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SHOOT E.Dition, April 1, 2005, Vol 46, No 11

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SHOOT E.Dition, April 1, 2005, Vol 46, No 11 THE TOP SPOT OF THE WEEK THE LEADING NEWSWEEKLY FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION Click Poster To View Spot > A DCA Business Publication Volume 46 No. 11, April 1, 2005 www.shootonline.com This Week Grass Valley The Road To NAB: Autodesk To Adopts New Unleash A Toxik Environment Spot Spirit Industry Awaits Avid And Apple Developments; HD Tools To Figure Prominently By Carolyn Giardina Columns PARIS—Grass Valley, a division multi-user access to centralized media and metadata, data By Carolyn Giardina of Paris-headquartered Thomson, is management, versioning management, and a creative toolset. transitioning its commercial telecine LAS VEGAS—For many commercialmakers, the biggest “It’s a brand new architecture,” explained Martin Vann, offering from the Spirit Datacine, which change at this year’s National Association of Broadcasters Autodesk Media and Entertainment’s VP, worldwide sales and made its debut in ’96 and went on to (NAB) Convention may be the absence of a Discreet-branded marketing. “It was, from the ground up, designed to address become a standard in the commercial booth. The Montreal-based Autodesk subsidiary and developer creative tools used concurrently by multiple people—from postproduction industry, to the new Spirit of the popular Flame has been renamed and rebranded small groups to literally hundreds of people. It was focused 2K , which will be introduced this month Autodesk Media and Entertainment (SHOOT, 3/25, p. 7). The initially on features, but expanded for features to commercials at NAB. Service and support for Spirit question is, will this feel like the same Discreet—the wildly to broadcast.” Datacines—of which there are roughly popular company whose giveaways have included rolling paper The company believes Toxik—a modular and customizable 260 in use worldwide—continues and condoms, and whose demos have included compositing system—would co-exist with its advanced products including uninterrupted. the faces of their management team to the bodies of farm Discreet Inferno for compositing and Discreet Lustre for color “The key market for the new ScreenWork animals? grading/digital intermediate work. “Flame is the hero station To find out, remember to seek the Autodesk logo—then for client supervised work; Toxik runs on generally low cost get ready for some radically new technology. hardware, we supply software,” Vann explained to differentiate After more than five years in development, the company is the application of each. “When working on Flame and Inferno, TiVo Plays unveiling Toxik, a software-based creative work environment they’re often working on tight deadlines. Toxik is for people designed to facilitate the collaborative process with a “Tag” With productivity boost. Toxik is designed to enable simultaneous Ad Features By Robert Goldrich Kuntz & Maguire Part Ways; Maguire Heads to GSP ALVISO, Calif. — The ad-friendly By Emily Vines Francisco, on April 11. sounds like a cliché, but I think change strategy unveiled late last year by TiVo LOS ANGELES—The directing team of The desire to write again propelled is always good and I’m excited,” Kuntz (SHOOT, 11/26/04, p. 1) is now starting Kuntz & Maguire — Tom Kuntz and Mike Maguire to make this decision. “I love said. “Mike and I had a great [working to be implemented. Over this past Chief Marketing Maguire — of bicoastal/international Tom more than a brother,” Maguire said. relationship], we had a really fun way of weekend, TiVo released the first in a series Executive Series Morton Jankel Zander (MJZ) is amicably “He has been like my best friend for working, but I’m excited to be working of advertising features—fast-forward parting ways after 10 years of working the past ten years—it was not moving on my own. I think directing as a team “tagging”—to a random, relatively small together. Kuntz will remain on the roster away from anything, it was just moving obviously can and does work but it also number of subscribers. at MJZ while Maguire will move into towards something.” has a lot of complexities to it. So I am Via tagging, when viewers fast- the position of associate creative director Both men report happiness in their excited to work in an arena that doesn’t forward past an ad, an embedded graphic at Goodby Silverstein & Partners, San new situations and for one another. “It have those complexities.” pops up on screen to notify them of 1 Spot.com.mentary By Robert Goldrich Wayne Pedzwater fter a long battle with scene for some 25 former, it represented his bread-and- and fitness. Ironically, cancer struck a I first heard about Wayne’s stomach cancer, Wayne years, Pedzwater butter work as he played on literally man who was otherwise physically fit passing in an e-mail sent by DHMA APedzwater passed away at was accomplished thousands of spots. From a