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BBB CCB Adsaleskit.Pdf Contents Introduction ............................................................................................................................................................................ 2 How Can I Get Started? ........................................................................................................................................................... 3 Santa Monica Big Blue Bus Fact Sheet .................................................................................................................................... 5 Culver CityBus Fact Sheet ....................................................................................................................................................... 6 Where will your ad be seen? .................................................................................................................................................. 7 Big Blue Bus & Culver CityBus System Maps........................................................................................................................... 8 About the Communities We Serve.......................................................................................................................................... 9 Placement Options & Rate Card ........................................................................................................................................... 19 Purchasing & Cancellation Policy .......................................................................................................................................... 20 Advertising Policies ............................................................................................................................................................... 22 Art Specifications .................................................................................................................................................................. 24 Sample proofs of performance photos ................................................................................................................................. 28 Contact Information .............................................................................................................................................................. 29 Master Sales Agreement (sample) ........................................................................................................................................ 31 Contact us: [email protected] or 310-451-5444 1 The Big Blue Bus (BBB) handles exterior advertising sales for the Culver CityBus (CCB) as well as its own fleet. The two agencies combined operate roughly 250 buses throughout the Westside section of Los Angeles. Generally, we do an 85- 15 split: 85% of the art will be posted on a BBB and 15% will go on a CCB. The Big Blue Bus is a City of Santa Monica department, Founded in 1928 around the same time as the Big Blue governed by Santa Monica’s City Council. BBB’s service Bus (BBB), Culver CityBus is the second oldest area spans more than 51 square miles of greater Los municipally owned bus line in California. Angeles and its buses provide rides to more than 70,000 people daily and 20 million people each year. Culver CityBus has a service area of approximately 25.5 square miles which includes in Westside communities Serving Santa Monica and the Los Angeles area since of Venice, Westchester, Westwood, West Los Angeles, 1928, the Big Blue Bus is an industry leader in Palms, Marina Del Rey, Mar Vista, Century City, and sustainable transit operations. Its fleet is comprised of Culver City. 200 vehicles powered by alternative fuels include LNG, CNG and electric-gas hybrids, and its facilities and staff Providing rides to over 6 million riders annually, Culver employ eco-friendly materials and practices. CityBus operates seven routes with a fleet comprised of 52 compressed natural gas (CNG) buses. Service is funded via farebox revenues and a variety of county, state and federal subsidies. No monies from the City’s general fund are used by the Big Blue Bus. Contact us: [email protected] or 310-451-5444 2 The Big Blue Bus offers the most extensive outdoor (OOH) advertising inventory covering Santa Monica and LA’s Westside. By advertising with us, your messaging will be showcased on both the Big Blue Bus and the Culver CityBus (CCB) fleet and circulating through a jobs-rich service area that is over 75 square miles. The Big Blue Bus and Culver CityBus’s combined service areas include: Job hubs (Downtown Santa Monica, Los Angeles, and Culver City; the Santa Monica Water Garden & Colorado Center; Westwood; three major hospitals; Century City); Colleges (UCLA, Santa Monica College, West LA