LifeMode Group: Senior Styles 9A Silver and Gold

Households: 942,900

Average Household Size: 2.03

Median Age: 63.2

Median Household Income: $72,100

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS Almost the oldest senior market, Silver and Gold is the • Residents of Silver and Gold prefer a more • 47% have college degree(s). most affluent. The affluence ofSilver and Gold has afforded bucolic setting, but close to metropolitan • Primarily retired, but many still active the opportunity to retire to sunnier climates that feature cities. in the labor force, participation rate of 41%. exclusive communities and vacation homes. These consum- • Predominantly single-family, owner- ers have the free time, stamina, and resources to do what • Self-employment is the highest across all occupied homes that have a median value Tapestry markets (Index 218). they enjoy. This market is smaller but growing. of $385,700 (Index 186). • More than half of the households receive • Neighborhoods include seasonal or vaca- income from wages/salaries, Social Security, tion homes, reflected in the high vacancy or investments, many drawing rate of 43%. retirement income (Index 213). • Mostly older married couples with • Connected, but primarily to get news and no children, average household size is 2.03. track investments, more likely to own an e-reader or tablet than a smartphone.

TAPESTRY TM SEGMENTATION esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100. Consumer preferences are estimated from data by MRI-Simmons. LifeMode Group: Senior Styles TAPESTRY TM 9A SEGMENTATION Silver and Gold esri.com/tapestry

AGE BY SEX (Esri data) RACE AND ETHNICITY (Esri data) INCOME AND NET WORTH Median Age: 63.2 The Diversity Index summarizes racial and ethnic diversity. The index Net worth measures total household assets (homes, vehicles, US: 38.2 shows the likelihood that two persons, chosen at random from the investments, etc.) less any debts, secured (e.g., mortgages) $357,100 Indicates US same area, belong to different race or ethnic groups. The index or unsecured (credit cards). Household income and Esri Median Net Worth

Age by Sex - Male Chart Title ranges from 0 (no diversity) to 100 (complete diversity). net worth$93,300 are estimated by Esri. 85+ Female Age 85+ Male Age 85+ 80–84 Female Age 80-84 Male Age 80-84 Diversity Index: 24.1 US: 64.0 75–79 Female Age 75-79 Male Age 75-79 Median Household Income 70–74 Female Age 70-74 Male Age 70-74 Hispanic* 65–69 Female Age 65-69 Male Age 65-69 $72,100 60–64 Female Age 60-64 Male Age 60-64 55–59 Female Age 55-59 Male Age 55-59 Multiple Esri Median HH Income 50–54 Female Age 50-54 Male Age 50-54 $56,100 45–49 Female Age 45-49 Male Age 45-49 Other 40–44 Female Age 40-44 Male Age 40-44

Female Age 35-39 Male Age 35-39 0 $100K $200K $300K $400K $500K $600K+ 35–39 Asian and $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 Series2 Series1 30–34 Female Age 30-34 Male Age 30-34 Pac. Islander 25–29 Female Age 25-29 Male Age 25-29 20–24 Female Age 20-24 Male Age 20-24 American Median Net Worth Indian 15–19 Female Age 15-19 Male Age 15-19 10–14 Female Age 10-14 Male Age 10-14 Black $357,100 5–9 Female Age 5-9 Male Age 5-9 Esri Median Net Worth <5 Female Age 0-4 Male Age 0-4 92.3% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0%0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% White $93,300 Series2 Series1 Series2 Series1

8% 4% 0 4% 8% 0 20% 40% 60% 80% 100% 0 $100K $200K $300K $400K $500K $600K+ Male Female US Average. *Hispanic Can Be of Any Race. US Median. $72,100

Esri Median HH Income AVERAGE HOUSEHOLD BUDGET INDEX OCCUPATION BY$56,100 EARNINGS

The index compares the average amount spent in this market’s household budgets for The five occupations with$0 the highest$100,000 number$200,000 of$300,000 workers$400,000 in the $500,000market $600,000are displayed Series2 Series1 housing, food, apparel, etc., to the average amount spent by all US households. An index by median earnings. Data from the Census Bureau’s American Community Survey. of 100 is average. An index of 120 shows that average spending by consumers in this market is 20 percent above the national average. Consumer expenditures are estimated by Esri. $140,000

Housing 132 $120,000 Food 131 $100,000 Apparel & Services 127

Earnings $80,000 Transportation 133

Health Care 153 $60,000 Median Entertainment & Recreation 139 $40,000 Education 112 $20,000 Pensions & Social Security 132 0 Other 145 40,000 80,000 120,000 0 50 100 150 200 250 300 350 Workers (Age 16+) LifeMode Group: Senior Styles TAPESTRY TM 9A SEGMENTATION Silver and Gold esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by MRI-Simmons.) HOUSING • Partial to luxury cars or SUVs; highest demand market for convertibles. Median home value is displayed for markets that are primarily owner occupied; average rent is shown for renter-occupied markets. Tenure and home value are estimated by Esri. Housing type and average • Active seniors that maintain a regular exercise regimen and pay attention to Chart Title healthier eating habits. rent are from the Census Bureau’s American Community Survey. • Pursue the luxuries that well-funded retirement affords: an active social life, travel, hobbies, and sports (especially golf and boating) and liberal use of home mainte- nance services to minimize chores. • Avid readers of newspapers, magazines (sports and travel), and books (audio, e-readers, or tablets). Home Own Ownership Rent • Generous supporters of charitable organizations. 83.2% US Percentage: 16.8% 62.7% Own Typical Housing: 37.3% Rent Single Family/Seasonal Median Value: $385,700 US Median: $207,300

Own Rent

POPULATION CHARACTERISTICS ESRI INDEXES Total population, average annual population change since Census 2010, and average Esri developed three indexes to display average household wealth, socioeconomic status, density (population per square mile) are displayed for the market relative to the size and housing affordability for the market relative to US standards. and change among all Tapestry markets. Data estimated by Esri.

900,000 Population 11,000,000 0 241 350 1,940,100 Wealth Index -0.5% Population Growth (Annual %) 3.0% 0 148 350 1.3% Socioeconomic Status Index 0 Population Density (Persons per sq. mile) 25,000 1000 0 91 350 107 Housing Affordability Index LifeMode Group: Senior Styles TAPESTRY TM 9A SEGMENTATION Silver and Gold esri.com/tapestry

SEGMENT DENSITY This map illustrates the density and distribution of the Silver and Gold Tapestry Segment by households.

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