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University of Alaska Anchorage 2014-2015 Corporate Partnership Opportunities University of Alaska Anchorage The University of Alaska Anchorage is a public, coeducational university situated in the largest city in Alaska. Founded in 1954, UAA has proudly grown to be the largest post-secondary institution in Alaska. With its main campus spanning 141 hectares, UAA encompasses four community campuses and a number of competitive NCAA teams. University Quick Facts: 18,000 total student enrollment – 75.6% acceptance rate – Largest university in Alaska 43,000+ Alumni – Alumni chapters located throughout the United States 71st in Regional Universities (West) in 2014 – Ranked by U.S. News & World Report of Best Colleges UAA Athletics • The University of Alaska Anchorage maintains a total of 13 men’s and women’s competitive NCAA teams (mostly Division II) while additionally supporting various intramural sports. • The UAA mascot is the Seawolf and UAA colors are green and gold. • UAA is a member of the Great Northwest Athletic Conference (GNAC) as well as the Western Collegiate Hockey Association (WCHA), Mountain Pacific Sports Federation (MPSF), and Rocky Mountain Intercollegiate Ski Association. Men’s Sports Women’s Sports Basketball Basketball Cross Country Cross Country Hockey Gymnastics Skiing Skiing Indoor & Outdoor Indoor & Outdoor Track & Field Track & Field Volleyball Logos & Marks A partnership with University Alaska Anchorage Athletics provides you with the opportunity to leverage the already established and respected UAA logos and marks. Usage of our marks and logos will cement our partnership and allow the public to more readily associate your brand with UAA Athletics. Facilities Alaska Airlines Center • Set to open in September 2014, this multi-use facility features a 5,000 seat arena and is managed by Global Spectrum a professional facility management company and subsidiary of Comcast-Spectacor • The complex has been constructed to fulfill student and faculty demand for athletic and recreation facility use • The Suites inside the Alaska Airlines Center, when complete, will be the first of their kind in the state of Alaska – positioning the AAC as the premier sports facility in Alaska • Additional features include: – 5,000 sq. ft. strength and conditioning complex – Fitness and recreation area for students – Gymnastics training facility – State-of-the-art video scoreboard and sound system – Seawolf Hall of Fame – State-of-the-art sports medicine facilities Facilities Wells Fargo Sports Complex The Wells Fargo Sports Complex, with a capacity of 1,000, received a refurbished playing surface and new bleachers in 2010. The complex has been hosting volleyball, basketball, and gymnastics since 1978 and features training and recreation facilities for students and athletes. It will continue to see significant foot traffic as the facility will be used for many University events and community engagements. Facilities George M. Sullivan Arena The George M. Sullivan Arena, with a capacity of 6,290, continues to be the premier hockey facility in Alaska. “The Sully” hosts UAA hockey as well as the Alaska Aces (ECHL) hockey games. Having undergone its largest improvement project since it opened in 1983, the arena now boasts a new center-hung scoreboard, improved video screens, a wraparound LED display system, improved acoustics, and a new ice machine. The arena also plays host to the annual Kendall Hockey Classic – one of the top pre-season hockey tournaments in the country. Alaska Airlines Center Court Logos Alaska Airlines Center Inner-Bowl LED Ribbon As part of the new Alaska Airlines Center, a new LED Ribbon will be introduced to the marketplace. This digital asset offers an advertiser complete domination of the branding message the consumer receives. For a dedicated amount of time, one brand will be featured on the ribbon, creating an eye-catching advertising asset for thousands to see. The LED Ribbon also offers the ability for a brand to create special promotions or messages that can be delivered at specific times of the game, such as a “Pepsi three-pointer” with an accompanying digital display. Sample Alaska Airlines Center Courtside LED Digital (2.08’ x 9.36’) This signage provides premium in-arena and television exposure. Combined with scoreboard and/or LED Ribbon creates arena domination for a segment of the game or event Alaska Airlines Center Basket Stanchions Signage Locations Sample Alaska Airlines Center Center-Hung Scoreboard Vertical Horizontal Panels Panels Alaska Airlines Center Step Signage Sample Alaska Airlines