College, Loyola Marymount University, and LA Trade Tech College); Shopping Centers (Santa Monica Place, Third Street Promenade, Westfield Century City, Westside Pavilion, Westfield Culver City, 7th & Figueroa); Beaches (Santa Monica, Venice & Marina Del Rey); Exclusive Westside communities (Pacific Palisades, Rancho Park, Beverly Hills, and more) Many of our routes travel along major corridors that are well-travelled by motorists and pedestrians. Before contacting our advertising sales team, we ask that you make sure you have reviewed the following information available in this media kit: Information on advertising, including our sample Master Sales Agreement* Information on different locations Art specification sheets on: King, Queen and Tails Advertising Policy Any inquires and additional questions can be directed to our exceptional team. We look forward to hearing from you. Via email: [email protected] or by phone at 310-451-5444 and ask to speak with the advertising sales team. Contact us: [email protected] or 310-451-5444 3 * All first-time buyers will be required to complete a Masters Sales Agreement (MSA). The MSA is a legally-binding document that must be signed by the party who is financially responsible for paying for the ad. The Santa Monica city attorney, city manager, and city clerk will sign this document as well. The process takes roughly 3 weeks to complete Contact us: [email protected] or 310-451-5444 4 Passengers Per Year More than 19 million Passengers Per Day 70,000 Bus Fleet 187 Number of Bus Routes 14 Service Area 51.4 sq. miles Hours of Operations 4:30A to 12:49A Source: 2003 NTD Report Communities Served Santa Monica, Pacific Palisades, Brentwood, Westwood, Century City, Cheviot Hills, Rancho Park, Westdale, Palms, Mar Vista, Westchester/LAX, Marina Del Rey, Venice and Downtown Los Angeles Big Blue Bus Website: www.BigBlueBus.com Population 91,812 (2012 estimate) Sex Male – 49.2% and Female – 51.8% Race Caucasian-77%, Latino-13%, Asian American-9%, African American- 4%, Other- 4% Marital Status 62% Single and 38% Married HHI 14% ($15K-$34K), 9% ($35K-$49K), 15% ($50K-$74K), 11% ($75K-$99K), 16% ($100K-$149K), 21% ($150K+) Median HHI $72,271 Total number of firms 23,259 Retail sales (2007) $4,944,710 Source: U.S. Census Bureau QuickFacts, American FactFinder 2008-2012 American Community Survey 5-Year Estimates Contact us: [email protected] or 310-451-5444 5 Founded on March 3, 1928, Culver CityBus is the second oldest municipally owned bus line in California. Operates seven routes serving over 5 million passengers annually with a service area encompassing 25.5 square miles, which includes the Westside communities of Venice, Westchester, Westwood, West Los Angeles, Palms, Marina del Rey, Mar Vista, Century City, and Culver City. Hours of operation: approximately 5:20 a.m. - 12:39 p.m. on weekdays; 5:40 a.m. - 11:56 p.m. on weekends Fare Structure Cash Fare EZ Transit Pass (Monthly) ADULT (Base) $1.00 ADULT $84 STUDENT (K-12) 75¢ STUDENT $84 SENIOR (62+ Years) 35¢ SENIOR $35 DISABLED 35¢ DISABLED $35 BLIND Free MEDICARE $35 Local Transfers Inter-Agency Transfers ADULT (Base) 25¢ ADULT (Base) 40¢ STUDENT (K-12) 25¢ STUDENT (K-12) SENIOR 40¢ (62+ Years) DISABLEDSENIOR (62+ Years)35¢ 10¢ DISABLED 35¢20¢ Awards and Recognition: . Recognized as the Nation’s Safest Public Transit System by APTA (2002) . Rankled 7th in the Nation among 100 Best Fleets in North America (2005, 2006, 2010) . Named one of North America’s 100 Best Fleets every year since 2006 . Ranked 5th in the Nation among 100 Best Fleets in North America (2009) . Certified Green Model Shop by State of California . NGV Achievement Award Winner – Best Green Fleet in North America (2009) Contact us: [email protected] or 310-451-5444 6 Together, Big Blue Bus and Culver CityBus cover 143 square miles of LA’s most densely populated area By advertising with us, your messaging will be showcased on both the Big Blue Bus and the Culver CityBus (CCB) fleet and circulating through a jobs-rich service area that is over 75 square miles. The Big Blue Bus and Culver CityBus’s combined service area includes: Job hubs (Downtown Santa Monica, Los Angeles, and Culver City; the Santa Monica Water Garden & Colorado Centre; Westwood; three major hospitals, Century City); Colleges (UCLA, Santa Monica College, West LA College, Loyola Marymount University, and LA Trade Tech College); Shopping Centers (Santa Monica Place, Third Street Promenade, Westfield Century City, Westside Pavilion, Westfield Culver City, 7th & Figueroa); Beaches (Santa Monica, Venice & Marina Del Rey); Exclusive Westside communities (Pacific Palisades, Rancho Park, Beverly Hills, and more) Many of our routes travel along major corridors that are well-travelled
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