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James H. Duncan, Jr AMERICAN DIO Small Market Edition 1988 James H. Duncan, jr. www.americanradiohistory.com AMERICAN RADIO 1988 SMALL MARKET EDITION Compiled and edited by: JAMES H. DUNCAN, JR. DUNCAN'S AMERICAN RADIO, INC. BOX 90284 INDIANAPOLIS, IN 46240 September 1988 Volume XIII, Number 2 www.americanradiohistory.com I N T R O D U C T I O N Market I am pleased to present the fifth edition of American Radio - Small Edition. This book is designed to complement the primary edition of American Radio by providing expanded coverage of over 100 smaller radio markets in the United States. The Small Market Edition is issued every September. Your support of my work is sincerely appreciated. Please feel free to make comments or suggestions at any time. I urge you to do so. I can he reached at this address: James H. Duncan, Jr. Duncan's American Radio, Inc. Box 90284 Indianapolis, IN 46240 (317) 254 -1356 or (317) 630 -2888 ALL ARBITRON AUDIENCE ESTIMATES ARE COPYRIGHTED (1988) BY THE ARBITRON RATINGS COMPANY AND MAY NOT RE QUOTED OR REPRODUCED WITHOUT THE PRIOR PERMISSION OF ARBITRON. ALL BIRCH RADIO AUDIENCE ESTIMATES ARE COPYRIGHTED (1988) BY BIRCH RADIO, INC., AND MAY NOT BE QUOTED OR REPRODUCED WITHOUT THE PRIOR PERMISSION OF BIRCH RADIO. Copyright © 1988 by James H. Duncan, Jr. This book may not be reproduced, in whole or part by mimeograph or any other means, without permission. PRINTED IN THE UNITED STATES OF AMERICA. Subscribers may quote American Radio for sales and advertising purposes. However, you must be an Arbitron and /or Birch subscriber if any of their data is involved. Secondly, I must be notified. I always give permission but I like to make certain that my work is being properly quoted. The source "American Radio by James Duncan, Jr." must always he cited. Every effort has been made to make this book as accurate as is humanly possible - well, this human anyway. However, we are responsible for errors only to the extent that subscribers will be notified if such action is justified. Special thanks to Tom Duncan and Beth Barnhorst for their excellent help in the preparation of this edition. www.americanradiohistory.com TABLE O F CONTENTS SECTION A: Arbitron Condensed Radio Markets (in alphabetical order): Aberdeen, WA Ft. Smith, AR Owensboro, KY Abilene, TX Ft. Walton Beach, FL Palm Springs, CA Albany, GA Frederick, MD Panama City, FL Albany, OR Gainesville, FL Parkersburg, WV Alexandria, LA Grand Forks, ND Pascagoula, MS Augusta, ME Grand Junction, CO Poughkeepsie, NY Bangor, ME Great Falls, MT Rapid City, SD Battle Creek, MI Hagerstown, MD Reading, PA Beckley, WV Ithaca, NY Redding, CA Biloxi-Gulfport, MS Joplin, MO Rochester, MN Bismarck, ND