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Société Générale and Barings Volume 17, Number 7 Printed ISSN: 1078-4950 PDF ISSN: 1532-5822 JOURNAL OF THE INTERNATIONAL ACADEMY FOR CASE STUDIES Editors Inge Nickerson, Barry University Charles Rarick, Purdue University, Calumet The Journal of the International Academy for Case Studies is owned and published by the DreamCatchers Group, LLC. Editorial content is under the control of the Allied Academies, Inc., a non-profit association of scholars, whose purpose is to support and encourage research and the sharing and exchange of ideas and insights throughout the world. Page ii Authors execute a publication permission agreement and assume all liabilities. Neither the DreamCatchers Group nor Allied Academies is responsible for the content of the individual manuscripts. Any omissions or errors are the sole responsibility of the authors. The Editorial Board is responsible for the selection of manuscripts for publication from among those submitted for consideration. The Publishers accept final manuscripts in digital form and make adjustments solely for the purposes of pagination and organization. The Journal of the International Academy for Case Studies is owned and published by the DreamCatchers Group, LLC, PO Box 1708, Arden, NC 28704, USA. Those interested in communicating with the Journal, should contact the Executive Director of the Allied Academies at [email protected]. Copyright 2011 by the DreamCatchers Group, LLC, Arden NC, USA Journal of the International Academy for Case Studies, Volume 17, Number 7, 2011 Page iii EDITORIAL BOARD MEMBERS Irfan Ahmed Devi Akella Sam Houston State University Albany State University Huntsville, Texas Albany, Georgia Charlotte Allen Thomas T. Amlie Stephen F. Austin State University SUNY Institute of Technology Nacogdoches, Texas Utica, New York Ismet Anitsal Kavous Ardalan Tennessee Tech University Marist College Cookeville, Tennessee Poughkeepsie, New York Joe Ballenger Lisa Berardino Stephen F. Austin State University SUNY Institute of Technology Nacogdoches, Texas Utica, New York Thomas Bertsch Steve Betts James Madison University William Paterson University Harrisonburg, Virginia Wayne, New Jersey Narendra Bhandari Barbara Bieber-Hamby Pace University Stephen F. Austin State University North Brunswick, New Jersey Nacogdoches, Texas W. Blaker Bolling Lisa N. Bostick Marshall University The University of Tampa Huntington, West Virginia Tampa, Florida Michael W. Boyd Thomas M. Box Western Carolina University Pittsburg State University Cullowhee, North Carolina Pittsburg, Kansas William Brent Michael Broihahn Howard University Barry University Washington, DC Miami Shores, Florida Gary Brunswick Carol Bruton Northern Michigan University California State University San Marcos Marquette, Michigan Poway, California Gene Calvasina Russell Casey Southern University Penn State University Worthington Scranton Baton Rouge, Louisiana Dunmore, Pennsylvania Yung Yen Chen Wil Clouse Nova Southeastern University Vanderbilt University Davie, Florida Nashville, Tennessee Clarence Coleman Michael H. Deis Winthrop University Clayton College & State University Rock Hill, South Carolina Morrow, Georgia Carol Docan Scott Droege CSU, Northridge Mississippi State University-Meridian Campus Northridge, California Meridian, Mississippi Journal of the International Academy for Case Studies, Volume 17, Number 7, 2011 Page iv EDITORIAL BOARD MEMBERS Martine Duchatelet Steve Edison Purdue University Calumet University of Arkansas at Little Rock Hammond, Indiana Little Rock, Arkansas Andrew A. Ehlert Henry Elrod Mississippi University for Women University of the Incarnate Word Columbus, Mississippi San Antonio, Texas Mike Evans Werner Fees Winthrop University Georg-Simon-Ohm-Fachhochschule Nuernberg Rock Hill, South Carolina Nuernberg, Germany Troy Festervand Art Fischer Middle Tennessee State University Pittsburg State University Murfreesboro, Tennessee Pittsburg, Kansas Barbara Fuller Ramaswamy Ganesan Winthrop University BITS-Pilani Goa Campus Rock Hill, South Carolina Goa, India Joseph J. Geiger Issam Ghazzawi University of Idaho University of La Verne Moscow, Idaho La Verne, California Michael Grayson Richard Gregory Jackson State University University of South Carolina Spartanburg Jackson, Mississippi Spartanburg, South Carolina Robert D. Gulbro Allan Hall Athens State University SUNY Institute of Technology Athens, Alabama Utica, New York Karen Hamilton Heikki Heino Appalachian State University Governors State University Boone, North Carolina University Park, Illinois Terrance Jalbert Marianne L. James University of Hawaii at Hilo California State University, Los Angeles Hilo, Hawaii Los Angeles, California Marlene Kahla Joseph Kavanaugh Stephen F. Austin State University Sam Houston State University