personal and active. Pedzwater loved the great VP/business manager Jan Horowitz, home last month, surrounded by in commercials, standpoint, it was through the ad biz outdoors and was an avid cyclist, who is also national president of family and friends. He was 48. TV shows, feature that he met his wife Patty Forbes averaging 10,000 miles a season. the Association of Music Producers A renowned bass player and films, the record Pedzwater who was a music rep for Pedzwater is survived by his wife (AMP). She wrote simply, “Sad news mainstay on the New York session album/CD industry 12 years, handling such New York Patty, his mother Loretta Polczynski, his this morning. Wayne Pedzwater died and on the touring circuit. He began music houses as David Horowitz sister Paula Johnson, as well as many last night. …Beloved of many in his career right out of Berklee Music Associates (DHMA), Rocket nieces, nephews and countless friends. music and our broader industry.” College of Music when the legendary Music, Michael Levine Music and THE LEADING NEWSWEEKLY drummer Buddy Rich heard him Mambo Music. It was at DHMA that FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION play and tapped him to be the bass they first met. April 1, 2005 player for the Buddy Rich Orchestra. Perhaps most telling about Volume 46 • Number 11 Eventually, Pedzwater became a the Pedzwaters is that the industry EDITORIAL Post-Its soloist with the band, performing opened its heart to them. During the Publisher & Editorial Director • Roberta Griefer 203.227.1699 ext 13 • [email protected] all over the world and on national latter stages of Wayne’s illness—with Los Angeles-based Zoic Studios has added Leighton Greer as senior Editor • Robert Goldrich television. health insurance running out—Local producer of commercials, and John Shirley as senior compositor. 818.884.2440 • [email protected] Prior to joining Zoic Studios, Greer was a producer at L.A.-based Entity Senior Editor/Creative & Production • Kristin Wilcha In 1980, Pedzwater moved to 802 of the American Federation of 203.227.1699 ext 16 • [email protected] New York and took hold as a session Musicians set up an emergency relief FX where she worked on the feature Hitch. Earlier, she worked at Sr. Editor/Technology & Postproduction • Carolyn Giardina A52 fixture in the Big Apple, recording fund for the Pedzwaters. AFM Local Santa Monica-based , producing effects for such high-end spots 310.581.5750 • [email protected] as Nike “Before” and “Move” for Portland, Ore.-based Wieden & Reporter/Associate Online Editor • Emily Vines with such artists as John Lennon and 802’s Wayne Pedzwater Fund is a Kennedy. John Shirley comes from Das Werk, Frankfurt, and most 323.874.4659 • [email protected] Yoko One on the “Milk and Honey” testament to the warm feelings and Contributors recently Encore Hollywood….Digital post house Match Frame, Austin, album, Jeff Beck and Robert Plant as high regard he generated throughout Fred Cisterna, Tom Soter, Christine Champagne, William Texas, has hired Jessica Coats Berry as senior producer. She brings Dunlap, Arthur Smith one of the Honey Drippers, Terence music industry ranks. Production & Circulation • Gerald Giannone an agency pedigree to Match Frame, having served as a senior pro- 203.227.1699 • [email protected] Trent D’Arby, The Rolling Stones This was also reflected in a benefit ducer at GSD&M, Austin, where she worked on jobs for such clients as and Michael Jackson. Pedzwater also last November in which musicians OFFICES Southwest Airlines, the U.S. Air Force, CBS Sports, Fannie Mae Main Office • 21 Charles Street #203 • Westport, CT 06880 toured with Blood, Sweat & Tears, performed at the Cutting Room in and Pennzoil. Prior to GSD&M, Berry ws a producer at The Richards 203.227.1699 • Fax: 203.227.2787 West • 6520 Platt Avenue, #575 • West Hills, CA 91307 Paul Simon and Bette Midler, among Manhattan. The fundraiser was simply Group, Dallas. Earlier she was a senior producer at Mullen in Wenham, 818.884.2440 • Fax: 203.227.2787 other noted performers. billed as the “Pedzwaterpalooza” Mass….Editor Mike Douglas has joined the roster of Cut+Run, New © 2005 DCA Business Media LLC Pedzwater’s talent and musical An Internet search for Wayne York. He was last editing as a freelancer via Mad River Post, New York, All rights reserved. No part of this publication may be repro- duced, stored in any retrieval system, or transmitted, in any diversity made him a favorite choice Pedzwater—and his given surname cutting comedy campaigns for Capital One, Bud Light and Arby’s. form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission Chickonkey of the publisher. with varied artists, ranging from Garth Pedziwiatr—uncovers innumerable Prior to that he was with , New York. He first established For Print Issue Subscription Service Inquires and Brooks to Placido Domingo, Jimmy articles chronicling his work, himself as a full-fledged editor at Mackenzie Cutler, New York.
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