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More than just machinery 04 / 2012 World record for maize planting 6 24 hours – 24 rows – 448.29 hectares With or without roller 24 Practical test: Terrano FM Training at HORSCH 34 Key to further success THE FUTURETerrano IN CULTIVATION IS HAPPENINGMT TODAY 4-bar universal cultivator — Shallow mixing and deep loosening — Very manoeuvrable due to large wheels in the centre chassis — SteelDisc packer for heavy soils www.horsch.com terra Editorial Contents Dear reader News Agritechnica contest 4 The first half 2012 is already over and in Maize planting competition Hungary 4 this issue of terraHORSCH we would like to 2011/2012 – Review and perspectives 4 provide an insight into the HORSCH world World record: The days of Chaplygin 6 beyond reports about machines – into Around the world special activities in the markets, into the Small country – large market (CH) 10 development of our HR sector and into our Farming in South Africa (ZA) 11 activities with regard to apprenticeship. HORSCH in the Ukraine (Traugott Horsch)14 Highlights of this first half surely were the HORSCH seminars, the roadshow Product Company insights Campaign 2012 – for the first time at an We are HORSCH: That’s the HIT 16 News worldwide (Michael Horsch) 18 International level, the world record with Researching, developing and testing the 24-row HORSCH Maestro, the Field under one roof (Philipp Horsch, Days in Schwandorf, the training activities Michael Pirkenseer) 20 for our employees and the increase of our Growth needs manpower production capacity even in the United (Horst Keller, Gerhard Springs) 22 States as sales throughout the whole product range have developed in an Machinery test extremely positive way although HORSCH had already last year increased its turnover by more With or without roller: Terrano FM 24 than 60 per cent compared to the year before. Farm report Due to these turnover increases we are obliged to re-organise various structures and 1,000 tons per employee (RO) 26 operational procedures, especially the personnel structure. It is our objective to go on training HORSCH technology in Lithuania (LT) 27 our employees even more intensively. More importantly we want to further develop our ap- prenticeship training and employ even more apprentices. With a new training workshop and Practical experience new training rooms we now have larger facilities for practical and theoretical training at our A Titan in Sibiria (RU) 29 disposal. Our focus is on the extension of various production sites. This month we are moving Titan – Main player in a well organised harvest (FR) 30 into the HORSCH ACI - Agricultural Centre of Innovation. The engineers of our test depart- ment now have at their disposal a hall with 2,000 square metres where they can test compo- Inside HORSCH nents and machines. The R& D offices with about 90 work stations will be finished in August. Staff meeting and company anniversaries 32 At the moment Europe is in a obscure situation from a from an economic point of view. A sit- Apprenticeship Racing-Day 2012 33 uation which – depending on the country – concerns and unsettles the farmers. We are cur- Girls’ Day at HORSCH 33 renty talking a lot to farmers from all over Europe who are visiting us for our Field Days. In Training: Key to further success 34 countries like France and Spain this uncertainty is quite evident and we are anxious what this HORSCH Foundation might mean for us in these markets in the future. Helping people to help themselves - From an agricultural point of view winter and spring have been a challenge for the whole of Cuba 35 Europe, but also for the United States. However, the situation seems to stabilise and the mood Fighting poverty through enterprise 36 of the farmers is quite positive, as the prices for corn, oilseeds and maize (market prices) are on a rather high level. Service & Sales Full speed ahead for the customers: I wish you a successful harvest. Hentis Landmaschinen (DE) 37 Yours, FITZ Training centre From the HORSCH Demogarden 39 Cornelia Horsch HORSCH Seminars 2012: summary 44 IMPRINT terraHORSCH Edited by: Johannes Hädicke terraHORSCH is published twice a year in the More than just machinery Articles written by: D. Brandt, M. Braun, V. Briotet, following languages: German, English, French, It is the international customer magazine of C. Curca, A. Grauvogl, C. Horsch, J. Hädicke, Polish and Russian. HORSCH Maschinen GmbH H. Keller, R. Landes, F. Masur, M. Mumme, The magazine and all its articles and illustrations are Sitzenhof 1 J. Noordhof, W. Nürnberger, G. Springs, V. Veklenko, protected by copyright. Any utilisation outside the li- DE-92421 Schwandorf H. Wolf, J. Rath-Kampe mits fixed by the copyright act is illegal without the Tel.: +49/9431/7143-0 approval of the publisher. Fax: +49/9431/41364 Photos: HORSCH archives, Photographie Petra Kell- [email protected] ner, J. Hädicke, M. Mumme, J. Noordhof Layout concept: MarkenGrün www.horsch.com Translations: English: H. Wolf; French: S. Proust, Layout: Otterbach Medien KG GmbH & Co S. Vanderhaeghe; Polish: B. Dudkowski; Russian: Responsible for the content: V. Veklenko Print: Vogel Druck, Würzburg Cornelia Horsch 3 terra News Agritechnica contest The visitors responded enthu- forms entered the contest. Hotel Oswald in the Bavarian Forest - is siastically to the HORSCH The winners are: Karl-Otto Reinhard from Schenklengs- contest at the Agritechnica The first prize – HORSCH cultivates 20 feld in Hesse. 