Killeen -Temple, TX St. Cloud, MN Boulder, CO La Crosse, WI San Angelo, TX Bozeman, MT Lafayette, IN Santa Barbara, CA Bryan -Coll. Station, TX Lake Charles, LA Santa Fe, NM Burlington, VT Laurel, MS Santa Rosa, CA Cape Cod, MA Lawton, OK Sioux Falls, IA Cape May, NJ Longview -Marshall, TX Springfield, IL Charlottesville, VA Lufkin, TX Stamford -Norwalk, CT Cheyenne, WY Medford- Ashland, OR Staunton, VA Chico, CA Meridian, MS Texarkana, TX Columbia, MO Minot, ND Trenton, NJ Danbury, CT Monmouth- Ocean, NJ Tri -Cities, WA Danville, IL Monroe, LA Tuscaloosa, AL Dothan, AL Morristown, NJ Tyler, TX Dubuque, IA Muskegon, MI Victoria, TX Eau Claire, WI Naples, FL Waterbury, CT Fayetteville, AR New Bedford, MA Watertown, NY Florence, SC New London, CT Wichita Falls, TX Ft. Myers, FL Northwest Michigan Williamsport, PA Ft. Pierce, FL Odessa- Midland, TX Yakima, WA SECTION B: Birch Non- Monthly Markets: Lima, OH Benton Harbor, MI Yuba City, CA Central Upper Michigan Ocala, FL www.americanradiohistory.com LEADING STATIONS IN ARBITRON CONDENSED MARKETS* STATION MARKET SHARE FORMAT GROUP OWNER 1. WJIZ -F Albany, GA 39.6 Black 2. WBKR -F Owensboro, KY 35.2 Country 3. KLUR -F Wichita Falls, TX 34.4 Country 4. WSTO -F Owensboro, KY 34.3 CHR 5. WTNY -F Watertown, NY 34.2 CHR 6. KBOZ -F Bozeman, MT 31.9 CHR Citadel 5. WOKK -F Meridian, MS 31.1 Country New South 8. KVIC -F Victoria, TX 30.5 CHR 9. KIXY -F San Angelo, TX 30.2 CHR 10. WCIR -F Beckley, WV 30.0 Contemp 11. KJCS -F Lufkin -Nacog, TX 28.9 Country 12. KCJB Minot, NO 28.4 Country 13. WXIL -F Parkersburg, WV 28.0 CHR 14. WAXX -F Eau Claire, WI 27.9 Country 15. WAZY -F Lafayette, IN 27.8 CHR 16. WMME -F Augusta, ME 27.1 CHR Marconi 17. WILD -F Williamsport, PA 25.9 Country 18. KBCE -F Alexandria, LA 25.8 Black 19. KAFX -F Lufkin -Nacog, TX 25.7 CHR WPFM -F Panama City, FL 25.7 CHR 21. WTVY -F Dothan, AL 25,6 Country 2.2. KKIX -F Fayetteville, AR 25.4 Country 23. KGLI -F Sioux City, IA 25.0 AC KIOK -F Tri -Cities, WA 25.0 CHR 25. WKDW -F Staunton, VA 24.4 Country 26. KDUX -F Aberdeen, WA 24.2 CHR 27. KYEA Monroe, LA 23.8 Black 28. KORA -F Bryan -Coll. Station, TX 2.3.7 Country Clear Channel 29. WIZM -F La Crosse, WI 23.5 CHR Midwest Family 3U. KLAW -F Lawton, OK 23.3 Country 31. WYMG -F Springfield, IL 23.3 AUR Saga 32. WIAI -F Danville, IL 23.0 Country 33. KGGG -F Rapid City, SD 22.8 CHR 34. KYYY -F Bismarck, ND 22.4 CHR Meyer WKMX -F Dothan, AL 22.4 Contemp 36. KBOZ Bozeman, MT 22.2 Country Citadel 37. KAAK -F Great Falls, MT 22.1 Contemp WRFY -F Reading, PA 22.1 CHR 39. KFBQ -F Cheyenne, WY 22.0 CHR WSNX -F Muskegon, MI 22.0 CHR Goodrich 41. KFMZ -F Columbia, MO 21.8 AOR /CHR Contemporary Media 42. WSGM -F Staunton, VA 21.3 CHR Ogden 43. KLYV -F Dubuque, IA 21.0 Contemp