TH NEW ON MAY 2019 5

GOT FRIZZ? DON’T STRESS. We have easy ways to help manage frizz and keep your looking smooth

A GREAT GIFT FOR A GREAT DAD Offer your clients the perfect gift for the men in their life!

FASHION WEEK, EVERY WEEK These kits are inspired by the spring/summer 2019 looks created by the Redken backstage team NEW FRIZZ DISMISS THE DIRECTOR’S CUT By Terry Ritcey, National Education Director FRIZZ CONTROL, HUMIDITY PROTECTION & SMOOTHING FOR ALL HAIR TYPES GOT FRIZZ? DON’T STRESS. WE HAVE EASY WAYS TO HELP MANAGE FRIZZ AND KEEP YOUR HAIR LOOKING SMOOTH.

NEW INNOVATION • NEW PACKAGING • NEW FRAGRANCE BEFORE AFTER A NEW REDKEN PRESCRIPTION IS IN TOWN

DO YOU KNOW THE POTENTIAL OF THE "FRIZZ" MARKET?* OF THE CANADIAN FEMALE POPULATION RATE FRIZZY HAIR 30% AS A PRIMARY CONCERN DO YOU KNOW YOUR FRIZZ CONSUMERS' TOP CONCERN?** Do you know that frizz Consumers are looking to solve top concerns like dryness, friction and excess volume. Which of the following issue is your top concern? BEFORE AFTER

INTRODUCING Redken’s reinvented Frizz Dismiss collection. The renovated haircare prescription provides humidity protection and smoothing benefits for all types of frizzy hair. It features new generation anti-friction technologies infused with sustainably-sourced Babassu Oil to tame flyaways and decrease puffiness while increasing manageability and shine.

SOURCES: *L’Oréal Canada Haircare U&A , 2015 **Base: 2018 Hair Care Issues Summary: Total respondents (n=999); White (n=773); Hispanic (n=158) Black/AA (n=145); Asian (n=68). MEET THE NEW LINE-UP NEW FRIZZ DISMISS NEW FRIZZ DISMISS NEW FRIZZ DISMISS CONDITIONER MASK Redken's Frizz Dismiss Shampoo is a Sodium Redken's Frizz Dismiss Conditioner moisturizes, Redken's Frizz Dismiss Mask is an intense smoothing Chloride- Free and Sulfate-Free shampoo that detangles and protects the hair from frizz while treatment for all hair types. Featuring sustainably- fights frizz and enhances shine. providing softness and shine. sources Babassu Oil for enhanced manageability and frizz control, this hair mask nourishes, softens, and hydrates unruly hair. NEW FRIZZ DISMISS NEW FRIZZ DISMISS NEW FRIZZ DISMISS INSTANT DEFLATE OIL-IN-SERUM ANTI-STATIC OIL MIST REBEL TAME (HUMID DAY OIL) (DRY DAY OIL) PROTECTIVE LEAVE-IN CREAM Redken's Frizz Dismiss Instant Deflate is a hair Redken's Frizz Dismiss Anti-Static Oil Mist instantly Frizz Dismiss Rebel Tame is a multi-benefit smoothing oil-in-serum suitable for all hair types that helps smooths flyaways and static without weighing hair cream. Featuring sustainably-sourced Babassu Oil, this control the effects of humidity on the hair. The down. The formula features sustatinably-sourced smoothing cream provides frizz control while hydrating, formula helps prevent excess volume, puffiness Babassu Oil for enhanced smoothness, frizz control, detangling and protecting hair from heat up to 450 and frizz while increasing manageability. This manageability and shine. degrees. oil-in-serum also features sustainably sourced - Anti-Static Oil Mist for all hair types Babassu Oil for enhanced smoothness and shine. - Instantly smooths ASK ME - Best for mild frizz ABOUT #WHATTHEFRIZZ DID YOU KNOW? Sampling is the #1 retail tool in salons. 80% of consumers will purchase if they felt satisfied with the sample they tried. With this launch intro, we will send you all the supports so your salon will be able to provide points of trail for your client to test, learn, and fall in love SALON OFFER with the NEW Frizz Dismiss franchise.