2011. As a first prize you hectare with a Terrano – went to Ingo The third prize – a Leatherman BLAST were able to win 20 hectare of Dülm-Leseberg from Aerzen in Lower – went to Markus Grimm from Garbsen perfect cultivation – HORSCH cul- Saxony. in Lower Saxony. tivates 20 hectare with a Terrano. The winner of the second prize – two More than 900 usable participation nights for two people in the Romantic We hope the winners enjoy their prizes. Maize planting competition n 2011 a maize planting competiton was For the competition Hungary is divided arranged for the third time by the Hun- into five regions. A winner is determined garian maize club Magyar Kukorica Klub. for each region for early, medium and late Any farmer and any farm can participate. varieties as well as an ultimate winner for IThe only condition for participation is: the all five regions. In 2010 due to the optimum cultivation area has to be at least five hec- climatic conditions the yields were ex- tare. The criteria for winning is simple: The tremely high. In 2011 these record yields winner is who produces most. The competi- could not be obtained. The ultimate winner tion is not aimed at manufacturers or cer- for 2011 was the Jogschi GmbH and its tain types of machine. Every farmer uses the owner Johann Gschier. The Austrian-born technology he normally uses on his farm. farmer together with his family manages a The reason for the competition is to find farm in Ivánc. With a maize yield of 16.288 out how much yield can be achieved in t/ha he achieved the best overall result. Di- which region, with which cultivation rectly before sowing the soil was prepared Johann Gschier method, with which maize variety. There with a rotary harrow. On the 15th of April are no guidelines whether or how much 2011 83,000 grains/ha were planted at an winning – a HORSCH Maistro 11 RC. “The fertilizer can be used. With regard to irriga- operational speed of 7 km/h. According to Maistro guarantees precise singling and ex- tion both versions are possible – with or Johann Gschier the machine he uses for act placement depth“, Gschier praises his without irrigation system. planting maize played an important part in seed drill 2011 – A record year HORSCH reckons with even further growth in 2012 n 2011 the turnover of the HORSCH ing market shares and especially in extend- awarded with the prize Machine of the Maschinen GmbH amounted to 165 mil- ing the product portfolio. Year 2012 at the Agritechnica are growing lion Euro. This is a new record in the com- The most significant machinery turnover considerably. For these machines the order pany’s history and means an increase of derives from the Pronto, Terrano, Joker books are filled to an extremely satisfying I60 per cent compared to the previous year. and Tiger lines. The plant protection spray- extent. The out-of-season sales for all prod- Currently HORSCH is looking forward to ers Horsch Leeb and the new pneumatic uct lines in general were very satisfying. All 2012 in a cautiously optimistic way and single grain seed drill Maestro which was these records, however, would not have plans a medium-term turnover increase to approx. 200 million Euro. Strong key markets (Germany, France, Poland, Czech Republic and Denmark), once again rising sales in Russia and the Ukraine as well as a considerable turnover increase of the newly founded HORSCH UK contributed to the enormous turnover in- crease. In 2011, the Baltic States and the United States developed positively, too. In the United States, HORSCH North America and HORSCH Anderson succeeded in gain- HORSCH ACI (Agricultural Centre of Innovation) 4 been possible without new all machines. In 2012, the 2012 are the strenghtening of seed drill Maestro. This year’s manpower. In this sector, too, multimedia presence was ex- existing and new respectively agricultural seminars are already the company’s slogan “Farming tended by popular social media young markets as well as a fur- finished and have again been with Passion“ is an attitude in- channels. HORSCH now can ther development of the extremely successful. In total herent in all employees at home be found in Facebook (face- HORSCH core competences like more than 1000 people partici- and abroad – the number of book.com/HorschMaschinen), intensive instruction and train- pated in the seminars in Schwan- employees as already risen to Google+ (gplus.to/Horsch), ing in the HORSCH FITCentre dorf (company headquarters), currently 931 people.