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Rural Connections Autumn /Winter 2018 1 ISSN 2443-7379 EN European Network for Rural Development RURAL AUTUMN/ WINTER CONNECTIONS 2018 THE EUROPEAN RURAL DEVELOPMENT MAGAZINE NEWS AND UPDATES • MAINSTREAMING THE BIOECONOMY • KEY STEPS FOR CAP STRATEGIC PLANNING • SMART VILLAGES GAINING MOMENTUM RURAL ISSUES, RURAL PERSPECTIVES • FIRST BALKAN RURAL PARLIAMENT • THINKING CAP • IMPROVING RURAL BROADBAND NETWORKS FOCUS ON… COMMUNICATIONS Funded by the https://enrd.ec.europa.eu European Network for Rural Development European Network for Rural Development The European Network for Rural Development (ENRD) is Each Member State has established a National Rural the hub that connects rural development stakeholders Network (NRN) that brings together the organisations and throughout the European Union (EU). The ENRD contributes administrations involved in rural development. At EU level, to the effective implementation of Member States’ Rural the ENRD supports the networking of these NRNs, national Development Programmes (RDPs) by generating and sharing administrations and European organisations. knowledge, as well as through facilitating information exchange and cooperation across rural Europe. Find out more on the ENRD website (https://enrd.ec.europa.eu) Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) The information given is free, as are most calls (though some operators, phone boxes or hotels may charge you). Managing editor: Neda Skakelja, Head of Unit, EC Directorate-General for Agriculture and Rural Development. Editor: Derek McGlynn, Publications Manager, ENRD Contact Point Manuscript text finalised during December 2018. Original version is the English text. More information on the European Union is available on the internet (http://europa.eu). Luxembourg: Publications Office of the European Union, 2018 ISSN 2443-731X (print) ISSN 2443-7379 (web) © European Union, 2018 Reproduction is authorised provided the source is acknowledged. The contents of this publication do not necessarily express the opinions of the institutions of the European Union. The text in the publication is for information purposes only and is not legally binding. Printed by Imprimerie Centrale s.a. in Luxembourg Printed on elemental chlorine-free bleached paper (ECF) You can also order one paper copy free-of-charge via the EU Bookshop website: http://bookshop.europa.eu or by sending a request to [email protected] Acknowledgements Authors: Sandro Angiolini, Isane Aparicio, Fabio Cossu, Elena Di Federico, Gaya Ducceschi, Giuseppe Gargano, Maeve Howe, Laura Jalasjoki, Oliver Joy, Vujadin Kovacevic, Miodrag Matavulj, Ian McCafferty, Derek McGlynn, Veneta Paneva, Dragan Roganovic, Massimiliano Schiralli, Myles Stiffler, Sinikka Torssonen, Rogier van den Brink, Ina Van Hoye, Grazia Valentino, Roxana Vilcu. Layout: Benoit Goossens, Tipik Cover photo: © Walloon Network Support Unit RURAL CONNECTIONS AUTUMN /WINTER 2018 1 CONTENTS 3 EDITORIAL NEWS & UPDATES ENRD NEWS 4 Smart villages gaining momentum 5 Join us @ networX 5 ENRD Contact Point team changes 5 6 Mainstreaming the Bioeconomy 6 European Rural Networks’ Steering Group 7 Key steps for CAP strategic planning 7 “Doing it the LEADER way” 4 8 Update from the Evaluation Helpdesk EU NEWS 9 Update from EIP-AGRI 10 Updated EU Bioeconomy Strategy 11 Unlocking the agricultural investment gap 11 Financial Instruments resources 12 EU projects 10 12 EU guides and publications RURAL ISSUES, RURAL PERSPECTIVES 14 Improving rural broadband networks Isane Aparicio 16 First Balkan Rural Parliament Dragan Roganovic and Miodrag Matavulj 18 Bioeconomy: reality, expectations, and barriers to development 14 Sandro Angiolini RURAL CONNECTIONS 2 AUTUMN /WINTER 2018 20 Thinking CAP Rogier van den Brink 22 Targeting young multi-functional farmers Grazia Valentino, Massimiliano Schiralli and Giuseppe Gargano 24 Georgia embraces rural development 20 Gaya Ducceschi 26 A new lease of life European Landowners’ Organization (ELO) A FOCUS ON… COMMUNICATIONS INTRODUCTION 27 Effective communications REPORT 29 Getting the mix right 29 BETTER TARGETING 35 User-centric communications INTERVIEW 37 Ian McCafferty 32 39 BOOKS & PUBLICATIONS ISSN 2363-4030 GUIDE #15 Evaluating CLLD Handbook for LAGs and FLAGs COLLECTION OF EXAMPLES OF SOCIAL INNOVATION in mount ain areas COLLECTION OF EXAMPLES OF SOCIAL INNOVATION Urban Rural Coastal in the Balkans This project has received funding from the European Union’s Horizon 2020 research and This project has received funding from the European Union’s Horizon 2020 innovation programme under grant agreement 22 research and innovation programme under grant agreement 677622 2018 SURVEY REPORT EN RURAL CONNECTIONS AUTUMN /WINTER 2018 3 EDITORIAL id you know that our network is ten