PURCHASE: RECEIVE: 6 RK FD RENO SHMP 300ML FREE PRODUCTS: 2. Backbar 4 RK FD RENO COND 250ML 36 NEW FRIZZ DISMISS 2X5ML DUO PKT 1. Consultation FREE LITRES WITH DEALS 3 RK FD RENO MEGA MASK 250ML 1 NEW FRIZZ DISMISS SHMP LTR MIRROR CLING 3 RK FD RENO DRY OIL 125ML 1 NEW FRIZZ DISMISS COND LTR 3 RK FD RENO HUMID OIL 125ML 1 NEW FRIZZ DISMISS DRY OIL 150ML 5. Checkout 3 RK FD RENO LEAVEIN 250ML 1 NEW FRIZZ DISMISS HUMID OIL 150ML MERCHANDISING TOOLS: 3. Technical Station 3 MIRROR CLINGS 1 SHELF TALKER FREE TREATMENT 1 FRIZZ DISMISS UMBRELLA 30 FREE SACHETS OIL TESTERS 5 FRIZZ DISMISS PINS 4. Retail SALON VALUE: 1 SACHET BOX SHELF TALKER Salon emotion - Salon transformation handbook. L'Oreal Professional Products Division l A GREAT GIFT FOR A GREAT DAD

It's time to show some appreciation for all the dads out there that bring the best in us everyday.

Offer your clients the perfect gift for the men in their life! Let’s help them look their best with the 2019 REDKEN BREWS FATHER’S DAY PACKS.

ALL DUOS COME IN A REDKEN BREWS DENIM TOILETRY POUCH

NYC CRAFTED. INSPIRED l WORKING DAD GYM DAD SMOOTH DAD PURCHASE: PURCHASE: PURCHASE: 1 REDKEN BREWS WORK HARD PASTE 1 REDKEN BREWS WORK HARD PASTE 1 REDKEN BREWS SHAVE CREAM 1 REDKEN BREWS DAILY SHAMPOO 1 REDKEN BREWS 3 IN 1 SHAMPOO 1 REDKEN BREWS AFTERSHAVE

SAVE 37% SAVE 39% SAVE 42%

SALON PRICE SALON PRICE SALON PRICE SALON VALUE: SALON VALUE: SALON VALUE:

FRESH DAD TOUGH DAD ALL FATHER’S DAY PURCHASE: PURCHASE: PACKS AT ONLY 1 REDKEN BREWS MANEUVER 1 REDKEN BREWS CLAY 1 REDKEN BREWS MINT SHAMPOO 1 REDKEN BREWS EXTRA CLEAN SHAMPOO

SAVE 32% SAVE 32%

SALON PRICE SALON PRICE SALON VALUE: SALON VALUE:

NYC CRAFTED. BARBER INSPIRED FASHION WEEK, EVERY WEEK! OUR GLOBAL CREATIVE DIRECTOR GUIDO PALAU DOES 75-85 FASHION SHOWS PER YEAR ALL AROUND THE WORLD. THESE KITS ARE INSPIRED BY THE SPRING/SUMMER 2019 LOOKS CREATED BY THE REDKEN BACKSTAGE TEAM GET THEM ALL AT $ 80s STYLE LOW LOOSE & EFFORTLESS PILLOW PROOF KIT 1 GUTS 10 300ML 1 SATINWEAR 04 150ML 1 FULL FRAME 07 250ML 1 PILLOW PROOF EXTENDER 250ML 1 WINDBLOWN MINI FREE 1 FASHION WORK 12 MINI FREE 1 TRIPLE TAKE 32 MINI FREE 1 PRIMER SPRAY MINI FREE Guido used Redken Guts 10 Guido used Satinwear 04 in the Redken Full Frame 07 helped Guido An indispensable kit to begin and to get some volume in the hair models’ hair to heat protect it, then give this look a natural edge with a little finish any style! Use thePillow Proof before he did the soft boyish blow-dried it back into a low chignon softness. He left the girls’ natural texture Primer on wet hair to reduce blow movement or curled the hair with at the nape of the neck with Redken throughout their lengths unless their hair drying time and protect the hair from a small barreled iron and left the Fashion Work 12 to clean it up and was very straight, where he added a loose harmful heat. Use the Pillow Proof curls defined. keep it precise. bend. 2-Day Extender to refresh any styles.

