1: LOCAL MARKET 6 . 0 R ETAIL S TRATEGY AND I MPLEMENTATION INDICATORS 2: SITE ANALYSIS 6.1 OVERVIEW 72 6.2 IMPLEMENTATION STRATEGIES 73 3: COMPETITIVE RETAIL 6.2.1: SETTING UP A RETAIL TASK FORCE 73 REVIEW 6.2.2: RETAIL INCUBATION 74 6.2.3: TEMPORARY USE OF UNDERUTILIZED PARKING LOTS 76 6.2.4: RETAIL INCENTIVES 77 4: DEMAND ANALYSIS 6.2.5: MARKETING 78 6.2.6: TARGET TENANT TYPES AND BUSINESSES 79 5: PROJECT POSITIONING 6.2.7: TENANT TYPES AND SIZES 81 & DEVELOPMENT OPPORTUNITY 6.3 OTHER IMPORTANT CONSIDERATIONS 82 6.4 RECOMMENDED ACTIONS 83 6: RETAIL STRATEGY & IMPLEMENTATION 71 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION TOP US BRANDS 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION Location Portland Yakima Downtown Yakima Tricities Spokane Apparel Price Point Seattle Location Location Abercrombie & Fitch Premium Yes Yes No No Yes No Aeropostale Mid-Market Yes Yes Yes No Yes Yes ALDO Mid-Market Yes Yes No No No No American Apparel Premium Yes Yes No No No No Portland Yakima Downtown Yakima Tricities Spokane AmericanApparel Eagle Outfitters PriceMid-Market Point Yes Seattle Yes Yes No Yes Yes Portland Yakima Downtown Yakima Tricities Spokane F&B Vendors Price Point Seattle AbercrombieAnthropology & Fitch Premium Yes Yes No No YesNo No Arby's Fast-Food Yes Yes Yes No Yes Yes BananaAeropostale Republic Mid-MarketPremium Yes Yes YesNo No YesNo YesNo Applebee's Mid-Market Yes Yes Yes No Yes Yes The BodyALDO Shop Mid-Market Yes Yes No No YesNo YesNo Baja Fresh Fast-Food Yes Yes No No No No AmericanChico's Apparel Mid-MarketPremium Yes Yes YesNo No YesNo No Ben & Jerry's Fast-Food Yes Yes No No No Yes AmericanChamps Eagle Sports Outfitters Mid-Market Yes Yes YesNo No YesNo YesNo Burger King Fast-Food Yes Yes Yes No Yes Yes AnthropologyEddie Bauer Mid-MarketPremium Yes Yes No No YesNo YesNo Burgerville Fast- Casual No Yes No No No No BananaExpress Republic Mid-MarketPremium Yes Yes No No No No California Pizza Kitchen Fast-Casual Yes Yes No No No No TheFoot Body Locker Shop Mid-Market Yes Yes YesNo No Yes Yes The Cheesecake Factory Fast-Casual Yes Yes No No No No Forever21Chico's Mid-Market Yes Yes YesNo No YesNo YesNo Chili's Fast-Casual Yes Yes No No No Yes ForeignChamps Exchange Sports Mid-Market YesNo YesNo No No No No Chipotle Fast-Food Yes Yes No No No Yes EddieGap Bauer Mid-Market Yes Yes No No YesNo YesNo Cinnabon Café Yes Yes No No No Yes ExpressGuess Mid-MarketPremium Yes Yes No No No No Elmer's Fast- Casual Yes Yes No No No No FootGymboree Locker Mid-Market Yes Yes Yes No Yes Yes Fatburger Fast-Casual Yes No No No No Yes Forever21H&M Mid-Market Yes Yes No No No YesNo Five Guys Famous Burger and Fries Fast- Food Yes Yes No No Yes Yes ForeignJC Penney's Exchange DepartmentMid-Market YesNo YesNo YesNo No YesNo YesNo Garlic Jim's Fast- Casual Yes No No No No No HollisterGap Mid-Market Yes Yes No No YesNo YesNo Jack in the Box Fast- Food Yes Yes Yes No Yes Yes Journey'sGuess Mid-MarketPremium Yes Yes YesNo No YesNo YesNo Jamba Juice Fast- Food Yes Yes No No No Yes GymboreeLids Mid-Market Yes Yes YesNo No Yes Yes Macy'sH&M DepartmentMid-Market Yes Yes YesNo No YesNo YesNo McDonalds Fast- Food Yes Yes Yes No Yes Yes JCNordstrom Penney's Department Yes Yes YesNo No YesNo Yes Olive Garden Fast-Casual Yes Yes Yes Yes Yes Yes NordstromHollister Rack Mid-MarketPremium Yes Yes No No YesNo Yes Old Spaghetti Factory Fast- Casual Yes Yes No No No Yes Journey'sPapaya Mid-Market Yes Yes YesNo No YesNo YesNo Outback Steakhouse Fast-Casual Yes Yes Yes No Yes Yes SearsLids DepartmentMid-Market Yes Yes YesNo No Yes Yes Panera Bread Café Yes Yes No No No No SunglassMacy's Hut DepartmentMid-Market Yes Yes YesNo No Yes Yes Panda Express Fast-Food Yes Yes Yes No Yes Yes UrbanNordstrom Outfitters DepartmentPremium Yes Yes No No No YesNo P.F. Chang's Fast- Casual Yes Yes No No Yes Yes NordstromVans Rack Mid-MarketPremium Yes Yes No No YesNo Yes Sbarro Fast- Food Yes Yes No No No Yes Victoria'sPapaya Secret Mid-MarketPremium Yes Yes No No YesNo YesNo Starbucks Café Yes Yes Yes No Yes Yes Sears Department Yes Yes Yes No Yes Yes Wetzel's Pretzels Fast- Food Yes Yes No No No Yes Sunglass Hut Mid-Market Yes Yes No No Yes Yes Yogurtland Fast- Food Yes Yes No No No Yes Urban Outfitters Premium Yes Yes No No No No Vans Mid-Market Yes Yes No No Yes Yes Victoria's Secret Premium Yes Yes No No Yes Yes 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION 6.0 RETAIL STRATEGY AND IMPLEMENTATION A PPENDIX – C ASE S TUDIES A LEAVENWORTH- WASHINGTON 85 B ATLANTIC GARDENS- BROOKLYN, NEW YORK 86 C ROCHESTER MAIN STREET- ROCHESTER, MICHIGAN 87 D CORONADO MAIN STREET- SAN DIEGO, CALIFORNIA 88 E PADUCAH- KENTUCKY 89 84 APPENDIX – CASE STUDIES APPENDIX – CASE STUDIES APPENDIX – CASE STUDIES APPENDIX – CASE STUDIES APPENDIX – CASE STUDIES Thomas Consultants Inc. 910 - 1111 Melville Street Vancouver BC, V6E 3V6 Canada Phone: + 1 604 687 2110 Web: www.thomasconsultants.ca FTP: www.thomasconsultants.sharefile.com Email: [email protected] .