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Senario Pemasaran Pertanian

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Senario Pemasaran Pertanian RASIONAL MUKA DEPAN / COVER RATIONALE SDVI (Sistem Pemadanan Maklumat Bekalan dan Permintaan) dibangunkan oleh FAMA sebagai satu sistem bersepadu untuk memantau keadaan keseimbangan pasaran. Ianya diterjemahkan dengan penggunaan motif globe dan peta dunia yang sedang menerima pancaran isyarat daripada satelit. Penggunaan imej dan teknologi digital menjadi landasan untuk rasional kulit depan dalam Laporan Tahunan ini. SDVI (Supply Demand Virtual Information) was created by FAMA as an integrated system to monitar market equilibrium situation. This is symbolized by using the globe motif and world map receiving transmission of signals from a satellite.The usage of digital images and technology forms the premise for the cover rationale for this Annual Report. Penyata Misi 2 Mission Statement Piagam Pelanggan 3 Client’s Charter Lembaga Pengarah FAMA 2005 4 FAMA Board of Directors 2005 Profail Ahli Lembaga Pengarah 6 Profile of Board of Directors Penyata Tadbir Urus Korporat 9 Corporate Governance Statement Jawatankuasa-Jawatankuasa Di Bawah 9 Board Committees Lembaga Pengarah FAMA Pengurusan Kanan FAMA 2005 12 FAMA Senior Management 2005 Struktur Organisasi FAMA 2005 14 FAMA Organisational Structure 2005 Perutusan Pengerusi 16 Chairman ’s Statement Senario Pemasaran Pertanian Tahun 2005 18 Agriculture Marketing Scenario 2005 Artikel Khas: SDVI: Sistem Pemadanan Bekalan Dan 22 Special Article: SDVI: Supply Demand Virtual Permintaan Secara Maya Information System Kandungan Contents Laporan Operasi 26 Review of Operations Pembangunan Institusi Pemasaran 27 Market Institution Development Pusat Pengumpulan • 27 • Collection Centres Pusat Pengedaran • 28 • Distribution Centres Terminal Makanan Negara • 28 • National Food Terminals Pasar Tani • 29 • Farmers’ Markets (Pasar Tani) Pasar Tani Borong • 30 • Wholesale Farmers’ Markets Desaraya • 30 • Desaraya Skim Pembangunan Kesejahteraan Rakyat • 31 • People’s Prosperity Development Scheme Perisikan Pasaran 32 Market Intelligence Pembangunan Pemasaran Produk Segar 33 Marketing Development of Fresh Produce Buah-buahan • 33 • Fruits Sayur-sayuran • 36 • Vegetables Ternakan dan Akuakultur • 37 • Livestock and Aquaculture Bijirin dan Herba • 39 • Grains and Herbs Pasaran Eksport • 40 • Export Marketing Pembangunan Pemasaran Produk Proses 41 Marketing Development of Processed Products Pembangunan Pasaran • 41 • Market Development Penjenamaan Produk PKS • 42 • SME Product Branding Pembangunan Usahawan • 43 • Entrepreneur Development Edaran Produk Proses • 43 • Processed Product Distribution Pencapaian Tahun 2005 • 44 • Achievements in 2005 Prasarana Pemasaran Produk Proses 45 Marketing Infrastructure for Processed Products Pusat Memproses Makanan FAMA (PMMF) • 45 • FAMA Food Processing Centres Pusat Peruncitan • 45 • Retailing Centres Pembangunan Usahawan Dan Vendor • 46 • Entrepreneur and Vendor Development Perkhidmatan-Perkhidmatan MPPB • 46 • MPPB Services Pembangunan Kualiti Dan Pengembangan Pasaran 46 Quality Development and Market Extension Promosi Pasaran 47 Market Promotion Penjenamaan Malaysia’s Best 49 Malaysia’s Best Branding Penggredan dan Kawalan 51 Grading and Control Perancangan dan Penilaian 56 Planning and Evaluation Pengurusan Pejabat 59 Office Management Pengurusan Hartanah 60 Property Management Pengurusan Sumber Manusia 60 Human Resource Management Pembangunan Modal Insan 62 Capacity Building Khidmat Kejuruteraan 63 Engineering Services Hal Ehwal Korporat 64 Corporate Affairs Operasi Anak Syarikat 66 Operations of Subsidiary Company Takwim Peristiwa 2005 67 Calendar of Events 2005 Kewangan 70 Finance Penyata Kewangan 71 Financial Statement Senarai Hartanah FAMA 97 List of FAMA Properties Pejabat-Pejabat FAMA 99 FAMA Offices Penyata Misi Mission Statement Visi Vision Peneraju utama pemasaran makanan dan hasil pertanian. To be a leading authority on food and agricultural marketing. Misi Mission Membangunkan rantaian pemasaran makanan dan hasil To develop an efficient and effective food and agricultural pertanian yang cekap dan berkesan bagi meningkatkan marketing chain to increase customer value. nilai kepada pelanggan. Strategi FAMA FAMA Strategies Strategi-strategi FAMA adalah seperti berikut:- Strategic Thrust:- • Memperbaiki Kecekapan dan Keberkesanan • To improve the efficiency and effectiveness of supply Pengurusan Rantaian Bekalan. chain management. • Kecemerlangan Perisikan Pasaran. • To achieve excellence in market intelligence. • Pengiktirafan Jenama Pasaran Domestik dan • Gain local and international brand recognition. Antarabangsa. • Capacity building. • Pembangunan Keupayaan. 