GET CRADLE to CRADLE CERTIFIED™ WORK with the Creators and Foremost Implementers of the Cradle to Cradle Certified™ Products Program Remaking the Way We Make Things

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GET CRADLE TO CRADLE CERTIFIED™ WORK WITH The creators and foremost implementers of the Cradle to Cradle Certified™ Products Program Remaking the Way We Make Things

In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for Our goal is a delightfully diverse, safe, society from safe materials, water and energy in circular economies and healthy and just world, with clean air, water, eliminates the concept of waste. soil and power – economically, equitably, ecologically and elegantly enjoyed. Waste Equals Food Use Current Solar Income Respect Diversity

MBDC can help you create a world of More Good 1This goal statement was created while writing The Upcycle: Beyond Sustainability—Designing for Abundance, William McDonough and Michael Braungart, published in 2013 by North Point Press, a division of Farrar, Straus & Giroux. Cradle to Cradle® is a registered trademark of MBDC, LLC. Cradle to Cradle Certified™ MBDC’s Unique Approach to Innovation Products Program and Continuous Improvement

We created Cradle to Cradle Certified™ to be the Products are often described as goods. We design and assess world’s most comprehensive product assessment and products to make sure they actually are. certification system based on: THE UPCYCLE CHART: Continuous Improvement

In 2010, MBDC donated The Upcycle Chart GOOD MATERIALS 100% GOOD GOAL an exclusive license for Enables our clients to the certification program Safe, healthy, biological and technical nutrients 1) inventory, 2) assess and methodology to the Cradle to Cradle and then 3) optimize Products Innovation products, processes GOOD ECONOMY Institute, co-founded Circular, sharing and shared 0 0 and systems with by William McDonough positive intentions and Michael Braungart. and beneficial goals. The Institute reviews product assessments GOOD ENERGY conducted by assessors Clean and renewable 100% BAD such as MBDC, and issues certifications as a INVENTORY ASSESS OPTIMIZE

©2010-2018 MBDC, LLC. We welcome proper use of this chart. For use, please contact Celeste Weaver ([email protected]). third-party, not-for-profit ©2018 MBDC, LLC. GOOD WATER organization. Clean and available Industry can do better than By adding eco-effective conventional, eco-efficient approaches and integrating approaches which seek to positively defined goals based GOOD LIVES reduce or minimize damage on Cradle to Cradle® values and Safe, creative and dignified and typically portray reducing principles, we are able to direct a negative footprint. innovation in a coherent and Cradle to Cradle Certified™ is a positive trajectory. certification mark licensed by the Cradle to Cradle Products Innovation Institute. Cradle to Cradle Certified™, created by MBDC, is more than a recognized mark of product quality—it is a process that leads companies to make better products, better companies and better communities. It puts the Good back in Goods! put back theGOOD in GOODS Read about MBDC’s clients who have benefitedeconomically , environmentally and socially with Cradle to Cradle Certified™ Cradle to Cradle Certified™ PLATINUM for Material Health L’ORÉAL BIOLAGE R.A.W.

“Through L’Oréal’s commitment to innovation and sustainability, we have been able to create a product line that truly combines our commitments to high performance hair care and environmental stewardship. We are extremely proud of this Cradle to Cradle certification because it exemplifies how our Sharing Beauty With All sustainability program encompasses every aspect of our product’s value chain, from formulation to packaging and production.” -Jonathan Maher, VP of Corporate Social Responsibility & Sustainability, L’Oréal USA

L’ORÉAL certified their line of R.A.W. one of the Top-5 green Biolage R.A.W. (Real.Authentic. shampoos and Bustle named Wholesome.) which contains 98- it one of the top silicone-free 99% products that are of natural shampoos in 2017. origin with no artificial fragrances or colors, parabens or silicones. ENVIRONMENTAL BENEFITS Each Biolage R.A.W. bottle is RESULTS made of 100% post-recycled Biolage R.A.W. is overall Cradle PET plastic and the line is to Cradle Certified™ GOLD and produced in a factory that relies is used and available in salons on 100% renewable energy. across the world. L’Oréal was named the most SOCIAL BENEFITS 31% of new or renovated products sustainable company in the U.S. by have an improved social profile Newsweek Green Ranking. due to the incorporation of raw materials from Solidarity Sourcing ECONOMIC BENEFITS programs. Evening Standard named Biolage First Cradle to Cradle Certified™GOLD T-Shirt C&A

“What we really need is other brands to go down the same path and to recognize that Cradle to Cradle Certification™ is really one of the most well-thought-through, holistic, third-party, peer- reviewed standards for the circular economy.” -Jeffrey Hogue, Global Chief Sustainability Officer, C&A

C&A collaborated with its sustainable clothing can still be philanthropic C&A Foundation, accessibly priced. MBDC and the newly formed Fashion for Good coalition to ENVIRONMENTAL BENEFITS develop the world’s first line of The T-shirts can be composted Cradle to Cradle Certified™ at home - returned to healthy soil GOLD T-shirts. in about 12 weeks - at the end of their useful lives. RESULTS C&A has made public its T-shirt SOCIAL BENEFITS project’s bill of materials, We turned to an established supplier list and best practices C&A suppliers Pratibha Syntex to encourage the adoption of because of their longstanding the Cradle to Cradle Design™ commitment to workers’ rights framework in the fashion industry. and environmentally sustainable In 2018 they expanded their open- manufacturing. source, Cradle to Cradle Certified™ MBDC worked with the supplier to fashion to GOLD level jeans. remove any dyes with potentially toxic characteristics such as skin ECONOMIC BENEFITS sensitizers. The final garment serves as a real-life example of how rigorously 92% of Method’s product line is Cradle to Cradle Certified™ METHOD