SAVE SALON SAVE SALON SAVE SALON SAVE SALON $ VALUE: $ VALUE: $ VALUE: $ VALUE: 31% SALON PRICE 31% SALON PRICE 31% SALON PRICE 29% SALON PRICE

CHECK OUT OUR REDKEN.CA/LOOKBOOK FOR THE STEP BY STEP! MAY DIGITAL KIT Looking for creative content that you THE DIRECTOR’S CUT can use on your social medias? BY TERRY RITCEY, Don’t forget to ask your DSC for the NATIONAL EDUCATION DIRECTOR May Digital Kit! NEW FRIZZ DISMISS… Now Frizz Dismiss range has been upgraded with sodium chloride free and sulfate free care. In addition, there are two WHAT CAUSES FRIZZ? new climate protection oils formulas to treat the two specific HAIR IS SATURATED WITH WATER frizz concerns: • Instant Deflate Oil-in-Serum – Next generation technology of existing instant deflate. Oil-in-serum formulas. More suitable for medium/thick/coarse hair types. Can be used on dry hair as well before using hot tools. Humid climate/ + = weather • Anti-Static Oil Mist – addresses static/fly away. More Hair soaks up excess water from humidity suitable for fine hair. Bi-phase oil spray formula. Dry- › causes the hair to swell/puff up climate frizz concerns HAIR IS STRIPPED OF MOISTURE OUR BELOVED REBEL TAME FORMULA HAS BEEN UPGRADED AND NOW INCLUDES HEAT PROTECTION. NEW AND IMPROVED FRAGANCE + =

BRIGHT Moisture is depleted from dry climates PEAR, CITRUS, FREESIA TOP › causes the outer layer to frizz and promote static SOLAR DAMAGED HAIR FRANGIPANI, JASMINE, MUGUET MID WARM VANILLA, CREAMY, WOODS BASE + =

Moisture is depleted from dry climates HAPPY HAIR DAYS › causes the outer layer to frizz and promote static SALON PRICE LIST EFFECTIVE MAY 1ST, 2019 SALON RETAIL 40% SALON RETAIL 40% SALON RETAIL 40% PRICE* MARGIN PRICE* MARGIN PRICE* MARGIN

