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Frizz Control, Humidity Protection & Smoothing For TH NEW ON MAY 2019 5 GOT FRIZZ? DON’T STRESS. We have easy ways to help manage frizz and keep your hair looking smooth A GREAT GIFT FOR A GREAT DAD Offer your clients the perfect gift for the men in their life! FASHION WEEK, EVERY WEEK These kits are inspired by the spring/summer 2019 looks created by the Redken backstage team NEW FRIZZ DISMISS THE DIRECTOR’S CUT By Terry Ritcey, National Education Director FRIZZ CONTROL, HUMIDITY PROTECTION & SMOOTHING FOR ALL HAIR TYPES GOT FRIZZ? DON’T STRESS. WE HAVE EASY WAYS TO HELP MANAGE FRIZZ AND KEEP YOUR HAIR LOOKING SMOOTH. NEW INNOVATION • NEW PACKAGING • NEW FRAGRANCE BEFORE AFTER A NEW REDKEN PRESCRIPTION IS IN TOWN DO YOU KNOW THE POTENTIAL OF THE "FRIZZ" MARKET?* OF THE CANADIAN FEMALE POPULATION RATE FRIZZY HAIR 30% AS A PRIMARY CONCERN DO YOU KNOW YOUR FRIZZ CONSUMERS' TOP CONCERN?** Do you know that frizz Consumers are looking to solve top concerns like dryness, friction and excess volume. Which of the following issue is your top concern? BEFORE AFTER INTRODUCING Redken’s reinvented Frizz Dismiss collection. The renovated haircare prescription provides humidity protection and smoothing benefits for all types of frizzy hair. It features new generation anti-friction technologies infused with sustainably-sourced Babassu Oil to tame flyaways and decrease puffiness while increasing manageability and shine. SOURCES: *L’Oréal Canada Haircare U&A , 2015 **Base: 2018 Hair Care Issues Summary: Total respondents (n=999); White (n=773); Hispanic (n=158) Black/AA (n=145); Asian (n=68). MEET THE NEW LINE-UP NEW FRIZZ DISMISS NEW FRIZZ DISMISS NEW FRIZZ DISMISS SHAMPOO CONDITIONER MASK Redken's Frizz Dismiss Shampoo is a Sodium Redken's Frizz Dismiss Conditioner moisturizes, Redken's Frizz Dismiss Mask is an intense smoothing Chloride- Free and Sulfate-Free shampoo that detangles and protects the hair from frizz while treatment for all hair types. Featuring sustainably- fights frizz and enhances shine. providing softness and shine. sources Babassu Oil for enhanced manageability and frizz control, this hair mask nourishes, softens, and hydrates unruly hair. NEW FRIZZ DISMISS NEW FRIZZ DISMISS NEW FRIZZ DISMISS INSTANT DEFLATE OIL-IN-SERUM ANTI-STATIC OIL MIST REBEL TAME (HUMID DAY OIL) (DRY DAY OIL) PROTECTIVE LEAVE-IN CREAM Redken's Frizz Dismiss Instant Deflate is a hair Redken's Frizz Dismiss Anti-Static Oil Mist instantly Frizz Dismiss Rebel Tame is a multi-benefit smoothing oil-in-serum suitable for all hair types that helps smooths flyaways and static without weighing hair cream. Featuring sustainably-sourced Babassu Oil, this control the effects of humidity on the hair. The down. The formula features sustatinably-sourced smoothing cream provides frizz control while hydrating, formula helps prevent excess volume, puffiness Babassu Oil for enhanced smoothness, frizz control, detangling and protecting hair from heat up to 450 and frizz while increasing manageability. This manageability and shine. degrees. oil-in-serum also features sustainably sourced - Anti-Static Oil Mist for all hair types Babassu Oil for enhanced smoothness and shine. - Instantly smooths ASK ME - Best for mild frizz ABOUT #WHATTHEFRIZZ DID YOU KNOW? Sampling is the #1 retail tool in salons. 