scandinavian business magazine 6 • 2006 Real Estate & Architecture SPECIAL REPORT Espoo businesses benefit from future metro LAPLAND’S travel industry HELSINKI MAYOR Innovation and DKK 42,00 property development EUR 6,60 NOK 47,00 SEK 49,00 boost top performance YIT properties – value for money +*!&+#+! $# + '$% + + $+ %+!#+&$$ +"#!"#%$+$%+*!&#+$%$+! + +$++$#'+!" *+!&$+! +'!" +& + + % +% +$%#&%&#$+!+' '#! %+%+$+%+!#+#%+#+ +& +$*$%$+$#'$+ + .$+#$%+! $%#&%! !" *+ +%+!"#%$+!*+$!+ +%+ %+!& %#$+ +&$$ +(!#$+!#+"#!"#%*+ '$%!#$+$++$&""!#% +"#% #+ #% +"#!%+ '$% %+$!&%! $ !#+!#+ !#%! +!&%+!&#+)"#%$+"$+'$%+(((*%"#!"#%$+ +$!'#+%+ * (*$+ +(+(+'#+! +!&#+$+"#!$+!+-+"#!"#%$+,+'&+!#+! *- YIT Corporation Ltd / Property Business + ++ ++)+ ++ + (((*%"#!"#%$ Together we can do it. SOME THINGS JUST WORK BETTER WHEN THEY’RE STRAIGHT. VIAHELSINKI.COM The straightest way to Asia is via Helsinki Airport. 1 NORDICUM scandinavian business magazine 6 • 2006 editorial Publisher Baltic Sea dynamism will continue PubliCo Ltd Pälkäneentie 19 A Helsinki is located in the heart of the most dynamic economic area of Europe. The economies FI-00510 Helsinki of the Baltic countries and St Petersburg region are growing at a rate close to 10%, while it Finland Phone +358 9 686 6250 is estimated that Finland’s GDP growth will reach 5.5% in 2006 – a figure well above the Fax +358 9 685 2940 European average rate. [email protected] The Helsinki region has done particularly well – the “Daughter of the Baltic” has www.nordicum.com been ranked among the top three regions or cities in Europe, whether it is about safety, competitiveness or its innovative environment. In a recent study by Sheffield University Editor-in-Chief the Helsinki region (Uusimaa Province) was ranked number two after Brussels. All of Klaus Susiluoto Finland’s other regions also figured significantly in the rankings, so the Helsinki region is Editorial Coordinator not getting wealthier at the expense of other Finnish regions. Mirkka Rytilahti Stockholm and Copenhagen also did well in these statistics. Helsinki, Stockholm and Tallinn have also been ranked as Europe’s top “mobile cities”. Project Manager Not many people know that Skype’s Tallinn branch had an important role in developing Paul Charpentier this new communication and messaging system. Contributors Helsinki has taken the challenge of being a “digital city” in earnest through its Fo- Sami J. Anteroinen rum Virium and Arabianranta projects. The neighbouring city of Espoo is also known for Tage Erikson its high-tech environment (Nokia’s head office, Helsinki University of Technology etc). Anders Lindgren Meanwhile, Vantaa’s “Aviapolis” is known as the airport city, and this is attracting plenty Jouni Koistinen of international and domestic ICT companies. According to various surveys, Finland is also the world’s least corrupt country. Doing Language Editor Andrew Draper business is transparent, decisions are done in an orderly manner and information is readily provided by the authorities. Art Director Finland’s position in the northern part of the Baltic Sea region is absolutely crucial. Leena Turtia When it comes to logistics, southern Finland has developed its services strongly. In Nordicum we introduce some spearhead projects in Turku and the Helsinki region. In the second half of 2006 Finland held the rotating EU Presidency. The period in- Ad Sales Finland cluded some gains, but also some disappointments. The EU negotiating process with Turkey Mr. Risto Valkeapää slowed down considerably in spite of Finland’s well-grounded compromise suggestions. A Phone +358 9 6866 2532 partnership agreement with Russia was not renewed partly because of Poland’s stubborn Fax +358 9 685 2940 policies. Sweden On the other hand, maybe the time was not right for a new Russia-EU partnership Mr. Johan Lindberg agreement, which lasts till the end 2007 – Russia’s politics has lately been quite unstable Phone +46 8 615 2537 Fax +46 8 615 2655 towards foreign investors as the Sakhalin and other energy projects have shown. Germany And the attitude of the Russian leadership towards the media and liberal voices in Mr. Lutz Ehrhardt general is worrying. A strong stand taken by the Western media towards Russia’s lack of Phone +49 40 367 311 freedom has been a welcome phenomenon. Fax +49 40 365 993 Russia’s WTO membership is almost sealed. Russia just cannot afford to lose the trust of foreign investors. At the moment the best way to enter the Russian market is to create Subscriptions Phone +358 9 686 6250 good relations with Russians at a regional level – like Finns have done in St Petersburg, Fax +358 9 685 2940 and not to rush with investment decisions. This does not mean that one should not make [email protected] new plans about Russia – on the