NEW FRIZZ DISMISS shampoo 300 ml HAIRCOLOR NEW FRIZZ DISMISS conditioner 250 ml Heat Styling 124 g CHROMATICS ULTRA RICH prismatic permanent color 63 ml NEW FRIZZ DISMISS smoothing mask 250 ml FABRICATE 03 heat-active texturizer 150 ml CHROMATICS BEYOND COVER prismatic permanent color 63 ml NEW FRIZZ DISMISS anti-static oil mist 125 ml SATINWEAR 04 thermal smoothing blow-dry lotion FRIZZ DISMISS 150 ml CHROMATICS prismatic permanent color 63 ml NEW FRIZZ DISMISS instant deflate serum 125 ml HEAT DESIGN 09 thermal shaping blow-dry gelée 250 ml 250 ml CITY BEATS 85 ml NEW FRIZZ DISMISS leave in smoothing cream IRON SHAPE 11 thermal holding spray 250 ml 150 ml CITY BEATS COLOR REMOVER 21 gr ALL SOFT heavy cream super treatment HOT SETS 22 thermal setting mist A. S. 90 ml 500 ml COLOR FUSION advanced performance color cream 60 ml ALL SOFT ARGAN-6 multi-care oil for dry/brittle hair* HOT SETS 22 thermal setting mist ccc spray 150 ml NEW COLOR GELS LACQUERS high saturation permanent 60 ml CURVACEOUS Hairsprays liquid haircolor CURVACEOUS curl refiner 250 ml TRIPLE TAKE 32 extreme high-hold hairspray 275 ml SHADES EQ GLOSS 60 ml CURVACEOUS spiral lock 250 ml CONTROL ADDICT 28 high-hold hairspray 300 ml COLOR KICKER 60 ml CURVACEOUS full swirl 150 ml FASHION WORK 12 versatile working spray 365 ml CURVACEOUS SHADES EQ crystal clear 500 ml CURVACEOUS 180 ml QUICK DRY 18 instant finishing spray 300 ml liter CURVACEOUS wind up 145 ml FORCEFUL 23 super strength finishing spray 300 ml COLOR THICKENER 120 ml DIAMOND OIL glow dry 100ml QUICK TEASE 15 finishing spray 181 ml D.O. COLOR STAIN ERASER 80 pads DIAMOND OIL glow dry scrub 150ml WAX BLAST 10 high impact finishing spray 150 ml HDRESOLUTION low lift alkaline color 60 ml EXTREME LENGTH primer 150 ml WINDBLOWN 05 235 ml Carmin’R Shades EXTREME LENGTH primer 400ml TM ULTRA RICH (6.66 & 5.62) 63 ml EXTREME LENGTH sealer 50 ml NEW REDKEN BREWS (4.62 & 6.62) 63 ml EXTREME extreme cat protein reconstructing treatment 150 ml CHROMATICS EXTREME Haircare (3RV, 5RV, 6RV, & 8RV) 60 ml EXTREME anti-snap leave-in treatment 240 ml COLOR FUSION DAILY SHAMPOO, MINT SHAMPOO, EXTRA CLEAN SHAMPOO 300 ml SHADES EQ GLOSS (05RV & 07RV) 60 ml Speciality Products liter Developers & Lighteners Clean Maniac Hair Cleansing Cream liter 300 ml liter DAILY CONDITIONER, SILVER SHAMPOO, 3 IN 1 CHROMATICS Oil in Cream Developer 10, 20, 30 volume Clean Maniac PreArt liter liter CREAM PRO-OXIDE 10, 20, 30, 40 volume liter Scalp Science Styling SHADES EQ processing solution liter 300 ml Dandruff shampoo GET GROOMED finishing cream 150 ml SHADES EQ processing solution for precision application 500 ml 300 ml Soothing Care shampoo STAND TOUGH extreme gel 150 ml HDRESOLUTION Developing lotion 6, 15 volume liter Cerafill GRIP TIGHT holding gel 100 ml Blonde Idol Color & Lighteners DEFY pomade 100 ml for open air techniques 650 g 290 ml WAX FREE HAND LIGHTENER Shampoo normal to thin hair fiber cream 100 ml haircolor conditioning cream haircolor 60 ml liter DISHEVEL HIGH LIFT cream pomade 100 ml low lift lightener 60 ml 245 ml MANEUVER BASE BREAKERS CERAFILL Conditioner normal to thin hair texture pomade 100 ml 12.5 g liter OUTPLAY BLUE OIL LIGHTENING SYSTEM pomade 100 ml extra conditioning oil booster + blue powder activator CLAY RETALIATE molding paste 100 ml maximum power lightening powder 500 g 290 ml WORK HARD FLASH LIFT Shampoo advanced thinning hair 200 ml 907 g liter HAIRSPRAY gel 150 ml lightener 500 g 245 ml EXTRA CLEAN BLONDE ICING CERAFILL Conditioner advanced thinning hair THICKENING pomade 100 ml BLONDE ICING developer 20, 30, 40 volume liter liter Skincare BLONDE DIMENSIONS dust-free conditioning lightener 907 g MAXIMIZE AFTER-SHAVE BALM suitable for sensitive skin 125 ml PH-BONDER intro kit 70 app. Dense FX hair diameter thickening treatment 125 ml C.F. SHAVE CREAM suitable for sensitive skin 150 ml PH-BONDER sample kit 17 app. Texture Effect hair & scalp refresher 150 ml AND SKIN OIL grooming softness 30 ml PH-BONDER #2 fiber estorativer pre-wash concentrate liter CLEANSING BAR pH balanced 150 ml PH-BONDER post-service perfector 150 ml REDKEN CHEMISTRY Haircolor COLOR CAMO Light Ash, Light Natural, Medium Ash, Medium Natural, 60 ml VOLUME shot phase , COLOR EXTEND shot phase, 60 ml Dark Ash, Dark Natural HAIRCARE ALL SOFT shot phase, EXTREME shot phase PHIX PHASE 3.5, 5.5 250 ml 300 ml TEXTURE NEW GRAYDIANT, NEW COLOR EXTEND BLONDAGE, Acid Creative ALL SOFT MEGA, COLOR EXTEND MAGNETICS liter STYLING CURL – normal/fine/limp 300 ml All Soft, Clean Maniac Color Extend, Curvaceous, Extreme, INNER SECRET liter DRY TEXTURE COLLECTION High Rise Volume with charcoal 60 g Alkaline Waves 300 ml D.T. NEW DRY SHAMPOO POWDER 02 1/2 dry shampoo, 1/2 styling paste 57 g – normal/extra body Diamond Oil Glow Dry liter NEW DRY SHAMPOO PASTE 05 VECTOR PLUS 300 ml FLEX COLLECTION Permanent Curl Reducer disrupting cream-paste 50 ml reducer – normal/resistant/sensitized Beach Envy Volume liter MESS AROUND 10 SHAPE CONTROL SHAPE FACTOR 22 sculpting cream-paste 50 ml SHAPE CONTROL neutralizer – smoothing All Soft, Color Extend, Extreme (GALLONS) gallon Blow Dry Color Extend Magnetics (GALLONS) gallon Pillow Proof Blow Dry Express Primer 170 ml TRAVEL RETAIL no foam shampoo 500 ml Blow Dry Express Treatment Primer Cream 150 ml CURVACEOUS Pillow Proof Shampoo Blow Dry 2 Day Extender Clear 96 g Conditioners Pillow Proof EXTREME, ALL SOFT, COLOR EXTEND MAGNETICS, 50 ml 250 ml NO BLOW DRY COLLECTION NEW GRAYDIANT, NEW COLOR EXTEND BLONDAGE, CLEAN MANIAC, GLOW DRY NBD airy cream fine hair 150 ml ALL SOFT MEGA, COLOR EXTEND MAGNETICS liter Conditioner NBD just right cream med hair 150 ml EXTREME, ALL SOFT, COLOR EXTEND MAGNETICS, 250 ml 30 ml All Soft, Clean Maniac Color Extend, Curvaceous, Extreme, NBD bossy cream coarse 150 ml CLEAN MANIAC, GLOW DRY liter High Rise Volume Haircare 250 ml Volumize body builder 150 ml EXTREME anti-snap 50 ml Diamond Oil Glow Dry liter THICKENING LOTION 06 bodifying cream-mousse 91 g heavy cream 30 ml 250 ml AERATE 08 ALL SOFT protective volumizing mousse 250 ml Beach Envy Volume liter FULL FRAME 07 Styling GUTS 10 volume boosting spray mousse 300 ml NBD airy cream fine hair 30 ml 150 ml 30 ml All Soft, Color Extend, Extreme (GALLONS) gallon STAY HIGH 18 mousse NBD just right cream med hair 30 ml Color Extend Magnetics (GALLONS) gallon Texturize NBD bossy cream coarse 150 ml 20 ml Treatments REWIND 06 pliable styling paste ROUGH PASTE 12 working material 150 ml 60 ml NEW Color Extend Vinegar Rinse 200 ml FASHION WAVES 07 texturizing sea spray GUTS 10 volume boosting spray mousse ALL SOFT MEGA MEGA MASK, ALL SOFT MEGA MASK, ROUGH PASTE 12 working material 75 ml IRON SHAPE 11 thermal holding spray 30 ml

