal (1,1) Robinson River (1,20) Djarindjin (1,1) Creek (3,14) Lombadina (1,1) Turkey Yarralin (1,6) Daly Waters (2,2) Mornington Island (1,1) Warmun (2,2) Creek (1,1) Dunmarra (1,1) Cairns (5,7) Beagle Bay (1,1) Atherton (1,1) Derby (3,5) Fitzroy Crossing (2,10) Elliott (4,11) Broome (11,22) Halls Creek (3,7) Kalkaringi/Daguragu (5,6) Burketown (1,1) Yakanarra (1,2) Doomadgee (1,1) Bidyadanga (1,1) Lajamanu (6,14) Ingham (1,2) Palm Island (2,2) Brunette Downs (1,2) Magnetic Island (1,1) Townsville (3,3) Tanami (1,7) Tennant Creek (26,169) Ayr (1,1) Balgo (1,1) Wilora (1,3) Barrow Creek (1,1) Charters Towers (1,1) Epenarra (4,4) Port Hedland (4,4) Nturiya (1,1) Mt Isa (2,2) Karratha (3,3) Willowra (2,2) Ali Curung (7,17) Alpurrurulam (1,2) Daydream Island (1,1) Ti Tree (1,5) Murray Downs Station (1,5) Anmatjere (1,1) Ampilatwatja (2,2) Yuelamu (2,5) Mackay (3,6) Kiwirrkurra (1,1) Yuendumu (5,17) Utopia (2,3) Winton (1,1) Nyirripi (2,7) Laramba (1,2) Atitjere (1,6) Walungurru (Kintore) (1,2) Harts Range (1,1) Papunya (1,20) Ikuntji (Haasts Bluff) (1,4) Alice Springs (67,217) Longreach (1,1) Emerald (1,2) Blackdown (1,1) Ntaria (Hermannsburg) (5,7) Amoonguna (1,1) Blackwater (1,1) Utju (Areyonga) (1,2) Ross River (4,14) Gladstone (2,3) Santa Teresa (2,4) Watarrka (1,1) Titjikala (2,4) Kaltukatjara (Docker River) (1,6) Carnarvon (4,4) Warakurna (1,4) Imanpa (2,3) Bundaberg (1,1) Wanarn (1,1) Yulara (5,11) Mutitjulu (4,6) Mundubbera (1,1) Hervey Bay (1,1) Papulankutja (Blackstone) (4,6) Apatula (Finke) (1,3) Uluru National Park (1,1) Mantamaru (Jameson) (1,1) Gympie (1,2) Amata (1,4) Caboolture (1,1) Miljirrtjarra (Warburton) (2,4) Pukatja (Ernabella) (1,2) Noosa (1,3) Wingellina (1,3) Chinchilla (1,1) Sunshine Coast (1,2) Indulkana (2,2) Woodford (2,11) Caloundra (1,1) Whiteside (1,1) Ipswich (2,2) Brisbane (9,20) Toowoomba (2,3) Beaudesert (1,1) Gold Coast (2,2) Warwick (1,6) Tweed River (1,1) Stanthorpe (1,2) Laverton (1,1) Murwillumbah (1,2) Geraldton (3,10) Coober Pedy (1,4) Texas (1,3) Byron Bay (2,5) Moree (1,1) Ballina (1,2) Tenterfield (1,1) Lismore (2,3) Grafton (1,3) Kyogle (1,4) Bingara (1,1) Coffs Harbour (2,5) Barraba (1,4) Kalgoorlie (2,7) Roxby Downs (2,2) Gunnedah (1,1) Gladstone (1,2) Merredin (1,2) Gulargambone (1,1) Tamworth (3,6) Fremantle (2,2) Perth (12,12) Quirindi (1,1) Kwinana (1,2) Broken Hill (1,5) Taree (1,2) Norseman (1,1) Ceduna (2,2) Mandurah (1,3) Dubbo (2,2) Pinjarra (2,3) 5 Narrogin (2,4) Port Augusta (6,7) Maitland (1, ) Streaky Bay (1,1) Cessnock (2,4) Newcastle (2,2) Bunbury (2,2) Whyalla (2,7) Argyle (1,1) Wudinna (1,1) Orange (3,8) Lake Macquarie (1,4) Boyup Brook (1,1) Port Pirie (2,5) Wyong (1,1) Cowaramup (1,1) Esperence (1,1) Kapunda (1,1) Bathurst (2,4) Nannup (1,3) Cowra (1,4) Hawkesbury (1,5) Clare (1,1) Renmark (1,2) Chatswood (2,2) Maitland (1,2) Mildura (2,8) Griffith (1,6) Parramatta (1,1) Sydney (16,28) Berri (1,1) Albany (3,7) Tanunda (1,10) Hay (1,1) Hazelhurst (1,3) Port Lincoln (3,4) Goulburn (1,2) Penrith (2,4) Adelaide (12,40) Wagga Wagga (1,4) Wollongong (2,4) Murray Bridge (1,2) Port Noarlunga (2,4) Lameroo (1,1) Canberra (19,35) Goolwa (1,1) Shepparton (3,5) Queanbeyan (1,2) Map of Australia showing the scope of Horsham (2,2) Wodonga (1,2) Bordertown (1,1) Stawell (1,1) Wangaratta (1,1) Artback NT’s delivery across six states Bendigo (1,1) Benalla (1,2) Bega (1,2) Naracoorte (1,1) Castlemaine (2,2) and two territories from 1996 – 2019. Halls Gap (1,2) Ararat (1,1) Morang (1,1) Millicent (1,1) Ballarat (2,3) Healesville (1,2) Bracketed numbers indicate (L-R) Mount Gambier (2,4) Traralgon (1,2) Hamilton (1,1) Morwell (1,2) Upwey(1,4) the number of venues Artback NT has Warrnambool (1,4) Melbourne (24,48) Colac (1,2) Werribee (1,1) delivered to within a location and then Drysdale (1,3) Geelong (2,10) the number of times Artback NT has King Island (1,1) been to that location. 1994 – 1995 location information Burnie (1,5) is not available. Hobart (7,9) ARTBACK NT STRATEGIC PLAN 2021 - 2024 PAGE 7 TABLE OF CONTENTS EXECUTIVE SUMMARY ................................................................................................................................................ 8 OUR CONTEXT .............................................................................................................................................................. 10 WHERE WE LIVE .......................................................................................................................................................... 12 OUR HISTORY ............................................................................................................................................................... 12 OUR POINT OF DIFFERENCE ..................................................................................................................................... 14 DEPTH, REACH AND RELATIONSHIPS ..................................................................................................................... 16 THE WAYS WE WORK .................................................................................................................................................. 16 OUR STRATEGY ............................................................................................................................................................ 16 OUR MARKETS .............................................................................................................................................................. 18 OUR PARTNERS ............................................................................................................................................................ 18 OUR PEOPLE ................................................................................................................................................................. 24 OUR MEASURES ..........................................................................................................................................................