Special Young Adults Issue
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SPECIAL YOUNG ADULTS ISSUE The Magazine of The Heinz Endowments 30 YEARS LATER URBAN RENAISSANCE HOW LIVABLE? COLLEGE COURSES TO-DO LIST MOMS WORK inside Board of Directors The Heinz Endowments was formed state of knowledge and practice in from the Howard Heinz Endowment, the fields in which we work. Our fields Teresa Heinz established in 1941, and the Vira I. of emphasis include philanthropy in Chairman Heinz Endowment, established in 1986. general and the disciplines represented James M. Walton It is the product of a deep family by our five grant-making programs: Vice chairman commitment to community and the Arts & Culture; Children, Youth & common good that began with H.J. Families; Community & Economic André T. Heinz Heinz, and that continues to this day. Development; Education; and Christopher D. Heinz The Endowments is based in Environment. H. John Heinz IV Pittsburgh, where we use our region In life, Howard Heinz and Vira I. Sasha L. Heinz Damon Aherne as a laboratory for the development Heinz set high expectations for their Carol R. Brown of solutions to challenges that are philanthropy. Today, the Endowments Jared L. Cohon national in scope. Although the majority is committed to doing the same. Judith M. Davenport of our giving is concentrated within Our charge is to be diligent, thoughtful Franco Harris southwestern Pennsylvania, we work and creative in continually working Wendy Mackenzie wherever necessary, including to set new standards of philanthropic Shirley M. Malcom state wide and nationally, to fulfill excellence. Recognizing that none James E. Rohr our mission. of our work would be possible without Drue Heinz That mission is to help our region a sound financial base, we also are Director emeritus thrive as a whole community — committed to preserving and enhancing economically, ecologically, educationally the Endowments’ assets through and culturally — while advancing the prudent investment management. h magazine is a publication of The Heinz Endowments. At the Endowments, we are committed to promoting learning in philanthropy and in the specific fields represented by our grant-making programs. As an expression of that commitment, this publication is intended to share information about significant lessons and insights we are deriving from our work. Editorial team Jennifer Bails, Linda Braund, Donna Evans Sebastian, Carmen Lee, Courtney Tolmer. Design: Landesberg Design About the cover A lot has changed in Pittsburgh since the steel industry collapsed 30 years ago. The cover and this issue of h assert that many changes have been for the better, though challenges remain. As part of the transformation, more young people are coming into the city than are leaving. Many have created lifestyles filled with unique places to live, work and play that are making them want to stay in the region. In the pages that follow, some of these young people tell their own stories of why Pittsburgh is special. FEATURES 4 Moving Forward Pittsburgh is still a work in progress since the steel industry crumbled 30 years ago. But this special issue of h is giving some younger residents the chance to describe the factors contributing to the region’s comeback. 10 Rebound Pittsburgh’s resurgence is the result of collaboration among different sectors in the region, including philanthropy, that has yielded personal as well as economic dividends. Its story can be found in people’s lives as well as in the numbers. 22 Livable for All? Some Pittsburgh residents and neighborhoods continue to struggle even as local leaders tout encouraging news about the city. Community magazine writer and editor Malik Vincent talks about his challenges and the accomplishments that haven’t come easily. vol. 13 issue 1 2014 30 Knowledge Factories New economic opportunities in Pittsburgh have spurred new educational ones, with schools such as Point Park and Robert Morris universities growing in regional prominence. 42 Opportunity & Adventure If you’re young — or young at heart — what can you do for fun in Pittsburgh that reflects the city’s unique character? A University of Pittsburgh student gives a tour of hip venues around town to add to must-see lists. After Steel: Business Rebirth 48 Innovative startups are stepping forward to help fill the void left by the departure of big manufacturing companies from Pittsburgh. Their ideas and energy are revitalizing the business landscape. ILLUSTRATIONS COLUMNSCOLUMNS 20 Why Pittsburgh? 