M.M. 200ml EXTREME MEGA MASK, COLOR EXTEND MAGNETICS HARDWEAR 16 super strong sculpting gel 250 ml Hairspray & Pillow Proof MEGA MASK ROUGH CLAY 20 matte texturizer 50 ml QUICK DRY 18 instant finishing spray 60 ml ALL SOFT MEGA Hydramelt 150ml mattifying hair powder 7 g versatile working spray 60 ml 10 Mask POWDER GRIP 03 FASHION WORK 12 A.S.M. 60 ml ALL SOFT MEGA Recovery Tissue Mask Cap Caps Shine FORCEFUL 23 super strength finishing spray anti-frizz polishing milk 100 ml high impact finishing spray 60 ml HEATCURE Professional Treatment 500ml OUTSHINE 01 WAX BLAST 10 H.C. glistening mist 150 ml high-hold hairspray 60 ml HEATCURE Intense Self-Heating Mask Pack 4 Masks SHINE FLASH 02 CONTROL ADDICT 28 Blow Dry Express Treatment Primer Cream 30 ml High Rise Volume Duo Volumizer 150ml Smooth Pillow Proof cushioning blow-dry gel 100 ml Blow Dry 2 Day Extender Clear 54 ml VOLUME Beach Envy Wave Aid 125ml VELVET GELATINE 07 Pillow Proof ultra-straight balm 150 ml ONE UNITED multi-benefit treatment 150ml ALIGN 12 O.U. ONE UNITED multi-benefit treatment 400ml

MINI FORMATS OF YOUR FAVORITE REDKEN HAIRCARE & STYLING PRODUCTS ARE AVAILABLE! ASK YOUR DSC TODAY WHILE QUANTITIES LAST!