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MEDIA KIT | 2016 93% of Our Readers Overview Dine out 3-4 Times a Week Overview MEDIA KIT | 2016 93% of our readers Overview dine out 3-4 times a week. Photo by kc kratt About Buffalo Spree Publishing, Inc. Meet a Western New York publishing company that’s been going strong for almost 50 years. Locally owned Buffalo Spree Publishing produces 31 publications and events, has over 700,000 readers and over 1,400 advertising partners in the Buffalo and Rochester markets, and prints over 2 million pieces every year. BSP has also won over 75 national awards for design and editorial from the North American Mature Publishers Association and the City and Regional Magazine Association, including three General Excellence awards. Every year, BSP supports dozens of nonprofits and charity events through donations and sponsorships; the company has been recognized for its support of the Western New York community by such organizations as the American Institute of Architects, the Amherst Chamber of Commerce, the Burchfield Penney Art Center, Preservation Buffalo Niagara, Buffalo-Niagara Event Professionals, and the New York State Nursery Landscape Association, Inc. Last year, the city of Buffalo honored the company with a special proclamation. BSP’s growing Rochester division (585 Publishing) has expanded its reach and influence to thousands more readers. Since BSP’s move in 2014, hundreds of visitors have toured the company’s spectacular new city-based headquarters in a renovated industrial complex. BSP’s new offices are just as fresh and up-to-date as its publications. Look for Buffalo Spree Publishing in area theaters and concert halls, in medical waiting rooms and beauty salons, on Facebook, Instagram, and Twitter, on living room coffee tables, and in the daily conversations of people throughout Western New York. We’re the publications you want to read over and over again! I. Buffalo Spree Publishing, • MusicalFare Theatre B. Forever Young Inc. Buffalo Division • Allentown Art Festival Senior Directory A. Buffalo Spree magazine • Curtain Up! PUBLISHED ANNUALLY PUBLISHED MONTHLY • Jewish Journal of WNY • February • January • July • Buffalo Spree’s • February • August C. Forever Young Expo Best of WNY HELD SEMI-ANNUALLY • March • September • Buffalo Spree’s • April • April • October Spring and Fall • October • May • November Girls Night Out • June • December • Top Docs V. (585) Publishing The Rochester Division of B. On the Town III. Buffalo Spree Publishing, PUBLISHED ANNUALLY Buffalo Spree Publishing, Inc. Inc. Events • September - (585) magazine A. Hot Off the Press PUBLISHED 6X PER YEAR polybagged with Launch Parties • Jan/Feb • Jul/Aug September Spree HELD MONTHLY • Mar/Apr • Sep/Oct • May/Jun • Nov/Dec C. Buffalo Spree Medical B. Top Docs Reception Resource Guide HELD ANNUALLY VI. Rochester Theater & Event PUBLISHED ANNUALLY • January • October - polybagged Program Books PUBLISHED with October Spree C. Best of WNY Party SEPTEMBER – AUGUST HELD ANNUALLY • Rochester Broadway D. Buffalo Spree Holiday • May Theatre League (RBTL) Shopping Guide PUBLISHED ANNUALLY D. Girls Night Out • Geva Theatre Center • November HELD SEMI-ANNUALLY • May VII. (585) Publishing, Inc. II. Western New York Theater • November Events & Event Program Books & A. Hot Off the Press Custom Publishing IV. Buffalo Spree Publishing, Launch Parties PUBLISHED Inc. Senior Products HELD BI-MONTHLY SEPTEMBER – AUGUST A. Forever Young • Shea’s Performing Arts Magazine Center PUBLISHED MONTHLY • 710 Main Theatre • January • July • Buffalo Philharmonic • February • August Orchestra • March • September • Theatre of Youth • April • October • Artpark • May • November • Irish Classical Theatre • June • December Company *All subject to change About Buffalo Spree Magazine Every community needs a city/regional magazine. It gives people the information they need to make the most of where they live. Buffalo Spree magazine, now in its 49th year of publishing, is Western New York’s only city and regional magazine. Spree is dedicated to helping its readers take advantage of the new Western New York, a community that has seen so many positive and exciting changes over the last few years. Drinking your garden, Rating Movie Theaters / Retracing Hide in Plain Sight, Buffalo ’66 / Q & A / Film Fests / Buffalo’s Film Office mother sauces, SMALL PLATES + and more BUFFALO GOES TO THE MOVIES COME THE MOVIES Film in WNY TO BUFFALO With 136,000-plus readers and 1100 client partners, Buffalo Spree is part of Western New York’s largest locally owned Because life is too short for entrées media group. Spree also has a vibrant online presence with a website that is updated daily, often with videos, slide shows, and Huarache de Pollo: slow-roasted chicken other multimedia content. Active social media accounts reach steeped in