Comm. Prop. 44. KROC -F Rochester, MN 2.0.9 CHR So. Minn. * Based on 12+ Metro Share, 1/4 HR AVG, Mon -Sun, 6A -MID. www.americanradiohistory.com SECT I O N A A R B I T R O N C O N D E N S E D R A D I O M A R K E T R E P O R T S Arbitron's Condensed reports differ greatly from the standard market reports. Much of the data available in the standard book is not available in the Condensed. However, we have made do with what data is available. The data for each station is read from left to right across the entire page. The methodology is the same as in the regular edition of American Radio. www.americanradiohistory.com ABERDEEN, WA MSA Rank /Pop: NA Diaries: 368/142:1 Retail $: .32 Bil ARB Rank /Pop: 259/52,200 Sample Target: 250 FM Share: 71.67% Market TSL: 18.0 hours % Below Line: 33.3 Stations: 14/5 Average Person Ratings: 12.6 % Not Listed: 9.1 SPG SPG METRO METRO CUME RATING 12+ METRO 1/4 /SHARE 87 86 CUME S88 S87 S86 1. KDUX -F 16/24.2 27.8 17.4 157 37.5 40.7 28.8 2. KXRO 11/16.7 18.1 13.0 134 27.2 35.0 32.8 3. KAYO -F 6/ 9.1 1.4 4.3 60 12.3 9.1 14.8 4. KAYO 4/ 6.1 8.3 5.8 56 10.7 18.1 16.1 KBRD -F 4/ 6.1 2.8 1.4 39 7.5 6.7 9.4 KISW -F 4/ 6.1 - -- 7.2 59 12. 1 11.3 7. KGHO -F 3/ 4.5 1.4 4.3 34 7.3 7.4 11.3 KPLZ -F 3/ 4.5 5.6 43 12.1 7.6 KXRX -F 3/ 4.5 34 6.5 10. KIRO 2/ 3.0 4.2 4.3 33 6.9 7.6 5.5 12+ AMD 12+ MID 12+ PMD 12+ EVE 1. KDUX -F 1. KXRO 1. KDUX -F> 1. KDUX-F» 2. KXRO » 2. KDUX -F» 2. KXRO > 2. KISW-F 3. KAYO -F 3. KAYO -F 3. KAYO -F KPLZ-F> 4. KAYO -F 4. KAYO 4. KAYO 4. KXRO KRPM -F KGHO -F KISW -F 5. KXRX -F KBRD -F ADULTS 18 -34 ADULTS 25 -54 ADULTS 35 -64 1. KDUX -F» 1. KDUX -F> 1. KXRO > 2. KXRO 2. KXRO > 2. KAYO -F 1 KISW -F 3. KAYO -F> KDUX -F 4. KGHO -F 4. KBRD -F KBRD -F> KXRX -F 5. 5. KAYO II OTHER RATED STATIONS /METRO SHARE & CUME RATING II KBSG -F 97.3 Tacoma 1.5/ 4.4 KEZX -F 98.9 Seattle 1.5/ 2.7 KMGI -F 107.7 Seattle 1.5/ 4.4 1 KRPM -F 106.1 Tacoma 1.5/10.3 RADIO STATIONS KAYO, 1450, 1 KW , COUNTRY ABC -E,$ 12.00 (Torbet) j. Servino KXRO, 1320, 5 KW /1 KW (DA -N), AC UPI,$ 17.00 (Mc- Guild) S. Levold KAYO -F, 99.3, 3 KW 0 -17, COUNTRY ABC -E,$ 11.00 (Torbet) U. Servino KDUX -F, 104.7, 48 KW @ 360, CHR ,$ 16.00 (Mc- Guild) S. Levold KGHO O -F, 95.3, 1.2 KW 750, RELIGION MBS,$ 12.00 ( - --) (HOQUTAM) O. Planck Other ranked stations - See Seattle in Spring 88 edition of American Radio www.americanradiohistory.com ABILENE, TX MSA Rank /Pop: 287/124,200 Diaries: 358/359:1 Retail $: 1.60 Bil ARB Rank /Pop: 200/128,400 Sample Target: 310 FM Share: 84.47% Market TSL: 20.5 hours % Below Line: 3.1 Stations: 15/13 Average Person Ratings: 14.9 Not Listed: 15.7 SPG SPG METRO METRO COME RATING 12+ METRO 1/4 /SHARE 87 86 COME S88 S87 586 1.
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