Making Sense of Rebound Effects in the Circular Economy: Findings from the Dutch Textile Industry
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Making Sense of Rebound Effects in the Circular Economy: Findings from the Dutch Textile Industry Author: Thomas Siderius || 941031759070 Urban Environmental Management: Management Studies Business, Management & Organization Group, Wageningen University & Research Supervisor: Kim Poldner 2nd Supervisor: Judith van Leeuwen 1 Abstract This research investigates the phenomenon of rebound in relation to the Circular Economy (CE) through qualitative inquiry. The rebound effect, known originally from the energy efficiency literature, occurs when improvements in efficiency or other technological innovations fail to deliver on their environmental promise due to (behavioral) economic mechanisms. This can happen as a result of insufficient substitution, e.g. when firm activities in secondary production (remanufacturing, recycling etc.) do not substitute or displace primary production, accumulating environmental impacts instead of replacing raw material extraction. Additionally, price effects can generate rebound, when innovations reduce costs, lower prices and subsequently raise demand, increasing net usage of a good or material. The presence of rebound can therefore lead to the structural overstatement of environmental benefits of certain innovations, which can influence reaching emission targets and the preference order of recycling. In this research, the CE rebound effect is investigated in the Dutch textile industry, which is identified as being prone to rebound, yet with a positive potential to avoid it. The main findings include realizations about the low to nonexistent awareness of this effect amongst organizations, and the identification of specific and general instances of rebound effects in the investigated industry. Causes and possible mitigating actions are discussed. In addition, the occurrence of these effects are placed in a larger context in order to gain a more comprehensive understanding about the place and role of this effect in the current transition towards a circular economy. This concerns the dire necessity for a new approach to how design has been practiced traditionally, and the need to place transitional developments in a systems perspective. This led to practical and theoretical recommendations about how to deal with rebound effects in order to foster an effective transition in which environmental benefits are actually realized, whilst simultaneously taking a more conscious and system-based approach to economic reform. This includes recommendations for the Dutch Circular Textile Valley initiative, as an entity for the development of a circular textile industry in the Netherlands. Finally, suggestions for further research include the reframing of the discourse on rebound effects when applying it in a CE context, abandoning antiquated research methods based on crumbling neoclassical assumptions. Key Words: Circular Economy, Rebound effect, Textile industry, Value, Design, Systems perspective 2 Preface Thank you for reading my thesis. Writing this thesis has been a very rewarding experience for me, both personally and academically. First, I would like to express special thanks to my supervisor Kim. Not only for allowing me to work with and explore this rather unfamiliar and at times elusive topic, but also for keeping me on track, providing valuable insights and comments, connecting me to thought-provoking informants, and doing all of this whilst conveying a high level of trust in my abilities. This gave me the strength to write with confidence and to fully explore my academic eloquence whilst maintaining the necessary diligence. Thank you for putting up with my occasionally stubborn convictions. Another special word of thanks is in place for who has arguably been the most engaged informant, Douwe Jan Joustra, for taking the time and effort beyond the expected, and further stimulating critical systems thinking. In addition, I want to thank David Font Vivanco, who has been referenced throughout, for having a conversation with me in the starting phase of this research, helping me navigate this tricky subject. All of the interviewed informants have had a valuable contribution to this research; not only for their practical contributions, but also through the honest and engaging interest they have shown for my project, motivating me to get the most out of it. Thank you all for really trying to engage openly with me, and being enthusiastic in the process. Finally, I hope this research sparks and inspires thoughts and conversations about moving forward, both towards a circular economy, but also beyond that. One of the goals of this research was to illustrate the deeper flaws of our current system of economics as they relate to contemporarily proposed solutions such as the circular economy, using rebound effects as a lens. The circular economy is not the end of history, just as our current system is not. I’m not here to provide the answers to the deeply rooted and pervasive problems we face, all I can do is advocate a thought-process that I think might lead us to them, standing on the shoulders of all who did so before me. I actively invite you to disagree with me. Honest academic discourse has no losers: only winners and learners. So let us continue to win and learn. 3 Table of Contents 1. Introduction ............................................................................................................................ 6 1.1 Research scope and aim ................................................................................................... 9 1.2 Research Questions ........................................................................................................ 11 2. Theoretical Framework ........................................................................................................ 13 2.1 The classic rebound effect .............................................................................................. 13 2.2 The environmental rebound effect (ERE) ...................................................................... 14 2.3 Eco-efficiency and Cradle-to-Cradle .............................................................................. 17 2.4 Circular Business Models and CE Strategies ................................................................. 19 2.5 CE rebound ..................................................................................................................... 21 2.5.1 Mitigating rebound effects ...................................................................................... 23 2.5.2 Market Cannibalization ........................................................................................... 25 2.6 Circular transition in the textile industry ........................................................................ 26 2.7 Wrap-up .......................................................................................................................... 27 3. Methodology ........................................................................................................................ 28 3.1 Methodological approach ............................................................................................... 28 3.2 Research Setting ............................................................................................................. 28 3.3 Data Collection Strategy ................................................................................................ 29 3.3.1 Angle 1: Industry experts / NGOs ........................................................................... 30 3.3.2 Angle 2: Circular Textile Businesses ...................................................................... 30 3.3.3 Angle 3: Dutch Circular Textile Valley – Arnhem/Wageningen Hub .................... 30 3.4 Data Analysis ................................................................................................................. 31 3.4.1 Step one: First- & second-order coding .................................................................. 32 3.4.2 Step two: Creating code families (second-order coding / themes) .......................... 32 3.4.3 Step three: Arriving at aggregate dimensions & data structure ............................... 33 3.5 Validity and reliability considerations ........................................................................... 34 4. Findings ................................................................................................................................ 36 4.1 Rebound Effects ............................................................................................................. 36 4.1.1 Awareness ............................................................................................................... 36 4.1.2 Examples of CE Rebound in the textile industry .................................................... 37 4.1.3 Causes of CE Rebound ............................................................................................ 40 4.1.4 Mitigating Rebound ................................................................................................. 41 4.2 New Design Approach ................................................................................................... 43 4.2.1 Supply-chain collaboration, transparency & integrated design ............................... 44 4 4.2.2 Understanding Circularity ....................................................................................... 45 4.2.3 Circular Business Models .......................................................................................