a sauce of chipotle and preserved tomatoes served on a crispy-soft layer of masa with queso fresco and crema ranchera, thousands of followers, with new audiences daily. from Jaguar at the Bistro 716 The Good On the 015 BEST PRESERVATION Life Town 2 of WN Broadway- Y ba THE DIRT CLASSICALLY p.136 llot Fillmore Best plants, SPEAKING under demo new trends A Musical Feast MAY2015 buffalospree.com $4.95 APRIL2015 buffalospree.com $4.95 The most common compliment Buffalo Spree receives is that, more than any other publication in Western New York, it showcases Buffalo as an exciting and desirable place to live, rich in great neighborhoods, distinguished architecture, unique entertainment destinations, and natural beauty. With every issue, Buffalo Spree provides full-color proof that Western New York is a great region, with an impressive quality of life. Follow Spree on: Circulation includes: • Paid subscribers and a controlled circulation list • Targeted sampling to real estate offices, relocation packages, builders, HR directors, new homeowners, professional offices, and others • Newsstand distribution to more than 65 retail locations, including Wegmans, Barnes & Noble, Talking Leaves, Tops, Noco, Dash's, Budwey's, and more Demographics: • 90% of our readers have a college or postgraduate education • 89% of our readers are homeowners • 88% of our readers are between 25–64 years of age • 75% of our readers own at least 2 vehicles • 73% of our readers will purchase products or services from ads seen in Buffalo Spree • 70% of our readers keep the magazine for 1 month or more • 68% of our readers have household incomes in excess of $75,000 • 43% of our readers have household incomes in excess of $100,000 • 23% of our readers have a graduate or advanced degree In the next 12 months: • 97% will purchase furniture, home furnishings, and/or appliances • 96% will purchase auto accessories and services • 93% will dine out and enjoy local entertainment 3–4 times per week • 92% will make home improvements • 75% will purchase athletic and sports equipment • 73% will purchase pharmaceuticals and prescription services • 71% will shop for women’s apparel • 65% will shop for men’s apparel • 65% will vacation and travel • 64% will spend time and money on their lawn and garden • 58% will visit galleries and museums • 49% will spend money on pets • 47% will spend money on live sporting events • 45% will purchase children’s apparel • 27% will partake in the lottery, casino, racetrack, and other legal gambling entertainment The June 2015 CVC audit and reader survey have provided us with the above statistics regarding our readers. Editorial, Sales & Special Section Calendar JANUARY JULY Editorial Focus: WNY People, Top Docs Editorial Focus: Dining Scene Special Section: Medical Specialties Special Section: Builders What’s Brewin’ What’s Brewin’ Deadline: Wednesday, November 4, 2015 Waterfronts Orchard Park FEBRUARY Niagara County Editorial Focus: Nightlife Health Trends: Physical Rehab & Injury Recovery Special Section: Weddings & Romance Deadline: Wednesday, May 4, 2016 What’s Shakin’ Ellicottville AUGUST Health Trends: Heart Healthy - Editorial Focus: Summer Fun Sales & Special Section Calendar Go Red For Women Special Section: Real Estate About Buffalo Spree magazine Deadline: Wednesday, December 2, 2015 Pets What’s Shakin’ MARCH Hertel Editorial Focus: HOME Design Hamburg Special Section: HOME Health Trends: Eyewear & Eye Health Kids Deadline: Wednesday, June 1, 2016 What’s Brewin’ Health Trends: Emergency & Immediate Care SEPTEMBER Deadline: Wednesday, January 6, 2016 Editorial Focus: HOME, Outdoor Life Special Section: Day Trips & Getaways APRIL Schools & Education Editorial Focus: Casual Dining Kids Special Section: Higher Education What’s Brewin’ Senior Living in WNY Williamsville Gaming & Casinos Elmwood What’s Shakin’ Health Trends: Pediatrics City Living Deadline: Wednesday, July 6, 2016 Deadline: Wednesday, February 3, 2016 OCTOBER MAY Editorial Focus: Casual Dining Editorial Focus: Music Special Section: Higher Education Special Section: Gardening & Outdoor Living Weddings Farmers Markets Wine & Gourmet Food Racetracks What’s Shakin’ What’s Brewin’ Clarence East Aurora Health Trends: Woman’s Health Health Trends: Skin Care Deadline: Wednesday, August 3, 2016 Deadline: Wednesday, March 2, 2016 NOVEMBER JUNE Editorial Focus: Cool Stuff Editorial Focus: HOME, Best of WNY Special Section: Spas & Beauty Special Section: Best of WNY Financial Planning Farm to Table What’s Brewin’ Best of the Region / Visit Shop Local Rochester / Visit Canada Health Trends: Dental What’s Shakin’ Deadline: Wednesday, September 7, 2016 Chautauqua Health Trends: Diagnostics & Preventative Care DECEMBER Deadline: Wednesday, April 6, 2016 Editorial Focus: HOME, WNY People Special Section:
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