years old? The European Network for Rural Development (ENRD) was created in 2008 by the European Commission. DPlans are underway to mark this milestone, so keep reading until the end of this article to find out more! Networking has evolved considerably over the past decade. A striking example is communications or how today’s networkers choose to engage with their communities. Rural development networkers are embracing the latest digital technology and enhancing proven techniques to become more effective in their outreach activity. In this edition of Rural Connections, our Focus on… Communications (pp. 27-38) uncovers the latest thinking and profiles some inspiring practices that support Rural Development policy implementation. We profile great examples of communications that include the use of new digital channels, on-farm knowledge exchange and marketing initiatives. The content has been inspired by our June 2018 workshop on Rural network communications. The updated EU Bioeconomy Strategy is expected to accelerate the growth of the European bioeconomy and contribute to the 2030 Agenda and Sustainable Development Goals. The ambition level is high: up to one million new jobs by 2030, including plenty of high-quality jobs for our rural communities. We cover the latest developments in our regular round-up of News and Updates (pp. 4-12), such as our thematic work on mainstreaming the bioeconomy, alongside our smart villages work, recent events and other network news. In the Rural Issues, Rural Perspectives (pp. 14-26) section, we cover a diverse range of topics. An opinion piece touches on potential barriers to bioeconomy value chains in Southern European countries. Other topics covered in this edition range from initiatives to improve rural broadband, to the RuralGOOD project in Italy where a new generation of farmers are learning how multi-functional agriculture can result in greater profitability and better quality of life, to rural development in countries neighbouring the EU, to a World Bank economic report that demonstrates how the CAP benefits the rural economy and drives growth. Earlier, I promised to tell you about how we will mark an important networking milestone. In April 2019, the ENRD will organise networX (p. 5) – the largest ever gathering of the European rural networking community to be organised under the current programming period. The event will showcase how networks are inspiring rural Europe and share the latest networking techniques. Stay tuned for plenty more about networking from the ENRD, including in the next edition of the EU Rural Review. As ever, if you have any comments or ideas about what we should feature in future editions of Rural Connections, please do get in touch. Derek McGlynn Publications Manager, ENRD CP [email protected] RURAL CONNECTIONS 4 AUTUMN /WINTER 2018 NEWS & UPDATES European Network for ENRD NEWS Rural Development Smart villages gaining momentum What is happening at the ENRD level? The ENRD Contact Point thematic work on smart villages has Join the smart villages Facebook community moved into a new phase. The focus is now on examining practical approaches to using the available policy tools that allow smart villages to emerge and progress. The scoping work of the ENRD Thematic Group (TG) – carried out in the summer of 2018 – generated much interest and involvement from the network, ranging from rural stakeholders, to National Rural Networks (NRNs), to various EU Member State ministries and agencies. The main driver for smart villages is currently considered to be the digitisation of rural areas which the TG will continue to support through identification of effective national strategies and good practices. The wide array of national policies and initiatives which may contribute to smart villages tackle a broader range of policy areas, such as health or education, highlighting the need for good governance and coordination for effective implementation. The TG is looking to identify transferable examples of integrated policy initiatives that show how to best use and combine different instruments in order to promote smart villages. Watch our smart villages video (available in 22 languages) The TG held meetings in October and December 2018 and another two will take place in the first half of 2019. ΂ FOR FURTHER INFORMATION For all the latest TG information: https://enrd.ec.europa.eu/enrd-thematic-work/smart-and- competitive-rural-areas/smart-villages_en Smart villages portal – discover smart projects, initiatives, approaches and networks: https://enrd.ec.europa.eu/smart-and-competitive-rural-areas/ smart-villages/smart-villages-portal_en THE SMARTEST VILLAGE IN FINLAND The Finnish Rural Network (Maaseutu.fi) is running a competition to identify Finland's
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