27, 36, 41 Portraits 28 3 Rivers × 2 Wheels 37 61 Things 2 Perspectives 3 Celebrate 52 Here & There perspectives This year, we are launching a new editorial feature in h called “Perspectives.” Each publication will include two distinct views on an issue from a previous magazine edition. The columns will provide another opportunity for our readers to think about the subject and the context in which The Heinz Endowments does its work. We might not agree with aspects of some of the perspectives presented, but we believe 22 that our understanding of the selected topics will be enhanced by considering them from different angles. n last year’s Issue 2 of h, Jeffery Fraser’s story “Exit Plan” examined how the gaps through programmatic and advocacy Endowments and other foundations are working with nonprofits and govern- approaches. WWP is committed to warriors and their families for a lifetime, but the fulfill- ment agencies to help veterans navigate a maze of programs as they readjust I ment of that promise hinges on Americans to civilian life. Chris Marvin of the Got Your 6 campaign and Rebecca A. Melesky who can volunteer their time and monetarily of Wounded Warrior Project explain their organizations’ different approaches fuel WWP’s lifesaving programs. to supporting veterans and even defining the term. Generating that support and focusing the passion of many to help is challenging. WWP has found major success, though, by embark- Redefining Support for Veterans volunteered for the military, are naturally ing on education campaigns that emphasize through Civic Engagement predisposed to service and leadership. Truly storytelling through the words and voices of Three months after being wounded in innovative programs don’t focus on veterans’ injured veterans and their families. This tactic Afghanistan, I received the first charitable problems or deficits, but rather on using is used in almost all of WWP’s marketing offering in the mail — an unsolicited veterans as the tools and inspiration for materials, in cause-marketing campaigns $500 check. Knowing nothing about me, building stronger communities. with strategic partners and in WWP’s advo- a nonprofit organization assumed I was Yet, only a few major funders — mostly cacy efforts. WWP has learned that there is no in need and sent money. corporations — have embraced this philoso- better way to bring to light the magnitude of The charity didn’t stop there. Offers of phy in their veteran-related grant making. veterans issues, such as dealing with post- baseball tickets, climbing expeditions and Many private foundations haven’t been able traumatic stress disorder or the extent of relaxation retreats were popular. I turned each to match existing priorities with funding long-term care needs for those who are the one down and donated the $500 to a local opportunities for veteran programs. most severely wounded, than by having a food bank. The hope is that by reframing the role of veteran open up his or her world and reveal For years, I struggled with the idea veterans though the lens of civic engagement, the struggles and triumphs of the journey. that nonprofits could generate support for foundations can find value in funding Wounded Warrior Project is currently veterans — and for their own programs and programs that empower veterans to work seeing storytelling success through its 10-year fundraising — by describing us as charity on community solutions. It’s not the veteran anniversary campaign called “A Decade of cases. This sentiment creates a false percep- community that is in need of our support; Service. A Lifetime of Commitment.” The tion of returning veterans in our society: it’s the veterans who need to support our campaign includes a 12-part documentary the narrative of the broken veteran who is communities. This attitude must be adopted series, with segments that air on MSNBC once in desperate need of assistance. if the country hopes to take advantage of the a month for 12 months. Each 30-minute Ten years later, the narrative is changing advanced leadership and problem-solving segment focuses on the story of one injured from one of charity and pity to one of skills that veterans have gained in service. service member or a caregiver, while homing leadership and empowerment. Nonprofit in on a specific veteran issue, such as mental Chris Marvin is the managing director of the organizations can reach veterans more Got Your 6 Campaign. He served seven years on active health or long-term care. There has been successfully with the message that veterans duty as an Army Black Hawk helicopter pilot. overwhelmingly positive reaction thus far. want to hear: “We still need you.” Not only are people reaching out to WWP, The Mission Continues, Team Rubicon, but they also are reaching out to the warriors Student Veterans of America and a few dozen Generating Support for Veterans being showcased to express their gratitude through Storytelling enlightened organizations have adopted and and ask how to better support them and The American public clearly supports benefited from this strategy. Veterans don’t people like them. veterans. But with only 1 percent of the want charity; they want to be challenged. WWP intends to keep this momentum population knowing firsthand what it’s like They want to go back to school, engage in going and to ensure that the American public to wear the uniform, and even less than that community service and take on tasks that can forever stands by those who have sacrificed so knowing what it’s like to live with the visible benefit the people around them.