Center Courtside Signs Baseline Mid-Court Samples Alaska Airlines Center Static Signage This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career fairs, concerts, summer camps, graduations, etc. Alaska Airlines Center Static Signage – cont’d This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career fairs, concerts, summer camps, graduations, etc. (pending promoter approval) Courtside Signage Drink Rail Advertising Alaska Airlines Center Static Signage – cont’d This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career fairs, concerts, summer camps, graduations, etc. (pending promoter approval) Pillar Signage Walking Track / Pillar Signage Alaska Airlines Center Kickplate Signage Samples Alaska Airlines Center Press Conference & Sideline Media Backdrop Media Backdrop advertising puts both the university and sponsor names/logos in a prominent location – right in front of all media events. This partnership also strengthens the perception of the brand association between parties. Sample Sullivan Arena Rinkboards & Ice Logos Premium advertising at Sullivan Arena will be seen during UAA hockey games, Alaska Aces regular season and playoffs, as well as during select shows and concerts. Ice Logos (specific location may vary) Rinkboards Sullivan Arena Center-Hung Scoreboard As part of the most expensive renovation in the Sullivan’s history, the venue will now feature a state-of- the-art scoreboard. This scoreboard is full digital, offering the most flexibility for corporate advertising. Crown “ears” Crown “longer sides” Corners Main screen Bottom ring “longer sides” Bottom ring “corner/ears” Sullivan Arena Venue Signage Current & Prospective Signage Wells Fargo Sports Complex Signage Ice Rink Opportunities Rinkboards Ice Logos Wells Fargo Sports Complex Signage Basketball Court Opportunities The Wells Fargo Sports Complex will continue to be one of the busiest venues on campus, with students and community members alike using the facility on a daily basis. Unique advertising opportunities include courtside signage, wall signage, step signage and much more. Wells Fargo Sports Complex Signage Unique Opportunities Media & Print Exposure Television Media & Print Exposure UAA and GNAC • UAA formed a multi-year agreement with CBS Sports Network in 2012; the GCI Great Alaska Shootout, a huge event hosted annually by UAA, and other athletic events are televised. • GNAC Insider, a live weekly radio broadcast, airs each Tuesday night throughout the academic year. Media & Print Exposure Audio & Video Streaming • Fans from all over the world can watch and listen to live broadcasts and updates of their favorite UAA Athletics teams on the GoSeawolves.com website via GameCentral • Unique advertising opportunities through live broadcasts may include commercials, static branding, Presenting Partner status, etc. Media & Print Exposure Online Exposure – GoSeawolves.com Media & Print Exposure Social Media Media & Print Exposure Mobile Apps For iPhone For Android Media & Print Exposure Print Opportunities The UAA Athletics Department has numerous print advertising opportunities for a partner to take advantage of. Print elements allow the sponsor to target specific sports/demographics or to partner in ALL sports. Specific print opportunities include, but are not limited to, the following assets: • Team Posters • Pocket Schedules • Team / Sport Posters • Game Programs • Score sheets • VIP Invitations/Passes • Tickets and Ticket backs • Ticket Envelopes • Seawolf Coupon Booklets • Email blasts Promotional Opportunities In-Game Promotions In-Game Promotions are a great way to create not only lasting memories, but to tie-in your brand or services to a specific time or event of the game. On-Ice or On-Court promotions capture the audience’s attention and provide the advertiser a chance to directly interact with them. Successful promotions have included: – When the team scores X fans receive Y (4 goals, FREE Wings!) – On-site contest and contestant wins X (Mid-court basket, win $10,000) – Contestant represents an entire section (Scores goal, section wins FREE slice of pizza) – T-Shirt Giveaways (company is on the court throwing out FREE t-shirts in the 1st Quarter) – Traffic Driving (Team wins, each ticket is good for 25% off appetizers) Samples Promotional Opportunities Tabling/Exit Sampling Samples University of Alaska Anchorage Athletics I am a Seawolf. For More Information Contact: Dustin Morris – Director of Corporate Partnerships - [email protected] - 907-786-7808 Shayna Balog – Corporate Sales Manager – [email protected] – 907-297-8173.
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