Nacogdoches, Texas Spring, Texas William J. Kehoe Wasif M. Khan University of Virginia Lahore University of Management Sciences Charlottesville, Virginia Lahore, PU, Pakistan Marla Kraut S. Krishnamoorthy University of Idaho Amrita Institute of Management Moscow, Idaho Tamil Nadu, India Dave Kunz John Lawrence Southeast Missouri State University University of Idaho Cape Girardeau, Missouri Moscow, Idaho Jonathan Lee John Lewis University of Windsor Stephen F. Austin State University Windsor, Ontario, Canada Nacogdoches, Texas Journal of the International Academy for Case Studies, Volume 17, Number 7, 2011 Page v EDITORIAL BOARD MEMBERS Rod Lievano Steve Loy University of Minnesota Duluth Eastern Kentucky University Duluth, Minnesota Richmond, Kentucky Anne Macy Edwin Lee Makamson West Texas A&M University Hampton University Canyon, Texas Hampton, Virginia Jeff Mankin Paul Marshall Lipscomb University Widener University Nashville, Tennessee Chester, Pennsylvania James R. Maxwell Steve McGuire State University of New York College at Buffalo California State University, Los Angeles Buffalo, New York Los Angeles, California Michael McLain Todd Mick Hampton University Missouri Western State University Elizabeth City, North Carolina St. Joseph, Missouri Kenneth K. Mitchell Mohsen Modarres Shaw University Humboldt State University Raleigh, North Carolina Arcata, California William B. Morgan Inge Nickerson Felician College Barry University Jackson, New Jersey Miami Shores, Florida Inder Nijhawan Adebisi Olumide Fayetteville State University Lagos State University Fayetteville, North Carolina Lagos, Nigeria Joseph Ormsby D. J. Parker Stephen F. Austin State University University of Washington Tocama Nacogdoches, Texas Tacoma, Washington Karen Paul Steven K. Paulson Florida International University University of North Florida Miami, Florida Jacksonville, Florida Terry Pearson Rashmi Prasad West Texas A&M University University of Alaska Anchorage Canyon, Texas Anchorage, Alaska Sanjay Rajagopal Charles Rarick Western Carolina University Purdue University Calumet Cullowhee, North Carolina Hammond, Indiana Sherry Robinson Ida Robinson-Backmon Penn State University University of Baltimore New Albany, Pennsylvania Baltimore, Maryland Durga Prasad Samontaray Joesph C. Santora King Saud University Essex County College Riyadh, Saudi Arabia Newark, New Jersey Sujata Satapathy Bob Schwab Indian Institute of Technology Andrews University New Delhi, India Berrien Springs, Michigan Journal of the International Academy for Case Studies, Volume 17, Number 7, 2011 Page vi EDITORIAL BOARD MEMBERS Elton Scifres Herbert Sherman Stephen F. Austin State University Southampton College Nacogdoches, Texas Southampton, New York Linda Shonesy Mike Spencer Athens State University University of Northern Iowa Athens, Alabama Cedar Falls, Iowa Harlan E. Spotts Harriet Stephenson Western New England College Seattle University Springfield, Massachusetts Seattle, Washington Philip Stetz Jim Stotler Stephen F. Austin State University North Carolina Central University Nacogdoches, Texas Chapel Hill, North Carolina Jennifer Ann Swanson Joseph Sulock Stonehill College UNC-Asheville N. Easton, Massachusetts Asheville, North Carolina Joe Teng Prasanna J. Timothy Barry University Karunya Institute of Technology Miami Shores, Florida Tamil Nadu, India Jeff W. Totten Jack E. Tucci Southeastern Louisiana University Mississippi State University-Meridian Campus Hammond, Louisiana Meridian, Mississippi George Vozikis Rae Weston California State University, Fresno Macquarie Graduate School of Management Fresno, California NSW Australia Greg Winter Art Warbelow Barry University University of Alaska Miami Shores, Florida Fairbanks, Alaska Thomas Wright University of Nevada - Reno Reno, Nevada Journal of the International Academy for Case Studies, Volume 17, Number 7, 2011 Page vii TABLE OF CONTENTS EDITORIAL BOARD MEMBERS .............................................................................................. III LETTER FROM THE EDITORS ................................................................................................. XI SMALL TOWNS DON’T ALWAYS HAVE SMALL PROBLEMS: ASHVILLE CASE STUDY ........................................................................................................... 1 Stan Newton, Jacksonville State University Patricia C. Borstorff, Jacksonville State University THE TALE OF TWO BANKS: SOCIÉTÉ GÉNÉRALE AND BARINGS ............................... 11 Pierre Canac, University of St. Thomas Charlene Dykman, University of St. Thomas AN INTERNATIONAL ACQUISITION FOR HOLOGEN INC. ............................................... 33 Benjamin L. Dow III, Southeast Missouri State University David Kunz, Southeast Missouri State University OMEGA GEOPHYSICAL
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