80% of consumers will purchase if they felt satisfied with the sample they tried. With this launch intro, we will send you all the supports so your salon will be able to provide points of trail for your client to test, learn, and fall in love SALON OFFER with the NEW Frizz Dismiss franchise. PURCHASE: RECEIVE: 6 RK FD RENO SHMP 300ML FREE PRODUCTS: 2. Backbar 4 RK FD RENO COND 250ML 36 NEW FRIZZ DISMISS 2X5ML DUO PKT 1. Consultation FREE LITRES WITH DEALS 3 RK FD RENO MEGA MASK 250ML 1 NEW FRIZZ DISMISS SHMP LTR MIRROR CLING 3 RK FD RENO DRY OIL 125ML 1 NEW FRIZZ DISMISS COND LTR 3 RK FD RENO HUMID OIL 125ML 1 NEW FRIZZ DISMISS DRY OIL 150ML 5. Checkout 3 RK FD RENO LEAVEIN 250ML 1 NEW FRIZZ DISMISS HUMID OIL 150ML MERCHANDISING TOOLS: 3. Technical Station 3 MIRROR CLINGS 1 SHELF TALKER FREE TREATMENT 1 FRIZZ DISMISS UMBRELLA 30 FREE SACHETS OIL TESTERS 5 FRIZZ DISMISS PINS 4. Retail SALON VALUE: 1 SACHET BOX SHELF TALKER Salon emotion - Salon transformation handbook. L'Oreal Professional Products Division l A GREAT GIFT FOR A GREAT DAD It's time to show some appreciation for all the dads out there that bring the best in us everyday. Offer your clients the perfect gift for the men in their life! Let’s help them look their best with the 2019 REDKEN BREWS FATHER’S DAY PACKS. ALL DUOS COME IN A REDKEN BREWS DENIM TOILETRY POUCH NYC CRAFTED. BARBER INSPIRED l WORKING DAD GYM DAD SMOOTH DAD PURCHASE: PURCHASE: PURCHASE: 1 REDKEN BREWS WORK HARD PASTE 1 REDKEN BREWS WORK HARD PASTE 1 REDKEN BREWS SHAVE CREAM 1 REDKEN BREWS DAILY SHAMPOO 1 REDKEN BREWS 3 IN 1 SHAMPOO 1 REDKEN BREWS AFTERSHAVE SAVE 37% SAVE 39% SAVE 42% SALON PRICE SALON PRICE SALON PRICE SALON VALUE: SALON VALUE: SALON VALUE: FRESH DAD TOUGH DAD ALL FATHER’S DAY PURCHASE: PURCHASE: PACKS AT ONLY 1 REDKEN BREWS MANEUVER 1 REDKEN BREWS CLAY POMADE 1 REDKEN BREWS MINT SHAMPOO 1 REDKEN BREWS EXTRA CLEAN SHAMPOO SAVE 32% SAVE 32% SALON PRICE SALON PRICE SALON VALUE: SALON VALUE: NYC CRAFTED. BARBER INSPIRED FASHION WEEK, EVERY WEEK! OUR GLOBAL CREATIVE DIRECTOR GUIDO PALAU DOES 75-85 FASHION SHOWS PER YEAR ALL AROUND THE WORLD. THESE KITS ARE INSPIRED BY THE SPRING/SUMMER 2019 LOOKS CREATED BY THE REDKEN BACKSTAGE TEAM GET THEM ALL AT $ 80s STYLE LOW CHIGNON LOOSE & EFFORTLESS PILLOW PROOF KIT 1 GUTS 10 300ML 1 SATINWEAR 04 150ML 1 FULL FRAME 07 250ML 1 PILLOW PROOF EXTENDER 250ML 1 WINDBLOWN MINI FREE 1 FASHION WORK 12 MINI FREE 1 TRIPLE TAKE 32 MINI FREE 1 PRIMER SPRAY MINI FREE Guido used Redken Guts 10 Guido used Satinwear 04 in the Redken Full Frame 07 helped Guido An indispensable kit to begin and to get some volume in the hair models’ hair to heat protect it, then give this look a natural edge with a little finish any style! Use thePillow Proof before he did the soft boyish blow-dried it back into a low chignon softness. He left the girls’ natural texture Primer on wet hair to reduce blow movement or curled the hair with at the nape of the neck with Redken throughout their lengths unless their hair drying time and protect the hair from a small barreled iron and left the Fashion Work 12 to clean it up and was very straight, where he added a loose harmful heat. Use the Pillow Proof curls defined. keep it precise. bend. 2-Day Extender to refresh any styles. SAVE SALON SAVE SALON SAVE SALON SAVE SALON $ VALUE: $ VALUE: $ VALUE: $ VALUE: 31% SALON PRICE 31% SALON PRICE 31% SALON PRICE 29% SALON PRICE CHECK OUT OUR REDKEN.CA/LOOKBOOK FOR THE STEP BY STEP! MAY DIGITAL KIT Looking for creative content that you THE DIRECTOR’S CUT can use on your social medias? BY TERRY RITCEY, Don’t forget to ask your DSC for the NATIONAL EDUCATION DIRECTOR May Digital Kit! NEW FRIZZ DISMISS… Now Frizz Dismiss range has been upgraded with sodium chloride free and sulfate free care. In addition, there are two WHAT CAUSES FRIZZ? new climate protection oils formulas to treat the two specific HAIR IS SATURATED WITH WATER frizz concerns: • Instant Deflate Oil-in-Serum – Next generation technology of existing instant deflate. Oil-in-serum formulas. More suitable for medium/thick/coarse hair types. Can be used on dry hair as well before using hot tools. Humid climate/ + = weather • Anti-Static Oil Mist – addresses static/fly away. More Hair soaks up excess water from humidity suitable for fine hair. Bi-phase oil spray formula. Dry- › causes the hair to swell/puff up climate frizz concerns HAIR IS STRIPPED OF MOISTURE OUR BELOVED REBEL TAME FORMULA HAS BEEN UPGRADED AND NOW INCLUDES HEAT PROTECTION. NEW AND IMPROVED FRAGANCE + = BRIGHT Moisture is depleted from dry climates PEAR, CITRUS, FREESIA TOP › causes the outer layer to frizz and promote static SOLAR DAMAGED HAIR FRANGIPANI, JASMINE, MUGUET MID WARM VANILLA, CREAMY, WOODS BASE + = Moisture is depleted from dry climates HAPPY HAIR DAYS › causes the outer layer to frizz and promote static SALON PRICE LIST EFFECTIVE MAY 1ST, 2019 SALON RETAIL 40% SALON RETAIL 40% SALON RETAIL 40% PRICE* MARGIN PRICE* MARGIN PRICE* MARGIN NEW FRIZZ DISMISS shampoo 300 ml HAIRCOLOR NEW FRIZZ DISMISS conditioner 250 ml Heat Styling 124 g CHROMATICS ULTRA RICH prismatic permanent color 63 ml NEW FRIZZ DISMISS smoothing mask 250 ml FABRICATE 03 heat-active texturizer 150 ml CHROMATICS BEYOND COVER prismatic permanent color 63 ml NEW FRIZZ DISMISS anti-static oil mist 125 ml SATINWEAR 04 thermal smoothing blow-dry lotion FRIZZ DISMISS 150 ml CHROMATICS prismatic permanent color 63 ml NEW FRIZZ DISMISS instant deflate serum 125 ml HEAT DESIGN 09 thermal shaping blow-dry gelée 250 ml 250 ml CITY BEATS 85 ml NEW FRIZZ DISMISS leave in smoothing cream IRON SHAPE 11 thermal holding spray 250 ml 150 ml CITY BEATS COLOR REMOVER 21 gr ALL SOFT heavy cream super treatment HOT SETS 22 thermal setting mist A. S. 90 ml 500 ml COLOR FUSION advanced performance color cream 60 ml ALL SOFT ARGAN-6 multi-care oil for dry/brittle hair* HOT SETS 22 thermal setting mist ccc spray 150 ml NEW COLOR GELS LACQUERS high saturation permanent 60 ml CURVACEOUS Hairsprays liquid haircolor CURVACEOUS curl refiner 250 ml TRIPLE TAKE 32 extreme high-hold hairspray 275 ml SHADES EQ GLOSS 60 ml CURVACEOUS spiral lock 250 ml CONTROL ADDICT 28 high-hold hairspray 300 ml COLOR KICKER 60 ml CURVACEOUS full swirl 150 ml FASHION WORK 12 versatile working spray 365 ml CURVACEOUS SHADES EQ crystal clear 500 ml CURVACEOUS ringlet 180 ml QUICK DRY 18 instant finishing spray 300 ml liter CURVACEOUS wind up 145 ml FORCEFUL 23 super strength finishing spray 300 ml COLOR THICKENER 120 ml DIAMOND OIL glow dry 100ml QUICK TEASE 15 backcombing finishing spray 181 ml D.O.
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