“Obtaining external verification from MBDC reinforces the work we’re doing to make our products safe for people and the environment, and it reflects our authentic mission of sustainability at a time when many companies talk

about being green.” -Adam Lowry, Co-founder, Method

METHOD adopted Cradle to Cradle® ECONOMIC BENEFITS early on because of its valuable Further brand differentiation for framework and independent, third- other leading cleaning products party standard. As a longtime partner companies of McDonough’s, Method has aimed to create products that were not ENVIRONMENTAL BENEFITS only “less bad” for humans and their Method purchases wind power environment, but were also beneficial and provides additional financial for people and the world they inhabit. incentives for suppliers to directly McDonough and MBDC provided the reduce the carbon intensity of most comprehensive environmental creating Method products. guideline for designing safe and Product lines receive high marks healthy products that the Method for water stewardship because team had encountered. of the biodegradability of their formulas. RESULTS Today, 92% of Method’s SOCIAL BENEFITS product line is Cradle to Cradle To meet the social fairness Certified™and 100% of their standards, the company has been everyday lines of cleaning, laundry reincorporated as a B Corp and and personal care are certified. grants all employees three volunteer Most recently, they added the first- days per year. ever certified dryer sheet. 88% of the products Shaw manufactures are SHAW CONTRACT GROUP

Cradle to Cradle Certified™ “This collaboration has shown that ecologically intelligent design can help achieve multiple goals in an effort to move beyond the competition.” Steve Bradfield, Corporate Director of Environmental Affairs for Shaw Industries, adds this work, “will show that Cradle to Cradle® solutions are possible and profitable.”

SHAW CONTRACT GROUP, Currently, more than 88% of the a Berkshire Hathaway Company, company’s $4 billion of total made the groundbreaking decision sales come from Cradle to Cradle in 2002 to apply Cradle to Cradle® Certified™ products, including design principles and introduce residential and commercial carpet, PVC-free commercial carpet tiles carpet tile and hardwood flooring. designed to be separated into component materials for carpet- ECONOMIC BENEFITS to-carpet recycling. Each tile is Moved to #1 in the U.S. market labeled with a toll-free number share for carpet tile and is now the that customers can call to have world’s largest carpet company. used tiles picked up for recycling. 10% savings from storing raw Shaw worked with McDonough and materials on customers’ floor for MBDC to assess the human and reclamation (perpetual assets). environmental health attributes of all ingredients and identify preferred Encourages customer loyalty. substitutes, as needed. ENVIRONMENTAL BENEFITS Shaw reclaims 100 million pounds RESULTS In 2003, Shaw Industries and MBDC of carpet a year. received the inaugural Presidential Green Chemistry Challenge Award SOCIAL BENEFITS from the White House and the U.S. Brand awareness / leadership. EPA for its EcoWorx® backing. Join this community of innovative companies and become the products of choice for numerous environmentally preferred purchasing programs and consumers

Start on your path to Cradle to Cradle Certified™ with MBDC MBDC is Where You Start on Your Path to Cradle to Cradle Certified™

MBDC has decades of experience working throughout the supply chain to collect formulations and evaluate product and manufacturing data to meet the requirements. MBDC supports and advises clients throughout the entire process.

1 ENGAGE MBDC 2 MBDC ASSESSES 3 MBDC SUBMITS 4 MBDC WORKS TO REVIEW AND YOUR PRODUCT AN ASSESSMENT WITH YOU TO ASSESS YOUR BILL AGAINST THE SUMMARY REPORT CONTINUOUSLY OF MATERIALS FOR PRODUCT TO THE CRADLE TO IMPROVE

CERTIFICATION STANDARD CRADLE PRODUCTS Every two years, we work with you REQUIREMENTS CRITERIA INNOVATION and your supply chain to gather new data for re-certification Conduct initial analysis to determine if it Work with you and your supply INSTITUTE FOR is within the scope of certification chain to collect data Evaluate data and progress FINAL REVIEW AND on optimization strategies for Cross-reference ingredients with the Evaluate data against the Product CERTIFICATION continuous improvement Banned Chemicals List Standard criteria The Institute Determine if there is a commitment to Partner with you to develop provides continuous improvement optimization strategies independent verification of Conclude if your product meets the assessment and eligibility requirements in the Cradle to issues certificate Cradle Certified™ Product Standard

When brand-name retailers take a stand for safe and healthy products, industry takes note. By adopting Cradle to Cradle as a third-party, multi-attribute certification and as a design framework, companies are not only embracing safe and circular practices, but also encouraging their peers to adopt similar values.

Cradle to Cradle Certified™ is recognized as a preferred product certification by: Walmart, The Home Depot, Amazon and Walgreens

Jay Bolus President [email protected] | 434.220.5604

www.mbdc.com 700 East Jefferson St. Charlottesville, VA 22902