2 Fungsi-Fungsi Utama Main Functions L ap or i. Menyelaras aktiviti-aktiviti pemasaran pertanian sama i. To coordinate agricultural marketing activities either of the an ada yang melibatkan pihak swasta atau jabatan/agensi private sector or government departments and agencies. T ahunan Kerajaan. ii. To improve the marketing system and expand as well as 2005 ii. Memperbaiki sistem pemasaran dan memperluas serta develop new markets for Malaysian agricultural produce. memajukan pasaran baru bagi hasil-hasil pertanian A nnual R Malaysia. iii. To collaborate with the private sector, government departments and agencies in order to establish an iii. Bekerjasama dengan pihak swasta dan jabatan/agensi efficient and effective agricultural marketing system. ep or Kerajaan bagi mewujudkan pemasaran pertanian yang t cekap dan berkesan. iv. To establish and develop efficient management in the agricultural industry in relation to the processing and iv. Membangun dan memajukan pengurusan yang cekap marketing of agricultural products. dalam industri pertanian berkaitan dengan aktiviti pemasaran atau pemprosesan hasil-hasil pertanian. v. To participate directly in the agricultural industry, particularly in the processing and marketing of agricultural v. Melibatkan secara langsung di dalam industri products. pertanian terutama di dalam aktiviti pemasaran atau pemprosesan hasil-hasil pertanian. Piagam Pelanggan Client’s Charter Khidmat Pemasaran Marketing Services Kami berusaha memasarkan bagi pihak pekebun-pekebun We strive to market on behalf of smallholders, quality kecil hasil pertanian yang berkualiti mengikut harga pasaran agricultural produce in accordance to current market price pada masa tersebut dalam tempoh maksimum dua hari dari within a maximum of two days from the date of receiving the tarikh penerimaan permohonan. Perkhidmatan seperti ini application. This service is applicable to agricultural produce ialah untuk hasil-hasil pertanian di bawah tanggungjawab under the purview of FAMA. FAMA. Market Information Services Perkhidmatan Maklumat Pasaran We will provide the latest market information of selected Kami akan membekalkan maklumat pasaran yang terkini bagi agricultural produce within a maximum of two days to meet hasil-hasil pertanian yang terpilih dalam tempoh maksimum the requirements of target groups in making marketing dua hari untuk memenuhi keperluan kumpulan sasaran decisions. semasa membuat keputusan pemasaran. Export and Import Permit Application Permohonan Permit Import atau Eksport Any application to obtain import and export permits under Sesuatu permohonan untuk mendapatkan permit import the responsibility of FAMA will be decided within a maximum atau eksport di bawah tanggungjawab FAMA akan of two days,while import and export permits of products with diputuskan dalam tempoh maksimum dua hari, untuk permit special requirements will be decided within a period of 6 import atau eksport barangan yang mempunyai syarat-syarat weeks from the date of receiving the application. khas di mana akan diputuskan dalam tempoh enam minggu dari tarikh penerimaan permohonan. “ PEMASARAN BERKUALITI BUDAYA KAMI ” 3 “ QUALITY MARKETING IS OUR CULTURE ” t Permohonan Lesen Licence Application or ep Di mana urusan pembelian sesuatu hasil pertanian itu Whenever any purchase of agricultural products requires a memerlukan lesen, permohonan untuk mendapatkan lesen licence, application to obtain the necessary licence (valid for nnual R tersebut (yang sah untuk setahun) akan diputuskan dalam one year) will be decided within one month from the date of A tempoh satu bulan dari tarikh penerimaan permohonan. receiving the application. Subsequent annual renewals of the Pembaharuan lesen tersebut selanjutnya tiap-tiap tahun akan licence will be decided within two weeks from the date of 2005 diputuskan dalam masa dua minggu. receiving the application. ahunan T Permohonan Sijil Pemeriksaan Application for Inspection Certificate an Kami bersedia melaksanakan pemeriksaan mutu buah- We offer to conduct quality inspection for export-bound fruits or ap buahan yang hendak dieksport dan mengeluarkan Sijil and issue Inspection Certificate within a maximum of two L Pemeriksaan dalam tempoh maksimum dua hari dari tarikh days from the date of receiving the application. penerimaan permohonan. Application to Participate in Farmers’ Markets Permohonan Penyertaan Dalam Pasar Tani All applications to participate in farmers’ markets will be Semua permohonan untuk menyertai pasar tani akan decided within three weeks from the date of receiving the diputuskan dalam tempoh tiga minggu dari tarikh application. permohonan diterima. Lembaga Pengarah FAMA 2005 FAMA Board of Directors 2005 Y.B Datuk Haji Abdul Hamid Abd. Rahman Ahli Lembaga Board Member (sehingga 31 Januari 2005 / until 31st January 2005) Y.B. Datuk Abdul Rahim Bakri Pengerusi FAMA 4 FAMA Chairman (mulai 1 Ogos 2005 / from 1st August 2005) L ap or an T ahunan 2005 Tuan Haji
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