contrary, it is a good time for international companies to consider their strategies in Russia and the Baltic Sea region – these areas will remain among Cover Photo the most dynamic in Europe, whether it comes to GDP growth, creativity in the ICT sector Helsinki city imagebank Photografer: Pertti Nisonen or tourism. ● Klaus Susiluoto Printed by Forssan Kirjapaino, December 2006 Photographic and advertising material is sent at the owner’s risk. NORDICUM accepts no liability NORDICUM publication schedule 2007 for loss or damage. NORDICUM is a bimonthly Issue: Date of publication: Themes: magazine on Nordic business. NORDICUM promotes Baltic Sea area cooperation and free 1/2007 January Transportation & Logistics markets. NORDICUM is not affiliated with any 2/2007 March Pulp & Paper, Automation, Forestry political party or financial institution. 3/2007 May Energy & Environment, Biotechnology 4-5/2007 August Cruise & Shipping, Travel ISSN 1236-3839 6/2007 November Real Estate, Architecture Russian language issues 1/2007 August Energy and Pulp & Paper PubliCo Oy is a member of 2/2007 December Russian Trade The Finnish Periodical Publisher’s Association 2 NORDICUM scandinavian business magazine 6 • 2006 NORDICUM com Ericsson and Intel Internet changed by co operate on mobile platform mobile phone faster than expected Ericsson and Intel accelerate deployment of services and In Nokia’s vision for the future of the mobility industry, the applications on mobile PCs, powered by Ericsson’s mobile Internet would become the key driving force in a market it broadband and IMS solutions and Intel Core Microarchi- expects to reach 4 billion global subscriptions during 2010. tecture for mobile clients and servers. The comments were made in a speech by Nokia CEO and The joint effort aims to accelerate the market uptake of President, Olli-Pekka Kallasvuo, to more than 2,000 people mobile broadband and multimedia services usage, through from the mobile and internet industries attending the Nokia a more convenient and attractive experience for consum- World 2006 conference. ers and enterprises. Both companies will work together on “Mobile communications is once again changing even integrating solutions for mobile operators, enabling them faster than many of us have predicted, and we are still far to provide attractive mobile broadband service packages away from this being a mature market.” said Kallasvuo. for both enterprises and consumers using the mobile PC. “The Internet has transformed the way we live our lives and This includes a convenient, fast and seamless broadband communicate with each other, and we expect it to play a key experience, a secure and fully managed PC environment role in the next phase of Nokia’s growth. The next wave of - improving enterprise IT efficiency, next generation high the internet will be to make it truly mobile, creating new definition multimedia communication, entertainment and ways for people to connect to others and find information web services on the move. from wherever they are. Nokia intends to be at the forefront These integrated solutions will be based on Ericsson’s of this new era and be the company that truly merges the HSPA platform for mobile broadband and IMS platform for internet and mobility.” convergence with Intel’s Mobile technology, providing best At the two-day event, Nokia said growth in the mobil- user experience, security and reliability. ity industry was accelerating faster than predicted earlier, The collaboration also includes marketing and technol- and that it now expected the industry to reach the milestone ogy enabling programs for Independent Software Vendors of 3 billion mobile subscriptions globally in 2007. Nokia (ISVs) to develop, validate and bring to market multimedia also gave its new forecast of 4 billion global mobile sub- applications for mobile networks. In order to speed up time scriptions during 2010. to market for new applications the two companies will Music, mobile TV and navigation services will play a provide the software community with development tools, key role in driving this growth, both in advanced and emerg- early access to systems, training and validation support at ing markets where in the latter increasing numbers of people global solution centers. are accessing the internet for the first time on their mobile Bert Nordberg, Executive Vice President, Ericsson, rather than on a PC. Reflecting this, Nokia said it estimates says: “The mobile PC with embedded mobile broadband that the replacement market will account for about 65 per represents an exciting and strong revenue opportunity for cent of the global market this year and that this figure is mobile operators, both for access and services. We feel expected to rise to over 80 per cent by the